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AdGood Launches First-Ever Nonprofit CTV Platform at CES 2025
Prnewswire· 2025-01-07 14:30
Core Insights - AdGood has launched a nonprofit CTV advertising platform aimed at providing affordable, high-quality TV ad space for nonprofits to enhance their outreach and fundraising efforts [1][2][4]. Company Overview - AdGood is a 501(c)(3) nonprofit organization focused on empowering other nonprofits by offering access to premium Connected TV (CTV) advertising [7]. - The platform was founded by Kris Johns, a veteran in advertising technology, and aims to transform how nonprofits connect with their communities [2][7]. Market Opportunity - There are over 1.8 million nonprofit organizations in the United States, indicating a significant market for AdGood's services [2]. - By partnering with publishers to utilize unused or unsold CTV ad inventory, AdGood creates accessible advertising opportunities for nonprofits of all sizes [7]. Advertising Impact - Nonprofits using AdGood can achieve up to 400% more impressions for the same budget compared to other platforms, maximizing their advertising impact [4]. - The platform allows nonprofits to increase awareness, engage new audiences, enhance retargeting efforts, and drive traffic to their websites through affordable CTV campaigns [2][4]. Partnerships and Support - Magnite, the largest independent sell-side advertising company, supports AdGood by providing access to donated inventory through its ad server and Streaming SSP [5][6]. - AdGood connects nonprofits with agencies to facilitate access to premium CTV inventory, enhancing the overall effectiveness of their advertising efforts [4][5].
Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
Newsfilter· 2025-01-07 13:00
Core Insights - Magnite and Playwire have formed a strategic partnership to offer Playwire's Flex Suite creative formats exclusively through Magnite, enhancing programmatic advertising capabilities [1][2] - The collaboration aims to bridge the gap between advertisers and publishers, ensuring more advertising dollars reach publishers directly and supporting the sustainability of ad-supported content [3] Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [5] - Playwire specializes in ad monetization for digital publishers, utilizing proprietary technology to enhance revenue through high-impact ad formats [6] Partnership Details - The partnership allows advertisers to programmatically access Playwire's high-impact ad formats, such as Flex Video, Flex Skin, and Flex Rail, across a network of pre-certified publishers [2] - Playwire's Flex Suite includes large-format mobile video, custom skin placements, and expandable mobile units, all designed to provide engaging user experiences across devices [4] Industry Impact - This collaboration is expected to change the perception of programmatic display advertising by offering innovative ad formats that go beyond traditional banner ads, thus improving performance for advertisers [4]
MGNI Stock Surges 31% in 3 Months: Is There Room for Further Growth?
ZACKS· 2025-01-03 17:00
Core Viewpoint - Magnite (MGNI) has experienced significant stock appreciation of 30.9% over the past three months, outperforming both the Zacks Computer and Technology sector and the Zacks Internet – Software industry [1] Group 1: Performance Metrics - MGNI's stock performance has surpassed major competitors such as Amazon, Alphabet, and Microsoft, which recorded gains of 18.1%, 13.4%, and 0.6% respectively during the same period [1] - The Zacks Consensus Estimate for MGNI's fourth-quarter 2024 earnings is 35 cents per share, with revenues projected at $184.11 million, reflecting an 11.39% year-over-year growth [6] - For the full year 2024, MGNI's earnings estimate remains steady at 71 cents per share, with revenues expected to reach $610.85 million, indicating an 8.45% year-over-year growth [7] Group 2: Growth Drivers - The growth in MGNI's Connected TV (CTV) segment is notable, with contributions excluding Traffic Acquisition Costs increasing by 23% year-over-year in Q3 2024, driven by increased ad spending and programmatic adoption by major players like Roku and Disney [3] - MGNI's self-service platform, ClearLine, is gaining traction with over 20 agencies and brands utilizing its features, positioning the company as a programmatic-first partner in the industry [4] - Strategic partnerships with Netflix and Disney are enhancing MGNI's market position, with Disney's expanded deal now including live sports and international markets, and Netflix rolling out Magnite-powered programmatic solutions expected to boost revenues significantly in 2025 [5] Group 3: Earnings Performance - MGNI has outperformed the Zacks Consensus Estimate for earnings in three of the last four quarters, with an average surprise of 197.40% [7] - The earnings estimate trend for MGNI has remained stable, indicating confidence in the company's financial performance moving forward [6]
Magnite: Capitalizing On CTV Tailwinds As The Leading SSP
Seeking Alpha· 2024-12-23 09:28
An individual investor primarily focused on undercovered companies, with more than 50 companies on my watchlist. My areas include technology, software, electronics and the energy transition. I have been investing my personal capital for over 7 years in a broad range of companies globally. Through my years of analyzing countless companies, I have accumulated professional investment experience within my circle of competence. I have a Masters degree in Electrical Engineering and currently work as an automotive ...
Magnite to Participate in Needham Annual Growth Conference
Globenewswire· 2024-12-17 21:05
NEW YORK, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced that members of its executive team will host in-person investor meetings at the Needham 27th Annual Growth Conference in New York City on Wednesday, January 15. Company management will participate in a fireside chat at 11:00 a.m ET. A live webcast of the fireside chat will be available in the “Events & Presentations” section of Magnite’s investor relations website at: ht ...
Magnite's Audience Activation Solution Expands Into India and Southeast Asia
Newsfilter· 2024-12-17 06:00
Company Expansion and Product Launch - Magnite, the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia [1] - Magnite Audiences is part of the Magnite Access suite, a collection of audience and addressability tools designed to maximize the value of data assets for publishers and buyers [1] - The solution enables publishers to unlock the full value of their audiences and helps buyers connect with high-value audiences at scale [1] Product Features and Benefits - Magnite Audiences offers standardized, scalable segments based on publisher first-party data, enabling publishers to monetize their audiences and protect user data [2] - Audience segments include interest, purchase intent, demographic, seasonal, and custom categories, providing value and scale for buyers to achieve campaign goals [2] - The solution provides significant reach from a trusted pool of standardized data originating from first-party sources without compromising quality [2] Industry Impact and Client Feedback - Magnite Audiences helps publishers create value from data, enabling precise targeting for advertisers while enhancing user experience [3] - The solution is expected to tap into new revenue streams and increase the attractiveness of ad offerings for publishers [3] - Digital marketing agencies see Magnite Audiences as a pivotal tool for activating audience data at scale and curating customized ad inventory aligned with campaign goals [3] - Magnite is committed to providing solutions that help buyers and publishers package, find, and reach audiences in new ways amid the changing identity landscape [3] Company Overview - Magnite is the world's largest independent sell-side advertising company, helping publishers monetize content across all screens and formats, including CTV, online video, display, and audio [4] - The company's platform is trusted by leading agencies and brands to access brand-safe, high-quality ad inventory and execute billions of advertising transactions monthly [4] - Magnite has a global presence with offices across North America, EMEA, LATAM, and APAC [4]
Magnite’s Audience Activation Solution Expands Into India and Southeast Asia
Globenewswire· 2024-12-17 06:00
Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scaleSINGAPORE and MUMBAI, India, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers to unlock the full value of their audiences, while helping buyers connect with high value audiences at scale. Magnite ...
Magnite Promotes Sean Buckley to President, Revenue and Katie Evans to President, Operations
GlobeNewswire News Room· 2024-12-11 21:05
NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced the promotion of two key leaders, to further sharpen the company’s strategic focus, drive innovation, and accelerate its momentum in the market. Sean Buckley has been promoted to President, Revenue and Katie Evans has been promoted to President, Operations. Mr. Buckley and Ms. Evans will continue to report to CEO, Michael Barrett. “Sean and Katie have had an eno ...
MGNI or INFA: Which Is the Better Value Stock Right Now?
ZACKS· 2024-11-20 17:45
Stock Comparison: Magnite (MGNI) vs Informatica Inc. (INFA) - Investors interested in Internet-Software stocks are likely comparing Magnite (MGNI) and Informatica Inc (INFA) for better value opportunities [1] Zacks Rank Analysis - Magnite holds a Zacks Rank of 2 (Buy) indicating strong earnings estimate revision activity and an improving analyst outlook [3] - Informatica Inc has a Zacks Rank of 3 (Hold) suggesting less impressive earnings estimate revision trends compared to Magnite [3] Valuation Metrics - Magnite's forward P/E ratio is 22.90 while Informatica Inc's is slightly higher at 23.35 [5] - Magnite's PEG ratio of 0.62 is significantly lower than Informatica Inc's 2.17 indicating better earnings growth potential relative to its price [5] - Magnite's P/B ratio of 3.15 is slightly lower than Informatica Inc's 3.26 suggesting a relatively better market value to book value comparison [6] Style Score Value Grade - Magnite earns a Value grade of B based on its strong valuation metrics including P/E, PEG, and P/B ratios [6] - Informatica Inc receives a Value grade of D reflecting less attractive valuation metrics compared to Magnite [6] Conclusion - Magnite demonstrates stronger estimate revision activity and more attractive valuation metrics making it the superior option for value investors currently [7]
Magnite (MGNI) Q3 Earnings and Revenues Beat Estimates
ZACKS· 2024-11-08 01:01
Magnite (MGNI) came out with quarterly earnings of $0.17 per share, beating the Zacks Consensus Estimate of $0.16 per share. This compares to earnings of $0.12 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of 6.25%. A quarter ago, it was expected that this digital ad exchange operator would post earnings of $0.14 per share when it actually produced earnings of $0.14, delivering no surprise.Over the last four quarters, the compa ...