The Makers of the World's No. 1 Vodka and its New Ambassador Invite You to Baila to the Taste of Smirnoff in Celebration of All Things Sweet, Tangy and SpicyNEW YORK, April 30, 2024 /PRNewswire/ -- In time for Cinco de Mayo, Spicy Tam, the emoji formerly known as "Woman Dancing," will salsa her way into real-life, uniting spicy enthusiasts everywhere to come together and celebrate with Smirnoff Spicy Tamarind. Donning her iconic red dress and signature pose, Spicy Tam moves to her own bold rhythm and flavor ...

As a brand that relies on natural resources to produce quality whiskeys, Bulleit is dedicated to becoming 'sustainable by design.' This means pioneering sustainable practices in every facet of the business to help restore and replenish the resources that go into its whiskeys. The phase one expansion of 'Don't Trash Glass' into Bulleit's home state of Kentucky will further this commitment, especially as Kentucky has one of the lowest glass recycling rates in the nation, 15%*, well below the overall 31.3% nat ...

As Música Mexicana continues to rise, Sony Music Latin artists joins Tequila Don Julio in spotlighting the Mexican creatives behind the artNEW YORK, April 23, 2024 /PRNewswire/ -- Now more than ever, Mexican culture is making its global mark as seen in the meteoric rise of Música Mexicana which has become one of Spotify's most popular genres with 47% growth in streams globally over the last year alone. To help keep la fuerza of Mexico alive this summer, Tequila Don Julio is introducing 'A Summer of Mexicana ...

PORTLAND, Ore., April 23, 2024 /PRNewswire/ -- The hugely successful 8 Seconds Juneteenth Rodeo returns for its second year, bringing a thrilling celebration of Black cowboys, cowgirls, and western culture to Veterans Memorial Coliseum on June 16, 2024, from 3:00 PM to 10:00 PM.  Founded by Portland-based photojournalist Ivan McClellan, the first Black rodeo in the Pacific Northwest offers an immersive experience into the world of professional rodeo competitions alongside delicious food, music, and family ...

For the first time ever, Aviation American Gin is Dropping a Series of Limited-Edition Bottles Slated to Hit Shelves Early this SummerPORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26. To celebrate the release of the film, Aviation American Gin is giving fans (21+) the opportunity to dive headfirst into the action with the launch of ...

This summer, the Makers of CÎROC Ultra-Premium Vodka are bringing the vacation vibes right to you with a chance to win the ultimate Amalfi Coast Yacht experience in Miami! NEW YORK, April 17, 2024 /PRNewswire/ -- New CÎROC Limonata continues its latest campaign just in time for the summer – Escape with Flavor. Released in February, the newest flavor innovation, CÎROC Limonata invites consumers to escape with flavor and embrace the essence of a Mediterranean vacation – anytime, anywhere. Experience the full ...

Crown Royal has been deeply intertwined within the fabric of country music. The brand's connection to country music can be traced to its robust programming in western culture over the years. From Crown Royal's partnership with the CMA Awards and its presence at the iconic RodeoHouston to collaborations with country music's biggest rising stars, like Kane Brown. Brown and Crown Royal partnered in 2020 to remix his number one single "Homesick" alongside veteran singer-songwriters, the single was designed to g ...

In the brand's first major marketing push since joining DIAGEO in 2022, the award-winning Texas distillery highlights its unique whisky-making approach in new campaignWACO, Texas, April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky-making.Based in Waco, Texas, the Balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy and ...

You've probably been surprised at some point in your life, but have you ever been part of a Smirnoff ICE Surpr-ICE? Probably not, … allow us to explain. Smirnoff ICE Surpr-ICEs are a fresh take on surprises: they are always positive, celebrate spontaneity and boldness, and in true Smirnoff ICE fashion, typically have a comedic twist. From the everyday to the most epic, Smirnoff ICE promises to keep fans (21+) on their toes, popping up at the hottest festivals and events. While Smirnoff ICE will be delight ...

Ahead of Cinco de Mayo, DeLeón Tequila is encouraging consumers to gather differently and elevate their summer celebrations because with DeLeón in hand, Summer Tastes Different.NEW YORK, April 11, 2024 /PRNewswire/ -- This summer, get ready to kick things up a bit as DeLeón Tequila launches its 'Summer Done Different' series, a Western-inspired elevated kickback experience made for the taste and energy of your clique. Think blazing sunsets, unique one-of-a-kind experiences, artful libations, and a whole lot ...