[Financial Highlights](index=1&type=section&id=Financial%20Highlights) Inuvo reported strong double-digit revenue growth for the second quarter and first half of 2025, alongside improved profitability with narrowed Adjusted EBITDA and net losses per share Q2 2025 vs Q2 2024 Performance Summary | Metric | Q2 2025 ($ millions) | Q2 2024 ($ millions) | Change | | :--- | :--- | :--- | :--- | | Net Revenue | $22.7 | $18.2 | +25% | | Gross Profit | $17.1 | $15.3 | +12% | | Adjusted EBITDA | ($0.6) | ($0.7) | +14% Improvement | | Net Loss | ($1.5) | ($1.7) | Narrowed | | Net Loss per Share | ($0.10) | ($0.12) | Narrowed | Six-Month 2025 vs Six-Month 2024 Performance Summary | Metric | Six-Month 2025 ($ millions) | Six-Month 2024 ($ millions) | Change | | :--- | :--- | :--- | :--- | | Net Revenue | $49.4 | $35.2 | +40% | | Gross Profit | $38.2 | $30.2 | +26% | | Adjusted EBITDA | ($0.7) | ($1.7) | +59% Improvement | | Net Loss | ($2.8) | ($3.9) | Narrowed | | Net Loss per Share | ($0.19) | ($0.28) | Narrowed | [Management Commentary](index=1&type=section&id=Management%20Commentary) CEO Richard Howe highlighted robust first-half revenue growth and a sustained five-year growth rate, acknowledging expected seasonal declines while emphasizing consistent multi-year performance - Revenue growth for the first half of 2025 was **40%**[2](index=2&type=chunk) - The company has maintained a five-year sustained growth rate of **24%** through Q2 2025[2](index=2&type=chunk) - As guided, sequential year-over-year growth declined from **57%** to **24%** due to seasonality[2](index=2&type=chunk) [Financial Results](index=1&type=section&id=Financial%20Results) In Q2 2025, Inuvo's revenue increased 25% to $22.7 million, with a narrower net loss, while gross margin decreased due to product mix shift and operating expenses rose [Q2 2025 Performance](index=1&type=section&id=Q2%202025%20Performance) Net revenue for Q2 2025 grew 25% to $22.7 million, with gross margin declining to 75.4% due to product mix, resulting in a narrower net loss of $1.5 million Q2 2025 vs Q2 2024 Financial Metrics | Metric | Q2 2025 ($ millions) | Q2 2024 ($ millions) | | :--- | :--- | :--- | | Net Revenue | $22.7 | $18.2 | | Gross Profit | $17.1 | $15.3 | | Gross Margin | 75.4% | 84.0% | | Operating Expenses | $19.1 | $17.0 | | Net Loss | ($1.5) | ($1.7) | | Net Loss per Share | ($0.10) | ($0.12) | - The lower gross margin was primarily attributed to a change in product mix[4](index=4&type=chunk) - The company recognized **$525,000** in Other Income from an IRS employee retention credit[7](index=7&type=chunk) [Liquidity and Capital Resources](index=2&type=section&id=Liquidity%20and%20Capital%20Resources) As of June 30, 2025, Inuvo maintained strong liquidity with **$2.1 million** in cash, no debt, and an unused **$10.0 million** credit facility - Cash and cash equivalents stood at **$2.1 million** as of June 30, 2025[11](index=11&type=chunk) - The company has access to an unused **$10.0 million** working capital facility and has no debt[11](index=11&type=chunk) [Financial Statements](index=3&type=section&id=Financial%20Statements) This section presents detailed unaudited financial tables for the three and six months ended June 30, 2025, including statements of operations, balance sheets, and Adjusted EBITDA reconciliation [Consolidated Statements of Operations](index=3&type=section&id=Consolidated%20Statements%20of%20Operations) For the six months ended June 30, 2025, net revenue increased to **$49.4 million**, gross profit rose, and the net loss significantly narrowed to **$2.8 million** despite higher operating expenses Six Months Ended June 30 Performance | Metric | 2025 ($) | 2024 ($) | | :--- | :--- | :--- | | Net Revenue | $49,379,365 | $35,232,782 | | Gross Profit | $38,181,879 | $30,227,552 | | Total Operating Expenses | $41,995,223 | $34,018,217 | | Operating Loss | ($3,813,344) | ($3,790,665) | | Net Loss | ($2,761,084) | ($3,858,849) | [Condensed Consolidated Balance Sheets](index=3&type=section&id=Condensed%20Consolidated%20Balance%20Sheets) As of June 30, 2025, total assets were **$28.7 million**, with total liabilities at **$16.6 million** and stockholders' equity at **$12.1 million** Balance Sheet Summary | Metric | June 30, 2025 ($) | Dec 31, 2024 ($) | | :--- | :--- | :--- | | Cash and cash equivalent | $2,135,188 | $2,459,245 | | Total current assets | $12,543,863 | $15,644,821 | | Total assets | $28,689,048 | $32,195,931 | | Total current liabilities | $15,915,287 | $17,885,888 | | Total stockholders' equity | $12,079,639 | $13,474,772 | [Reconciliation of Net Loss to Adjusted EBITDA](index=4&type=section&id=Reconciliation%20of%20Net%20Loss%20to%20Adjusted%20EBITDA) The Adjusted EBITDA loss improved for both Q2 2025 and the six-month period, narrowing to **$629,219** and **$651,109** respectively, compared to the prior year Adjusted EBITDA Reconciliation Summary | Period | 2025 ($) | 2024 ($) | | :--- | :--- | :--- | | **Three Months Ended June 30** | | | | Net Loss | ($1,501,263) | ($1,747,191) | | Adjusted EBITDA | ($629,219) | ($667,790) | | **Six Months Ended June 30** | | | | Net Loss | ($2,761,084) | ($3,858,849) | | Adjusted EBITDA | ($651,109) | ($1,689,553) | [Conference Call Information](index=2&type=section&id=Conference%20Call%20Information) Inuvo will host a conference call on August 7, 2025, at 4:15 p.m. ET to discuss Q2 2025 financial results, with a replay available until August 21, 2025 - A conference call is scheduled for Thursday, August 7, 2025, at **4:15 p.m. ET**[13](index=13&type=chunk) - A replay of the call will be accessible until Thursday, August 21, 2025[14](index=14&type=chunk) [Company Overview and Forward-Looking Statements](index=2&type=section&id=Company%20Overview%20and%20Forward-Looking%20Statements) Inuvo, a market leader in AI for advertising with its IntentKey® solution, includes a standard safe harbor statement regarding forward-looking statements and associated risks - Inuvo is a market leader in AI for advertising, with its proprietary IntentKey® technology that identifies consumer interest[15](index=15&type=chunk) - The press release contains forward-looking statements that are subject to risks and uncertainties detailed in the company's SEC filings, such as the Form 10-K[16](index=16&type=chunk)

Cautionary Statement Regarding Forward-Looking Information [Forward-Looking Statements and Risks](index=2&type=section&id=Forward-Looking%20Statements%20and%20Risks) This section outlines forward-looking statements, subject to risks and uncertainties that could cause actual results to differ materially - The report contains forward-looking statements identifiable by terms such as 'will,' 'should,' 'intend,' 'expect,' 'plan,' 'anticipate,' 'believe,' 'estimate,' 'predict,' 'potential,' or 'continue'[10](index=10&type=chunk) - Key risks include a decline in economic conditions, decreased market demand, customer revenue concentration, seasonality, dependence on advertising suppliers, ability to acquire profitable traffic, technological changes, IT infrastructure interruptions, dependence on key personnel, regulatory/legal uncertainties, privacy/data security compliance, third-party infringement claims, fraudulent clicks, NYSE American listing standards, stock price impact from quarterly results, dilution, and ability to integrate future acquisitions[10](index=10&type=chunk)[17](index=17&type=chunk) - Readers are advised to review risk factors in Part II, Item 1A of this report and the Annual Report on Form 10-K for the year ended December 31, 2024[11](index=11&type=chunk) Other Pertinent Information [Company References and Reporting Periods](index=3&type=section&id=Company%20References%20and%20Reporting%20Periods) This section clarifies company references and defines reporting periods, excluding corporate website and social media information - Terms like 'Inuvo,' 'the Company,' 'we,' 'us,' 'our' refer to Inuvo, Inc., a Nevada corporation, and its subsidiaries[14](index=14&type=chunk) - 'Second quarter 2025' refers to the three months ended June 30, 2025, and 'second quarter 2024' to the three months ended June 30, 2024[14](index=14&type=chunk) - Information on the corporate website (www.inuvo.com) and social media platforms is not part of this report[14](index=14&type=chunk) Part I - Financial Information [Item 1. Financial Statements](index=3&type=section&id=ITEM%201.%20FINANCIAL%20STATEMENTS) This section presents Inuvo's unaudited consolidated financial statements and notes for periods ended June 30, 2025, and December 31, 2024 [Consolidated Balance Sheets](index=3&type=section&id=Consolidated%20Balance%20Sheets) Consolidated balance sheets show decreased total assets and equity from December 2024 to June 2025, driven by current asset reduction and accumulated deficit Consolidated Balance Sheet Metrics | Metric | June 30, 2025 | December 31, 2024 | | :-------------------------------- | :-------------- | :---------------- | | Total assets | $28,689,048 | $32,195,931 | | Total current assets | $12,543,863 | $15,644,821 | | Cash and cash equivalents | $2,135,188 | $2,459,245 | | Accounts receivable, net | $9,737,823 | $12,545,771 | | Total liabilities and stockholders' equity | $28,689,048 | $32,195,931 | | Total current liabilities | $15,915,287 | $17,885,888 | | Total stockholders' equity | $12,079,639 | $13,474,772 | | Accumulated deficit | $(175,970,092) | $(173,209,012) | [Consolidated Statements of Operations and Comprehensive Loss](index=4&type=section&id=Consolidated%20Statements%20of%20Operations%20and%20Comprehensive%20Loss) In Q2 and H1 2025, Inuvo reported increased net revenue and gross profit, but continued net losses, reduced for the six-month period Consolidated Statements of Operations and Comprehensive Loss Summary | Metric | 3 Months Ended June 30, 2025 | 3 Months Ended June 30, 2024 | 6 Months Ended June 30, 2025 | 6 Months Ended June 30, 2024 | | :-------------------------------- | :--------------------------- | :--------------------------- | :--------------------------- | :--------------------------- | | Net revenue | $22,671,333 | $18,209,005 | $49,379,365 | $35,232,782 | | Cost of revenue | $5,576,545 | $2,906,188 | $11,197,486 | $5,005,230 | | Gross profit | $17,094,788 | $15,302,817 | $38,181,879 | $30,227,552 | | Operating loss | $(2,043,557) | $(1,699,387) | $(3,813,344) | $(3,790,665) | | Net loss | $(1,501,263) | $(1,747,191) | $(2,761,084) | $(3,858,849) | | Basic and diluted net loss per share | $(0.10) | $(0.12) | $(0.19) | $(0.28) | [Consolidated Statements of Stockholders' Equity](index=5&type=section&id=Consolidated%20Statements%20of%20Stockholders'%20Equity) Stockholders' equity decreased from December 2024 to June 2025, primarily due to net losses and shares withheld for taxes, partially offset by ATM sales Stockholders' Equity Changes | Metric | December 31, 2024 | June 30, 2025 | | :-------------------------------- | :---------------- | :-------------- | | Total Stockholders' Equity | $13,474,772 | $12,079,639 | | Net loss (6 months) | $(1,259,821) (Q1) / $(1,501,263) (Q2) | $(2,761,084) | | Stock-based compensation (6 months) | $304,284 (Q1) / $291,789 (Q2) | $596,073 | | At-the-market sale of common stock, net | N/A | $1,128,838 | | Shares withheld for taxes on vested restricted stock | N/A | $(358,965) | [Consolidated Statements of Cash Flows](index=5&type=section&id=Consolidated%20Statements%20of%20Cash%20Flows) For H1 2025, net cash used in operating activities decreased, financing activities turned positive due to ATM sales, leading to a smaller overall net cash decrease Cash Flow Activities Summary | Cash Flow Activity | 6 Months Ended June 30, 2025 | 6 Months Ended June 30, 2024 | | :-------------------------------- | :--------------------------- | :--------------------------- | | Net cash used in operating activities | $(223,257) | $(1,160,170) | | Net cash used in investing activities | $(858,441) | $(933,955) | | Net cash provided by/(used in) financing activities | $757,641 | $(334,425) | | Net change – cash | $(324,057) | $(2,428,550) | | Cash and cash equivalent, end of period | $2,135,188 | $2,011,904 | [Notes to Consolidated Financial Statements](index=6&type=section&id=Notes%20to%20Consolidated%20Financial%20Statements) This section provides detailed explanations and disclosures supporting the consolidated financial statements, covering organization, accounting policies, assets, liabilities, debt, and other key financial areas [Note 1 – Organization and Business](index=6&type=section&id=Note%201%20%E2%80%93%20Organization%20and%20Business) Inuvo is an advertising technology and services company specializing in AI-driven digital audience targeting, particularly with its IntentKey product, which addresses consumer privacy changes by targeting interests without identity data - Inuvo is an advertising technology company using generative AI (IntentKey) to target digital audiences without consumer identity data, addressing the evolving privacy landscape[28](index=28&type=chunk)[30](index=30&type=chunk)[31](index=31&type=chunk) - The company's intellectual property is protected by **17 issued and two pending patents**[34](index=34&type=chunk)[95](index=95&type=chunk) - Inuvo's principal sources of liquidity are common stock sales (via ATM Agreement, **$1.16 million raised in Jan 2025**) and a **$10 million credit facility** with SLR Digital Finance LLC[35](index=35&type=chunk)[36](index=36&type=chunk)[37](index=37&type=chunk) - As of June 30, 2025, cash and cash equivalents were over **$2.1 million**, with a net working capital deficit of approximately **$3.4 million**[38](index=38&type=chunk) - Management believes current liquidity (cash, credit facility, ATM proceeds) is sufficient for at least the next twelve months, with a plan to grow the IntentKey product to achieve profitability[39](index=39&type=chunk) [Note 2 – Summary of Significant Accounting Policies](index=7&type=section&id=Note%202%20%E2%80%93%20Summary%20of%20Significant%20Accounting%20Policies) This note outlines the basis of presentation for Inuvo's unaudited consolidated financial statements, emphasizing the use of estimates in accordance with GAAP and detailing the company's revenue recognition policies, including customer concentration and recently issued accounting standards - Revenue is generated by identifying audiences and presenting advertisements for Agencies & Brands (primarily IntentKey) and Platforms (primarily Bonfire), with pricing typically

Management to host conference call at 4:15 PM ET, Thursday, August 7, 2025 LITTLE ROCK, Ark., Aug. 07, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence AdTech solutions, today announced its financial results for the second quarter and six-month period ended June 30, 2025. Second Quarter 2025 Highlights Compared to Second Quarter 2024: Six-Month 2025 Highlights Compared to Six-Month 2024: Richard Howe, CEO of Inuvo, commented, "We're pleased to report ...

Core Insights - Inuvo, Inc. will host a conference call on August 7, 2025, to discuss its Q2 financial results and provide a business update [1] - The company specializes in artificial intelligence AdTech solutions, particularly through its proprietary IntentKey AI technology [3] Conference Call Details - The conference call is scheduled for August 7, 2025, at 4:15 PM Eastern Time [2] - Toll-free and international dial-in numbers are provided for participants [2] - A telephone replay will be available until August 21, 2025, with specific access instructions [2] Company Overview - Inuvo, Inc. is recognized as a market leader in AI for advertising [3] - The IntentKey AI solution is noted for its unique capability to understand consumer interests rather than just their identities [3]

Summary of Inuvo Inc. Conference Call Company Overview - **Company Name**: Inuvo Inc. - **Ticker Symbol**: INUV - **Industry**: Digital Advertising and AI Technology Core Points and Arguments - **Unique Technology**: Inuvo claims to be the only company globally that has developed, commercialized, and patented large language generative AI specifically for audience discovery and targeting online [4][6][26] - **Market Evolution**: The company identifies a significant shift in ad targeting methods due to consumer data privacy legislation, making traditional targeting methods obsolete [5][26] - **Market Size**: The total addressable market includes a $100 billion search marketing segment and a $200 billion programmatic marketing segment, indicating substantial growth potential [7][27] - **Performance Metrics**: Inuvo reported trailing twelve-month revenues of approximately $93.5 million, with a compounded growth rate of 6.5% over the last five years and a 57% growth rate in Q1 2025 [20][23] - **Client Success Story**: A case study with James and James, a furniture manufacturer, showed a near 100% return on ad spend after implementing Inuvo's technology, highlighting the effectiveness of their solutions [21][22] Additional Important Insights - **AI Development Timeline**: Inuvo has been developing its AI technology for about seven years, predating the rise of popular AI models like ChatGPT [12][19] - **Competitive Edge**: The company emphasizes its ability to target consumers without violating privacy, which is a significant advantage over competitors reliant on traditional data methods [9][26] - **Challenges in Market Penetration**: The company faces challenges due to buyer aversion to change and competition from established players in the industry [26][29] - **Future Growth Expectations**: Inuvo anticipates continued growth, with guidance for a 25% year-over-year increase in Q2 2025 [23][24] - **Acquisition Interest**: Inuvo has received acquisition inquiries but believes its current valuation does not reflect its inherent value [28][29] Conclusion Inuvo Inc. is positioned uniquely within the digital advertising space, leveraging proprietary AI technology to address evolving market needs. The company is experiencing significant growth and has demonstrated its value proposition through successful client implementations, despite facing challenges in market adoption and competition.

Company Participation - Inuvo, Inc. will participate in the iAccess Alpha Virtual Best Ideas Summer Investment Conference on June 24-25, 2025 [1] - Richard Howe, the CEO of Inuvo, is scheduled to present on June 24 at 9:00 a.m. Eastern Time, followed by one-on-one meetings with investors on June 25 [1] Conference Details - The iAccess Alpha conference features webcast presentations on Day 1 and one-on-one meetings between company management and pre-qualified investors on Day 2 [2] - For more information about the conference or to schedule a meeting with Inuvo, interested parties can visit the iAccess Alpha website [2] Company Overview - Inuvo, Inc. is a market leader in Artificial Intelligence for advertising, with its proprietary IntentKey AI solution that identifies consumer interests rather than demographics [3] - The IntentKey AI technology is patented and unique in its capability to understand the reasons behind consumer interest in products, services, or brands [3]

Group 1 - Inuvo, Inc. reaffirms its guidance for second quarter revenue growth of not less than 25% year-over-year [1] - The company completed a 1-for-10 reverse stock split to enhance marketability and liquidity of its stock [2] - CEO Richard Howe stated that the reverse stock split aims to make the stock more accessible to institutional investors [3] Group 2 - Inuvo is a leader in Artificial Intelligence for advertising, with its proprietary IntentKey® AI solution designed to understand consumer interests [3]

Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com. LITTLE ROCK, Ark., May 14, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence AdTech solu ...

Financial Data and Key Metrics Changes - Inuvo achieved a record-breaking revenue of $26.7 million for Q1 2025, representing a 57% year-over-year growth compared to $17 million in Q1 2024 [6][16] - Trailing twelve-month revenue reached $93.5 million, positioning the company to potentially exceed $100 million in annual revenue this year [6][25] - Adjusted EBITDA was nearly breakeven at a loss of $22,000, an improvement from a loss of $1 million in the same quarter last year [22] - Gross profit increased by 41% year-over-year to $21.1 million, although gross margin declined to 79% from 87.7% due to a new campaign with a platform client [18][19] Business Line Data and Key Metrics Changes - Platform revenue was approximately $23.7 million, reflecting a 61% year-over-year growth, while agencies and brands revenue was about $3 million, driven by new client signings [17][8] - Campaign volume within the platform increased by 100% year-over-year, indicating strong adoption by media buyers [9] - The client base for agencies and brands grew by 23% year-over-year, with 20 new clients added in 2025 [11] Market Data and Key Metrics Changes - The market served by Inuvo's platform technologies is estimated at $10 billion annually, undergoing significant changes that the company is positioned to capitalize on [10] - Self-serve revenues have been steadily increasing month over month, with a notable 430% sequential increase in visitors to the corporate and self-serve website [12][13] Company Strategy and Development Direction - The financial strategy for 2025 focuses on double-digit revenue growth in both platform and agencies and brands while maintaining product margins [7] - The product strategy aims to accelerate platform growth through automation and enhance agencies and brands growth via AI performance improvements [8] - The company plans to maintain a workforce of no more than 90 employees, focusing on hiring engineers and data science professionals [8] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about continued strength in Q2 2025, projecting at least 25% year-over-year revenue growth [25] - There is a strong demand for services from platform clients, with no significant decline noted in demand from the automotive sector despite tariff concerns [29][30] - The company is currently experiencing a backlog of demand for campaigns, indicating robust market interest [56] Other Important Information - Inuvo plans to propose a 10-for-1 reverse stock split to optimize its share structure, which is unrelated to any capital raise activities [26] - The company raised $1.2 million through stock sales at an average price of $0.73 per share [24] Q&A Session Summary Question: Has there been any meaningful changes from your new anchor customer since April? - Management noted no decline in demand from the largest automotive client, with an increase observed instead [29] Question: Has there been any changes in your customer base's demand for advertising since April? - Management confirmed that there have been no significant changes in demand from the customer base [31] Question: What is the break-even point for Inuvo? - Management indicated that the break-even point is slightly above $25 million per quarter, estimating around $26 to $27 million [37] Question: Should we expect typical seasonality to be maintained in 2025? - Management suggested that Q1 results indicate a departure from typical seasonality, with strong performance expected throughout the year [42] Question: Can you provide feedback on the enhanced IntentKey self-service platform? - Management reported positive feedback and sees the opportunity for significant revenue growth from this platform in the coming years [44]

Financial Data and Key Metrics Changes - Inuvo achieved a record revenue of $26.7 million in Q1 2025, representing a 57% year-over-year growth from $17 million in Q1 2024 [6][16] - Trailing twelve-month revenue reached $93.5 million, positioning the company to surpass the $100 million mark within the year [6][25] - Adjusted EBITDA was nearly breakeven at a loss of $22,000, an improvement from a loss of $1 million in the same quarter last year [22] - Net loss decreased to $1.3 million from $2.1 million year-over-year [22] Business Line Data and Key Metrics Changes - Platform revenue was approximately $23.7 million, reflecting a 61% year-over-year growth [8][17] - Agencies and brands revenue was around $3 million, driven by new client signings and a 31% year-over-year growth [11][17] - Campaign volume within the platform increased by 100% year-over-year, indicating strong adoption by media buyers [9] Market Data and Key Metrics Changes - The market served by Inuvo's platform technologies is estimated at $10 billion annually, undergoing significant changes that the company is positioned to capitalize on [10] - Client base for agencies and brands grew by 23% year-over-year, with approximately 20 new clients added in 2025 [11] Company Strategy and Development Direction - Inuvo's financial strategy for 2025 focuses on double-digit revenue growth in both platform and agencies and brands while maintaining product margins [7] - The product strategy emphasizes accelerating platform growth through automation and enhancing agencies and brands with AI performance improvements [8] - The company plans to maintain a workforce of no more than 90 employees, focusing on hiring engineers and data science professionals [8] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about continued strength in Q2 2025, projecting at least 25% year-over-year revenue growth [25] - The company has not observed a decline in demand from its largest automotive client, contrary to broader market trends [28] - There is a strong pipeline of new business opportunities, and management remains confident about the overall demand for advertising services [32][70] Other Important Information - The company plans to propose a 10-for-1 reverse stock split to optimize its share structure and reduce volatility [26] - Cash and cash equivalents stood at $2.6 million with no outstanding debt as of March 31, 2025 [23] Q&A Session Summary Question: Has there been any meaningful changes from your new anchor customer since April? - Management reported no decline in demand from the largest automotive client, with an increase observed instead [28] Question: Has there been any changes in your customer base's demand for advertising since April? - Management indicated that there have been no significant changes in demand from the customer base [32] Question: What is the expected breakeven point for Inuvo? - Management suggested that breakeven would be slightly above $25 million per quarter, estimating around $26 to $27 million [38] Question: Will the new platform campaign improve gross margins throughout the year? - Management expects the campaign to scale and improve margins over time, despite initial lower margins [42] Question: What is the initial feedback on the enhanced IntentKey self-service platform? - Feedback has been positive, with expectations for significant revenue potential in the coming years [45]