编号：2020-001 证券代码：002397 证券简称：梦洁股份 湖南梦洁家纺股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|--------------------------------|------------------------------------------------------| | | | | | | □ 特定对象调研 □分析师会议 | | | | 媒体采访 □业绩说明会 | | | 投资者关系活动 | □ 新闻发布会 □路演活动 | | | 类别 | □现场参观 | | | | 其他 电话交流 | | | 参与单位名称及 | | 长江证券 雷玉 广发证券 糜韩杰 每日经济新闻 舒冬妮 | | 人员姓名 | | 海通证券 梁希 光大证券 孙未未 中金公司 宋文辉 | | 时间 | 2020 年 5 月 12 日、 | 月 13 日 | | 地点 | 公司办公室 | | | 上市公司接待人 员姓名 | | 总经理 李菁 董事会秘书 李军 证券事务代表 吴文文 | | 投资者关系活动 | 一、 | 公司跟薇娅合作 ...

编号：2017-003 证券代码：002397 证券简称：梦洁股份 湖南梦洁家纺股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------------|----------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | □ | 媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | 光大证券 东方汇富 | 孙未未 广发证券 李娜 光大证券 高雅 保德信基金 林晓枫 梁骁 淡水泉投资 刘晓雨 东方证券 王树娟 东日证券 刘东 | | 人员姓名 | 海 ...

证券代码：002397 证券简称：梦洁股份 编号：2017-004 湖南梦洁家纺股份有限公司投资者关系活动记录表 | --- | --- | --- | |------------------------|-------------------------|--------------------------| | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | □ 媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | 广发证券 胡翔宇 | | | 人员姓名 | | | | 时间 | 2017 年 11 月 3 | 日 | | 地点 | 公司办公室 | | | 上市公司接待人 | | | | 员姓名 | 董秘 李军 证代 吴文文 | | | 投资者关系活动 | | | | 主要内容介绍 | 回答投资者提问 | | | 附 件 清 单 （ 如 有） | 见纪要 | | | 日期 | 2017 年 11 月 3 | 日 | 梦洁家纺 2017 年 11 月 3 日投资者关系 ...

证券代码：002397 证券简称：梦洁股份 湖南梦洁家纺股份有限公司投资者关系活动记录表 编号：2019-002 | --- | --- | --- | |----------------|------------------------------|-------------------------------------------------| | | | | | | √ 特定对象调研 | □ 分析师会议 | | 投资者关系活动 | □ 媒体采访 | □ 业绩说明会 | | 类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 天风证券 | 吕明、杜宛泽 国信证券 尹昇 | | 人员姓名 | | 中天国富 张紫风 中邮基金 聂璐 征金基金 孟阳 | | | | 招商基金 汤明曦 太平洋证券 王文静 中银基金 王睿 | | | | 盈峰资本 金彤 源乘投资 彭晴 澳银资本 陈磊 | | | 沁源投资 赵恒光 | | | 时间 | 2019 年 4 月 29 日 | | | --- | --- | |----------------- ...

证券代码：002397 证券简称：梦洁股份 湖南梦洁家纺股份有限公司投资者关系活动记录表 编号：2019-003 | --- | --- | --- | |--------------------|------------------------------|--------------------------------------------------| | | √ 特定对象调研 | □ 分析师会议 | | 投资者关系活动 | □ 媒体采访 | □ 业绩说明会 | | 类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 方正证券 丰毅 | | | 人员姓名 | | | | 时间 | 2019 年 5 月 20 日 | | | 上市公司接待人 | 董事会秘书 李军 | | | 员姓名 | 证券事务代表 吴文文 | | | 投资者关系活动主要 | 一、 公司 2019 | 年的增长点在哪里 ？ | | | 2019 | 年，公司加强在渠道、新零售以及服务方面的布局，会 | | --- | --- | --- | --- | |--- ...

证券代码：002397 证券简称：梦洁股份 编号：2018-003 湖南梦洁家纺股份有限公司投资者关系活动记录表 | --- | --- | --- | --- | |----------------|--------------------------------|---------------------------------------------|-------------------------------------------------------| | | √ 特定对象调研 □分析师会议 | | | | | □ 媒体采访 □业绩说明会 | | | | 投资者关系活动 | □ 新闻发布会 □路演活动 | | | | 类别 | □现场参观 | | | | | □ 其他 | | | | 参与单位名称及 | 广大证券 李婕、孙未未 广发证券 | | 糜韩杰、赵颖婕 | | 人员姓名 | | | 源乘资本 刘建忠、高飚 德君资本 林珊珊 万家基金 丁玉杰 | | | | 璞盈资本 钟夏琳 久富投资 李瑞 国金证券 王宁 | | | | | | 西部证券 吕业青 中泰资管 杨宇 鑫高投资 张建根 | ...

证券代码：002397 证券简称：梦洁股份 编号：2018-002 | --- | --- | --- | |-----------------------------|---------------------------|--------------------------------------| | | √ | 特定对象调研 □分析师会议 | | | □ | 媒体采访 □业绩说明会 | | 投资者关系活动 | □ | 新闻发布会 □路演活动 | | 类别 | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | 广发证券 | 糜韩杰 东方基金 周薇 财富证券 刘鋆 | | 人员姓名 | | | | 时间 | 2018 年 7 月 | 16、17 日 | | 地点 | 公司办公室 | | | 上市公司接待人 | | | | 员姓名 | 财务总监 龙翼 证代 吴文文 | | | | | | | 投资者关系活动 主要内容介绍 | 回答投资者提问 | | | 附 件 清 单 （ 如 有） | 见纪要 | | | 日期 | 2018 年 7 月 16 | 日、 17 日 | 湖南梦洁家纺股份有限 ...

编号：2019-001 证券代码：002397 证券简称：梦洁股份 湖南梦洁家纺股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------|-----------------------------|--------------------------------------------------------------| | | √ | 特定对象调研 □分析师会议 | | | □ | 媒体采访 □业绩说明会 | | 投资者关系活动 | □ 新闻发布会 □路演活动 | | | 类别 | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | | 光大证券 孙未未 长城财富 张月红 瀚伦投资 王柱峰 | | 人员姓名 | | 太平洋证券 杨荣、吴盈盈 昆吾投资 贺磊 | | 时间 | 2019 年 3 月 6 日 | | | 地点 | 公司办公室 | | | 上市公司接待人 | | 董事长 姜天武 总经理 李菁 副总经理 成艳 | | 员姓名 | | 董事会秘书 李军 证券事务代表 吴文文 | | 投资者关系活动 | 一、 | 怎么看家纺的未来发 ...

Financial Performance - The company's operating revenue for the first half of 2022 was approximately ¥954.12 million, a decrease of 6.12% compared to ¥1,016.33 million in the same period last year[19]. - The net profit attributable to shareholders was a loss of approximately ¥43.35 million, representing a decline of 192.04% from a profit of ¥47.10 million in the previous year[19]. - The weighted average return on net assets was -2.76%, a decrease of 5.33% compared to 2.57% in the previous year[19]. - The company's revenue for the reporting period was approximately ¥954.12 million, a decrease of 6.12% compared to the previous year[47]. - The company reported a net profit of 5,308,457.2 yuan from its subsidiary Hunan Meijia Home Textile Technology Co., Ltd., contributing significantly to overall profitability[80]. - The company reported a net loss of CNY 71,197,031.46 for the period, compared to a profit of CNY 22,197,921.11 at the beginning of the year[157]. - The total comprehensive income for the first half of 2022 was a loss of CNY 41.75 million, compared to a profit of CNY 48.79 million in the same period of 2021[161]. - The total comprehensive income for the current period was 173.0 million yuan, reflecting a decrease of 88.62% compared to the previous period[176]. Cash Flow and Liquidity - The net cash flow from operating activities improved significantly to approximately ¥166.48 million, compared to a negative cash flow of ¥109.49 million in the same period last year, marking a 252.05% increase[19]. - The company's cash and cash equivalents at the end of the reporting period were 532.72 million yuan, representing 15.03% of total assets, an increase of 3.20% from the previous year[63]. - The company's cash flow from operating activities showed a positive trend, with a net inflow of ¥119,024,949.55 for the parent company, compared to a net outflow of ¥52,690,992.22 in the previous year[169]. - Cash received from sales of goods and services was CNY 1,043.74 million, down from CNY 1,168.76 million in the first half of 2021, indicating a decline in cash flow from operations[166]. - The total cash outflow for debt repayment was ¥964,008,478.29, significantly higher than ¥464,300,000.00 in the same period of 2021[168]. Assets and Liabilities - Total assets at the end of the reporting period were approximately ¥3.54 billion, an increase of 3.88% from ¥3.41 billion at the end of the previous year[19]. - The company's total liabilities rose to CNY 2,504,094,049.69, compared to CNY 2,214,105,315.74 at the start of the year, indicating an increase of about 13.06%[157]. - The company's total equity decreased to CNY 1,455,254,207.57 from CNY 1,548,649,160.14, reflecting a decline of approximately 6.03%[157]. - The company's short-term borrowings decreased to CNY 659,536,428.00 from CNY 729,024,962.75, a reduction of approximately 9.5%[151]. Market Position and Strategy - The company is focusing on high-end brand positioning and has upgraded its brand image through collaborations with international magazines, enhancing its high-end product sales[26]. - The company aims to achieve its vision of becoming the best bedding products provider globally, continuing its high-end strategic expansion[26]. - The company is implementing targeted upgrades in brand positioning, product development, market promotion, and supply chain efficiency to adapt to market changes[26]. - The company plans to maintain a high-end brand strategy, focusing on high-end bedding products to enhance core competitiveness and product quality[81]. - The company plans to continue expanding its market presence and invest in new product development to drive future growth[176]. Operational Efficiency - The operating costs increased by 7.32% to approximately ¥602.40 million, while sales expenses decreased by 4.82% to approximately ¥284.87 million[47]. - The company opened 73 new stores during the reporting period, significantly enhancing its high-end sales proportion[36]. - The average store efficiency for direct sales was ¥852,000, reflecting a year-on-year increase of 4.98%[52]. - The company has adopted a sales model that combines direct sales and franchising, integrating online and offline channels[55]. Research and Development - The company has been recognized as a national-level industrial design center and a national-level consumer goods standardization pilot enterprise, enhancing its research and development capabilities[34]. - The company has upgraded its supply chain system, implementing a "3+2" material research and development upgrade, including the production of 7A Xinjiang cotton and 7A down[39]. - Research and development expenses remained stable at CNY 35.58 million, slightly up from CNY 35.50 million in the same period last year[160]. Shareholder and Corporate Governance - The company did not declare any cash dividends or bonus shares for the reporting period[5]. - The company will not distribute cash dividends or issue bonus shares for the half-year period, focusing on reinvestment[86]. - The company has not experienced any changes in its board of directors or senior management during the reporting period, ensuring continuity in leadership[85]. - The company granted 26.9 million stock options at an exercise price of 4.02 CNY per share to 169 eligible participants as part of the 2021 stock option and restricted stock incentive plan[89]. Challenges and Risks - The GDP growth in China for the first half of 2022 was 2.5%, with a target of 5.5% for the year, indicating a significant gap that may affect consumer spending[81]. - The project for producing 200,000 mattresses has been delayed to December 2023 due to impacts from trade wars and the COVID-19 pandemic[74]. - The logistics base construction project is also delayed to December 2023, linked to the timeline of the mattress project[74]. - The company emphasizes enhancing supply chain resilience and optimizing raw material supply to mitigate risks[82].

Financial Performance - The company's operating revenue for 2021 was ¥2,462,664,063.87, representing a 10.93% increase compared to ¥2,220,109,147.11 in 2020[19] - The net profit attributable to shareholders was -¥155,916,741.85, a decrease of 447.10% from ¥44,920,370.12 in the previous year[19] - The net cash flow from operating activities was ¥11,822,968.93, down 96.72% from ¥359,927,169.42 in 2020[19] - The basic earnings per share were -¥0.21, a decline of 450.00% compared to ¥0.06 in 2020[19] - Total assets at the end of 2021 were ¥3,411,289,000.09, an increase of 0.85% from ¥3,382,410,953.20 at the end of 2020[19] - The net assets attributable to shareholders decreased by 11.82% to ¥1,591,530,871.09 from ¥1,804,899,750.81 in 2020[19] - The company reported a significant decline in net profit, indicating uncertainty in its ability to continue as a going concern[19] Revenue Breakdown - The fourth quarter revenue was ¥932,775,893.19, contributing significantly to the annual total[24] - The revenue from bedding sets amounted to ¥971,277,495.70, accounting for 39.44% of total revenue, with an 18.17% increase from the previous year[70] - The revenue from franchise sales was CNY 1,064,773,806.15, which accounted for 43.24% of total sales, with a year-on-year increase of 15.45%[72] - The revenue from the central region (华中) was CNY 1,689,859,198.82, making up 68.62% of total revenue, with a year-on-year growth of 13.00%[74] - Online sales on the Tmall platform grew by 50%, with an average order value increasing by 59% in 2021[50] Strategic Initiatives - The company plans not to distribute cash dividends or issue bonus shares[6] - The company aims to strengthen its high-end strategy, focusing on premium bedding products and enhancing brand recognition to improve risk resistance[61] - The company strategically closed underperforming stores and focused on flagship stores over 600 square meters, maintaining high profitability[48] - The company has integrated a digital supply chain system to enhance efficiency and responsiveness to market demands[67] - The company has established the first "Bedding Consumer Experience Joint Laboratory" to address consumer sleep issues through systematic research[42] Product Development and Innovation - The company launched new high-quality products, including 7A large goose down and 7A organic silk, enhancing product quality and consumer experience[41] - The company developed over 110 new processes throughout the year, focusing on upgrading product craftsmanship and enhancing user experience[52] - The company received multiple awards for innovation, including the "China Top Ten Innovative Products Award" for its new Chinese-style bedding sets[46] - The company has integrated global resources for design and R&D, signing top designers to enhance its product offerings and brand positioning[41] Market Position and Brand Recognition - The company has positioned itself as the leading brand in high-end bedding, maintaining the top sales position for 13 consecutive years from 2009 to 2021[32] - The brand's high-end recognition increased by 23.5%, and future purchase consideration rose by 16.7%, particularly among the 25-30 age group[40] Operational Efficiency - The company established a professional laundry team, launching a comprehensive laundry service that utilizes top-tier equipment and eco-friendly detergents[54] - The company has achieved 7 national-level certifications for high-end products and materials, including 4 high-end product standards established in 2021[4] - The company has a total of 802 copyrighted works and 749 patents, with 80% of sales revenue coming from proprietary products[63] Financial Management - Financial expenses surged by 46.16% to ¥27,001,459.99 due to increased bank loans[84] - Operating cash inflow totaled approximately ¥2.79 billion, an increase of 10.58% year-over-year[95] - Operating cash outflow increased to approximately ¥2.78 billion, a rise of 28.46% year-over-year[95] - Cash and cash equivalents net increase amounted to approximately -¥118.92 million, a significant decline of 640.82%[95] Corporate Governance - The company’s financial report indicates that the stock incentive plan from 2018 did not meet performance targets, affecting several executives[128] - The company has established a performance evaluation system for senior management, which includes a target, responsibility, and performance evaluation framework[162] - The company has implemented internal control systems in accordance with relevant laws and regulations, with updates approved by the board of directors and supervisory board[162] - The company has a strategic focus on enhancing its supply chain and operational efficiency through various subsidiaries[136] Social Responsibility and Environmental Commitment - The company emphasizes environmental protection and has committed to maintaining a harmonious development between business and the environment[174] - The company has actively engaged in social responsibility initiatives, including disaster relief and educational support programs[174] Future Outlook - The company is focusing on expanding its market presence and enhancing product development strategies[127] - Future outlook includes continued investment in new technologies and potential mergers and acquisitions to drive growth[127]