董秘回答(博瑞传播SH600880)： 尊敬的投资者您好，谢谢您对公司发展的关切。做为传媒文化类上市公司，公司围绕"智慧管理、数字 文创、现代传媒"等数字新经济领域持续发力，推动公司向"数字化"、"智能化"转型。近期，公司又布 局了成都非遗博览园，开拓了潮流文创消费场景打造的业务版图。公司的目标是"成都数字文创新经济 重要资本平台"。祝您投资愉快。查看更多董秘问答>> 免责声明：本信息由新浪财经从公开信息中摘录，不构成任何投资建议；新浪财经不保证数据的准确 性，内容仅供参考。 投资者提问： 最近市值同为50亿元的上市公司日播时尚（维权）对成都锂电池公司进行跨界收购。该公司年营业收入 优于博瑞，账面现金还不如博瑞，但公司主动进行转型，博瑞作为一直的改革先锋却止步不前，近些年 合作和自身开展的业务都是不尽人意。公司应该深挖四川优质公司资源，向军工科技等前沿转型，也腾 笼换鸟给母公司缓解资金压力，改变现在业绩困境。 ...

免责声明：本信息由新浪财经从公开信息中摘录，不构成任何投资建议；新浪财经不保证数据的准确 性，内容仅供参考。 董秘回答(博瑞传播SH600880)： 尊敬的投资者您好。公司目前未与星竞威武集团有合作。若后续有合作机会，公司将尽力争取。谢谢您 的关注，祝您投资愉快。查看更多董秘问答>> 投资者提问： 星竞威武集团近期公布将在成都打造西南电竞总部包括电竞酒店、赛事舞台与休闲娱乐相关配套，地点 落户青羊区，该方向与公司业务高度契合，请问博瑞公司是否主动与对方对接合作的计划？ ...

Group 1 - The company, Chengdu Borui Communication Co., Ltd., will participate in the "2025 Investor Online Collective Reception Day and Semi-Annual Report Performance Briefing" organized by the Sichuan Listed Companies Association and Shenzhen Panorama Network Co., Ltd. [1] - The event will be held online on September 12, 2025, from 14:00 to 17:00, with interactive communication scheduled from 15:00 to 17:00 [1][3] - Key company representatives, including the General Manager Mr. Zhang Tao and the Financial Officer Mr. Gou Jun, will engage with investors regarding the company's semi-annual performance, operational status, corporate governance, and development strategy [1]

证券代码：600880 证券简称：博瑞传播 公告编号：2025-025 成都博瑞传播股份有限公司 关于参加四川辖区 2025 年投资者网上集体接待日及半年度 报告业绩说明会活动的公告 本次活动将采用网络远程的方式举行，投资者可登录"全景路演" （https://rs.p5w.net）参与本次互动交流，活动时间为 2025 年 9 月 12 日（周五）14:00—17:00，其中网络互动交流时间为 15：00-17： 00。届时公司董事、总经理张涛先生，董事会秘书、副总经理、财务 负责人苟军先生，独立董事、审计委员会主任委员王雪女士将在线就 公司 2025 年半年度业绩、经营情况、公司治理、发展战略等内容， 与投资者进行沟通与交流，欢迎广大投资者积极参与。 特此公告。 成都博瑞传播股份有限公司 2025 年 9 月 5 日 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 为进一步加强与投资者的互动交流，成都博瑞传播股份有限公司 （以下简称"公司"）将参加由四川省上市公司协会、深圳市全景网 络有限公司联合举办的"四川辖区 2025 ...

Market Overview - The education sector experienced a decline of 2.7% on September 2, with Guomai Technology leading the drop [1] - The Shanghai Composite Index closed at 3858.13, down 0.45%, while the Shenzhen Component Index closed at 12553.84, down 2.14% [1] Individual Stock Performance - Action Education (605098) closed at 36.05, with a slight increase of 0.14% and a trading volume of 15,700 shares [1] - Kevin Education (002659) remained unchanged at 5.24, with a trading volume of 214,400 shares [1] - Xueda Education (000526) fell by 0.98% to 47.70, with a trading volume of 27,300 shares [1] - ST Dongshi (603377) decreased by 1.39% to 3.56, with a trading volume of 212,600 shares [1] - Zhonggong Education (002607) dropped 1.66% to 2.97, with a trading volume of 3,027,500 shares [1] - Angli Education (600661) fell by 1.92% to 10.70, with a trading volume of 60,100 shares [1] - Borui Communication (600880) decreased by 2.15% to 5.01, with a trading volume of 292,400 shares [1] - ST Kaiyuan (300338) fell by 2.17% to 4.05, with a trading volume of 57,100 shares [1] - ST Chuan Zhi (003032) decreased by 2.38% to 6.56, with a trading volume of 67,600 shares [1] - Quantu Education (300359) fell by 2.45% to 5.96, with a trading volume of 170,300 shares [1] Capital Flow Analysis - The education sector saw a net outflow of 401 million yuan from institutional investors, while retail investors experienced a net inflow of 307 million yuan [2] - The net inflow from speculative funds was 93.74 million yuan [2] Detailed Capital Flow for Selected Stocks - Kevin Education (002659) had a net inflow of 8.16 million yuan from institutional investors, while speculative funds saw a net outflow of 4.64 million yuan [3] - Action Education (605098) experienced a net inflow of 6.19 million yuan from institutional investors, with a net outflow of 3.53 million yuan from speculative funds [3] - Xueda Education (000526) had a minimal net inflow of 143,500 yuan from institutional investors, with a net outflow of 3.46 million yuan from speculative funds [3] - Kede Education (300192) saw a slight net outflow of 187,300 yuan from institutional investors, with a significant net outflow of 24.17 million yuan from speculative funds [3] - ST Kaiyuan (300338) experienced a net outflow of 3.39 million yuan from institutional investors, while speculative funds had a net inflow of 711,800 yuan [3] - ST Chuan Zhi (003032) had a net outflow of 6.13 million yuan from institutional investors, with a net inflow of 890,700 yuan from speculative funds [3] - Angli Education (600661) saw a net outflow of 8.87 million yuan from institutional investors, while retail investors had a net inflow of 9.28 million yuan [3] - ST Dongshi (603377) experienced a net outflow of 12.71 million yuan from institutional investors, with a net inflow of 9.10 million yuan from retail investors [3] - Quantu Education (300359) had a net outflow of 12.94 million yuan from institutional investors, while retail investors saw a net inflow of 7.30 million yuan [3]

Financial Performance - The company reported a total revenue of 305 million yuan for the first half of 2025, representing a year-on-year increase of 60.14% [1] - The net profit attributable to shareholders was 9.1751 million yuan, up 6.29% year-on-year [1] - In Q2 2025, total revenue reached 121 million yuan, a 38.02% increase compared to the same quarter last year, with net profit of 3.2527 million yuan, showing a significant increase of 333.36% [1] Profitability Metrics - The gross margin decreased to 24.11%, down 51.55% year-on-year, while the net margin fell to 2.42%, a decline of 51.24% [1] - The company's return on invested capital (ROIC) was 0.77% last year, indicating weak capital returns [2][3] - Historical data shows a median ROIC of 1.14% over the past decade, with a particularly poor performance in 2018, where ROIC was -25.62% [1] Financial Health - The company has a significant accounts receivable issue, with accounts receivable amounting to 2054.58% of the net profit [1][3] - Cash assets are reported to be healthy, but the cash flow situation is concerning, with a cash flow to current liabilities ratio of only 86.38% [3] - The company has seen a 49.09% increase in interest-bearing debt, rising to 206 million yuan [1] Cost Structure - Total selling, administrative, and financial expenses amounted to 62.731 million yuan, accounting for 20.58% of revenue, which is a decrease of 37.76% year-on-year [1] - The company reported a negative operating cash flow per share of -0.14 yuan, a significant decline of 355.56% year-on-year [1]

Core Viewpoint - Chengdu Borui Communication Co., Ltd. plans to publicly transfer 60% equity of its subsidiary Wuhan Yinfu Advertising Co., Ltd. at a base price of 1 RMB due to the negative valuation of -37.06 million RMB as of December 31, 2024 [12][15][24]. Group 1: Company Overview - Chengdu Borui Communication Co., Ltd. is engaged in the advertising and gaming business, with a focus on transitioning from traditional outdoor advertising to new media [6]. - The company reported a significant decline in advertising revenue and costs, primarily due to the adverse market environment affecting traditional outdoor advertising [6]. Group 2: Financial Data - The company’s financial report for the first half of 2025 has not been audited and does not include any profit distribution or capital reserve increase plans [3][4]. - The company’s board of directors and supervisory board confirmed the accuracy and completeness of the financial report [1][9]. Group 3: Major Transactions - The transfer of 60% equity in Wuhan Yinfu is part of a resolution to a legal dispute with Shanghai Yueying Advertising Co., Ltd. regarding media usage fees [14]. - The transaction does not constitute a major asset restructuring and will proceed through public listing [13][16]. Group 4: Impact of the Transaction - The sale of the equity is expected to resolve disputes and optimize the company's asset structure, enhancing asset quality and operational efficiency [27]. - Following the transfer, Wuhan Yinfu will no longer be included in the company’s consolidated financial statements, which may lead to a reduction in the total profit by approximately 8.2 million RMB [27].

Core Viewpoint - The company, Borye Media (600880.SH), plans to transfer 60% equity of its subsidiary, Wuhan Borye Yinfeng Advertising Co., Ltd. (referred to as "Wuhan Yinfeng"), through a public listing at the Southwest United Property Exchange, with a base price of 1 RMB due to a negative valuation [1] Group 1 - The equity transfer involves 60% of Wuhan Yinfeng [1] - The valuation report from Yachao (Chengdu) Asset Appraisal Co., Ltd. indicates that the assessed value of the 60% equity is -37.0646 million RMB [1] - The transfer price is set at 1 RMB as the listing base price [1]

Group 1: Banking Sector Performance - Bank of China reported a net profit of 117.59 billion yuan for the first half of the year, a year-on-year decrease of 0.85% [1] - Industrial and Commercial Bank of China achieved a net profit of 168.1 billion yuan, down 1.4% year-on-year, with total assets exceeding 52 trillion yuan [2] - Agricultural Bank of China saw a net profit increase of 2.7% year-on-year, reaching 139.5 billion yuan [3] - China Construction Bank reported a net profit of 162.64 billion yuan, a decline of 1.45% year-on-year [4] Group 2: Corporate Developments - SMIC announced plans to issue A-shares to acquire minority stakes in its subsidiary, leading to a temporary suspension of its stock [5] - Changfei Fiber reported a net profit of 296 million yuan, down 21.71% year-on-year, despite a revenue increase of 19.38% [6] - China Rare Earth achieved a turnaround with a net profit of 162 million yuan, compared to a loss of 244 million yuan in the previous year [7] - CNOOC Engineering won a bid for two segments of the "BH" project from Qatar Energy, with a contract value of approximately 4 billion USD [8] - Aerospace Hongtu signed a procurement contract for satellite and ground systems with a total value of 990 million yuan [9] - Tailin Micro plans to acquire 100% of Panqi Micro's equity, with its stock set to resume trading [10][11] Group 3: Performance Highlights - Shanshan Co. reported a net profit of 207 million yuan, a significant increase of 1079.59% year-on-year [12] - Wanfu Co. achieved a net profit of 25.14 million yuan, up 91.69% year-on-year [12] - Various companies reported substantial profit increases, including Youyan New Materials with a 218.47% rise and Pacific with a 76.65% increase [12][14]

Core Insights - The company reported a significant increase in revenue and net profit for the first half of 2025, with revenue reaching 284 million yuan, a 64.38% increase from 173 million yuan in the same period last year, and net profit growing by 6.29% [1] - The company aims to establish itself as a key capital platform for digital cultural innovation in Chengdu, focusing on three main business areas: smart management, digital cultural creation, and modern media [1][7] - The successful implementation of the Intangible Cultural Heritage Expo Park project has laid a solid foundation for future monetization and commercial value transformation [1][2] Business Development - The company has successfully hosted large-scale events such as the 9th China Chengdu International Intangible Cultural Heritage Festival and the Strawberry Music Festival, attracting an average of 30,000 visitors per day [2] - A partnership with Singapore's Green Willow Creative Private Limited has been established to enhance the park's offerings, including high-profile outdoor concerts and international food streets [2][3] - The company plans to create Asia's largest Livehouse and XR center within the park, aiming to provide immersive experiences and accommodate large audiences [3][4] Digital Cultural Innovation - The company is leveraging its media, advertising, and marketing expertise to enhance the park's visibility and cultural experience [3] - The digital cultural sector is experiencing sustained growth, supported by technological innovation and resource integration [4][7] - The smart management business is focusing on AI and big data solutions for education and urban management, with successful collaborations and product developments [5][6] Game and Media Strategy - The company's gaming business has seen significant success with a comprehensive strategy for overseas expansion, achieving notable revenue from both domestic and international markets [6] - The modern media segment has made strides in digital transformation, securing partnerships with major platforms like Xiaohongshu to enhance service offerings [5][7] - The company is building a multi-business ecosystem that integrates digital economy and cultural consumption trends, aligning with national strategies for cultural digitization [7]