During martini month, local influencers will showcase 'Fancy Hour' experiences in New York City, Boston, Miami and at home. Tanqueray's new, bold creative will inspire 'Fancy Hour' participation, featured in OOH digital ads and truck ads across the three cities. A weather-triggered media campaign, in partnership with Genius Sports, will target consumers in Philadelphia, Boston, Tampa Bay, and New York City with weather tailored 'Fancy Hour' content. Finally, a custom Snapchat AR filter will highlight three ...

Core Insights - Crown Royal has launched its first single malt whisky, Crown Royal Single Malt Canadian Whisky, continuing its legacy of innovation in the whisky market [1][5][7] - The whisky is crafted from 100% malted barley and distilled in copper, utilizing Canada's cool climate for a unique distillation process [2][5][7] - The product is positioned to appeal to both whisky connoisseurs and newcomers, offering a smooth and inviting taste profile [5][6] Product Details - Crown Royal Single Malt has an alcohol by volume (ABV) of 45% and is priced at a suggested retail price of $54.99 [9] - The whisky features aromas of creamy vanilla and fruity banana, with flavors of caramel, apple, and baking spices, finishing with hints of spice and warm cinnamon [6] - The product is available nationwide in stores and online [9] Marketing and Launch Events - To celebrate the launch, Crown Royal will unveil a unique ice sculpture installation in Lower Manhattan on June 7, which will melt over 24 hours to reveal the whisky bottle [3][4][7] - Consumers aged 21 and over visiting the installation will receive tickets for the Crown Royal Cocktail Tour at local venues, where they can enjoy cocktails and exclusive merchandise [8]

The 'Johnnie Walker Golf Collection' celebrates the game as it swings towards a more vibrant, accessible, fashionable and social future, reflecting the next generation of Scotch whisky drinkers and golfers NEW YORK, May 30, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one blended Scotch whisky, is reigniting its roots in golf - a game it has been associated with for over a century - by bringing its bold, progressive spirit to the beloved game. 'The Johnnie Walker Clubhouse' – the brand's latest g ...

Diageo plc (DEO) has been in a good spot, thanks to its focus on improving productivity, along with its diversified footprint, advantaged portfolio of brands, innovation and marketing investments, and pricing initiatives. Moreover, DEO looks well-poised for growth, driven by strength in the overall beverage industry. It is confident about the long-term growth potential of the beverage alcohol sector. The company is on track with its medium-term view of 5-7% organic sales growth and 6-9% organic operating pr ...

Core Viewpoint - Diageo plc (NYSE: DEO) is currently experiencing a significant increase in its dividend yield, reaching approximately 2.81%, which is notably above its historical average and standard deviation levels, indicating a potential investment opportunity [1][2]. Company Overview - Diageo is one of the world's largest producers and distributors of alcoholic beverages, with a portfolio that includes well-known brands such as Johnnie Walker, Baileys, Captain Morgan, Smirnoff, and Guinness [5]. - The company has a long history of consistent dividend payments, with 25 years of consecutive dividends, making its dividend payouts a reliable indicator of its financial health [2]. Recent Developments - Warren Buffett's Berkshire Hathaway initiated a position in Diageo, purchasing approximately 227,750 shares at a reported price of about $181, highlighting the stock's appeal to value investors [6][7]. - The stock is perceived as a classic Buffett investment, emphasizing the enduring demand for premium liquor products despite market fluctuations [8][9]. Financial Performance and Projections - Analysts project a decline in Diageo's earnings per share (EPS) for fiscal year 2024, estimating it at $7.81, which represents a 6% year-over-year decrease [11]. - The Latin America and Caribbean segment, accounting for about 11% of total sales, is facing challenges due to macroeconomic pressures, but other regions are showing healthy demand [12][14]. - Diageo has maintained a strong return on capital employed (ROCE) over the past decade, averaging 27%, indicating consistent profitability [16]. Future Outlook - Market consensus suggests a recovery in EPS starting in fiscal year 2025, with projected growth rates of 6.71% in 2025 and 4% in 2026, followed by double-digit growth in 2027 [17]. - The implied forward P/E ratio is expected to be around 13x in FY 2027, reflecting a favorable valuation outlook [17]. Dividend Sustainability - Diageo's current payout ratio is approximately 56.4%, which is in line with historical averages and lower than the 10-year average of 62.7%, suggesting that dividend payments are sustainable [18]. - The cash payout ratio is at 95%, which is higher than the historical average, indicating potential risks but also reflecting the company's commitment to maintaining dividends [19]. Investment Opportunity - The market's reaction to recent challenges is viewed as an overreaction, leading to a valuation compression that presents a buying opportunity for investors looking at Diageo's long-term resilience [20].

Old Parr Whisky partners with Brazilian fútbol legend Roberto Carlos to bring the Goalden Moments to fútbol fans across the U.S. "I'm thrilled to partner with Old Parr Scotch Whisky to celebrate the fans that are pouring the spirit of their home countries when watching o jogo bonito and cheering on their team," says Roberto Carlos. "Coming from Brazil, 'o País do Futebol,' and moving to Spain, I've always carried my traditions with me and I'm excited to share them with fans in Miami." Kicking off with a nat ...

As fairways and putting greens across the country are groomed to precision in anticipation of tee times, Hilton and Smirnoff ICE SMASH Tea took to West Hollywood with a tea time of their own. A bold new twist on the country club experience, floating greens replaced tee boxes, finger sandwiches were swapped for mini hotdogs and the tea flowed from cans, not kettles – and maybe a few lips. Because why have a stuffy tea party when you could throw a Smirnoff ICE SMASH Tea Partay? "I'm all about embracing the ...

On Wednesday, May 15, the Lone River Collective will open its doors for a gathering of like-minded trailblazer brands and performances from country music's hottest newcomers. Also making an appearance is Miranda Lambert, a true icon of the trailblazing spirit, whose enduring presence atop the country charts speaks volumes. In her second year of partnership with Lone River, it's no surprise that Lambert, who has been a fan of the brand and its founder, Katie Beal Brown since they arrived on the scene, embr ...

Ultima_Gaina Diageo (NYSE:DEO) presents a unique investment opportunity despite facing a challenging 2024. Currently undervalued, with its stock price significantly down from its 2021 peak, the company offers an attractive entry point. Diageo's enduring status as a robust dividend payer, with a strong history of consistent payouts, makes it a favorable option for income investors. While Diageo grapples with market shifts and economic pressures, including fluctuating foreign exchange rates and destocking in ...

Finished in Ex-Caribbean Rum Casks, the Fourth Limited-Edition Scotch Whisky From The Longtime Partners Merges the Flavors of the West Indies and Western Scotland for a Delightful Mix of Sweet and SmokyNEW YORK, May 6, 2024 /PRNewswire/ -- Nick Offerman, ever the intrepid voyager, has embarked on another odyssey, this time to reveal his fourth limited-edition collaboration with Lagavulin Single Malt Scotch Whisky. Inspired by Nick's deep-seated affinity for maritime adventure, this new liquid isn't just a w ...