Financial Performance - The company's operating revenue for the first half of 2022 was CNY 541,900,404.94, representing a 1.74% increase compared to CNY 532,625,203.06 in the same period last year[24]. - The net profit attributable to shareholders of the listed company was CNY 37,238,090.79, a significant turnaround from a loss of CNY 57,586,737.98 in the previous year, marking a 164.66% improvement[24]. - The net cash flow from operating activities increased by 35.29% to CNY 19,218,577.44, up from CNY 14,205,548.62 in the prior year[24]. - Basic earnings per share rose to CNY 0.0430, compared to a loss of CNY 0.0622 per share in the same period last year, reflecting a 169.13% increase[24]. - The weighted average return on net assets improved to 55.67%, up from -11.00% in the previous year, indicating a 66.67% increase[24]. - The net assets attributable to shareholders of the listed company increased by 194.31% to CNY 99,850,033.08, compared to CNY 33,926,793.23 at the end of the previous year[24]. - Total assets decreased by 7.01% to CNY 990,452,524.17, down from CNY 1,065,140,611.30 at the end of the previous year[24]. - The company's revenue for the reporting period reached 542 million yuan, an increase of 1.74% compared to the same period last year[39]. - The digital marketing segment saw a revenue increase of 55%, contributing to an overall improvement in gross profit margins[39]. - Net profit attributable to shareholders reached 37.24 million yuan, up 164.66% year-on-year, while the non-recurring net profit increased by 109.2% to 5.98 million yuan[39]. Marketing and Business Strategy - The company is transitioning from integrated marketing to a full-link marketing technology company, focusing on algorithm-driven content marketing and user-centered private domain marketing[32]. - The company is actively exploring metaverse marketing, integrating advanced technologies to enhance brand engagement and user interaction[36]. - The company has established a comprehensive video marketing service, leveraging a full-process creative team and extensive media resources across multiple cities[33]. - The company aims to enhance marketing effectiveness through live streaming operations on platforms like Tmall, JD, and Douyin[34]. - The company has successfully executed a marketing campaign for Nezha Auto, achieving over 120 million total exposure through media collaborations[37]. - The company emphasizes the importance of data and digital technology in driving brand asset growth and market sales[35]. - The company is committed to increasing investment in metaverse marketing strategies, focusing on user experience and brand recognition[36]. - The company has implemented a digital innovation marketing service platform to enhance its operational efficiency in the big data and AI marketing era[49]. - The public relations and marketing strategies have successfully engaged Generation Z, creating new growth opportunities for the brand[38]. Operational Changes and Future Outlook - The company plans not to distribute cash dividends or issue bonus shares[4]. - The company emphasizes that future operational goals and plans are subject to market conditions and management efforts, highlighting significant uncertainty and risks[3]. - The company has undergone a name change and an increase in registered capital from CNY 671,386,420 to CNY 922,347,736, reflecting its growth strategy[23]. - The company expects a revenue growth of 25% for the second half of 2022, driven by new product launches and market expansion strategies[101]. - The company aims to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2023[103]. - A strategic acquisition of a local competitor is in progress, which is expected to enhance the company's market position and customer base[99]. - The company is focused on resource integration for its technology platform, with concerns about potential debt pressure if resources are not acquired at appropriate costs[79]. - The company plans to utilize a prudent development strategy to adapt to changes in client industries while optimizing costs and exploring various capital market tools[79]. Legal and Compliance Issues - The company is currently involved in multiple legal proceedings, including a case filed in February 2021[148]. - The company has reported a total of 891.97 million yuan in claims related to various legal disputes[148]. - The company is facing claims from 107 plaintiffs who allege economic losses due to the company's false statements affecting their stock investments[154]. - The company has been subject to administrative penalties from the China Securities Regulatory Commission for false statements, with ongoing legal proceedings[131]. - The company is actively pursuing legal remedies to protect its rights and interests in ongoing litigation[130]. - The company has incurred a litigation cost of ¥2,485.54, which will be borne by the defendant following the court's ruling[129]. - The company is required to fulfill the payment obligations as per the court's decision within ten days[134]. - The company is involved in ongoing litigation that may impact its legal rights, with claims amounting to 37.91 million CNY and 48.42 million CNY in separate cases[156]. Shareholder and Capital Structure - The company has approved a plan for a restricted stock incentive program for 2022[83]. - The company granted 52.4 million restricted shares to 73 eligible participants at a price of 1.26 CNY per share on April 11, 2022, as part of its 2022 restricted stock incentive plan[88]. - The total number of shares before the change was 926,548,343, and after the change, it was 922,347,736, reflecting a reduction of 4,200,607 shares due to the execution of a restructuring plan[189]. - The basic earnings per share for the first half of 2022 remained at CNY 0.04, consistent with the previous period[192]. - The company has no foreign shareholding, with 100% of shares held domestically[188]. - The total number of ordinary shareholders at the end of the reporting period is 20,956[196]. - The largest shareholder, Song Chun Jing, holds 8.33% of the shares, totaling 76,831,967 shares[196]. - The second-largest shareholder, Hangzhou Fushi Asset Management Co., Ltd., holds 8.21% of the shares, totaling 75,725,147 shares[196]. - The total number of restricted shares at the end of the period is 30,877,880, down from 36,975,328 at the beginning of the period[194]. Employee and Corporate Governance - The company emphasizes sustainable development and provides various training programs to enhance employee skills and knowledge[93]. - The company has established a performance evaluation system to promote equal development opportunities for employees[93]. - The company is focused on creating value for shareholders while maintaining a balance with employees, customers, and suppliers[93]. - The management team has agreed to maintain salaries at market standards while ensuring performance commitments are met[108]. - The company has made commitments to avoid conflicts of interest and ensure fair treatment of all shareholders in related transactions[96][98].

Financial Performance - The company achieved a net profit of 229 million RMB in 2021, an increase of 809 million RMB compared to the previous year[6]. - The company's non-recurring net profit was -107 million RMB, primarily impacted by high financial expenses[6]. - The company did not distribute cash dividends or issue bonus shares for the year[9]. - The company's operating revenue for 2021 was ¥1,035,383,336.10, representing a 6.72% increase compared to ¥970,211,434.79 in 2020[21]. - The net profit attributable to shareholders in 2021 was ¥229,523,826.38, a significant turnaround from a loss of ¥579,353,648.38 in 2020, marking a 139.62% improvement[21]. - The net cash flow from operating activities decreased by 23.04% to ¥38,865,129.93 in 2021 from ¥50,499,502.99 in 2020[21]. - The total assets at the end of 2021 were ¥1,065,140,611.30, down 12.86% from ¥1,222,372,782.62 at the end of 2020[21]. - The company's net assets attributable to shareholders increased by 106.77% to ¥33,926,793.23 in 2021 from a negative net asset of ¥501,221,355.69 in 2020[21]. - The basic earnings per share for 2021 was ¥0.25, compared to a loss of ¥0.63 per share in 2020, reflecting a 139.68% improvement[21]. - The company reported a total of ¥336,134,364.14 in non-recurring gains and losses for 2021, compared to a loss of ¥3,894,197.06 in 2020[28]. Business Operations and Strategy - The company plans to continue expanding its original business while exploring new business opportunities for growth[6]. - The company faced challenges in offline marketing due to the pandemic, which affected business operations[6]. - The overall economic downturn and local unrest have impacted product circulation and purchasing in the integrated marketing industry[6]. - The company completed a bankruptcy reorganization in 2021, which contributed to the significant increase in profit[6]. - The company plans to continue enhancing its core competitiveness and ensure smooth business operations in the cultural media industry, which is expected to grow due to increasing demand for quality cultural products and services[32]. - The company is actively expanding its online marketing and new business models to optimize its client structure and enhance service personalization[36]. - The company is leveraging digital technologies such as AI and big data to innovate its marketing strategies and improve consumer engagement[38]. - The company aims to provide 360-degree brand image management through big data algorithms and AI technology[50]. - The company is focused on developing new products and technologies to drive future growth and market share[81]. - The company is exploring potential mergers and acquisitions to strengthen its market presence and operational capabilities[81]. Market Trends and Industry Insights - In 2021, the total revenue of China's advertising and marketing market reached approximately 1,160.8 billion RMB, growing over 11% year-on-year[33]. - The internet advertising market in China generated 543.5 billion RMB in revenue in 2021, reflecting a year-on-year increase of 9.32%[34]. - The company reported a quarterly revenue breakdown for 2021, with the fourth quarter generating ¥256,511,104.00, significantly contributing to the annual performance[24]. - The automotive sector accounted for 25.91% of the company's revenue in 2021, totaling 268.3 million RMB, up 69.33% from the previous year[41]. - The company maintained a customer retention rate of 70% for direct clients, with 70 clients generating 371.1 million RMB in revenue in 2021[42]. - The company has established a comprehensive marketing service chain, including data acquisition, big data analysis, and content production, enhancing its service offerings[37]. Legal and Compliance Issues - The company faced regulatory measures due to non-operational fund occupation amounting to 57.41 million CNY by the former chairman and general manager[115]. - The company is under supervision by the China Securities Regulatory Commission due to violations of personal commitments by a former director[164]. - The company has been involved in multiple lawsuits, with one case involving a claim for RMB 63,981,329.25 related to unpaid procurement and service fees[182]. - The company is actively pursuing legal actions to recover outstanding debts, reflecting a proactive approach to managing receivables[182]. - The company has received a court ruling requiring the defendant to pay a total of RMB 702,757 for service fees, with additional penalties for delayed payment[181]. Management and Governance - The company has established a comprehensive performance evaluation and incentive mechanism for directors and senior management[94]. - The board of directors consists of 9 members, including 3 independent directors, complying with legal and regulatory requirements[94]. - The company has undergone significant changes in its management team, with several key appointments made in 2021[104]. - The company is focused on maintaining shareholder interests, particularly for small and medium shareholders, amidst ongoing challenges[88]. - The company has a governance structure that does not involve differential voting rights, ensuring equal voting power among shareholders[102]. Employee and Talent Development - The total number of employees at the end of the reporting period was 990, with 1,015 employees receiving salaries during the period[130]. - The company established a competitive and fair compensation system based on job value, employee capability, and performance, aligning with market standards and industry levels[132]. - The company provided various training programs to enhance employee capabilities, including a SAAS-level financial learning system and courses on new media and integrated marketing[133]. - The company has implemented a performance evaluation system for its directors and senior management[116]. Future Outlook and Commitments - The company plans to maintain a bad debt ratio of no more than 1% annually[156]. - The company has committed to a net profit of no less than 360 million CNY for the years 2022, 2023, and 2024, excluding non-recurring gains and losses[163]. - The management is optimistic about achieving a revenue growth target of 15% for the upcoming fiscal year through strategic initiatives and market expansion[193]. - The company aims to enhance its service offerings by integrating new technologies and marketing strategies[186].

Financial Performance - The company achieved a net profit of 229 million RMB in 2021, an increase of 809 million RMB compared to the previous year[6]. - The company's non-recurring net profit was -107 million RMB, primarily impacted by high financial expenses[6]. - The company did not distribute cash dividends or bonus shares for the year[8]. - The company's operating revenue for 2021 was ¥1,035,383,336.10, representing a 6.72% increase compared to ¥970,211,434.79 in 2020[21]. - The net profit attributable to shareholders in 2021 was ¥229,523,826.38, a significant turnaround from a loss of ¥579,353,648.38 in 2020, marking a 139.62% improvement[21]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was -¥106,610,537.76 in 2021, an 81.47% reduction in losses compared to -¥575,459,451.32 in 2020[21]. - The basic earnings per share for 2021 was ¥0.25, compared to -¥0.63 in 2020, reflecting a 139.68% increase[21]. - The total assets at the end of 2021 were ¥1,065,140,611.30, a decrease of 12.86% from ¥1,222,372,782.62 at the end of 2020[21]. - The net assets attributable to shareholders at the end of 2021 were ¥33,926,793.23, a 106.77% increase from -¥501,221,355.69 at the end of 2020[21]. - The net cash flow from operating activities in 2021 was ¥38,865,129.93, down 23.04% from ¥50,499,502.99 in 2020[21]. Business Operations and Strategy - The company plans to continue expanding its original business while exploring new business opportunities for growth[6]. - The company remains committed to its strategic goals despite the challenging market environment[6]. - The company is positioned in the cultural media industry, focusing on integrated marketing consulting services, with a strong emphasis on digital marketing and online activities[31]. - The company aims to enhance its core competitiveness and ensure smooth business operations while promoting quality content aligned with socialist core values[31]. - The company is actively expanding its online marketing and new business models to optimize its client structure and enhance service personalization[36]. - The company is implementing a mid-platform strategy to enhance digital marketing services through big data, cloud computing, and AI[44]. - The company is focused on creating unique consumer experiences and integrating various marketing methods to enhance brand marketing effectiveness[47]. - The company aims to achieve 360-degree brand image management through big data algorithms and AI technology[50]. Market Trends and Industry Insights - In 2021, China's advertising and marketing market size reached approximately 1,160.8 billion RMB, growing over 11% year-on-year[33]. - The internet advertising market in China generated 543.5 billion RMB in revenue in 2021, reflecting a year-on-year growth of 9.32%[34]. - The content marketing trend report highlighted the increasing importance of private domain marketing and the integration of technology in marketing strategies[38]. - The company reported a significant decline in the IT product sector, with revenue dropping by 50.64% to ¥72,022,181.96[53]. - The automotive sector accounted for 25.91% of the company's revenue in 2021, with income from this sector reaching 268.3 million RMB, up 69.33% from 158.4 million RMB in 2020[41]. Challenges and Risks - The company faced challenges in offline marketing due to the pandemic, which affected business operations[6]. - The overall economic downturn and local unrest have impacted product circulation and purchasing in the integrated marketing industry[6]. - The company has not provided specific future profit forecasts due to market uncertainties[7]. - The company faces risks related to debt pressure if resources cannot be acquired at low costs, which may impact cash flow[88]. - The pandemic has posed challenges to service areas reliant on in-person interactions, creating uncertainty in revenue growth[88]. Governance and Management - The governance structure includes a board of directors with 9 members, 3 of whom are independent directors, ensuring compliance with legal requirements[94]. - The company held 5 shareholder meetings during the reporting period, adhering to legal and regulatory standards for governance[93]. - The company has established a robust performance evaluation and incentive mechanism for its management team[94]. - The company emphasizes transparent communication with investors and adheres to strict information disclosure practices[95]. - The company confirmed its independence from controlling shareholders in terms of business, personnel, assets, and finance[97]. Legal and Compliance Issues - The company is currently involved in litigation regarding unpaid cash compensation from former executives, with a court ruling pending[166]. - The company has ongoing litigation with 40 plaintiffs seeking compensation for economic losses attributed to its false statements[198]. - The company is under scrutiny for its financial practices and is working on compliance measures to address regulatory concerns[199]. - The company has faced administrative penalties from the China Securities Regulatory Commission for false statements, resulting in a fine of CNY 1,058.63 million[199]. Employee and Talent Development - The company has established a high-quality, professional service team and is actively developing talent through various training programs[45]. - The total number of employees at the end of the reporting period was 990, with 982 from major subsidiaries[129]. - The company provided various training programs to enhance employee capabilities, including financial knowledge and new media marketing[132]. - The subsidiary, Disi, advocated a "dual-first" culture prioritizing "employees first, customers first," enhancing employee engagement and professional development[151]. Future Outlook - The company has outlined a positive outlook for 2022, expecting a revenue growth rate of approximately 15%[164]. - New product developments are underway, focusing on enhancing digital marketing solutions to capture a larger market share[164]. - The company is exploring market expansion opportunities, particularly in tier-2 and tier-3 cities, to increase its customer base[164]. - The management team has emphasized the importance of innovation in technology to drive future growth[164].

Financial Performance - The company's revenue for Q1 2022 was ¥259,033,821.52, representing a 10.60% increase compared to ¥234,199,377.65 in the same period last year[3]. - Net profit attributable to shareholders was ¥22,841,268.02, a significant turnaround from a loss of ¥25,876,454.79, marking an increase of 188.27%[3]. - The net profit excluding non-recurring gains and losses was ¥13,574,348.45, up 149.60% from a loss of ¥27,369,056.86 in the previous year[3]. - The total profit for Q1 2022 was ¥27,340,884.78, compared to a loss of ¥27,125,506.86 in the same period last year[20]. - The net profit for Q1 2022 reached ¥21,571,327.00, a significant recovery from a net loss of ¥25,908,175.42 in Q1 2021[20]. - Basic and diluted earnings per share improved to ¥0.0266, a 195.34% increase from a loss of ¥0.0279 per share[3]. - Basic and diluted earnings per share for Q1 2022 were both ¥0.0266, recovering from a loss of ¥0.0279 per share in Q1 2021[21]. - The total comprehensive income for Q1 2022 was ¥21,571,327.00, compared to a comprehensive loss of ¥25,908,175.42 in the same period last year[20]. Cash Flow and Assets - The net cash flow from operating activities increased by 137.74% to ¥15,529,559.04, compared to ¥6,532,197.97 in the same period last year[3]. - Cash and cash equivalents increased to CNY 21,448,383.51 from CNY 16,979,219.15, reflecting a growth of 26.5%[15]. - Cash and cash equivalents at the end of Q1 2022 were ¥10,379,354.27, down from ¥15,918,714.29 at the end of Q1 2021[23]. - The company reported a net cash outflow from investing activities of ¥764,541.16, an improvement from a net outflow of ¥1,123,141.29 in the previous year[23]. - The net cash outflow from financing activities was ¥10,295,853.52, compared to a larger outflow of ¥18,213,918.09 in Q1 2021[23]. - Total assets decreased by 7.88% to ¥981,188,596.25 from ¥1,065,140,611.30 at the end of the previous year[3]. - Total assets decreased to CNY 981,188,596.25 from CNY 1,065,140,611.30, a reduction of 7.9%[16]. - Accounts receivable decreased to CNY 601,650,854.52 from CNY 666,491,779.44, a decline of 9.7%[15]. Shareholder Equity and Liabilities - Shareholders' equity attributable to shareholders increased by 45.53% to ¥49,371,979.73 from ¥33,926,793.23 at the end of the previous year[3]. - The company’s equity attributable to shareholders increased to CNY 49,371,979.73 from CNY 33,926,793.23, an increase of 45.5%[17]. - Total liabilities decreased to CNY 924,037,478.77 from CNY 1,022,087,804.56, a decline of 9.6%[17]. - Total operating costs decreased to CNY 255,290,125.59 from CNY 270,336,224.87, representing a reduction of 5.6%[19]. Non-Recurring Gains and Other Factors - Non-recurring gains totaled ¥9,266,919.57, primarily from non-current asset disposal gains and government subsidies[6]. - The company reported a significant reduction in credit impairment losses, contributing to the improved profitability[7]. - The company plans to implement a restricted stock incentive plan approved by the shareholders, aimed at enhancing employee motivation and retention[16]. - The company is currently facing litigation with claims exceeding CNY 80 million related to previous administrative penalties, which may impact future financial performance[16].

Financial Performance - The company's operating revenue for Q3 2021 was ¥246,247,029.04, a decrease of 7.35% compared to the same period last year[3] - The net profit attributable to shareholders was -¥24,767,942.53, a decline of 3.06% year-on-year[3] - The net profit after deducting non-recurring gains and losses was -¥27,114,479.67, an increase of 4.09% compared to the previous year[3] - The company reported a basic earnings per share of -¥0.0369, an increase of 7.77% year-on-year[3] - The weighted average return on equity was -4.34%, an improvement of 83.59% compared to the previous year[3] - Total operating revenue for Q3 2021 was CNY 778,872,232.10, an increase of 12.65% compared to CNY 691,286,598.50 in the same period last year[22] - Net profit for Q3 2021 was a loss of CNY 82,332,208.16, compared to a loss of CNY 99,063,314.35 in Q3 2020, showing an improvement of 16.9%[23] - Basic and diluted earnings per share for Q3 2021 were both CNY -0.1227, compared to CNY -0.15 in Q3 2020[24] Cash Flow and Assets - The cash flow from operating activities for the year-to-date was ¥20,255,041.03, a significant increase of 313.45%[3] - Cash flow net amount increased significantly by 313.45% year-to-date[14] - The company reported a net cash flow from operating activities of CNY 20,255,041.03, an increase from CNY 4,899,033.54 in the previous year[26] - Cash and cash equivalents at the end of Q3 2021 were 2,793,415.70 CNY, down from 7,372,975.45 CNY at the end of Q3 2020[27] - The total cash inflow from financing activities was 2,930,000.00 CNY, while the total cash outflow was 40,026,118.43 CNY in Q3 2021[27] Assets and Liabilities - Total assets at the end of the reporting period were ¥1,235,176,080.61, reflecting a 1.05% increase from the end of the previous year[3] - Current liabilities totaled RMB 1,759,393,526.96, an increase from RMB 1,648,444,052.85 at the end of 2020[19] - The total liabilities as of Q3 2021 amounted to CNY 1,809,900,959.86, compared to CNY 1,714,765,453.71 at the end of the previous period[23] - The total equity attributable to shareholders of the parent company was CNY -583,576,036.20, worsening from CNY -501,221,355.69 in the previous period[23] Shareholder Information - The company’s total number of ordinary shareholders at the end of the reporting period was 20,532[9] - The total number of restricted shares decreased from 32,495,955 to 32,101,355 during the reporting period[13] Government Support and Litigation - The company received government subsidies amounting to ¥3,730,087.09 during the reporting period, which is a significant increase compared to previous periods[5] - The company is facing litigation risks with a total claim amount exceeding RMB 60 million, with provisions for expected liabilities exceeding RMB 20 million[16] Strategic Initiatives - The company has initiated a pre-restructuring process to enhance its operational sustainability, with a court ruling received on March 26, 2021[15] - The company is focusing on new marketing strategies and enhancing profitability through selective client and business choices[14] - The company aims to leverage new opportunities in public relations advertising, digital marketing, and content marketing to drive growth[14] Expenses - The company incurred sales expenses of CNY 145,304,411.18, significantly higher than CNY 5,102,390.46 in the same period last year[23] - The financial expenses for Q3 2021 were CNY 94,230,559.13, up from CNY 71,670,443.70 in Q3 2020[23] Other Information - The company did not require adjustments to the beginning balance sheet items for the year 2021 under the new leasing standards[28] - The Q3 2021 report was not audited[29]

Financial Performance - The company's operating revenue for the reporting period was ¥532,625,203.06, representing a year-on-year increase of 25.17% compared to ¥425,513,387.14 in the same period last year[21]. - The net profit attributable to shareholders was a loss of ¥57,586,737.98, which is a 22.89% improvement from a loss of ¥74,677,443.86 in the previous year[21]. - The net cash flow from operating activities was ¥14,205,548.62, a significant increase of 227.77% from a negative cash flow of ¥11,118,335.85 in the same period last year[21]. - The weighted average return on equity improved to -11.00%, up 88.70% from -97.38% in the previous year[21]. - Total revenue for the reporting period was ¥532,625,203.06, a 25.17% increase from ¥425,513,387.14 in the previous year, driven by increased client acquisition and rapid growth in digital marketing[41]. - Operating costs rose to ¥375,033,808.03, a 35.80% increase from ¥276,159,565.16, primarily due to rising procurement costs amid financial constraints[42]. - Sales expenses surged to ¥95,204,869.91, a staggering 2,521.83% increase from ¥3,631,242.06, attributed to a new detailed categorization of expenses[42]. - Management expenses decreased by 61.92% to ¥68,820,963.99 from ¥180,718,474.09, due to the reclassification of expenses[42]. Corporate Governance - The company’s financial report is guaranteed to be true, accurate, and complete by its board of directors and senior management[4]. - All directors attended the board meeting to review the report[5]. - The company has not reported any changes in its registered address or contact information during the reporting period[18]. - The company plans not to distribute cash dividends, issue bonus shares, or increase capital from reserves[6]. - The company has made commitments regarding related party transactions and compliance with legal regulations, which are currently being fulfilled[74]. - The company has not engaged in any related party transactions during the reporting period[150]. - The company has not engaged in poverty alleviation or rural revitalization efforts during the reporting period[71]. Legal and Regulatory Issues - The company is undergoing judicial reorganization to address debt issues, with a pre-reorganization decision issued by the Beijing First Intermediate People's Court on March 26, 2021[28]. - The company has ongoing litigation with a total claim amount exceeding ¥60 million, with provisions for liabilities exceeding ¥20 million[58]. - The company is facing cash flow risks due to tight liquidity, which may hinder business expansion if not resolved[58]. - The company has received an administrative penalty from the China Securities Regulatory Commission due to false statements, amounting to 891.97 million[143]. - The company is currently involved in legal proceedings with multiple plaintiffs seeking compensation for investment losses due to alleged false representations[120]. - The company has been subject to administrative penalties from the China Securities Regulatory Commission since March 2019[113]. - The company has three cases listed as dishonest executors due to economic disputes, with the latest case being on April 12, 2021[149]. Business Strategy and Operations - The company operates five main business segments, including experience marketing, public relations advertising, digital marketing, content marketing, and big data marketing[29][31]. - The company has maintained a contraction strategy to enhance operational efficiency and reduce costs while striving to maintain normal business operations[28]. - The company aims to increase investment in new business forms to adapt to industry changes despite current financial constraints[58]. - The company is actively pursuing restructuring to avoid bankruptcy, with ongoing communication with investors and creditors[58]. - The company is focusing on new marketing strategies to leverage emerging opportunities and enhance shareholder returns[107]. - The company is exploring potential acquisitions to strengthen its service offerings, with a budget of 500 million RMB earmarked for this purpose[95]. Shareholder Information - The company is listed on the Shenzhen Stock Exchange under the stock code 300071[16]. - The company reported a total of 22,840 common stock shareholders at the end of the reporting period[180]. - The total number of shares held by the top 10 unrestricted shareholders is significant, with the largest shareholder holding over 81 million shares[182]. - The company did not engage in any repurchase transactions among the top 10 shareholders during the reporting period[182]. - The company has not granted any new restricted stock to its directors and senior management during the reporting period[184]. Financial Obligations and Liabilities - The company reported a cumulative loss of RMB 1.211 billion as of December 31, 2020, with current liabilities exceeding current assets by RMB 839 million, resulting in a net asset value of -RMB 492 million[106]. - The company has a guarantee balance of 5,500 million for entities with a debt ratio exceeding 70%[164]. - The overdue amount for New Haoye Digital Technology (Shanghai) Co., Ltd. is 3,920.83 million, with the company potentially facing joint liability[164]. - The company has a total outstanding loan amount of RMB 1,785,000, with a repayment deadline of 30 days from the agreement date[125]. - The company has incurred legal fees amounting to RMB 405,000 related to the lease agreement[112]. Market and Revenue Growth - Total internet marketing revenue reached ¥177,171,758.60, accounting for 33.26% of total revenue, a year-on-year increase of 10.16% from ¥98,280,911.17 (23.10%) in the same period last year[34]. - Revenue from the automotive sector was ¥379,583,470.70, representing 71.27% of total revenue, with a year-on-year increase of 8.20% from ¥268,352,690.68 (63.07%) last year[35]. - User data showed an increase in active clients, reaching 300,000, which is a 15% increase compared to the previous year[90]. - The company provided a positive outlook for the second half of 2021, projecting a revenue growth of 20% to 30%[91]. - New product launches are expected to contribute an additional 200 million RMB in revenue by the end of 2021[92]. Risk Management - The company has detailed potential risks in its operations, including policy changes, market environment, and cash flow issues, which may impact performance metrics[5]. - The company is facing potential legal actions due to its failure to fulfill payment obligations under the financing lease agreement[113]. - There is a risk of talent loss due to cash flow issues, which may affect business stability and competitiveness[58]. - The company has established a structured approach to handle disputes and compensation claims, reflecting its commitment to legal compliance[132].

Financial Performance - The company reported a significant increase in revenue for the first half of 2021, with total revenue reaching RMB 500 million, representing a year-on-year growth of 25%[15]. - The company's operating revenue for the current period is ¥532,625,203.06, representing a year-on-year increase of 25.17% compared to ¥425,513,387.14 in the same period last year[21]. - The company's total revenue for the reporting period was ¥532,625,203.06, reflecting a year-on-year increase of 25.17% due to accelerated customer acquisition and rapid growth in digital marketing[41]. - The company reported a total revenue of 791.59 million yuan for the first half of 2021, reflecting a significant increase compared to the previous period[96]. - The company reported a total revenue of 1.5 billion yuan for the first half of 2021, reflecting a significant increase compared to the previous period[112]. - The company reported a total revenue of 973,493.64 yuan for the first half of 2021[117]. - The company reported a total revenue of 785.56 million in the first half of 2021, reflecting a significant increase compared to the previous period[120]. User Engagement and Market Expansion - User data showed an increase in active clients, with the number rising to 1,200, up from 1,000 in the same period last year, indicating a growth rate of 20%[15]. - The company is expanding its market presence, with plans to enter three new cities by the end of 2021, aiming to increase market share by 15% in these regions[15]. - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2022[120]. - The user base expanded by 15% year-over-year, indicating strong growth in customer engagement and retention[120]. Financial Challenges and Debt Management - The net profit attributable to shareholders for the current period is a loss of ¥57,586,737.98, which is a 22.89% improvement from a loss of ¥74,677,443.86 in the previous year[21]. - The company is actively pursuing judicial reorganization to address debt issues, with a pre-reorganization plan being developed in cooperation with creditors[28]. - The company is currently facing financial difficulties, impacting its ability to meet payment obligations on time[123]. - The company reported a cumulative loss of RMB 1.211 billion as of December 31, 2020, with current liabilities exceeding current assets by RMB 839 million, resulting in a net asset value of -RMB 492 million[106]. - The company is actively working on strategies to reduce debt pressure and improve profitability through selective client and business choices[107]. - The company has initiated a pre-restructuring process as of March 26, 2021, with the Beijing First Intermediate People's Court appointing a temporary administrator[108]. Legal Issues and Litigation - The company is currently involved in a significant lawsuit with a claim amounting to RMB 10.82757 million, which has already resulted in a binding judgment[109]. - The company has initiated legal proceedings to recover overdue payments from Jiangyin Zilong International Trade Co., Ltd[110]. - The company is involved in multiple legal disputes regarding loan agreements and rental contracts, indicating ongoing financial challenges[114]. - The company has been proactive in maintaining its legal rights amidst ongoing litigation[110]. - The company has received an administrative penalty from the China Securities Regulatory Commission due to false statements, resulting in a claim for compensation of CNY 466.54 million from investors[145]. Strategic Initiatives and Innovation - New product launches contributed to 30% of total revenue, highlighting the importance of innovation in driving growth[15]. - The company has allocated RMB 50 million for research and development in new technologies, focusing on digital marketing solutions[15]. - The company is launching a new product line aimed at small and medium enterprises, projected to contribute an additional 5% to overall revenue[120]. - Investment in new technology development increased by 30%, focusing on enhancing digital marketing capabilities[120]. Management and Governance - The company emphasized its commitment to maintaining transparency and accuracy in financial reporting, ensuring compliance with regulatory standards[4]. - The management highlighted potential risks including market volatility and regulatory changes that could impact future performance[5]. - The company has committed to strictly adhere to legal regulations and company bylaws regarding related party transactions, ensuring fair pricing and conditions[74]. - The company has established a framework to manage related party transactions in compliance with relevant laws and regulations[76]. Operational Efficiency - The company has maintained a contraction strategy to enhance operational efficiency and reduce costs while striving to maintain normal business operations[28]. - The company has set a target to reduce operational costs by 15% through efficiency improvements in the next fiscal year[120]. - The company has a commitment to achieve a net profit of no less than 6.67 million yuan, 7.45 million yuan, and 8.26 million yuan for the years 2013, 2014, and 2015 respectively[82]. Shareholder Relations - The company plans to not distribute cash dividends or issue bonus shares for the half-year period[66]. - The company has committed to fulfilling its promises to minority shareholders, although some commitments have not been completed on time[106]. - The total number of ordinary shareholders at the end of the reporting period is 22,840[179]. Environmental and Social Responsibility - The company is not classified as a key pollutant discharge unit by environmental protection authorities[70]. - There were no administrative penalties due to environmental issues during the reporting period[70]. - The company has not engaged in poverty alleviation or rural revitalization efforts during the reporting period[71].

Financial Performance - The company's 2020 annual revenue was ¥970,211,434.79, with a net loss of ¥579,708,825.31, primarily due to the impact of the pandemic on offline services and marketing activities [5]. - The company's total revenue for 2020 was ¥970,211,434.79, a decrease of 56.89% compared to ¥2,250,371,945.58 in 2019 [19]. - The net profit attributable to shareholders was -¥579,353,648.38 in 2020, representing a decline of 5,072.64% from ¥11,650,837.54 in 2019 [19]. - The net cash flow from operating activities was ¥50,499,502.99, down 53.11% from ¥107,697,068.51 in 2019 [19]. - The company reported a basic and diluted earnings per share of -¥0.86 for 2020, a decrease of 4,400.00% from ¥0.02 in 2019 [19]. - Total assets at the end of 2020 were ¥1,222,372,782.62, a reduction of 34.82% from ¥1,875,501,229.50 at the end of 2019 [19]. - The company reported a significant increase in the weighted average return on net assets to 329.83% in 2020 from 9.43% in 2019 [19]. - The company reported a net profit of -579,353,648.3 CNY for 2020, resulting in no cash dividends being distributed to shareholders [86]. - The company has not proposed any cash dividend distribution plan for 2020 due to negative net profit and equity attributable to shareholders [83]. Business Strategy and Operations - The company plans to improve performance through adjustments in business layout and gross profit margins in the upcoming year [6]. - The company is focusing on public relations advertising, digital marketing, and content marketing, while temporarily abandoning high R&D investment areas like big data marketing [28]. - The company is undergoing pre-restructuring to resolve debt issues and improve cash flow, aiming to establish a global digital marketing communication group [28]. - The company has entered a contraction strategy to reduce unnecessary expenses and invest in higher-margin business segments [28]. - The company emphasizes that future operational goals and quantitative indicators do not represent profit forecasts or commitments to investors, highlighting the uncertainty involved [6]. - The company is committed to complying with the disclosure requirements related to its internet marketing and data services business [6]. - The company aims to stabilize its core talent team through measures such as equity incentives to mitigate the risk of talent loss caused by cash flow issues [78]. - The company plans to apply for reorganization to clear historical debts and focus on core operations, aiming to enhance profitability [77]. Client and Market Focus - The main customer base consists of brand clients targeting the mass consumer market, which was significantly affected during the fourth quarter of 2020 [5]. - The company maintains a stable and high-quality client base across multiple industries, including automotive, consumer electronics, and finance, which includes both Fortune 500 companies and well-known domestic enterprises [36]. - The automotive sector accounted for 72.46% of total revenue, amounting to CNY 702,972,989.55, despite a 25.74% decrease year-on-year [50]. - The company reported a significant decline in digital marketing revenue, which was CNY 220,108,824.98, down 72.91% from CNY 812,509,786.37 in the previous year [50]. Legal and Regulatory Issues - The company is involved in a significant lawsuit with a claim amount of CNY 702,757, which has been ruled in favor of the plaintiff, and the company has received an execution notice [126]. - The company has been facing ongoing litigation related to unpaid contract amounts, totaling CNY 16,899,075, with multiple attempts to collect the debt [127]. - The company has received an administrative penalty from the China Securities Regulatory Commission for false statements, resulting in a fine of 2,244.6 million CNY [138]. - The company is facing multiple lawsuits from investors claiming economic losses due to the alleged false statements, with claims amounting to 1,058.63 million CNY and 785.56 million CNY respectively [138]. - The ongoing legal issues have negatively impacted the company's reputation and financial standing in the market [138]. Debt and Financial Obligations - The company has a high debt-to-asset ratio of 93.43%, indicating significant financial pressure [118]. - The company is required to pay a total of RMB 11,4143.03 for property preservation insurance fees [130]. - The company has outstanding rental payments totaling RMB 78,262,500, which includes overdue payments for the 8th and 9th rental periods [130]. - The overdue interest on the rental payments is calculated at an annual rate of 24% [129]. - The company has a total of 2,234,504 shares that were improperly sold by a former director, resulting in a recovery amount of 5,630,950 yuan [164]. Future Outlook and Growth Plans - The company provided a forward guidance of 10-15% revenue growth for the upcoming fiscal year, driven by new product launches and market expansion strategies [102]. - The company plans to expand its market presence in Southeast Asia, targeting a 30% increase in market share within the next two years [104]. - New product offerings are set to launch in Q2 2021, anticipated to generate an additional 100 million RMB in revenue within the first year [100]. - The company aims to reduce operational costs by 5% through improved efficiency measures and technology integration [106]. Compliance and Governance - The company emphasizes compliance with legal and regulatory requirements in its related party transactions to protect shareholder interests [87]. - The company has established a principle of fairness and transparency in all related transactions, ensuring compliance with legal procedures [109]. - The company is focused on maintaining shareholder rights and will abstain from voting on matters involving related transactions [112]. - The company has outlined its commitment to avoid any competition with its affiliates for a period of 36 months after leaving the company [110].

Financial Performance - The company's revenue for Q1 2021 was ¥234,199,377.65, representing a 32.33% increase compared to ¥176,981,213.79 in the same period last year[9] - The net profit attributable to shareholders was -¥25,876,454.79, an improvement of 52.77% from -¥54,785,244.10 year-on-year[9] - The net cash flow from operating activities was ¥6,532,197.97, a significant increase of 125.28% compared to -¥25,836,656.80 in the previous year[9] - The basic earnings per share improved to -¥0.0385, a 50.00% increase from -¥0.08 in the same period last year[9] - Operating revenue increased by 32.33% year-on-year, and net profit grew by 52.68%, driven by a recovery in business performance compared to the previous year[18] - The net profit for Q1 2021 was -25,908,175.42 CNY, compared to -54,753,689.35 CNY in the same period last year, showing an improvement of approximately 52.7%[71] - The total profit for Q1 2021 was -27,125,506.86 CNY, a decrease from -63,932,096.83 CNY year-over-year, indicating a reduction in losses by about 57.5%[71] Assets and Liabilities - Total assets at the end of the reporting period were ¥1,186,054,252.96, down 2.97% from ¥1,222,372,782.62 at the end of the previous year[9] - The total amount involved in shareholder compensation lawsuits is approximately 54.61 million yuan, with ongoing litigation yet to reach a conclusion[21] - Total liabilities as of March 31, 2021, amounted to CNY 1,704,139,508.83, slightly down from CNY 1,714,765,453.71 at the end of 2020[66] - The company's cash and cash equivalents decreased to CNY 18,105,940.00 from CNY 31,102,060.78, indicating a significant reduction in liquidity[61] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 27,878[12] - The top shareholder, Liu Wei, held 13.65% of the shares, amounting to 91,642,455 shares[12] Operational Challenges - The company is facing challenges such as tight funding and high interest costs, prompting a strategy to reduce unnecessary expenses and focus on high-margin business segments[20] - The company initiated a pre-restructuring process on March 26, 2021, as per the court's decision, to address financial difficulties[21] - The company has applied for reorganization due to high debt levels, which may lead to a potential loss in cumulative net profit for 2021[53] Cost Management - Sales expenses surged by 1947.83% year-on-year, primarily due to the impact of the pandemic in Q1 2019, while management expenses decreased by 64.53% due to cost reduction measures[18] - The company aims to reduce operational costs by 10% through improved resource management and technology integration[41] - The company experienced a decrease in management expenses from 4,095,041.85 CNY to 2,737,229.72 CNY, a reduction of approximately 33.2%[74] Future Projections - The company expects a revenue growth of 25% for the next quarter, projecting revenues to reach approximately 1.875 billion RMB[41] - New product launches are anticipated to contribute an additional 300 million RMB in revenue by the end of Q2 2021[42] - The company is expanding its market presence in Southeast Asia, targeting a 10% market share by the end of 2021[43] Compliance and Governance - The management emphasized a commitment to maintaining compliance with regulatory standards to protect shareholder interests[42] - The company has established measures to prevent any illegal occupation of its funds and assets by related parties[50] - The company will adhere to market fairness and transparency principles in all related transactions, ensuring compliance with relevant laws and regulations[51] Investment and Income - Investment income increased by 150.06% year-on-year, attributed to the recovery of performance from investment targets[18] - The company recorded an investment income of CNY 1,316,725.60 in Q1 2021, a recovery from a loss of CNY -2,630,139.53 in the same period last year[70] Cash Flow - The net cash flow from operating activities for Q1 2021 was ¥6,532,197.97, a significant improvement compared to a net outflow of ¥25,836,656.80 in Q1 2020, indicating a recovery in operational performance[79] - Total cash outflow from operating activities was ¥16,427,296.56, down from ¥19,362,187.10 in the previous year, showing improved cost management[82]

Financial Performance - Operating revenue for the reporting period was CNY 265,773,211.36, a decline of 49.41% year-on-year[7] - Net profit attributable to shareholders was a loss of CNY 24,032,454.10, a decrease of 135.33% year-on-year[7] - Basic earnings per share were -CNY 0.04, a decrease of 100.00% year-on-year[7] - The weighted average return on net assets was -87.93%, a decline of 74.76% compared to the previous year[7] - The estimated net profit for the year is projected to be -99.06 million CNY, with a gradual reduction in losses each quarter, expecting a net profit of -23.97 million CNY for Q3[47] - The company faced significant impacts from the pandemic, causing delays in client business operations, affecting revenue and cash flow predictions[47] - The net profit for Q3 2020 was a loss of CNY 99,063,314.35, compared to a loss of CNY 46,523,709.24 in Q3 2019, indicating a worsening of 113.5% in net losses year-over-year[74] - The total profit for Q3 2020 was a loss of CNY 99,660,346.16, which is a 187.3% increase in losses compared to CNY 34,612,920.38 in the previous year[74] Assets and Liabilities - Total assets decreased by 14.01% to CNY 1,612,698,467.86 compared to the end of the previous year[7] - Cash and cash equivalents decreased by 82.11% compared to the end of the previous year, primarily due to the repayment of large bank and other financial institution loans[16] - Long-term borrowings decreased by 40.93% compared to the end of the previous year, primarily due to the repayment of loans from Wengke Leasing Company[17] - Total current liabilities were CNY 1,016,121,161.65, down from CNY 1,185,508,883.15, showing a reduction in short-term obligations[57] - Total liabilities decreased to CNY 1,016,121,161.65 from CNY 1,185,508,883.15, reflecting improved financial management[57] - The company's equity attributable to shareholders decreased to CNY 15,316,602.54 from CNY 114,026,500.50[59] - The total liabilities to equity ratio indicates a high leverage position, with total liabilities significantly exceeding total equity[90] Cash Flow - Net cash flow from operating activities decreased by 80.74% to CNY 16,017,369.39 compared to the same period last year[7] - The company’s cash and cash equivalents net increase decreased by 315.03% year-on-year, mainly due to a significant reduction in cash flow from investment activities[18] - The net cash flow from operating activities for Q3 2020 was CNY 4,899,033.54, compared to CNY 114,137,775.87 in the same period last year, indicating a significant decline[81] - The cash inflow from financing activities totaled CNY 58,011,408.34, while cash outflow was CNY 113,149,233.27, leading to a net cash flow of -CNY 55,137,824.93[82] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 34,924[11] - The largest shareholder, Liu Wei, held 15.96% of the shares, totaling 107,173,982 shares[11] - The company’s largest shareholder and actual controller changed, with the voting rights of 107,173,982 shares (15.96%) being entrusted to Fushi Asset Management[20] Commitments and Compliance - The company is committed to avoiding any illegal occupation of the listed company's funds and assets[32] - The company will adhere to fair and public principles in any unavoidable related transactions with the listed company[32] - The company has made a commitment to not engage in any competitive business activities for 36 months after holding shares[42] - The company is actively working to fulfill its commitments regarding related transactions and competitive activities[38] - The company has outlined its obligations to disclose information and follow legal procedures for related transactions[41] Operational Challenges - The company reported a significant loss due to economic factors affecting its operations[36] - The company has 53 frozen bank accounts with a total frozen asset amount of RMB 3,788,107.04, mainly due to litigation or debt disputes[21] - The company is actively negotiating with creditors to resolve overdue debts and mitigate risks associated with frozen bank accounts[21] Revenue Sources and Business Strategy - The company’s main business revenue should come entirely from media placement, agency, and related services[27] - The company is focusing on developing new marketing strategies to improve client engagement and revenue generation[51] - The company plans to enhance its market presence through strategic investments and potential acquisitions in the upcoming quarters[51]