香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 Zhihu Inc. （於開曼群島註冊成立以不同投票權控制的有限公司） （紐交所代號：ZH；聯交所代號：2390） 董事會會議召開日期 知乎（連同其附屬公司，統稱「本公司」）董事會（「董事會」）茲通告謹定於2025年 8月27日（星期三）舉行董事會會議，以（其中包括）考慮及通過(i)本公司截至2025 年6月30日止三個月的未經審計季度業績及其發佈，以及(ii)本公司截至2025年6 月30日止六個月的未經審計中期業績及其發佈。 本公司的管理層將於美國東部時間2025年8月27日（星期三）上午七時正（即北 京╱香港時間同日的下午七時正）舉行業績電話會議。 欲參加電話會議的參會者，須使用以下提供的鏈接進行預先登記。完成預先登記 後，參會者將收到電話會議撥入號碼，密碼以及特定的註冊人ID，用於參加電話 會議。參加者可在電話會議開始前及進行期間，隨時預先登記。 參與者在線登記： https://registe ...

Core Insights - The rise of AI developers has made Zhihu a primary platform for launching projects and discussing AI advancements, with significant engagement from the community [1][3][4] Group 1: Community Engagement - Zhihu has attracted 16 million continuous learners in the technology and AI fields, along with 3.56 million deep creators in these topics, accumulating 8.58 million AI-related questions and 20.88 million professional answers [1] - Several AI companies have actively engaged on Zhihu, including DeepSeek's exclusive release of a technical article and the launch of humanoid robot Lingxi X2 by Zhihu's user "Zhihui Jun" [3] Group 2: Events and Interactions - During the WAIC 2025, Zhihu showcased a multi-dimensional interactive exhibition highlighting AI technology discussions and engaging activities like "Knowledge King PK" [4] - Zhihu organized a "Developer Recovery Night" event where numerous AI developers shared insights and experiences, emphasizing the transformative impact of large models on embodied intelligence technology [5] Group 3: Collaborations and Publications - Zhihu collaborated with 14 AI companies to release the "AI World Handbook," aiming to provide insights into the AI ecosystem [4]

Core Viewpoint - Zhihu is transitioning from a high-quality knowledge-sharing platform to a more commercialized model, focusing on profitability while facing challenges in user engagement and content quality [2][9][14]. User Engagement - Zhihu's average monthly active users (MAU) peaked at 101.2 million in Q3 2021 but has since declined to 81.1 million in Q3 2024, indicating a significant drop in user engagement [5][4]. - The decline in MAU is attributed to a combination of optimizing advertising spend and enhancing user experience, leading to a reduction in low-engagement users while increasing high-engagement users [5][4]. Business Diversification - Since 2016, Zhihu has explored various revenue streams, including advertising, paid memberships, and knowledge services, with non-advertising revenue accounting for 61% of total revenue in 2021 [9][10]. - Paid membership revenue became the primary income source in Q2 2022, reaching 271 million yuan, a 75.1% year-on-year increase [10]. - Zhihu's foray into vocational education has shown significant growth, with revenue from this segment increasing by 457.14% year-on-year in Q3 2022 [10]. Short Video and E-commerce Ventures - Zhihu has attempted to enter the short video and e-commerce markets but has faced challenges in establishing a strong presence in these areas [11]. - Despite various attempts at diversification, paid memberships remain the most significant revenue source, contributing 57.27% of total revenue in Q1 2025 [11]. Short Drama Market Potential - The short drama market in China reached 50.5 billion yuan in 2024, surpassing the film box office for the first time, presenting a new opportunity for Zhihu's "Salted Story" initiative [14][15]. - Zhihu's "Salted Story" has produced over 100 quality IPs for the short drama industry, with successful adaptations like "The Pen" setting records on platforms like Tencent Video [3][15]. Challenges and Future Outlook - Analysts express skepticism about Zhihu's ability to capitalize on the short drama market, suggesting that platforms like Douyin and Kuaishou may dominate due to their advanced recommendation algorithms [16]. - The company is encouraged to focus on knowledge monetization and original content creation as a sustainable path forward, despite the challenges faced in the current market landscape [17].

Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while improving its net profit margin, indicating a shift in its financial dynamics [1][2]. Financial Performance - As of March 31, 2025, Zhihu's total revenue is 730 million RMB, representing a year-on-year decrease of 24.06% [1]. - The net profit attributable to the parent company is -10.094 million RMB, showing a significant year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved from a Q&A platform to one of China's largest integrated online content communities since its launch in 2010 [1][2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1]. Business Model and Strategy - The company focuses on a content-centric business model, continuously optimizing it to meet the diverse needs of users, content creators, and business partners [2]. - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a positive cycle of content creation and consumption [3]. Community Engagement - Active interaction between users and content creators enhances the user experience and strengthens community governance, contributing to a professional and friendly community culture [3]. - The company has developed diverse monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched [3].

Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while showing significant improvement in net profit, indicating a shift in its financial dynamics [1][2]. Financial Performance - As of March 31, 2025, Zhihu's total revenue is 730 million RMB, representing a year-on-year decrease of 24.06% [1]. - The company's net profit attributable to shareholders is -10.094 million RMB, which shows a year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved since its launch in 2010 into one of China's top integrated online content communities and the largest online Q&A platform [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. - The company has established a content-centric business model that continues to evolve and optimize [2]. - Zhihu aims to create a balanced ecosystem between content creation by creators and content consumption by users, fostering a positive feedback loop [3]. Community Engagement - The company emphasizes user interaction with content creators, sharing knowledge and experiences, which contributes to a diverse content ecosystem [3]. - Zhihu's strong community culture and brand enhance its content ecosystem, attracting and retaining more users and content creators [3]. Monetization Channels - The company has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched [3].

Core Insights - The article discusses a side business related to promoting new users for the platform Zhihu, highlighting the unexpected success and earnings from this venture [1]. Group 1: Project Overview - The promotion project involves acting as a promoter for Zhihu, where individuals earn a commission of 4.5 yuan for each new user who registers through their shared link [3]. - There is also a feature for "old user recall," allowing promoters to earn 2.5 yuan for each former user who returns to the platform [3]. Group 2: Operational Steps - The first step in the process is to obtain permissions through a platform called "RenTuiBang," where users can easily find and apply for the Zhihu promotion project [4]. - The official guidelines provided by the platform are clear and detailed, making it accessible even for those without prior experience [6]. Group 3: Promotion Methods - One method of promotion involves engaging in trending discussions on platforms like Weibo, where promoters can leave intriguing comments to attract users to Zhihu [8]. - Another method is video promotion on Douyin (TikTok), where promoters can learn from successful videos and create their own content, which can lead to significant returns over time [11][14]. - It is noted that using multiple accounts may be necessary to mitigate the risk of account suspension when employing certain promotional tactics [10]. Group 4: Recommendations - The choice of promotion method should depend on individual circumstances, including time availability and account status, with the article serving as a reference for potential strategies [15].

Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while showing significant improvement in net profit margins as it prepares to release its mid-year financial report for FY2025 [2][3]. Financial Performance - As of March 31, 2025, Zhihu reported total revenue of 730 million RMB, a year-over-year decrease of 24.06% [1]. - The company recorded a net profit attributable to shareholders of -10.094 million RMB, which represents a year-over-year increase of 93.88% [1]. Company Overview - Founded in 2010, Zhihu has evolved into one of China's largest integrated online content communities, primarily known for its question-and-answer format [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2][3]. - The company aims to create a balanced ecosystem between content creation by creators and content consumption by users, fostering a positive feedback loop [3]. Community Engagement - Active interaction between users and content creators enhances the user experience and strengthens community governance, contributing to a professional and friendly community culture [3]. - The strong brand and community culture help attract and retain more users and content creators, reinforcing the content ecosystem [3]. Monetization Channels - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched as the company grows [3].

Core Viewpoint - Zhihu, a leading online content community in China, is focusing on expanding its content and services to meet the diverse needs of users, content creators, and business partners, despite a decline in revenue and a significant increase in net profit [1][2]. Financial Performance - As of March 31, 2025, Zhihu reported total revenue of 730 million RMB, a year-on-year decrease of 24.06% [1]. - The company achieved a net profit attributable to shareholders of -10.094 million RMB, which represents a year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved from a Q&A platform into one of China's largest integrated online content communities since its launch in 2010 [1]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1]. Content Ecosystem - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a virtuous cycle centered around content [2]. - The company emphasizes user interaction and community governance, which enhances user experience and strengthens community culture [2]. - Zhihu has developed diverse monetization channels, including marketing services, paid memberships, and vocational training, contributing to its leadership position in the industry [2].

Core Viewpoint - Zhihu, a leading online content community in China, is focusing on expanding its content and services to meet the diverse needs of users, content creators, and business partners, despite a decline in revenue and a significant increase in net loss [1][2]. Financial Performance - As of March 31, 2025, Zhihu reported total revenue of 730 million RMB, a year-on-year decrease of 24.06% - The net loss attributable to shareholders was 10.094 million RMB, which represents a year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved from a Q&A platform to one of China's largest integrated online content communities since its launch in 2010 - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1]. Content Ecosystem - The company aims to create a balanced ecosystem between content creators and users, fostering a virtuous cycle centered around content - Active interaction between users and content creators enhances the community culture, which is characterized by professionalism and friendliness [2]. User Experience and Monetization - Zhihu's deep insights into content and user behavior play a crucial role in improving user experience and maintaining robust community governance - The company has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched [2].

Core Insights - Xiaohongshu has transformed from a platform for sharing fashion and beauty tips to a comprehensive solution hub for various life queries, akin to a new Baidu [1] - The platform's value lies in its ability to provide practical, user-generated solutions rather than just knowledge summaries, contrasting with Zhihu's approach [6][29] Group 1: Content Structure and User Engagement - Xiaohongshu offers content that is scenario-based, providing methods, paths, and checklists, which encourages users to try new things [23][24] - Zhihu's content is more focused on critical analysis and knowledge summarization, which may not resonate with users seeking practical solutions [19][30] - The interaction style on Xiaohongshu is more visual and experiential, utilizing images and videos, while Zhihu relies heavily on text [25][26] Group 2: User Needs and Market Positioning - Xiaohongshu caters to life managers looking to optimize their daily lives, while Zhihu serves knowledge seekers aiming to build cognitive frameworks [30][31] - The success of Xiaohongshu is attributed to its early recognition of user needs for situational solutions, leading to a larger market presence [31][32] - The fundamental difference lies in Xiaohongshu's focus on actionable content that aligns closely with users' current life situations, compared to Zhihu's more abstract knowledge indexing [29][32]