Group 1 - The new round of national subsidies will officially start on January 1, 2026, with consumers able to claim them on Taobao and Tmall [1] - The 2026 national subsidy covers ten categories, including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, mobile phones, tablets, smartwatches, and smart glasses, with smart glasses being a new addition [1] - The subsidy rate is set at 15%, with a maximum subsidy of 1500 yuan for energy/water-efficient appliances and 500 yuan for digital and smart products priced under 6000 yuan [1] Group 2 - Provinces such as Guangdong, Zhejiang, Jiangsu, and others have already launched the national subsidy on Taobao and Tmall, allowing consumers to access it through the app [4] - Tmall is fully supporting the 2026 national subsidy both online and offline, with over 10,000 physical stores participating [4] - From January 1 to 3, Tmall will collaborate with brands like Haier, Midea, Huawei, and Siemens to offer additional discounts, with consumers able to receive up to 950 yuan in consumption vouchers on top of the national subsidy [4]

三秦都市报-三秦网讯（记者 王媚）12月30日，国家发展改革委正式发布《关于2026年实施大规模设备更新和消费品以旧换新政策的通知》，明确2026 年"两新"政策的支持范围、补贴标准和工作要求。记者从京东获悉，2026年1月1日起，京东线上线下即将全面承接国家补贴落地。消费者购买活动指定的冰 箱、洗衣机、电视、空调、电脑、热水器产品，单件/单次至高补贴1500元，购买活动指定的手机、平板、智能手表手环、智能眼镜产品，单件/单次至高补 贴500元，单人累计至高可省11000元。 记者了解到，自2024年"两新"政策实施以来，在商务部等部委的指导统筹下，京东采销、客服、研发、物流等数十万工作人员积极参与，全力保障国家补贴 高效、普惠落地。为更好配合以旧换新政策落地普惠，进一步促进乡村消费提振，京东在承接以旧换新工作的基础上，2025年针对乡镇及以下地区累计投入 近300亿元，用于商品补贴、营销推广、物流履约、服务能力建设等。为广大乡镇及以下消费者带去国家补贴与京东补贴的多重福利与海量国补产品，以及 一站式高效国补换新体验。 在提升国补体验方面，京东可额外提供家电品类的旧机回收补贴，"送、装、拆、收"一体化服务，以 ...

12月30日，国家发展改革委、财政部印发的《关于2026年实施大规模设备更新和消费品以旧换新政策的 通知》（以下简称通知）对外发布，明确2026年"两新"政策的支持范围、补贴标准和工作要求。个人消 费者购买冰箱、洗衣机、电视、空调、电脑、热水器等6类家电中1级能效或水效标准的产品，按产品销 售价格的15%给予补贴，每位消费者每类产品可补贴1件，每件补贴不超过1500元。个人消费者购买手 机、平板、智能手表手环、智能眼镜等4类产品（单件销售价格不超过6000元），按产品销售价格的 15%给予补贴，每位消费者每类产品可补贴1件，每件补贴不超过500元。 在提升国补体验方面，京东可额外提供家电品类的旧机回收补贴，"送、装、拆、收"一体化服务，以 及"三免四不限"服务（即旧机免费上门、免费拆卸、免费搬运；不限旧机购买渠道、不限品牌、不限年 限、不限品相）。京东可为3C数码品类送货上门的同时，完成现场签收、现场激活，让消费者足不出 户换新机。 在保障资金安全层面，京东通过全链路数字化形式，确保资金合规可溯源。过去几年，京东积极承接多 地政府促消费的合作，持续优化防套补、防黄牛等能力，在每一地上线的活动均有单独的风控策略 ...

Core Viewpoint - The National Development and Reform Commission has officially announced a policy for large-scale equipment updates and consumer goods replacement starting in 2026, with specific support areas, subsidy standards, and work requirements outlined [1]. Group 1: Subsidy Details - Starting January 1, consumers can receive subsidies up to 1,500 yuan for purchasing specified home appliances such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters on JD.com [1]. - For mobile devices including smartphones, tablets, smartwatches, and smart glasses, consumers can receive subsidies up to 500 yuan per item [1]. - A single consumer can save up to 11,000 yuan cumulatively through these subsidies [1]. Group 2: Implementation and Support - JD.com will fully implement the national subsidy program both online and offline, with nearly 30,000 physical stores prepared to support the initiative [1]. - To further boost consumption in rural areas, JD.com plans to invest nearly 30 billion yuan by 2025 for product subsidies, marketing promotions, logistics fulfillment, and service capability development [1]. Group 3: Enhanced Consumer Experience - JD.com offers additional old appliance recycling subsidies and integrated services including free pickup, disassembly, and transportation of old machines, with no restrictions on the purchase channel, brand, age, or condition of the old appliances [2]. - The company ensures fund safety through a fully digitalized process, allowing for compliance and traceability, while continuously optimizing measures to prevent fraud and ensure subsidies reach consumers safely [2].

Group 1 - The National Development and Reform Commission and the Ministry of Finance issued a notice regarding the implementation of a large-scale equipment update and consumer goods replacement policy in 2026, detailing the support scope, subsidy standards, and work requirements [1] - Consumers purchasing energy-efficient home appliances such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters will receive a subsidy of 15% of the product price, capped at 1,500 yuan per item, with a limit of one item per category per consumer [1] - For mobile phones, tablets, smartwatches, and smart glasses priced under 6,000 yuan, consumers will also receive a 15% subsidy, with a maximum of 500 yuan per item and one item per category per consumer [1] Group 2 - JD.com has prepared its workforce of hundreds of thousands and nearly 30,000 offline stores nationwide to support the implementation of the national subsidy policy, ensuring timely service for consumer upgrades [4] - JD.com offers a comprehensive service for old appliance recycling, including free pickup, disassembly, and transportation, along with a digitalized approach to ensure compliance and traceability of funds [4] - The logistics service of JD.com has achieved full coverage in domestic counties and basic coverage in administrative villages, including remote areas, with nearly 100,000 service stations established to facilitate the delivery of subsidies to rural consumers [4]

Core Viewpoint - The new national consumer goods trade-in subsidy policy will officially launch on January 1, 2026, through the JD.com platform, allowing consumers to claim subsidies for various products [1] Group 1: Policy Details - The subsidy policy covers categories such as home appliances and 3C digital products [1] - For large appliances like refrigerators and washing machines, the maximum subsidy per item is 1,500 yuan [1] - For digital products like mobile phones and tablets, the maximum subsidy per item is 500 yuan [1] - The total subsidy limit for an individual is set at 11,000 yuan [1] Group 2: Implementation - Consumers can apply for the subsidy through the JD.com app or at nearly 30,000 authorized JD stores nationwide [1] - Online users can access the subsidy application page by searching for "national subsidy" on the JD app [1]

Core Insights - The transformation of traditional brands like Fupai Ejiao into contemporary favorites for Generation Z is exemplified by the success of the "Fulu Beast" IP, which integrates cultural elements and modern marketing strategies [1][2][6] Group 1: Brand Strategy and Growth - Fupai Ejiao aims to achieve its mission of "Fortune into Thousands of Families, Healthy Life" by implementing a strategic framework of "5+1+2+N" and a brand matrix of "1+4+N," resulting in a 65% year-on-year growth in online sales of the red iron box Ejiao and a 97% increase in offline sales of the gold standard Ejiao [1] - The brand has successfully created four product lines with over 1 billion in sales, marking a significant shift from a focus on single products to a broader emphasis on health supplements [1] Group 2: Cultural Rebranding - The "Fulu Beast" IP, inspired by the auspicious creature from the "Shan Hai Jing," has become a cultural touchpoint that resonates with younger consumers, blending traditional elements with modern aesthetics [2] - This IP has expanded beyond packaging to include cross-industry collaborations and collectible merchandise, effectively making it a symbol of contemporary "Fortune Culture" [2] Group 3: Content and Engagement - The short drama "After Becoming a Demon Empress, She Wants to Change the World," produced by Fupai Ejiao, utilizes a mix of traditional and modern storytelling to engage Generation Z, creating an emotional connection that drives consumption [3] - The narrative strategy has shifted from one-way communication about product benefits to a co-creative emotional experience, positioning young consumers as active participants rather than passive recipients [3] Group 4: Omnichannel Experience - Fupai Ejiao has developed a comprehensive growth network that integrates online and offline experiences, reaching Generation Z through diverse content strategies on platforms like Douyin, Xiaohongshu, and Bilibili, achieving over 50 million views [4] - The establishment of 5,000 "Ejiao Fresh Service Centers" and "New Seasonal Health Stores" enhances consumer engagement through immersive experiences, transforming consumption into a personalized and interactive process [4] Group 5: Global Expansion and Cultural Impact - Fupai Ejiao's revitalization illustrates that true modernization of traditional brands involves creatively translating their wisdom into contemporary language, rather than merely following trends [6] - The brand's products are now available in 18 countries, including the United States, Canada, and Australia, making "Fortune Culture" a vibrant and accessible concept for global youth [6]

Core Insights - The National Development and Reform Commission has officially announced the implementation of a large-scale equipment update and consumer goods replacement policy starting in 2026, detailing the support scope, subsidy standards, and work requirements [1] Group 1: Policy Implementation - Starting January 1, 2026, JD.com will fully implement national subsidies for consumers purchasing designated products such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, with a maximum subsidy of 1,500 yuan per item [1] - Consumers can save up to 11,000 yuan cumulatively through these subsidies [1] - JD.com has prepared nearly 30,000 offline stores to support the subsidy rollout, ensuring accessibility for consumers [1] Group 2: Support for Rural Areas - To enhance the implementation of the replacement policy and boost rural consumption, JD.com plans to invest nearly 30 billion yuan by 2025 in subsidies, marketing, logistics, and service capacity for rural areas [2] - JD.com will provide additional recycling subsidies for old appliances and integrated services including free pickup, disassembly, and transportation [2] - The company aims to ensure a seamless experience for consumers by offering home delivery and activation services for digital products [2] Group 3: Financial Security and Consumer Confidence - JD.com employs a fully digital approach to ensure compliance and traceability of funds, enhancing the security of subsidies [2] - The company has developed specific risk control strategies for each region to prevent fraud and ensure that subsidies reach consumers safely [2] - The collaboration between policy and market is expected to enhance consumer satisfaction and boost market confidence [2]

京东宣布：2026年国家补贴来了！京东线上线下全面承接。2026年1月1日起，活动指定的冰箱、洗衣 机、电视、空调、电脑、热水器单件/单次至高补贴1500元。活动指定的手机、平板、智能手表手环、 智能眼镜产品单件/单次至高补贴500元单人累计至高可省11000元！线上，消费者打开京东APP搜索"国 家补贴"即可抵达会场。线下，全国近3万家京东MALL、京东电器城市旗舰店、京东之家以及京东家电 专卖店同步准备就绪。 ...

证券之星消息，12月30日通信服务板块较上一交易日下跌0.33%，线上线下领跌。当日上证指数报收于 3965.12，下跌0.0%。深证成指报收于13604.07，上涨0.49%。通信服务板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 300442 | 润泽枝 | 51.42 | 1.84% | 29.41万 | 15.10亿 | | 002467 | 二六三 | 6.00 | 1.18% | 32.55万 | 1.95亿 | | 002115 | 三维通信 | 12.36 | 0.90% | 127.71万 | 15.81亿 | | 300383 | 光环新网 | 12.44 | 0.57% | 32.32万 | 4.02亿 | | 002544 | 普天科技 | 33.71 | 0.54% | 46.68万 | 15.79亿 | | 300292 | 吴通控股 | 4.47 | 0.22% | 19.97万 | 8940.15万 | | 603322 | 超讯通信 | 3 ...