Financial Data and Key Metrics Changes - Revenue for Q4 2024 was $65.4 million, a decrease of 10% from the prior year [25] - Adjusted EBITDA for Q4 2024 was negative $1.7 million compared to positive $2.5 million in Q4 2023 [31] - Net loss for Q4 2024 was $3.4 million, compared to a net loss of $1.9 million in the prior year [33] - Full-year 2024 net loss was $29.3 million, an improvement from a net loss of $63.2 million in 2023 [33] Business Line Data and Key Metrics Changes - Commerce Media Solutions revenue increased 139% to $17.2 million in Q4 2024 compared to Q4 2023, and for the full year, it totaled $41.3 million, an increase of 284% [26] - Owned and operated revenue decreased by 23% in Q4 2024 compared to the prior year, and a decrease of 29% for the full year [26] - Media margin in Q4 2024 was $16.5 million, representing 25.3% of revenue, down from 33.1% in the previous year [27] Market Data and Key Metrics Changes - Commerce Media Solutions accounted for 26% of consolidated revenue in Q4 2024, up from 16% in 2023 [19] - The commerce media industry is estimated to be valued at over $50 billion and expected to reach over $100 billion in the next five years [16] Company Strategy and Development Direction - The company is strategically shifting its business mix towards commerce media solutions, which is seen as a significant growth opportunity [9] - The focus is on building partnerships with major brands and enhancing market credibility [37] - The company plans to continue investing in technology and analytics to support the growth of commerce media solutions [48] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving strong year-over-year triple-digit revenue growth in commerce media solutions throughout 2025 [8] - The company anticipates a return to year-over-year double-digit consolidated revenue growth and profit growth in 2025 [15] - Management acknowledged challenges in Q4 due to increased media costs and a write-down related to ACA revenue [12][14] Other Important Information - The company ended Q4 2024 with $10.7 million in cash and cash equivalents [34] - Total debt as of December 31, 2024, was $31.9 million, an increase from $30.5 million at the end of 2023 [35] - The company has appointed Adrian Stack as the new Chief Product Officer to further its goals in commerce media [37] Q&A Session Summary Question: What is the pace of growth for Commerce Media Solutions going forward? - Management indicated that they expect to continue growing at a triple-digit rate in 2025 and beyond, supported by a strong pipeline and competitive advantages [42][44] Question: Is there a portion of the owned and operated revenue that is more durable? - Management views the owned and operated segment as a competitive advantage but does not expect it to be a growth engine, focusing instead on stabilizing it while prioritizing commerce media solutions [51] Question: Can you elaborate on the pipeline in the commerce media business? - Management confirmed that the pipeline is significant and growing, with potential transformative partnerships that could accelerate growth [74][76] Question: What is the conversion rate for post-sale ads compared to the competition? - Management stated that their consumers are over 25% more valuable than those connected through competitors, indicating a strong competitive advantage [85]

Fourth Quarter & Year End 2024 Earnings Results Friday, February 28, 2025 4Q24 Earnings Presentation | Nasdaq: FLNT Nasdaq: FLNT Forward-looking statements Forward-Looking Statements Safe Harbor Non-GAAP Financial Measures This presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements speak only as of the date hereof and are based on the Company's current plans and expectations. While we believe ...

Group 1: Earnings Performance - Fluent reported a quarterly loss of $0.18 per share, better than the Zacks Consensus Estimate of a loss of $0.30, compared to break-even earnings per share a year ago, representing an earnings surprise of 40% [1] - The company posted revenues of $65.41 million for the quarter ended December 2024, missing the Zacks Consensus Estimate by 5.37%, and down from $72.76 million year-over-year [2] - Over the last four quarters, Fluent has surpassed consensus EPS estimates just once and topped consensus revenue estimates only once [2] Group 2: Stock Performance and Outlook - Fluent shares have increased by approximately 5.2% since the beginning of the year, while the S&P 500 has declined by 0.3% [3] - The sustainability of the stock's immediate price movement will depend on management's commentary during the earnings call and future earnings expectations [3][4] - The current consensus EPS estimate for the coming quarter is -$0.26 on revenues of $67.96 million, and -$0.52 on revenues of $284.82 million for the current fiscal year [7] Group 3: Industry Context - The Advertising and Marketing industry, to which Fluent belongs, is currently ranked in the bottom 24% of over 250 Zacks industries, indicating potential challenges for stock performance [8] - Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can impact Fluent's stock performance [5][6]

Exhibit 99.1 Fluent Announces Unaudited Fourth Quarter and Full-Year 2024 Financial Results New York, NY – February 28, 2025 – Fluent, Inc. (NASDAQ: FLNT), a commerce media solutions company, today reported unaudited results for the fourth quarter and fiscal year ended December 31, 2024. These results are preliminary and subject to ongoing audit procedures. Donald Patrick, Fluent's Chief Executive Officer, commented, "In the fourth quarter and full year 2024 we continued to execute on our strategic pivot in ...

Core Insights - Fluent, Inc. reported a strategic pivot towards its Commerce Media Solutions business, resulting in significant revenue growth despite a decline in overall revenue [2][5][6] - The company experienced a write-down of accounts receivables amounting to $2.5 million in Q4 2024, impacting consolidated revenue, gross profit, and net loss [2][6] - The Commerce Media Solutions segment saw a remarkable revenue increase of 139% year-over-year in Q4 2024, reaching $17.2 million, and a full-year growth of 284% to $41.3 million [2][5][12] Fourth Quarter Highlights - Total revenue for Q4 2024 was $65.4 million, a decrease of 10.1% from $72.8 million in Q4 2023 [6] - Commerce Media Solutions revenue constituted 26% of consolidated revenue in Q4 2024, up from 10% in Q4 2023 [5][6] - The net loss for Q4 2024 was $3.4 million, or $0.19 per share, compared to a net loss of $1.9 million, or $0.14 per share, in Q4 2023 [6][12] Full-Year 2024 Highlights - Total revenue for FY 2024 was $254.6 million, down 14.7% from $298.4 million in 2023 [6][12] - The net loss for FY 2024 was $29.3 million, or $1.80 per share, compared to a net loss of $63.2 million, or $4.59 per share, in the prior year [12] - Gross profit for FY 2024 was $60.8 million, representing 24% of revenue, a decrease of 22.6% from the previous year [12] Business Outlook - The company anticipates continued triple-digit year-over-year revenue growth in its Commerce Media Solutions business for 2025 [2][12] - Fluent aims to drive double-digit revenue growth and improve net loss compared to 2024, with expectations for positive adjusted EBITDA in the second half of 2025 [12]

Core Insights - Fluent, Inc. reported a strategic pivot towards its Commerce Media Solutions business, resulting in significant revenue growth despite a decline in overall revenue [2][5][6] - The company experienced a 139% year-over-year increase in Commerce Media Solutions revenue for Q4 2024, reaching $17.2 million, and a 284% increase for the full year 2024, totaling $41.3 million [2][5][12] - The company anticipates continued triple-digit revenue growth in its Commerce Media Solutions business for 2025 [2] Financial Performance - Total revenue for Q4 2024 was $65.4 million, a decrease of 10.1% from $72.8 million in Q4 2023 [6][20] - For the full year 2024, total revenue was $254.6 million, down 14.7% from $298.4 million in 2023 [6][20] - The net loss for Q4 2024 was $3.4 million, or $0.19 per share, compared to a net loss of $1.9 million, or $0.14 per share, in Q4 2023 [6][20] - The full year net loss was $29.3 million, or $1.80 per share, compared to a net loss of $63.2 million, or $4.59 per share, in 2023 [12][20] Profitability Metrics - Gross profit for Q4 2024 was $13.9 million, representing 21% of revenue, down from 29% in Q4 2023 [6][20] - The gross profit margin for Commerce Media Solutions was 39% in Q4 2024, up from 18% in Q4 2023 [5][6] - Adjusted EBITDA for Q4 2024 was negative $1.7 million, a decrease of $4.2 million compared to Q4 2023 [6][20] Strategic Initiatives - The company discontinued its ACA business in Q3 2024, leading to a $2.5 million write-down in accounts receivables, which impacted revenue and profit metrics [2][6] - Fluent aims to establish its Commerce Media Solutions as a leader in performance marketing and drive double-digit revenue growth in 2025 [12][14] Business Outlook - The company expects to continue leveraging its first-party user data and customer acquisition expertise to differentiate itself in the commerce media space [12][14] - Fluent anticipates improvements in net loss and positive adjusted EBITDA in the second half of 2025 as Commerce Media Solutions scales [12][14]

Core Viewpoint - Fluent, Inc. will report its unaudited financial results for the quarter and fiscal year ended December 31, 2024, on February 28, 2025, before the U.S. markets open [1] Group 1: Financial Reporting - The unaudited financial results will be discussed in a conference call scheduled for 9:00 am ET on the same day [1] - The company plans to file its audited full-year 2024 financial results on a Form 10-K with the Securities and Exchange Commission [1] Group 2: Conference Call Details - Access to the conference call requires online registration, and it will also be available via audio on the Fluent website [2] - A recorded replay of the webcast will be accessible for one year on Fluent's Investor Relations Page [2] Group 3: Company Overview - Fluent, Inc. is a commerce media solutions provider that connects brands with engaged consumers using diverse ad inventory and first-party data [3] - The company was founded in 2010 and specializes in performance marketing to enhance monetization and customer engagement [3]

Core Insights - Fluent, Inc. has appointed Adrian Stack as Chief Product Officer to lead the company's product vision and strategy, focusing on AI-powered Commerce Media Solutions to enhance consumer engagement and partner success [1][3] Company Overview - Fluent, Inc. is a commerce media solutions provider that connects top-tier brands with highly engaged consumers, leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning [5] Leadership and Experience - Adrian Stack brings over 15 years of experience in product development leadership, having previously led Data Engineering at Zillow and served as SVP of Product at Rokt, where he scaled the commerce media business [2][4] Strategic Focus - The company aims to strengthen its AI-powered marketplace by investing in data infrastructure and product capabilities, enhancing ad relevance for consumers, and maximizing ROI for advertisers [3][4] Innovation and Growth - Stack's role will be pivotal in driving product innovation, enhancing data strategies, and unlocking new opportunities for long-term growth and profitability, supported by Fluent's expertise in customer acquisition [4]

Core Insights - The survey conducted by Fluent, Inc. reveals that post-purchase ads significantly enhance the shopping experience, drive product discovery, and encourage repeat purchases among consumers [1][2]. Enhancing the Customer Journey - 54% of shoppers believe that post-purchase ads improve their shopping experience by providing useful discounts and promotions [3] - 62% of respondents are motivated to click on deals and discounts presented in post-purchase ads [3]. Driving Retention & Loyalty - 88% of consumers who find post-purchase ads to be beneficial due to personalized suggestions are more likely to return for future purchases [4]. - The survey indicates that post-purchase ads do not disrupt the shopping journey but rather enhance it, confirming their role in driving product discovery and long-term loyalty [4]. Value Creation for Retailers - Post-purchase advertising serves as an incremental revenue stream for retailers, integrating seamlessly into the customer journey [4]. - These ads create high-impact advertising opportunities for advertisers while delivering relevant offers to consumers who are already in a buying mindset [4]. Survey Demographics - The survey was conducted in December 2024 with 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad [5]. Additional Findings - 57% of shoppers who engaged with a post-purchase offer discovered a new product or service they loved [8]. - 63% of consumers who encounter post-purchase ads after every online purchase feel that these ads enhance their shopping experience [8].

Core Insights - Fluent, Inc. released a survey indicating that post-purchase ads significantly enhance the shopping experience, drive product discovery, and encourage repeat purchases [1][2]. Enhancing the Customer Journey - 54% of shoppers believe post-purchase ads improve their shopping experience by providing useful discounts and promotions [3] - 62% of respondents are motivated to click on deals and discounts presented in post-purchase ads [3]. Driving Retention & Loyalty - 88% of consumers who find post-purchase ads to be beneficial due to personalized suggestions are more likely to return for future purchases [4] - 57% of shoppers who converted on a post-purchase offer discovered a new product or service they love [7] - 63% of consumers who see post-purchase ads after every online purchase feel these ads enhance their shopping experience [7]. Value Creation for Retailers - Post-purchase advertising serves as an incremental revenue stream for retailers, integrating seamlessly into the customer journey [4] - These ads create high-impact advertising opportunities for advertisers while delivering relevant offers to consumers in a buying mindset [4]. Survey Methodology - The survey was conducted in December 2024 with 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad [5].