A company's changing earnings picture is at the core of the Zacks rating. The system tracks the Zacks Consensus Estimate -- the consensus measure of EPS estimates from the sell-side analysts covering the stock -- for the current and following years. Since a changing earnings picture is a powerful factor influencing near-term stock price movements, the Zacks rating system is very useful for individual investors. They may find it difficult to make decisions based on rating upgrades by Wall Street analysts, as ...

IAS Second Quarter 2024 Financial Results Conference Call Date: Thursday, August 1, 2024 Time: 5:00 p.m. ET Live Call: To participate in the live call and Q&A session via dial-in, please register here. Live Webcast and Replay: To listen to the live webcast and replay, please register here. Investor Contact: Jonathan Schaffer [email protected] SOURCE Integral Ad Science, Inc. NEW YORK, July 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platfor ...

IAS extends collaboration with Microsoft Advertising. This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal, allowing customers to verify media quality via IAS's metrics using its unified view of their global campaigns. Advertisers can now leverage IAS's powerful measurement solutions to determine the impact of their native, video, display and CTV campaigns across ...

Global Advertisers Can Now Access IAS Brand Safety and Suitability for Performance Max and Demand Gen as part of Total Media Quality for YouTube "IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand safe and suitable content, and we're excited to provide further safeguards for their campaigns across YouTube," said Lisa Utzschneider, CEO of IAS. "Our best-in-class measurement solutions coupled with Performance Max and Demand Gen will prov ...

New Total Media Quality for Pinterest Gives Advertisers Safeguards Across a Total of 39 Countries in 40 Languages NEW YORK, June 13, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with Pinterest (NYSE: PINS) to provide global advertisers with greater transparency into campaigns across Pinterest's in-app feed through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product. IAS announces ...

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit. "Third party validation underscores our commitment to equipping Reddit advertiser ...

Innovation Builds Upon IAS's AI-Driven Misinformation Reporting To Safeguard Brands Ahead of U.S. Elections NEW YORK, June 4, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced availability of the industry's first deepfake measurement offering, enabling advertisers to further verify the safety and suitability of their digital media investments through trusted and safe AI-powered technology. Now in Beta testing, the new offeri ...

Advertisers Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory NEW YORK, May 29, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audienc ...

NEW YORK, May 23, 2024 /PRNewswire/ -- Integral Ad Science Holding Corp. (Nasdaq: IAS), a leading global media measurement and optimization platform, announced today that Lisa Utzschneider, CEO, and Tania Secor, CFO, will participate in fireside chats at the following investor conferences: Baird's 2024 Global Consumer, Technology & Services Conference Tuesday, June 4, 2024, at 9:05 a.m. ET Stifel 2024 Cross Sector Insight Conference Wednesday, June 5, 2024, at 11:30 a.m. ET The fireside chats will be availa ...

Integral Ad Science (IAS) could be a solid choice for investors given the company's remarkably improving earnings outlook. While the stock has been a strong performer lately, this trend might continue since analysts are still raising their earnings estimates for the company. The rising trend in estimate revisions, which is a result of growing analyst optimism on the earnings prospects of this digital advertising verification company, should get reflected in its stock price. After all, empirical research sho ...