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Taboola vs. Magnite: Which Ad-Tech Stock Should Be in Your Portfolio?
ZACKS· 2025-07-17 17:56
Industry Overview - The digital advertising industry is rapidly transforming due to advancements in AI, privacy regulations, and diverse media channels, leading to increased digital ad spending as marketers shift budgets from traditional formats to online platforms [1][3] - Global digital ad spending was valued at $600 billion in 2024 and is projected to reach $1.5 trillion by 2034, with a CAGR of 9.47% from 2025 to 2034 [3] Company Analysis: Taboola (TBLA) - Taboola is a global leader in performance advertising, connecting thousands of advertisers to approximately 600 million daily users through its Realize platform [2] - The company has shifted focus from native advertising to performance advertising, reflecting the rising demand for comprehensive performance solutions beyond traditional platforms [4] - Taboola's revenue growth strategy includes enhancing Realize's capabilities and refining its go-to-market strategy, resulting in a 3% revenue growth, 53% increase in adjusted EBITDA, and 48% improvement in operating cash flow in Q1 2025 [5] - For 2025, Taboola expects revenues between $1.84 billion and $1.89 billion, with net income projected between $122 million and $128 million [6] - The company is investing around 8% of 2024 revenues in R&D to advance AI features and has expanded its share repurchase authorization by $200 million [6] Company Analysis: Magnite (MGNI) - Magnite operates as a leading supply-side platform (SSP) in the Connected TV (CTV) ad-tech sector, processing billions of impressions monthly [7][10] - The company has established significant partnerships with major players like Netflix, Roku, and Warner Bros. Discovery, enhancing its market position [8][10] - Magnite's strategy focuses on continuous investment in technology and expanding its sales organization, capitalizing on the shift towards CTV advertising [10] - The company is projected to benefit from increased regulatory scrutiny on Google, which may shift publisher preference towards independent platforms like Magnite [8][11] - For 2025, Magnite's revenues and EPS are expected to increase by 14% and 15.5% year-over-year, respectively [14] Financial Metrics - Taboola is trading at a forward P/E of 19.9, while Magnite is at 45.5, both below their respective three-year medians [9][17] - Year-to-date, MGNI shares have gained 51%, while TBLA shares have lost 2% [18]
Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier
Globenewswire· 2025-07-14 21:00
Core Insights - Magnite and Paramount Australia have announced a partnership to provide programmatic access to Paramount+'s premium streaming TV inventory in Australia for the first time [1][3] - This collaboration aims to enhance advertising efficiency and transparency, allowing advertisers to reach engaged streaming audiences more effectively [1][3] - The partnership is part of Paramount Australia's ongoing business and technology transformation, leading to the development of Paramount Connect [1] Company Overview - Magnite is the largest independent sell-side advertising company globally, facilitating monetization of content across various formats including CTV, online video, display, and audio [4] - Paramount Australia is a prominent media and entertainment company, known for creating premium content and experiences, with a portfolio that includes Network 10, Paramount+, Paramount Pictures, Nickelodeon, and MTV [5] Technological Integration - The integration of Magnite's SpringServe video platform with Paramount's mediation capabilities will streamline advertiser access to Paramount's premium streaming inventory [2] - The partnership is expected to drive innovation in streaming TV, providing brands with a first-mover advantage in accessing one of Australia's leading streaming platforms [3]
Magnite to Announce Second Quarter 2025 Financial Results on August 6, 2025
GlobeNewswire News Room· 2025-07-09 12:00
Core Viewpoint - Magnite, the largest independent sell-side advertising company, will announce its Q2 2025 financial results on August 6, 2025, followed by a conference call to discuss the results and outlook [1]. Group 1: Financial Results Announcement - The financial results for the second quarter ended June 30, 2025, will be released after market close on August 6, 2025 [1]. - A conference call is scheduled for 1:30 PM (PT) / 4:30 PM (ET) on the same day to discuss the financial results and future outlook [1]. Group 2: Conference Call Details - Domestic callers can join the conference call using the toll-free number (844) 875-6911, while international callers can use (412) 902-6511 [2]. - The passcode to join the call is to ask for the Magnite conference call [2]. - A simultaneous audio webcast will be available at http://investor.magnite.com under "Events and Presentations" [2]. Group 3: Company Overview - Magnite is recognized as the world's largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [3]. - The platform is trusted by leading agencies and brands to access high-quality, brand-safe ad inventory, executing billions of advertising transactions monthly [3]. - The company has a global presence with offices in North America, EMEA, LATAM, and APAC, including locations in New York City, Los Angeles, Denver, London, Singapore, and Sydney [3].
Magnite (MGNI) Soars 14.3%: Is Further Upside Left in the Stock?
ZACKS· 2025-07-01 13:00
Company Overview - Magnite (MGNI) shares increased by 14.3% to close at $24.12, with notable trading volume compared to typical sessions, and a total gain of 29% over the past four weeks [1] - The company is experiencing growth in its programmatic advertising offerings, particularly in Connected TV, and is strengthening relationships with Netflix and Roku while expanding AI-driven tools [1] Earnings Expectations - Magnite is projected to report quarterly earnings of $0.17 per share, reflecting a year-over-year increase of 21.4%, with expected revenues of $168.33 million, up 14.7% from the previous year [2] - The consensus EPS estimate for Magnite has remained unchanged over the last 30 days, indicating that stock price movements may not sustain without trends in earnings estimate revisions [3] Industry Context - Magnite is part of the Zacks Internet - Software industry, which includes other companies like Blend Labs (BLND), which saw a slight increase of 0.6% to $3.3 but has returned -10.4% over the past month [3] - Blend Labs is also expected to report unchanged EPS of $0.02, representing a significant year-over-year change of 200% [4]
Magnite Integrates Anoki ContextIQ Platform and AI Copilot to Bring Scene Level Targeting to CTV
GlobeNewswire News Room· 2025-06-05 12:00
Core Insights - Magnite has integrated Anoki ContextIQ, a multimodal AI platform for contextual video intelligence, into its SpringServe platform, enhancing CTV advertising capabilities [1][2] - This integration allows for scene-level contextual targeting, providing advertisers with tools to align campaigns with content and improve monetization opportunities for publishers [2][3] Company Overview - Magnite is the largest independent sell-side advertising company, facilitating monetization across various formats including CTV, online video, display, and audio [4] - The company operates globally with offices in major cities across North America, EMEA, LATAM, and APAC [4] Technology and Innovation - Anoki ContextIQ analyzes scene content, sentiment, and brand safety, offering greater transparency and emotional resonance for advertisers [2][3] - The integration aims to enhance the advertising experience by providing a comprehensive view of scene-level analysis, allowing for more precise and brand-safe advertising [3] Industry Impact - The partnership between Magnite and Anoki is positioned to redefine ad breaks in CTV by leveraging AI to capture the full context of scenes, thus improving the relevance of ads [3] - A+E Global Media highlights the value of this integration in delivering more relevant and resonant advertising experiences to viewers [3]
Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)
Globenewswire· 2025-05-20 12:00
Core Insights - Amazon Publisher Services (APS) and Magnite have announced a deeper collaboration to enhance streaming TV advertising through APS' Transparent Ad Marketplace and Magnite's SpringServe [1][4] - This partnership aims to provide publishers with better access to high-quality demand and offers Magnite increased access to streaming TV inventory on Amazon devices [1][4] Company Collaboration - The collaboration builds on previous integrations between Amazon Ads and Magnite, with Magnite being a launch partner for APS' Transparent Ad Marketplace in 2016 and joining Amazon Ads' Certified Supply Exchange Program in 2024 [2] - The integration allows for centralized reporting and access to unique demand, as expressed by Rose McGovern from DIRECTV Advertising [3] Strategic Goals - Magnite's President, Sean Buckley, emphasized the goal of connecting advertisers to premium streaming inventory on Fire TV devices through this collaboration [4] - Scott Siegler from APS highlighted the shared objective of maximizing the effectiveness of streaming TV advertising to enhance consumer ad experiences [4] Company Overview - Magnite is recognized as the world's largest independent sell-side advertising company, facilitating monetization for publishers across various formats including CTV, online video, display, and audio [5] - The company operates globally with offices in major cities across North America, EMEA, LATAM, and APAC, executing billions of advertising transactions monthly [5]
Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey
Globenewswire· 2025-05-14 12:00
Group 1 - Redfin has selected Magnite as its preferred SSP to enhance data-driven advertising deals, leveraging Magnite's programmatic technology to connect advertisers with real estate audiences during their home-buying journey [1][4] - Redfin Media connects brands with 46 million upwardly mobile customers at various stages of their buying journey, utilizing a vast network that includes Redfin, Rent.com, ApartmentGuide.com, and WalkScore.com [2] - The partnership aims to deliver national scale and hyper-local targeting in a brand-safe environment, allowing marketers to reach high-value customers through sophisticated intent signals [2][3] Group 2 - Redfin is building its Commerce Media Network to connect high-intent homebuyers and movers with relevant products and services, creating value for both advertisers and consumers [3] - The collaboration with Magnite provides Redfin with scalable and transparent programmatic solutions to activate advertising opportunities [4] - Magnite, as the world's largest independent sell-side advertising company, offers technology for publishers to monetize content across various formats, executing billions of advertising transactions monthly [5] Group 3 - Redfin is a technology-powered real estate company that offers brokerage, rentals, lending, and title insurance services, saving customers over $1.8 billion in commissions since its launch in 2006 [6] - The company operates the 1 real estate brokerage site in the U.S. and Canada, serving approximately 100 markets and employing over 4,000 people [6]
Magnite (MGNI) FY Conference Transcript
2025-05-13 15:15
Summary of Magnite Conference Call Company Overview - **Company**: Magnite - **Key Executives**: Michael Barrett (CEO), David Day (CFO) Industry Insights - **Industry**: Connected Television (CTV) and Digital Advertising - **Trends**: - Shift towards curation in advertising, moving data from Demand-Side Platforms (DSPs) to Supply-Side Platforms (SSPs) to enhance publisher economics and data protection [6][8][10] - Retail Media Networks (RMNs) are becoming significant, tying ad units to purchase outcomes, with a focus on performance advertising [16][18][21] - The competitive landscape is evolving with fewer players, leading to increased market share for Magnite [12][46] Core Points - **Curation**: - Curation is a new trend where data is attached to SSPs, enhancing the value of inventory and allowing publishers to participate in economics previously dominated by DSPs [6][9][10] - The acceleration of this trend is attributed to the deprecation of cookies, prompting a shift in audience segmentation to first-party data [8][10] - **Retail Media Networks**: - Magnite acts as a supply partner for RMNs, allowing advertisers to access inventory from major retailers like Walmart while maintaining data ownership within their DSPs [18][19][21] - The economics of RMNs are favorable, with higher CPMs (Cost Per Mille) for inventory sold through these networks [19] - **Market Dynamics**: - The industry is witnessing a consolidation trend, with advertisers preferring to work with fewer partners to simplify the buying process [12][51] - Magnite is positioned as a primary partner for many advertisers, benefiting from this consolidation [12][51] - **Google's Market Position**: - The potential breakup of Google's ad server and SSP is viewed as a significant opportunity for Magnite, as it could level the playing field in ad auctions [32][34][44] - A more equitable auction environment would allow Magnite to win more bids, significantly impacting revenue [34][36] - **Live Sports and Streaming**: - Live sports are a critical growth driver for Magnite, with a focus on bundling sports inventory with entertainment to secure better deals [57][58] - The shift towards streaming sports is expected to increase the demand for targeted advertising, which Magnite is well-positioned to capitalize on [63][68] - **Supply Path Optimization (SPO)**: - SPO is benefiting Magnite as advertisers seek simplicity and transparency in their supply chains [71][74] - The industry is moving towards a more streamlined approach, but complete consolidation is unlikely due to the vast scale of the market [82] Financial Metrics - **Take Rates**: - Publisher-sold programmatic ads have a take rate of approximately 3-4%, while Magnite-sold programmatic ads have a take rate of 8-10% [106][108] - The managed service business is declining and is expected to approach zero [108] - **CPM Differences**: - Direct sold inventory typically commands a CPM that is about 50% higher than that of Magnite-sold inventory [118] Future Outlook - **Generative AI**: - Generative AI is expected to play a crucial role in Magnite's product development and operational efficiency, with ongoing investments in AI-driven tools [124][126] - The company is focused on leveraging AI for audience targeting and improving the efficiency of ad placements [125][126] Conclusion - Magnite is strategically positioned to benefit from industry trends towards curation, retail media networks, and the potential restructuring of Google's ad business. The focus on live sports and the integration of AI into operations further enhance its growth prospects in the evolving digital advertising landscape.
ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market
Prnewswire· 2025-05-08 12:17
Group 1 - ITN and Magnite have announced a collaboration to modernize local TV advertising, enabling programmatic transactions for live linear ads from local TV stations [1][2] - The local TV advertising market in the US is projected to reach $21 billion in 2025, with increasing advertiser demand for live local inventory [2] - ITN's technology converts local linear ad supply into biddable impressions, integrating with Magnite's SpringServe ad server to enhance the buying experience [3][7] Group 2 - The collaboration aims to provide digital-like buying experiences for advertisers, making local TV inventory more accessible and competitive [4] - ITN's platform includes a network of 75 broadcast ownership groups and over 1,100 stations, enhancing the scale of local linear advertising [2][5] - Magnite's SpringServe platform supports both linear TV and digital video buys, allowing advertisers to incorporate local linear into their media plans seamlessly [7][8]
Magnite (MGNI) Q1 Earnings and Revenues Top Estimates
ZACKS· 2025-05-07 23:05
Group 1: Earnings Performance - Magnite reported quarterly earnings of $0.12 per share, exceeding the Zacks Consensus Estimate of $0.06 per share, and up from $0.05 per share a year ago, representing an earnings surprise of 100% [1] - The company posted revenues of $145.85 million for the quarter ended March 2025, surpassing the Zacks Consensus Estimate by 2.63%, compared to year-ago revenues of $130.55 million [2] - Over the last four quarters, Magnite has surpassed consensus EPS estimates two times and topped consensus revenue estimates three times [2] Group 2: Stock Performance and Outlook - Magnite shares have declined approximately 22.6% since the beginning of the year, while the S&P 500 has decreased by 4.7% [3] - The company's future stock performance will largely depend on management's commentary during the earnings call and the earnings outlook [4][6] - The current consensus EPS estimate for the upcoming quarter is $0.17 on revenues of $162.97 million, and for the current fiscal year, it is $0.88 on revenues of $670.65 million [7] Group 3: Industry Context - The Internet - Software industry, to which Magnite belongs, is currently ranked in the top 37% of over 250 Zacks industries, indicating a favorable outlook compared to the bottom 50% [8] - Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can impact Magnite's stock performance [5]