Investment Rating - The investment rating for the company is "Outperform the Market" [5][17][29]. Core Views - The report highlights a short-term improvement in profitability and sustained long-term growth momentum despite a weak retail environment affecting revenue growth. The company has managed to improve its profitability through strict discount control and healthy inventory management [2][17]. - The company’s online channel has shown robust growth, with a 13% increase in revenue, particularly driven by the Douyin platform, which saw a 100% year-on-year revenue increase [1][17]. - The company is strategically closing underperforming stores and upgrading others to enhance efficiency, resulting in a 14% decline in revenue from physical stores [1][17]. Summary by Sections Financial Performance - In Q3, the company's revenue decreased by 10.8% year-on-year to 4.0 billion CNY, while net profit attributable to shareholders increased by 40.0% to 0.1 billion CNY. The gross margin improved by 1.5 percentage points to 33.5% due to strict discount control [1][17]. - The company’s total sales and management expenses decreased by 7.8% year-on-year to 1.37 billion CNY, although the fixed cost ratio increased due to declining revenue [1][17]. - The company’s inventory increased by 12% year-on-year to 5.5 billion CNY, with inventory turnover days rising by 7 days to 152 days [1][17]. Future Outlook - The company expects a positive sales growth in October, with a 4.7% year-on-year increase in operating income to 1.72 billion CNY, attributed to the early Double Eleven promotional activities [1][17]. - The report projects net profits for 2024-2026 to be 4.9 billion CNY, 6.2 billion CNY, and 7.6 billion CNY, reflecting a slight downward adjustment from previous estimates [2][17]. - The target price has been adjusted to 0.59-0.69 HKD, corresponding to a 6-7x PE for 2024 [2][17].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任 何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 寶勝國際（ 控 股 ）有 限公司 （於百慕達註冊成立之有限公司） （股份代號：3813） 二零二四年十月之每月收益公告 本公司為聯交所主板上市公司裕元的子公司。按照國際財務報告準則，裕元被 視為臺灣證交所上市公司寶成工業之子公司。寶成工業根據臺灣證券交易所的 規例規定刊發每月收益公告。 由於裕元於今日公佈其若干綜合財務資料，故本公司根據上市規則第13.09(2)條 及證券及期貨條例第XIVA部刊發本公告，確保及時向投資者提供最新資料。 寶勝國際（控股）有限公司（「本公司」）為香港聯合交易所有限公司（「聯交所」）主 板上市公司裕元工業（集團）有限公司（「裕元」）的子公司。按照國際財務報告準則， 裕元被視為臺灣證券交易所股份有限公司（「臺灣證交所」）上市公司寶成工業股份 有限公司（「寶成工業」）之子公司。根據臺灣證券交易所股份有限公司對上巿公司 之資訊申報作業辦法（經不時修訂）（「臺灣證券交易所的規例」）規 ...

Financial Performance - For the nine months ended September 30, 2024, the company reported unaudited consolidated profit attributable to owners of approximately RMB 343.0 million, an increase of 10.4% compared to RMB 310.6 million in the same period last year [2][5]. - The company's operating revenue for the same period was RMB 13,984.2 million, a decrease of 9.5% from RMB 15,443.7 million year-on-year [2][5]. - Operating profit for the nine months was RMB 513.6 million, a slight decrease of 0.4% from RMB 515.7 million in the previous year [2][5]. - Other comprehensive income for the period totaled RMB 3.85 million, compared to RMB 0.87 million in the previous year [3]. Profitability Metrics - The gross profit margin improved to 34.0%, up 0.9 percentage points from 33.1% in the previous year, primarily due to effective discount control and efficient inventory management [5]. - The net profit margin increased to 2.5%, up 0.4 percentage points from 2.1% in the previous year, reflecting improved cost management [5]. Financial Position - The company maintained a strong financial position with good net cash status as of September 30, 2024 [5]. Operational Strategy - The company continues to optimize store efficiency while enhancing the sales conversion rate of direct-operated physical stores amid challenging consumer traffic in mainland China [5]. - The company is advancing its digital transformation strategy, maintaining a relatively stable omnichannel sales performance [5]. Compliance and Reporting - The company has applied revised Hong Kong Financial Reporting Standards, which did not have a significant impact on the current or prior periods' unaudited consolidated results [4].

Financial Performance - Revenue for the six months ended June 30, 2024, was RMB 9,983,269 thousand, a decrease of 8.9% compared to RMB 10,960,001 thousand in 2023[4] - Gross profit for the same period was RMB 3,415,700 thousand, down 6.9% from RMB 3,670,684 thousand[4] - Operating profit increased by 2.1% to RMB 482,555 thousand, compared to RMB 472,818 thousand in the previous year[4] - Profit attributable to owners of the company rose by 9.9% to RMB 335,722 thousand, up from RMB 305,465 thousand[4] - The gross profit margin improved to 34.2%, an increase of 0.7 percentage points from 33.5%[4] - The operating profit margin also increased to 4.8%, up by 0.5 percentage points from 4.3%[4] - Basic earnings per share were RMB 6.48, reflecting a 9.8% increase from RMB 5.90[4] - Total comprehensive income for the period was RMB 342,575 thousand, compared to RMB 316,979 thousand in the previous year, reflecting an increase of 8.1%[12] - The net profit attributable to the owners of the company was RMB 335,722 thousand, up from RMB 305,465 thousand, representing an increase of 9.9%[11] - The net profit for the period was RMB 338.0 million, with a profit margin of 3.4%, an increase of 0.6 percentage points year-on-year[59] Cash Flow and Assets - For the six months ended June 30, 2024, the net cash generated from operating activities was RMB 873,308,000, a decrease from RMB 2,020,955,000 in the same period of 2023[19] - The net cash used in investing activities was RMB (754,500,000), compared to RMB (200,000,000) in the previous year[19] - The net cash used in financing activities totaled RMB (482,483,000), down from RMB (853,312,000) in the prior year[19] - Cash and cash equivalents decreased by 11.8% to RMB 1,611,830 thousand from RMB 1,827,563 thousand[5] - Non-current assets as of June 30, 2024, totaled RMB 3,843,575 thousand, up from RMB 3,774,628 thousand at the end of 2023[13] - Current assets decreased slightly to RMB 9,345,291 thousand from RMB 9,483,045 thousand, indicating a reduction of 1.5%[13] - The company's total assets as of June 30, 2024, were RMB 8,802,317,000, compared to RMB 8,894,587,000 at the end of the previous period[20] Dividends and Shareholder Information - The interim dividend declared was HKD 0.02, an increase of 8.1% from HKD 0.0185 in the previous year[4] - A special dividend of HKD 0.02 per share has also been declared, which was not paid in the previous period, bringing the total dividend to HKD 0.04 per share with a payout ratio of 60%[67] - The total number of issued shares as of June 30, 2024, is 5,326,179,615 shares[70] - The total number of shares held by the directors and key executives includes 19,523,000 shares by Cai Peijun, representing 0.37% of the issued shares[70] - The company will suspend the registration of shareholders from September 11, 2024, to September 13, 2024, for the purpose of dividend distribution[68] Operational Efficiency and Strategy - The company plans to continue its market expansion strategy, focusing on enhancing its product offerings and technological advancements[18] - The company has initiated a new strategy for mergers and acquisitions to strengthen its market position and diversify its portfolio[18] - The company's cash flow from operating activities indicates a need for improved operational efficiency to enhance profitability moving forward[19] - The group aims to enhance profitability through efficient measures, diversifying channel combinations, and rigorous cost control[43] - The company continues to invest in optimizing store layouts and enhancing digital transformation to improve customer experience and maintain a stable average transaction value[46] - The company upgraded its ERP system, implementing multiple SAP modules to integrate business and financial functions, enhancing operational efficiency[49] Market and Retail Environment - The retail environment in mainland China showed a 1.3% year-on-year increase in retail sales of clothing, footwear, and textiles, while total retail sales of consumer goods grew by 3.7%[43] - The group reported a 16.5% year-on-year increase in B2C public traffic channels, partially offsetting pressures faced in retail channels[43] - The sports industry in the Greater China region is projected to reach a market value of RMB 5 trillion by 2025, indicating significant growth potential despite short-term macroeconomic challenges[65] Share Incentive Plan - The company has a share incentive plan that was adopted on May 9, 2014, and has been extended for another ten years until May 8, 2034[76] - The total number of shares granted under the share incentive plan cannot exceed 4% of the total issued shares as of the grant date, which is 213,047,184 shares[78] - The total number of shares vested during the period is 3,507,400 shares[79] - The maximum number of shares that can be granted to each selected participant is limited to 1% of the issued shares, which is 53,261,796 shares[78] Compliance and Governance - The company has adhered to the principles of the Corporate Governance Code and complied with all applicable code provisions and recommended best practices during the reporting period[85] - The board has confirmed compliance with the standard code of conduct for securities trading throughout the six months ended June 30, 2024[86] - The audit committee has reviewed the unaudited condensed consolidated financial information for the six months ended June 30, 2024, discussing risk management, internal controls, and financial reporting matters[87] - The independent auditor has reviewed the group's unaudited financial information in accordance with the relevant standards[87]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price adjusted to HKD 1.01, reflecting a potential upside of 59.5% from the current price of HKD 0.63 [2][5]. Core Insights - The company experienced a 10.2% year-on-year increase in net profit for the first half of 2024, despite an 8.9% decline in sales revenue to RMB 9.983 billion. This was attributed to effective discount management, which improved gross and operating profit margins [1][2]. - The company has initiated a special dividend of HKD 0.02 per share, alongside a regular interim dividend of HKD 0.02 per share, resulting in a total payout ratio of 63% [1][2]. - High-line city foot traffic has been under pressure, leading to expectations that the revenue performance in the second half of the year will mirror that of the first half [1][2]. Summary by Sections Financial Performance - For the first half of 2024, the company reported a sales revenue decline of 8.9% to RMB 9.983 billion, while net profit rose by 10.2% to RMB 335 million, with profit margins improving [1][6]. - The company’s gross margin increased by 0.7 percentage points to 34.2%, and operating margin improved by 0.5 percentage points to 4.8% [1][6]. Market Conditions - Foot traffic in high-line cities fell by over 30%, while lower-tier cities showed more stable performance. The same-store sales declined by approximately 16.4% in the first half of 2024 [1][2]. - The company is focusing on improving inventory management and sales efficiency, particularly in lower-tier cities, to stabilize profits [1][2]. Strategic Initiatives - The company has implemented strict discount controls, resulting in a low single-digit improvement in overall discount rates, which is expected to help maintain gross margins in the second half of the year [1][2]. - The company plans to diversify its B2C channels, particularly through platforms like WeChat and Douyin, which currently contribute 15.1% to offline sales [1][2].

Investment Rating - The investment rating for the company is "Outperform the Market" [5][10]. Core Views - The company experienced a revenue decline of 8.9% year-on-year to 9.98 billion HKD in the first half of the year, influenced by a weak domestic retail environment. However, the gross profit margin improved slightly due to strict discount control, resulting in a net profit increase of 10% year-on-year to 340 million HKD [1][10]. - The company is focusing on maintaining profitability by controlling discounts, which has led to a slight improvement in gross margin by 0.7 percentage points to 34.2% and a net margin increase of 0.5 percentage points to 3.4% [1][10]. - Inventory turnover efficiency has improved, with inventory days decreasing by 3 days year-on-year and inventory value declining by 0.5% to 470 million HKD [1][10]. - The company has implemented a strategy of closing inefficient stores, resulting in a net reduction of 45 stores to 3,478, with same-store sales declining by 16.4% due to reduced foot traffic [1][10]. Summary by Sections Financial Performance - Revenue for the first half of the year was 9.98 billion HKD, down 8.9% year-on-year. The net profit was 340 million HKD, up 10% year-on-year [1][10]. - For the second quarter, revenue decreased by 10.5% to 4.58 billion HKD, while gross margin improved by 2.0 percentage points to 35.4% [1][10]. - The company expects net profits for 2024-2026 to be 530 million, 665 million, and 811 million HKD, respectively, reflecting year-on-year growth of 8%, 26%, and 22% [2][10]. Operational Strategy - The company is focusing on online public domain platforms, achieving a 10% growth in overall channel revenue, with Douyin platform revenue doubling year-on-year [1][10]. - The strategy includes closing low-efficiency stores and optimizing the store network, which has led to a reduction in the number of stores and a focus on improving sales efficiency [1][10]. Valuation - The target price has been adjusted to 0.65-0.76 HKD, corresponding to a price-to-earnings ratio of 6-7x for 2024 [2][10]. - The company maintains a healthy cash level, with cash increasing by 240 million HKD to 3.11 billion HKD compared to the end of 2023 [1][10].

Investment Rating - The report maintains a "Buy" rating for the company, Baosheng (3813.HK), with a target price of HKD 0.73, indicating a potential upside of 15.9% from the current price of HKD 0.63 [2][4]. Core Insights - Despite a significant revenue decline of 9% in 1H24, Baosheng achieved a 10% year-on-year increase in net profit attributable to shareholders through cost reduction and efficiency improvements, showcasing strong operational management [2][9]. - The company’s ability to expand its operating profit margin amidst declining revenues reflects effective cost control and operational efficiency enhancements [2][9]. - The second half of 2024 will largely depend on revenue performance, but the benefits of cost-cutting measures are expected to continue [2][9]. Financial Performance Summary - **Revenue**: The company reported a revenue of RMB 18,514 million for 2024E, reflecting an 8% decline year-on-year [3][11]. - **Net Profit**: The net profit attributable to shareholders is projected to be RMB 516 million for 2024E, a 5% increase compared to the previous year [3][11]. - **Profit Margins**: The operating profit margin is expected to remain stable, with a slight increase anticipated in 2024 [2][9]. - **Earnings Per Share**: The diluted earnings per share is projected to be HKD 0.10 for 2024, with a dividend payout ratio close to 55%, leading to a dividend yield of 9.5% based on current stock price [2][9][10]. Operational Efficiency - The company has successfully reduced overall operating expenses by 9% year-on-year, attributed to the closure of inefficient stores and optimization of rental costs [2][9]. - The gross profit margin improved by 2.0 percentage points in 2Q24, driven by better retail discount management and a shift in channel structure due to a decline in wholesale revenue [2][9]. Market Outlook - The demand in the international brand retail market remains weak, and Baosheng is expected to focus on maintaining healthy inventory levels and improving retail discounts in the second half of 2024 [2][9]. - The company may increase the scale of its wholesale business to compensate for the decline in direct store sales, which could positively impact channel structure and gross margins [2][9].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 0.73, indicating a potential upside of 15.9% from the current price of HKD 0.63 [2][4]. Core Insights - The company reported a significant improvement in profitability despite a 9% decline in revenue for 1H24, achieving a 10% year-on-year increase in net profit attributable to shareholders. This performance is attributed to cost reduction and efficiency improvements that countered the negative impact of operating leverage [2][10]. - The second quarter of 2024 saw a remarkable 89% year-on-year increase in net profit, despite a 10.5% drop in revenue, primarily due to a substantial rise in gross margin and a significant reduction in operating expenses [2][10]. - The company is expected to continue focusing on maintaining healthy inventory levels and improving retail discounts in the second half of 2024, with ongoing efforts to enhance operational efficiency and reduce costs [2][10]. Financial Performance Summary - For 1H24, the company reported revenue of RMB 9,983 million, a decrease of 8.9% year-on-year, while gross profit was RMB 3,416 million, reflecting a gross margin of 34.2% [10][11]. - The operating profit for 1H24 was RMB 483 million, with an operating margin of 4.8%, indicating a slight improvement from the previous year [10][11]. - The forecast for 2024 estimates total revenue of RMB 18,514 million, with a projected net profit of RMB 516 million, representing a 5.1% increase year-on-year [12]

Financial Performance - Revenue for the six months ended June 30, 2024, was RMB 9,983,269, a decrease of 8.9% compared to RMB 10,960,001 for the same period in 2023[2] - Gross profit for the same period was RMB 3,415,700, down 6.9% from RMB 3,670,684 in 2023[2] - Operating profit increased by 2.1% to RMB 482,555 from RMB 472,818 year-on-year[2] - Profit attributable to owners of the company rose by 9.9% to RMB 335,722 compared to RMB 305,465 in the previous year[2] - Basic earnings per share increased to RMB 6.48, up 9.8% from RMB 5.90[2] - The total revenue for the group for the six months ended June 30, 2024, was RMB 9,983,269 thousand, down from RMB 10,960,001 thousand in the previous year, representing a decline of 8.88%[14] - The net profit attributable to the owners of the company for the six months ended June 30, 2024, was RMB 335,722 thousand, an increase of 9.88% compared to RMB 305,465 thousand for the same period in 2023[18] - Net profit attributable to the company's owners was RMB 335.7 million, with a net profit margin of 3.4%, up 0.6 percentage points year-on-year[37] Dividends - The company declared an interim dividend of HKD 0.02, an increase of 8.1% from HKD 0.0185 in 2023[2] - The company declared an interim dividend of HKD 0.02 per share for the six months ended June 30, 2024, compared to HKD 0.0185 per share for the same period in 2023[17] - The board has declared an interim dividend of HKD 0.02 per share, an increase from HKD 0.0185 per share in the previous period, along with a special dividend of HKD 0.02 per share[47] - The total dividend payout for the period amounts to HKD 0.04 per share, with a payout ratio of 60%[47] Assets and Liabilities - Inventory as of June 30, 2024, was RMB 4,649,992, a decrease of 1.2% from RMB 4,704,713 at the end of 2023[6] - Cash and cash equivalents decreased by 11.8% to RMB 1,611,830 from RMB 1,827,563[6] - Total assets as of June 30, 2024, were RMB 9,345,291, down from RMB 9,483,045 at the end of 2023[6] - Net assets attributable to owners of the company increased to RMB 8,802,317 from RMB 8,518,131 at the end of 2023[7] - The accounts receivable as of June 30, 2024, amounted to RMB 1,028,487 thousand, an increase from RMB 978,919 thousand as of December 31, 2023[22] - The accounts payable as of June 30, 2024, totaled RMB 1,089,804 thousand, a decrease from RMB 1,252,834 thousand as of December 31, 2023[23] Operational Efficiency - The total financing costs for the six months ended June 30, 2024, were RMB 35,380 thousand, a decrease of 28.54% from RMB 49,513 thousand in the same period of 2023[16] - The company reported a decrease in employee costs to RMB 1,092,906 thousand for the six months ended June 30, 2024, down from RMB 1,193,904 thousand in the previous year, reflecting a reduction of 8.45%[16] - The average inventory turnover period improved to 130 days, with inventory value decreasing from RMB 4,704.7 million to RMB 4,650.0 million[38] - The group aims to strengthen profit margins through operational excellence and digital transformation strategies[43] - The group is focusing on strategic partnerships and enhancing member integration plans to drive member growth and seasonal sales[30] - The group aims to streamline operations to improve labor efficiency, cost competitiveness, and shorten sales cycles, positioning itself for long-term growth opportunities[31] Market and Sales Performance - For the six months ended June 30, 2024, the revenue from sports apparel and footwear sales was RMB 9,924,029 thousand, a decrease of 8.93% compared to RMB 10,897,233 thousand for the same period in 2023[14] - For the six months ended June 30, 2024, the group's sales momentum slowed due to weak foot traffic in mainland China, with a year-on-year retail sales growth of only 1.3% in clothing, footwear, and textiles compared to a 3.7% increase in total retail sales[24] - The average selling price increased, partially offsetting the negative trend in same-store sales, while foot traffic in high-tier cities dropped by over 30% year-on-year[25] - The group's B2C public domain traffic channels saw a 16.5% year-on-year increase, helping to mitigate pressures faced by retail channels[24] - Online sales contributed approximately 26% to the total sales during the period, driven by public domain traffic channels[29] Store Operations - The number of directly operated stores decreased from 3,523 to 3,478, representing a net reduction of 45 stores during the period[27] - The number of stores with a sales area of 300 square meters or less accounted for 79.0% of total stores as of June 30, 2024, down from 80.3% the previous year[28] - The group continues to invest in optimizing store layouts and accelerating digital transformation to enhance consumer experience and maintain a stable average transaction value[28] - The group plans to open multiple new single-brand stores for Saucony, Hoka, Pony, and the Korean yoga brand XEXYMIX, which has an exclusive distribution agreement in mainland China[43] Technology and Innovation - The group has successfully implemented multiple SAP modules for its ERP system, enhancing operational efficiency and integrating business financial functions[31] - The group is expanding its SAP system for financial integration and optimization, enhancing operational efficiency through digital tools like an upgraded AI scheduling system[44] Employee and Governance - The group has approximately 20,700 employees as of June 30, 2024, offering competitive compensation packages and employee benefits[45] - The board of directors includes executive directors and independent non-executive directors, ensuring a diverse governance structure[54] - The company expresses gratitude to customers, suppliers, shareholders, and employees for their support and contributions during the reporting period[53] Future Outlook - The anticipated market value of the sports industry in the Greater China region is expected to reach RMB 5 trillion by 2025, highlighting growth potential[44] - The company will publish its mid-term report for 2024 according to the listing rules, which will be available on its website and the Hong Kong Stock Exchange website[53] - No purchases, sales, or redemptions of listed securities were made by the company or its subsidiaries during the six months ending June 30, 2024[49]

证券研究报告 | 2024年05月15日 宝胜国际（03813.HK） 买入 一季度收入下滑 7.5%，存货周转率提升 核心观点 公司研究·海外公司财报点评 第一季度收入下滑7.5%，毛利率基本持平。2024年第一季度受线下客流疲 纺织服饰·服装家纺 软影响，收入同比-7.5%至54.0亿元；归母净利润同比-20.9%至1.7亿元。 证券分析师：丁诗洁 证券分析师：刘佳琪 毛利率同比下降0.3个百分点至33.2%，负面因素主要因渠道结构变化，毛 0755-81981391 010-88005446 dingshijie@guosen.com.cnliujiaqi@guosen.com.cn 利率较低的加盟渠道占比提升,但另一方面直营店折扣同比改善低单位数， S0980520040004 S0980523070003 一定程度抵消渠道组合对毛利率的不利因素影响。基于费用管控得当，精简 基础数据 低效门店，雇员成本和租金开支下降，总人数同比下降14%，销售、管理费 投资评级 买入(维持) 用率分别同比持平和+0.2百分点，归母净利率仅下滑0.6百分点。 合理估值 0.77 - 0.88港元 收盘价 0.67港元 ...