Group 1 - TargetSmart has announced an exclusive partnership with Magnite to enhance political campaign capabilities for Democratic campaigns and advocacy organizations [1][2] - The collaboration allows immediate activation of campaigns using TargetSmart data across Magnite's extensive CTV footprint on any demand-side platform [1][2] - Magnite is recognized as the largest independent sell-side advertising company, providing access to over 90% of programmatic supply in the US and reaching 92 million ad-supported streaming TV households [2][3] Group 2 - CTV ad spending is projected to account for 14% of the total $10.7 billion ad spend this year, highlighting the importance of quick voter outreach for politically-focused organizations [3] - The partnership offers a centralized access point for running CTV campaigns at scale, leveraging TargetSmart's data for enhanced campaign effectiveness [3] - TargetSmart specializes in political data, enabling campaigns to communicate effectively with large audiences through personalized outreach and multichannel marketing strategies [4]

Magnite (MGNI) came out with quarterly earnings of $0.14 per share, in line with the Zacks Consensus Estimate. This compares to earnings of $0.09 per share a year ago. These figures are adjusted for non-recurring items. A quarter ago, it was expected that this digital ad exchange operator would post a loss of $0.02 per share when it actually produced earnings of $0.05, delivering a surprise of 350%. Over the last four quarters, the company has surpassed consensus EPS estimates two times. Magnite, which belo ...

NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers' business strategies and goals. Using machine learning, the feature finds the optimal con ...

NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers' business strategies and goals. Using machine learning, the feature finds the optimal con ...

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale Publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo can enhance their programming with Gracenote Contextual Video Data which describes individual TV shows and movies to provide more visibility and transparency for media buyers who want additional signals around content. Agencies ...

TORONTO, July 9, 2024 /PRNewswire/ - Magnite (NASDAQ: MGNI), the largest independent sellside advertising company, today announced TELUS (TSX: T) (NYSE: TU), a world-leading communications technology company, has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize Magnite's ad server for its Free Ad-Supported TV (FAST) and online video advertising inventory. Magnite's SpringServe ad serving platform is built for connected ...

NEW YORK, July 08, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising company, will announce its financial results for the second quarter ended June 30, 2024 after the market close on Wednesday, August 7, 2024. The Company will host a conference call at 1:30 PM (PT) / 4:30 PM (ET) the same day to discuss its financial results and outlook. Live conference call Toll free number: (844) 875-6911 (for domestic callers) Direct dial number: (412) 902-6511 (for in ...

TOKYO, June 19, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sellside advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation's (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies. SpringServe's sophisticated ad serving and inventory management capabilities help publishers s ...

"SpringServe can be used across any video environment and we're excited that YTV has seen great results as one of the first broadcasters in Japan to implement the technology," said Ken Harada, Managing Director, Japan at Magnite. "We look forward to working with them to enhance delivery of premium ad experiences on their properties." We're Magnite (NASDAQ:MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and forma ...

The two parties' agreement effectively extends Magnite's full programmatic capabilities to Spectrum's newest video delivery technology, allowing ad buyers to bid on individual impression opportunities available on the app in real-time. Ad buyers will also benefit from centralized planning and frequency management capabilities across linear and digital platforms. "Magnite has been a pioneer in the programmatic space and is committed to advancing the growth of automated advertising access across all environme ...