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Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now
Newsfilter· 2025-01-28 22:00
Core Insights - Magnite is collaborating with Sky New Zealand to enable programmatic advertising on Sky Sport Now, enhancing access to premium live sports inventory for advertisers [1][4] - Sky Sport Now boasts 51.3 million annual streams and covers an average of 35 sporting codes, providing advertisers with significant opportunities for data-driven targeting [2][3] - The partnership aims to deliver a premium viewing experience while facilitating efficient inventory packaging for advertisers [4] Company Overview - Sky New Zealand is the leading entertainment company in New Zealand, offering a wide range of live sports, movies, shows, documentaries, and news [5] - Magnite is the world's largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [6]
Magnite to Announce Fourth Quarter 2024 Financial Results on February 26, 2025
Globenewswire· 2025-01-22 13:00
Core Insights - Magnite, the world's largest independent sell-side advertising company, will announce its financial results for Q4 2024 on February 26, 2025, after market close [1] - A conference call will be held on the same day at 1:30 PM PT / 4:30 PM ET to discuss the financial results and outlook [1] Company Overview - Magnite operates as a technology platform that enables publishers to monetize their content across various formats including CTV, online video, display, and audio [3] - The company is trusted by leading agencies and brands to access high-quality, brand-safe ad inventory, executing billions of advertising transactions monthly [3] - Magnite has a global presence with offices in North America, EMEA, LATAM, and APAC, including locations in New York City, Los Angeles, Denver, London, Singapore, and Sydney [3]
Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia
Globenewswire· 2025-01-15 03:00
Samsung TV Plus Expansion - Samsung TV Plus is now available on millions of Samsung Smart TVs in Singapore, the Philippines, and Thailand, offering free access to live TV channels across entertainment, news, and movies [1] - Popular channels like MythBusters, Survivor, Deal or No Deal, and Red Bull TV are among the first to launch on the platform, with more global and local channels expected in early 2025 [1] - Advertisers can now programmatically access Samsung TV Plus' premium in-stream inventory for the first time, marking a significant opportunity for targeted advertising [1][6] Samsung Ads Overview - Samsung Ads operates on a global scale, leveraging data from millions of Smart TVs across Southeast Asia to provide advanced TV advertising solutions [2] - The platform connects linear TV, OTT, and gaming, offering advertisers a holistic view of advanced TV audiences and enabling incremental reach and outcome measurement [2] - Samsung Ads, a division of Samsung Electronics, is the 1 TV manufacturer globally and operates in multiple regions including North America, Latin America, Europe, South Korea, ANZ, Southeast Asia, and India [2][5] Partnership with Magnite - Magnite, the largest independent sell-side advertising company, has strengthened its partnership with Samsung Ads to enable programmatic advertising on Samsung TV Plus in Singapore, the Philippines, and Thailand [6] - The collaboration allows advertisers to access premium video inventory on Samsung TV Plus, a free ad-supported streaming TV (FAST) service, through Magnite's programmatic platform [6] - Magnite's technology supports publishers in monetizing content across CTV, online video, display, and audio, with a presence in key global markets including New York, Los Angeles, London, Singapore, and Sydney [7] Market Opportunity in Southeast Asia - The combination of high Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia presents a significant market opportunity [4] - Seven in ten TV viewers in the region already watch ad-supported streaming content, making Samsung TV Plus a valuable platform for advertisers to reach this audience [4] - Samsung Ads' FAST service, launched in just 12 months, reflects the company's confidence in the region's growth potential and its ability to scale programmatic advertising solutions [4]
FIFA+ Selects Magnite as Part of Their Global Programmatic Expansion to Power Video Advertising on FIFA+ and FAST Channels Globally
Globenewswire· 2025-01-14 08:00
Group 1 - Magnite has been selected as FIFA+'s global programmatic provider, enhancing the football streaming experience for fans worldwide [1][2] - The collaboration will utilize Magnite's product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetize FIFA+'s content globally [2] - This partnership aims to deliver programmatic advertising across various devices, including mobile, desktop, and CTV, improving the viewing experience for fans [2][3] Group 2 - FIFA+ is a digital platform that offers free access to live matches, highlights, documentaries, and archived football content, launched in 2022 [4] - The platform is expanding its reach, providing unprecedented access to football for fans globally [4] - Magnite's technology will enable FIFA+ to meet consumer demand for more accessible live sports content and enhance advertising opportunities [3]
AdGood Launches First-Ever Nonprofit CTV Platform at CES 2025
Prnewswire· 2025-01-07 14:30
Core Insights - AdGood has launched a nonprofit CTV advertising platform aimed at providing affordable, high-quality TV ad space for nonprofits to enhance their outreach and fundraising efforts [1][2][4]. Company Overview - AdGood is a 501(c)(3) nonprofit organization focused on empowering other nonprofits by offering access to premium Connected TV (CTV) advertising [7]. - The platform was founded by Kris Johns, a veteran in advertising technology, and aims to transform how nonprofits connect with their communities [2][7]. Market Opportunity - There are over 1.8 million nonprofit organizations in the United States, indicating a significant market for AdGood's services [2]. - By partnering with publishers to utilize unused or unsold CTV ad inventory, AdGood creates accessible advertising opportunities for nonprofits of all sizes [7]. Advertising Impact - Nonprofits using AdGood can achieve up to 400% more impressions for the same budget compared to other platforms, maximizing their advertising impact [4]. - The platform allows nonprofits to increase awareness, engage new audiences, enhance retargeting efforts, and drive traffic to their websites through affordable CTV campaigns [2][4]. Partnerships and Support - Magnite, the largest independent sell-side advertising company, supports AdGood by providing access to donated inventory through its ad server and Streaming SSP [5][6]. - AdGood connects nonprofits with agencies to facilitate access to premium CTV inventory, enhancing the overall effectiveness of their advertising efforts [4][5].
Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
Newsfilter· 2025-01-07 13:00
Core Insights - Magnite and Playwire have formed a strategic partnership to offer Playwire's Flex Suite creative formats exclusively through Magnite, enhancing programmatic advertising capabilities [1][2] - The collaboration aims to bridge the gap between advertisers and publishers, ensuring more advertising dollars reach publishers directly and supporting the sustainability of ad-supported content [3] Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [5] - Playwire specializes in ad monetization for digital publishers, utilizing proprietary technology to enhance revenue through high-impact ad formats [6] Partnership Details - The partnership allows advertisers to programmatically access Playwire's high-impact ad formats, such as Flex Video, Flex Skin, and Flex Rail, across a network of pre-certified publishers [2] - Playwire's Flex Suite includes large-format mobile video, custom skin placements, and expandable mobile units, all designed to provide engaging user experiences across devices [4] Industry Impact - This collaboration is expected to change the perception of programmatic display advertising by offering innovative ad formats that go beyond traditional banner ads, thus improving performance for advertisers [4]
MGNI Stock Surges 31% in 3 Months: Is There Room for Further Growth?
ZACKS· 2025-01-03 17:00
Core Viewpoint - Magnite (MGNI) has experienced significant stock appreciation of 30.9% over the past three months, outperforming both the Zacks Computer and Technology sector and the Zacks Internet – Software industry [1] Group 1: Performance Metrics - MGNI's stock performance has surpassed major competitors such as Amazon, Alphabet, and Microsoft, which recorded gains of 18.1%, 13.4%, and 0.6% respectively during the same period [1] - The Zacks Consensus Estimate for MGNI's fourth-quarter 2024 earnings is 35 cents per share, with revenues projected at $184.11 million, reflecting an 11.39% year-over-year growth [6] - For the full year 2024, MGNI's earnings estimate remains steady at 71 cents per share, with revenues expected to reach $610.85 million, indicating an 8.45% year-over-year growth [7] Group 2: Growth Drivers - The growth in MGNI's Connected TV (CTV) segment is notable, with contributions excluding Traffic Acquisition Costs increasing by 23% year-over-year in Q3 2024, driven by increased ad spending and programmatic adoption by major players like Roku and Disney [3] - MGNI's self-service platform, ClearLine, is gaining traction with over 20 agencies and brands utilizing its features, positioning the company as a programmatic-first partner in the industry [4] - Strategic partnerships with Netflix and Disney are enhancing MGNI's market position, with Disney's expanded deal now including live sports and international markets, and Netflix rolling out Magnite-powered programmatic solutions expected to boost revenues significantly in 2025 [5] Group 3: Earnings Performance - MGNI has outperformed the Zacks Consensus Estimate for earnings in three of the last four quarters, with an average surprise of 197.40% [7] - The earnings estimate trend for MGNI has remained stable, indicating confidence in the company's financial performance moving forward [6]
Magnite: Capitalizing On CTV Tailwinds As The Leading SSP
Seeking Alpha· 2024-12-23 09:28
An individual investor primarily focused on undercovered companies, with more than 50 companies on my watchlist. My areas include technology, software, electronics and the energy transition. I have been investing my personal capital for over 7 years in a broad range of companies globally. Through my years of analyzing countless companies, I have accumulated professional investment experience within my circle of competence. I have a Masters degree in Electrical Engineering and currently work as an automotive ...
Magnite to Participate in Needham Annual Growth Conference
Globenewswire· 2024-12-17 21:05
NEW YORK, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced that members of its executive team will host in-person investor meetings at the Needham 27th Annual Growth Conference in New York City on Wednesday, January 15. Company management will participate in a fireside chat at 11:00 a.m ET. A live webcast of the fireside chat will be available in the “Events & Presentations” section of Magnite’s investor relations website at: ht ...
Magnite's Audience Activation Solution Expands Into India and Southeast Asia
Newsfilter· 2024-12-17 06:00
Company Expansion and Product Launch - Magnite, the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia [1] - Magnite Audiences is part of the Magnite Access suite, a collection of audience and addressability tools designed to maximize the value of data assets for publishers and buyers [1] - The solution enables publishers to unlock the full value of their audiences and helps buyers connect with high-value audiences at scale [1] Product Features and Benefits - Magnite Audiences offers standardized, scalable segments based on publisher first-party data, enabling publishers to monetize their audiences and protect user data [2] - Audience segments include interest, purchase intent, demographic, seasonal, and custom categories, providing value and scale for buyers to achieve campaign goals [2] - The solution provides significant reach from a trusted pool of standardized data originating from first-party sources without compromising quality [2] Industry Impact and Client Feedback - Magnite Audiences helps publishers create value from data, enabling precise targeting for advertisers while enhancing user experience [3] - The solution is expected to tap into new revenue streams and increase the attractiveness of ad offerings for publishers [3] - Digital marketing agencies see Magnite Audiences as a pivotal tool for activating audience data at scale and curating customized ad inventory aligned with campaign goals [3] - Magnite is committed to providing solutions that help buyers and publishers package, find, and reach audiences in new ways amid the changing identity landscape [3] Company Overview - Magnite is the world's largest independent sell-side advertising company, helping publishers monetize content across all screens and formats, including CTV, online video, display, and audio [4] - The company's platform is trusted by leading agencies and brands to access brand-safe, high-quality ad inventory and execute billions of advertising transactions monthly [4] - Magnite has a global presence with offices across North America, EMEA, LATAM, and APAC [4]