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Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV
Globenewswire· 2025-04-09 12:00
Core Insights - Magnite has expanded its global partnership with Samsung Ads, leading to double-digit gross revenue growth for Samsung Ads on the Magnite Streaming SSP from 2023 to 2024 [1][2] Group 1: Partnership and Growth - The partnership aims to enhance audience addressability in streaming by utilizing the Magnite Access product to manage behavioral audience data effectively [2] - Samsung Ads has established the largest single source of TV data in the US market, with 88 million monthly active users on Samsung TV Plus, which has recently expanded to Singapore, the Philippines, and Thailand [3] Group 2: Technological Advancements - The collaboration has resulted in technological breakthroughs, including simplified genre targeting for contextual advertising and improved forecasting capabilities, which support the rapid growth of viewership on Samsung TV Plus [4] - Magnite Storefront within the Magnite Access suite is expected to enhance data capabilities and empower Samsung Ads' sales team to deliver superior solutions for advertisers [4] Group 3: Industry Positioning - Samsung Ads operates in over 25 countries, leveraging its reach across smart devices to engage audiences through various premium entertainment services, including Samsung TV Plus, which is recognized as the leading FAST service globally [6][7] - Magnite is positioned as the world's largest independent sell-side advertising company, facilitating billions of advertising transactions monthly across multiple formats [5]
Magnite's ClearLine Equips Cross Screen Media with the Tools to Maximize Voter Reach
Newsfilter· 2025-03-19 12:00
Core Insights - Magnite has expanded its partnership with Cross Screen Media following a successful 2024 election cycle, leveraging its self-service buying solution, ClearLine, to enhance advertising efficiency and voter reach [1][3] Group 1: Partnership and Technology - The partnership aims to eliminate intermediaries, allowing for more direct spending on working media and improved voter engagement [1][3] - ClearLine was utilized alongside two DSPs and a linear TV schedule in a 2024 statewide race, resulting in a 4% incremental reach over other digital and TV components and an 8% incremental reach beyond DSPs alone [2] Group 2: Market Context and Demand - With 40% of swing voters unreachable via linear TV, direct access to CTV inventory is essential for maximizing reach among likely voters [3] - The political advertising landscape demands responsive platforms that allow for quick adjustments in budgets, creatives, and targeting, which ClearLine provides [3][4] Group 3: Future Outlook - ClearLine is positioned as a future-oriented solution for political advertisers, facilitating efficient and measurable connections with voters as CTV spending continues to grow [4]
Magnite’s ClearLine Equips Cross Screen Media with the Tools to Maximize Voter Reach
Globenewswire· 2025-03-19 12:00
Magnite's self-service buying solution enabled Cross Screen Media to drive incremental reach during the 2024 election WASHINGTON, March 19, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite's self-service buying solution, helped Cross Screen Media bypass middlemen, put more spend toward working media, and drive incremen ...
Magnite Successfully Completes Second Term Loan Repricing
Globenewswire· 2025-03-18 20:05
Reduces Interest Rate by an Additional 75 Basis Points Over $2.7 Million in Yearly Interest Payment Savings NEW YORK, March 18, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today announced the second successful repricing of its $363 million senior secured term loan facility (Term Loan) due February 2031. The repricing reduces the interest rate by 75 basis points to Term SOFR + 3.00% from the previous rate of Term SOFR + 3.75% and will result ...
Magnite Is Back In My Buy Range
Seeking Alpha· 2025-03-07 07:39
Magnite (NASDAQ: MGNI ) is an advertising company that arose from the merging of Rubicon Project and Telaria back in 2020. Their crowning achievement in the past few years has been their growth in the connected television (CTV) market. Connected television advertising has already comeI was taught the value of investing and the power of compounding money at a young age by my dad and aunt. My dad helped me start a CD when I was about 10 to get better returns off my Christmas and birthday money. I started inve ...
Magnite’s CTV Supply Leadership Is Unmatched With 99% Market Coverage, Shows Latest Jounce Report
Globenewswire· 2025-03-05 13:00
Independent study highlights why top agencies and advertisers choose Magnite to access differentiated inventory and drive performanceNEW YORK, March 05, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. Magnite’s comprehensive coverage in the CTV ecosystem maintains a more than 24% lead over the next ...
Magnite Q4 Results: Lackluster Growth And Outlook Is Not Appealing Right Now
Seeking Alpha· 2025-03-04 19:53
Magnite, Inc. (NASDAQ: MGNI ) recently reported its Q4 results . Given how the company’s shares performed since then, I wanted to take a look at the number in a bit more detail and give some comments on the company’sMSc in Finance. Long-term horizon investor mostly with 5-10 year horizon. I like to keep investing simple. I believe a portfolio should consist of a mix of growth, value, and dividend-paying stocks but usually end up looking for value more than anything. I also sell options from time to time.Ana ...
Magnite(MGNI) - 2024 Q4 - Earnings Call Presentation
2025-02-27 02:05
Financial Highlights Q4 2024 February 26, 2025 Magnite SÿĄă HÿrĀor FORWARD-LOOKING STATEMENTS This presentation and management's prepared remarks during the conference call referred to above include, and management's answers to questions during the conference call may include, forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. In some cases, you can identify forward-looking statements by terms such as "may," "might," "will," ...
Magnite(MGNI) - 2024 Q4 - Earnings Call Transcript
2025-02-27 02:05
Financial Data and Key Metrics Changes - Magnite generated contribution ex-TAC of $607 million and processed ad spend of over $6 billion, achieving record highs for the company [9][10] - Adjusted EBITDA reached $197 million, with free cash flow of $118 million, both record figures [10][39] - Total revenue for Q4 was $194 million, up 4% from Q4 2023, while contribution ex-TAC was $180 million, an increase of 9% [39][40] - Net income for the quarter was $36 million, compared to $31 million for Q4 2023, with GAAP earnings per diluted share increasing 50% to $0.24 [45][46] Business Line Data and Key Metrics Changes - CTV contribution ex-TAC increased 23% year-over-year, while DV+ contribution ex-TAC grew only 1% due to unusual spending patterns post-election [11][40] - CTV accounted for 43% of contribution ex-TAC, with mobile at 40% and desktop at 17% [41] - The company reported strong growth in CTV driven by ad spend growth and a stabilizing year-over-year average take rate [12] Market Data and Key Metrics Changes - Significant growth in CTV was noted from partners like Roku, LG, Vizio, and Netflix, with expectations for continued growth in live sports [13][14] - The DV+ business experienced a post-election spending pause, leading to a drop in CPMs by 15% to 20% [36][37] - Political advertising contributed approximately 6.5% to contribution ex-TAC in Q4, while for the full year it was 3.2% [41][123] Company Strategy and Development Direction - The company is focused on expanding its CTV platform and enhancing its technology stack, including the introduction of generative AI tools [20][21] - Magnite aims to differentiate itself from competitors by emphasizing its unique technology and direct relationships with major streaming platforms [24][30] - The company is optimistic about the growth of its agency marketplaces and the potential for new revenue streams from data initiatives [16][73] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the rebound of the DV+ business and the overall strength of the CTV market [17][38] - The company anticipates total contribution ex-TAC to grow above 10% in 2025, with adjusted EBITDA expected to grow in the mid-teens [51][52] - Management highlighted the importance of maintaining a healthy value exchange between buyers and sellers in the open Internet ecosystem [31][87] Other Important Information - The company ended the year with $483 million in cash and a net leverage ratio reduced to 0.4% [39][48] - Capital expenditures for 2024 were $52 million, with expectations of approximately $60 million for 2025, primarily focused on tech stack efficiency [47][80] Q&A Session Summary Question: Context on Q1 guidance and early 2025 trends - Management noted a rebound in DV+ growth in the mid to high single digits, while CTV typically sees lower growth in Q1 [56][57] Question: SMB participation in CTV - Management indicated that new entrants need to couple CTV ads with DV+ metrics to assess efficacy, highlighting a significant appetite for CTV [60][62] Question: Medium-term growth expectations for CTV - Management expects to outpace market growth, projecting closer to 20% CTV growth when excluding political contributions [66][72] Question: GenAI strategy and CapEx implications - The focus of new tools is to enhance existing client efficiency and revenue, with CapEx aimed at optimizing tech stack costs [78][80] Question: OpenPath economics and CPM pressures - Management clarified that OpenPath does not significantly change publisher revenue, and CPMs dropped due to reduced demand in Q4, with a rebound seen in early 2025 [94][96] Question: CTV business mix and future contributions - Management expects a stable mix in CTV revenue, with potential shifts as more publishers rely on Magnite for demand [128][130]
Magnite (MGNI) Matches Q4 Earnings Estimates
ZACKS· 2025-02-27 00:45
Magnite (MGNI) came out with quarterly earnings of $0.34 per share, in line with the Zacks Consensus Estimate. This compares to earnings of $0.16 per share a year ago. These figures are adjusted for non-recurring items.A quarter ago, it was expected that this digital ad exchange operator would post earnings of $0.16 per share when it actually produced earnings of $0.17, delivering a surprise of 6.25%.Over the last four quarters, the company has surpassed consensus EPS estimates two times.Magnite, which belo ...