公司简称：博瑞传播 证券代码：600880 编号：2023-030 号 成都博瑞传播股份有限公司 关于2023年中期行业经营性数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 （二）主要游戏产品情况 单位：万元 币种：人民币 | 游戏名称 | | 充值流水 | 日均付费用户（户） | ARPU 值 | | --- | --- | --- | --- | --- | | 《全民主公 | II》APP | 14238.94 | 76268.74 | 0.0010 | | 《七雄争霸 | H5》小程序 | 7130.12 | 2561 | 0.0154 | | 《全民主公 | II》繁体版 | 5607.86 | 1110 | 0.0279 | | 《全民主公 | II》小程序 | 5285.28 | 1352.92 | 0.0216 | | 《全民主公 | H5》小程序 | 4676.74 | 1680.76 | 0.0154 | 注：上表所列游戏为本公司游戏充值流水总额的前五款。 成都博瑞传播股份有限公司（以下简称"公 ...

公司简称：博瑞传播 证券代码：600880 编号：临 2023-019 号 会议召开时间：2023 年 5 月 31 日下午 15:00-16:00 会议召开地点：中国证券网（http://roadshow.cnstock.com/） 会议召开方式：网络平台在线交流 三、参加人员 公司董事、总经理张涛先生和公司董事会秘书、副总经理、财务负责人苟军 成都博瑞传播股份有限公司 关于召开 2022 年度暨 2023 年一季度网上业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、说明会类型 公司于 2023 年 4 月 28 日在上海证券交易所网站披露了《2022 年年度报告》 及《2023 年第一季度报告》。为加强与投资者的深入交流，使投资者更加全面、 深入地了解公司情况，公司拟以网络平台在线交流的方式召开 2022 年度暨 2023 年一季度业绩说明会，欢迎广大投资者积极参与。公司现就业绩说明会提前向投 资者征集相关问题，广泛听取投资者的意见和建议。 二、说明会召开的时间、地点 会议召开时间：2 ...

Financial Performance - The company's operating revenue for Q1 2023 was ¥135,140,531.36, representing a 21.45% increase compared to ¥109,254,066.52 in the same period last year[6]. - The net profit attributable to shareholders was ¥9,091,473.58, a decrease of 9.88% from ¥9,517,232.31 in the previous year[6]. - The total profit for the period was ¥15,308,949.48, reflecting a 34.67% increase from ¥11,367,576.60 in the same period last year[6]. - Total revenue for Q1 2023 was CNY 143,935,914.42, an increase of 16.7% compared to CNY 123,398,255.78 in Q1 2022[20]. - Operating income for Q1 2023 was CNY 135,140,531.36, up from CNY 111,273,410.34 in the same period last year, reflecting a growth of 21.5%[20]. - Net profit for Q1 2023 reached CNY 11,133,252.84, a significant increase of 66.5% from CNY 6,701,035.16 in Q1 2022[21]. - The company reported a significant increase in operating profit to CNY 15,094,241.40, up from CNY 11,348,075.72 in the previous year, representing a growth of 32.4%[21]. - The total operating costs for Q1 2023 were CNY 118,312,879.52, slightly higher than CNY 116,398,045.69 in Q1 2022, indicating a marginal increase of 1.6%[20]. Cash Flow and Liquidity - The net cash flow from operating activities was -¥121,541,710.76, a significant decline of 529.68% compared to -¥14,934,834.61 in the previous year[6]. - The company's cash and cash equivalents decreased to RMB 509,212,042.74 from RMB 643,939,838.47, representing a decline of approximately 20.9%[16]. - The cash flow from operating activities totaled $111,574,532.67, compared to $148,653,636.52 in the same quarter last year, indicating a decline of 25%[24]. - The net cash outflow from operating activities was -$121,541,710.76, worsening from -$19,302,014.41 in the same period last year[25]. - The ending cash and cash equivalents balance was $506,142,047.20, down from $530,242,892.81 at the end of Q1 2022[27]. - The total cash outflow from investing activities was $10,442,999.86, significantly reduced from $52,467,022.94 in Q1 2022[25]. - The net cash flow from financing activities was -$954,298.06, a decline from a positive cash flow of $25,244,735.75 in Q1 2022[27]. Assets and Liabilities - The total assets at the end of the period were ¥3,861,486,501.39, showing a slight decrease of 0.02% from the previous year[6]. - As of March 31, 2023, the company's total assets amounted to RMB 3,861,486,501.39, a slight decrease from RMB 3,862,192,062.31 at the end of 2022[16]. - The total liabilities decreased to CNY 644,698,091.76 from CNY 656,536,905.52, indicating a reduction of approximately 1.3%[19]. - The total liabilities of the company were not explicitly stated but can be inferred from the balance sheet[15]. Shareholder and Equity Information - The equity attributable to shareholders was ¥3,018,423,828.28, which increased by 0.3% from ¥3,009,332,354.70 at the end of the previous year[6]. - The total equity attributable to shareholders of the parent company increased to CNY 3,018,423,828.28 from CNY 3,009,332,354.70, reflecting a growth of 0.3%[19]. - The company reported a total of 1,140,000 shares held by shareholder Wang Linbing through a regular securities account, and 6,200,296 shares through a margin account[14]. - The company has a significant shareholder structure, with Chengdu Borui Investment Holding Group Co., Ltd. holding 95% of the shares, making Chengdu Media Group a concerted actor[13]. Strategic Developments - The company completed the acquisition of 76% equity in Hongxing Wisdom, which is expected to enhance its market position and operational capabilities[6]. - The company is focused on maintaining its market position and exploring new strategies for growth, although specific future outlooks were not detailed in the provided content[15]. Research and Development - Research and development expenses rose to CNY 12,841,091.08, compared to CNY 7,716,639.89 in the previous year, marking a 66.5% increase[20]. Earnings and Returns - The basic earnings per share remained at ¥0.01, unchanged from the previous year[6]. - The weighted average return on net assets was 0.30%, a decrease of 0.06 percentage points from 0.33% in the previous year[6]. - Earnings per share remained stable at CNY 0.01 for both basic and diluted earnings per share[22].

Financial Performance - The total revenue for 2022 was 468,394,890.36 RMB, a decrease of 29.4% compared to 2021 [26]. - The net profit attributable to shareholders for 2022 was 41,193,346.33 RMB, reflecting a decline of 42.82% from the previous year [26]. - The company reported a significant drop in operating income, which was 40,246,421.64 RMB, down 48.80% year-on-year [26]. - The company's total revenue for 2022 was approximately ¥506.96 million, a decrease of 29.6% compared to ¥720.22 million in 2021 [27]. - Net profit attributable to shareholders for 2022 was ¥68.45 million, down 44.7% from ¥123.78 million in 2021 [27]. - Basic and diluted earnings per share for 2022 were both ¥0.04, representing a decline of 42.86% from ¥0.07 in 2021 [28]. - The weighted average return on equity decreased to 1.34% in 2022 from 2.65% in 2021, a drop of 1.31 percentage points [29]. - The company reported a total profit of 68.45 million RMB for 2022, a decline of 44.70% year-on-year [39]. - The net profit for the fourth quarter of 2022 was ¥1.24 million, a significant decrease compared to previous quarters [29]. - The company’s revenue for the third quarter of 2022 was ¥135.93 million, showing a recovery trend compared to the second quarter [29]. Cash Flow and Investments - The company’s cash flow from operating activities showed a positive trend, indicating potential for future growth despite the current challenges [26]. - Operating cash flow for the first quarter of 2022 was negative at ¥19.30 million, while the second quarter showed a positive cash flow of ¥57.58 million [29]. - Cash flow from operating activities increased by 20.79% to CNY 85.97 million, indicating improved operational efficiency [57]. - The net cash flow from investment activities improved by 75.55%, primarily due to the loss of control over subsidiaries affecting cash balances [72]. - The company achieved a total recovery amount of 44.1 million yuan from bad loans through various measures, including asset disposal and compensation strategies [42]. Dividends and Shareholder Returns - The company distributed a cash dividend of 0.12 RMB per 10 shares, totaling 13,119,985.10 RMB, which represents 32.60% of the net profit attributable to shareholders for the year [4]. - The company has established a three-year shareholder return plan for 2021-2023, which has been approved by the board and independent directors [143]. Acquisitions and Strategic Partnerships - The company completed the acquisition of 76% of Chengdu Jingmiao Education Technology Co., Ltd. in July 2022, enhancing its market position [31]. - The company has made strategic acquisitions, including a 45% stake in a digital media firm, to strengthen its influence in the education media sector [55]. - The company approved the acquisition of 76% equity in Jingmiao Education at the tenth session of the board meeting [175]. Digital Transformation and Innovation - The company is focusing on digital transformation and has initiated new projects to enhance operational efficiency [39]. - The company’s digital economy business focuses on a cultural asset trading platform utilizing blockchain technology for secure transactions [50]. - The company is currently involved in ongoing litigation with a claim amounting to 1,600,000 RMB [171]. - The company plans to invest 50 million RMB in building a significant cross-border e-commerce park, certified by TikTok for six countries [40]. Risk Management and Compliance - The company has outlined potential risks in its annual report, advising investors to remain vigilant [7]. - The company is committed to ensuring the accuracy and completeness of its financial reports, as confirmed by the audit report from Sichuan Huaxin (Group) Accounting Firm [8]. - The company has established a comprehensive internal control system covering five key elements: internal environment, risk assessment, control activities, information and communication, and internal supervision [149]. - The internal control audit report received a standard unqualified opinion, indicating effective internal controls [151]. Employee and Management Structure - The company employed a total of 611 staff, with 293 in technical roles and 131 in sales [139]. - The number of R&D personnel is 203, accounting for 33.22% of the total workforce [71]. - The total remuneration for directors and senior management during the reporting period amounted to 386.53 million yuan [126]. - The company has implemented a differentiated assessment and incentive mechanism for senior management, linking compensation strictly to performance evaluation results [148]. Market Position and Future Plans - The company plans to expand its game products internationally, targeting markets in Europe, the United States, Japan, and South Korea [109]. - The company aims to upgrade its advertising business towards digital media and secure internet advertising agency qualifications [109]. - The company is focusing on improving the quality and efficiency of its small loan business, leveraging intermediary platforms and state-owned guarantee companies to enhance customer flow and control risks [110]. - The company plans to achieve total revenue of RMB 800 million and total costs of RMB 670 million in 2023 [106].

Financial Performance - The company's operating revenue for the first half of 2018 was RMB 311,219,672.90, a decrease of 21.68% compared to the same period last year[17]. - The net profit attributable to shareholders of the listed company was RMB 17,893,414.16, an increase of 158.65% year-on-year, recovering from a loss of RMB 30,509,773.44 in the previous year[17]. - The net cash flow from operating activities was RMB -42,801,678.27, improving by 63.00% compared to RMB -115,690,027.91 in the same period last year[17]. - The total operating income of RMB 327,665,759.11, down 19.35% from RMB 406,263,545.97 in the same period last year[17]. - The net profit after deducting non-recurring gains and losses was RMB -10,745,133.30, an improvement of 66.11% from RMB -31,703,334.06 in the previous year[17]. - The company achieved total operating revenue of 328 million yuan, a year-on-year decrease of 19.35%, but a growth of 11.12% when excluding the impact of divested printing business[28]. - The company reported a net profit of CNY 17.89 million, a significant increase of 158.65% compared to the previous year, driven by new advertising clients and the exclusion of a loss-making subsidiary from consolidation[44]. - The company’s total comprehensive income for the first half of 2018 was CNY 18,615,669.68, compared to a total comprehensive loss of CNY 35,731,273.27 in the previous year[111]. Assets and Liabilities - The total assets at the end of the reporting period were RMB 4,138,434,100.92, a decrease of 2.27% from RMB 4,234,538,058.51 at the end of the previous year[17]. - The net assets attributable to shareholders of the listed company at the end of the reporting period were RMB 3,648,440,113.08, a slight increase of 0.19% from RMB 3,641,480,019.84 at the end of the previous year[17]. - Total liabilities decreased from CNY 452,623,015.38 to CNY 383,628,842.57, a reduction of approximately 15.3%[102]. - The total equity of the company at the end of the reporting period is CNY 3,239,983,295.15, with a capital stock of CNY 1,093,332,092.00[126]. Revenue Segments - The outdoor advertising segment generated operating revenue of 128.85 million yuan, with a net profit of 13.03 million yuan, reflecting a year-on-year growth of 66.07% and 214.98% respectively[29]. - The education segment achieved revenue of CNY 64.74 million and net profit of CNY 21.98 million, representing year-on-year growth of 12.19% and 18.52% respectively[31]. - The gaming segment reported total revenue of CNY 35.92 million but incurred a net loss of CNY 37.47 million, prompting the company to close 4 studios and reduce expenses by approximately CNY 7 million[33]. - The small loan business generated revenue of CNY 16.45 million and net profit of CNY 8.69 million, with a year-on-year revenue increase of 80% for the "Housing Loan" product[34]. Market Conditions - The overall advertising market in China grew by 9.3% in the first half of 2018, with traditional media advertising spending increasing by 7.2%[23]. - The private education market in China reached a total scale of 260 billion USD, with an expected annual growth rate of 9% before 2020[24]. - The mobile gaming market in China generated actual sales revenue of 63.41 billion yuan, accounting for 60.4% of the total gaming market revenue, with a year-on-year growth of 12.9%[24]. Strategic Initiatives - The company aims to leverage its state-owned background and resources to enhance its cultural industry platform and drive industry transformation[26]. - The company plans to focus on financing opportunities in high-potential industries to achieve sustainable development and transformation[26]. - The company is actively pursuing market-oriented projects to identify new profit growth points aligned with its future development direction[36]. Legal and Compliance Issues - The company is involved in significant litigation regarding a contract dispute with Wuhan Public Transport Group, with the case officially accepted by the court on January 19, 2018[65]. - The company has reached a settlement agreement in a software development contract dispute, agreeing to pay a settlement amount to Baiyouhui, who will no longer assert any rights[66]. - The company has submitted a withdrawal application to the court regarding the aforementioned contract dispute[65]. - The company reported a court ruling requiring it to pay RMB 80,691,046.58 plus interest at an annual rate of 20% from September 18, 2014, until the payment date[68]. Shareholder Information - The total number of common shareholders at the end of the reporting period was 68,353[88]. - The largest shareholder, Chengdu Borui Investment Holding Group Co., Ltd., held 255,519,676 shares, representing 23.37% of the total shares[88]. - The second-largest shareholder, Chengdu News Hotel, held 111,535,758 shares, accounting for 10.20% of the total shares[88]. - The company’s annual shareholders' meeting approved various reports and plans, including the financial report and profit distribution proposal[59]. Social Responsibility - The company has actively participated in social responsibility initiatives, providing a total of 99,100 CNY in support to impoverished families and individuals during the reporting period[81]. - The company has engaged in a poverty alleviation project, donating 5,000 CNY for local livestock purchases to support agricultural development[81]. - The company provided employment opportunities for 3 individuals from impoverished backgrounds and conducted 21 training sessions for frontline staff during the first half of the year[81]. Accounting and Financial Reporting - The financial report was approved by the board of directors on August 23, 2018[133]. - The company adheres to the accounting standards, ensuring that the financial statements reflect a true and complete picture of its financial status[137]. - The company uses the Chinese Yuan as its functional currency for accounting purposes[139]. - The company recognizes revenue from sales of goods when ownership risks and rewards are transferred, and the amount can be reliably measured[189].

Financial Performance - The company's operating revenue for the first half of 2016 was approximately RMB 465.36 million, a decrease of 27.30% compared to RMB 640.15 million in the same period last year[22]. - The net profit attributable to shareholders for the first half of 2016 was approximately RMB 5.94 million, down 91.74% from RMB 71.85 million in the previous year[22]. - The basic earnings per share for the first half of 2016 was RMB 0.0054, a decline of 91.78% compared to RMB 0.0657 in the same period last year[21]. - The net cash flow from operating activities was negative RMB 75.33 million, a significant decrease from positive RMB 87.00 million in the previous year, representing a decline of 186.59%[22]. - The total assets at the end of the reporting period were approximately RMB 4.46 billion, a decrease of 0.88% from RMB 4.50 billion at the end of the previous year[22]. - The net assets attributable to shareholders at the end of the reporting period were approximately RMB 3.56 billion, down 0.75% from RMB 3.59 billion at the end of the previous year[22]. - The weighted average return on net assets for the first half of 2016 was 0.17%, a decrease of 1.80 percentage points from 1.97% in the same period last year[21]. - The company reported a diluted earnings per share of RMB 0.0054, which is the same as the basic earnings per share, reflecting the significant drop in profitability[21]. - The company achieved total revenue of 482 million RMB in the first half of 2016, a year-on-year decline of 26.60%[25]. - Net profit attributable to the parent company was 5.94 million RMB, down 91.74% compared to the same period last year[25]. Business Segments Performance - The new media gaming segment generated revenue of 89.33 million RMB, accounting for 18.55% of total revenue, with a net loss of 21.01 million RMB[25]. - The publishing and delivery business reported revenue of 64.15 million RMB, a decrease of 14.34% year-on-year, with a net loss of 10.10 million RMB[28]. - The outdoor advertising segment generated revenue of 94.72 million RMB, down 13.07% year-on-year, but managed to turn a profit with a net income of 0.15 million RMB[29]. - The small loan business achieved revenue of 21.80 million RMB, a decrease of 15.99%, but net profit increased by over 50% to 9.54 million RMB[29]. - The education segment reported revenue of 50.33 million RMB, an increase of 17.40% year-on-year, with over 3,500 students enrolled[30]. Strategic Initiatives - The company is actively pursuing mergers and acquisitions to enhance its outdoor advertising resources and expand its market reach[30]. - The company plans to terminate the acquisition of Chengdu Small Enterprises Financing Guarantee Co., Ltd. due to changes in the financing environment and approval conditions, and will withdraw the related application[31]. - The company is actively pursuing new directions in esports and VR technology, having signed a framework cooperation agreement to develop VR experience centers leveraging local cultural tourism resources[32]. - The company plans to issue shares to specific investors to raise funds for the acquisition, with the expected issuance price set at ¥9.67 per share, aiming to raise up to approximately ¥115.16 million[40]. Cash Flow and Investments - The net cash flow from investing activities decreased significantly by 920.83% year-on-year, resulting in approximately -¥42.46 million, mainly due to increased payments for equity transfers and investments in joint ventures[36]. - The company made external equity investments totaling 50.64 million RMB, an increase of 42.77 million RMB compared to the previous year[53]. Shareholder and Governance Information - The company did not propose any profit distribution plan or capital reserve transfer to increase share capital for the reporting period[2]. - The company has strengthened its information disclosure and governance structure in compliance with relevant laws and regulations[92]. - The total number of shareholders at the end of the reporting period was 83,153[100]. Financial Position - The company's cash and cash equivalents decreased from ¥1,140,658,348.57 to ¥987,506,944.46, a decline of approximately 13.4%[112]. - Total current assets decreased from ¥1,537,600,609.97 to ¥1,421,788,771.56, a reduction of approximately 7.5%[112]. - The company's total equity decreased from ¥3,884,173,356.80 to ¥3,853,820,784.93, a decline of approximately 0.8%[115]. - The company’s total equity increased to CNY 2,987,390,507.60 from CNY 2,649,988,360.54, reflecting a growth of 12.8%[118]. Compliance and Regulatory Matters - The company received approval from the State-owned Assets Supervision and Administration Commission for its non-public stock issuance and asset restructuring plan[42]. - The company terminated the asset restructuring plan and submitted an application to withdraw the asset restructuring application to the China Securities Regulatory Commission[77]. Revenue Recognition and Accounting Policies - The company recognizes revenue from the sale of goods when the risks and rewards of ownership have transferred to the buyer, and the amount can be reliably measured[197]. - Revenue from services is recognized upon completion of the service or based on the percentage of completion method if the service spans multiple accounting periods[198]. - The company confirms advertising revenue when the advertisement is published and accepted by the client, with revenue recognized during the advertising period[198]. - The accounting policies are in compliance with the Chinese accounting standards, ensuring accurate financial reporting[148].