Crown Royal has been deeply intertwined within the fabric of country music. The brand's connection to country music can be traced to its robust programming in western culture over the years. From Crown Royal's partnership with the CMA Awards and its presence at the iconic RodeoHouston to collaborations with country music's biggest rising stars, like Kane Brown. Brown and Crown Royal partnered in 2020 to remix his number one single "Homesick" alongside veteran singer-songwriters, the single was designed to g ...

In the brand's first major marketing push since joining DIAGEO in 2022, the award-winning Texas distillery highlights its unique whisky-making approach in new campaignWACO, Texas, April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky-making.Based in Waco, Texas, the Balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy and ...

You've probably been surprised at some point in your life, but have you ever been part of a Smirnoff ICE Surpr-ICE? Probably not, … allow us to explain. Smirnoff ICE Surpr-ICEs are a fresh take on surprises: they are always positive, celebrate spontaneity and boldness, and in true Smirnoff ICE fashion, typically have a comedic twist. From the everyday to the most epic, Smirnoff ICE promises to keep fans (21+) on their toes, popping up at the hottest festivals and events. While Smirnoff ICE will be delight ...

Ahead of Cinco de Mayo, DeLeón Tequila is encouraging consumers to gather differently and elevate their summer celebrations because with DeLeón in hand, Summer Tastes Different.NEW YORK, April 11, 2024 /PRNewswire/ -- This summer, get ready to kick things up a bit as DeLeón Tequila launches its 'Summer Done Different' series, a Western-inspired elevated kickback experience made for the taste and energy of your clique. Think blazing sunsets, unique one-of-a-kind experiences, artful libations, and a whole lot ...

Bulleit Rye 12-Year-Old is a limited-availability extension of Bulleit Rye Whiskey, America's #1 selling rye whiskey1. The 12-Year-Old uses the same mash bill as the flagship Rye:  95% rye and 5% malted barley- one of the highest rye percentages on the market. Aged and matured to perfection in new charred American white oak barrels for a minimum of 12 years, this 2024 release incorporates whiskey from barrels aged up to 17 years in the blend. The result is a smooth, aged taste as before, but with nuanced di ...

Diageo Plc (DEO) looks well-poised on a slate of endeavors, including premiumization efforts, disciplined cost management, pricing actions, supply productivity savings, innovation and marketing investments. Additionally, the company has been benefiting from its diversified footprint, advantaged portfolio and strong brands.DEO has been witnessing solid business momentum, strong consumer demand and market share gains, which have been boosting its performance. The company is confident about the long-term poten ...

Investors interested in stocks from the Beverages - Alcohol sector have probably already heard of Molson Coors Brewing (TAP) and Diageo (DEO) . But which of these two stocks presents investors with the better value opportunity right now? Let's take a closer look.The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The proven Zacks Rank puts an emphasis on earnings estimates and estimate revisions, while our Style Sc ...

With the award-winning, Waco-based distillery located in the heart of the eclipse's path of totality, the latest limited edition American Single Malt release is a celestial celebration of innovation WACO, Texas, April 8, 2024 /PRNewswire/ -- Today Balcones Distilling proudly announces the launch of its latest whisky creation: Balcones Mirador Eclipse American Single Malt. Inspired by the extraordinary phenomenon of a solar eclipse, this limited edition release is a testament to the artistic whisky-making ap ...

Every bottle of Astral Tequila produced helps make bricks that build homes, so join the festivities from April 5th to May 5th at participating bars and give back by ordering an Astral margarita!NEW YORK, April 5, 2024 /PRNewswire/ -- Break out the limes because it's time to celebrate America's number one cocktail: the margarita1! In honor of Earth Month, Astral Tequila is thrilled to announce the first-ever MargaritaCon, a month-long celebration of the margarita for a cause. Starting today through May 5th, ...

Get Ready to Toss, Sip and Cheer: Seagram's 7 Crown Celebrates the Beloved Pastime of CornholeNEW YORK, April 4, 2024 /PRNewswire/ -- From tailgates to festivals to backyard BBQs, cornhole is a staple at almost every summertime get-together. Now, Seagram's 7 Crown American Blended Whiskey is taking the fun to the next level by joining forces with the American Cornhole League (ACL) as its Official Whiskey Sponsor, bringing the No. 1 American Blended Whiskey to the pro series all summer long. Seagram’s 7 C ...