New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale Publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo can enhance their programming with Gracenote Contextual Video Data which describes individual TV shows and movies to provide more visibility and transparency for media buyers who want additional signals around content. Agencies ...

TORONTO, July 9, 2024 /PRNewswire/ - Magnite (NASDAQ: MGNI), the largest independent sellside advertising company, today announced TELUS (TSX: T) (NYSE: TU), a world-leading communications technology company, has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize Magnite's ad server for its Free Ad-Supported TV (FAST) and online video advertising inventory. Magnite's SpringServe ad serving platform is built for connected ...

NEW YORK, July 08, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising company, will announce its financial results for the second quarter ended June 30, 2024 after the market close on Wednesday, August 7, 2024. The Company will host a conference call at 1:30 PM (PT) / 4:30 PM (ET) the same day to discuss its financial results and outlook. Live conference call Toll free number: (844) 875-6911 (for domestic callers) Direct dial number: (412) 902-6511 (for in ...

TOKYO, June 19, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sellside advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation's (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies. SpringServe's sophisticated ad serving and inventory management capabilities help publishers s ...

"SpringServe can be used across any video environment and we're excited that YTV has seen great results as one of the first broadcasters in Japan to implement the technology," said Ken Harada, Managing Director, Japan at Magnite. "We look forward to working with them to enhance delivery of premium ad experiences on their properties." We're Magnite (NASDAQ:MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and forma ...

The two parties' agreement effectively extends Magnite's full programmatic capabilities to Spectrum's newest video delivery technology, allowing ad buyers to bid on individual impression opportunities available on the app in real-time. Ad buyers will also benefit from centralized planning and frequency management capabilities across linear and digital platforms. "Magnite has been a pioneer in the programmatic space and is committed to advancing the growth of automated advertising access across all environme ...

Magnite will be the centralized ad platform for inflight personal device entertainment campaign management, measurement, and delivery reconciliation, managing bidding, sales fulfillment, delivery, and measurement for advertisers on this engaging media channel. Kinective Media gives marketers the opportunity to scale their reach across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. The airline expects its MileagePlus members will receive additional va ...

Kinective Media gives marketers the opportunity to scale their reach across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. The airline expects its MileagePlus members will receive additional value through more personalized and real-time offers and experiences that drive even greater loyalty. Kinective Media is already working with brands such as Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts ...

Shares of supply-side digital advertising platform Magnite (MGNI 11.16%) jumped higher on Friday after a prominent analyst recommended buying the stock. Investors might be surprised that commentary such as this could cause such a big move -- Magnite stock was up 11% as of 10:50 a.m. ET today. But the analyst noted some big news in recent days that many investors might have overlooked. Magnite is securing big deals According to StreetInsider, Bank of America analyst Omar Dessouky just upgraded Magnite stock ...

The company got some great customer news. Shares of Magnite (MGNI 27.96%) charged sharply higher Thursday morning, surging as much as 31.4%. As of 11:53 a.m. ET, the stock was still up 30.5%. The catalyst that sent the adtech specialist soaring was a new big-name ad partner. Millions of new ad watchers At the ad industry upfronts -- the annual advertising sales event for television and streaming platforms -- Netflix (NFLX -0.06%) dropped several nuggets that made waves. First, the company revealed that its ...