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Netflix's 'KPop Demon Hunters' seemingly smashed the box office. Here's why it's likely a one-off
CNBC· 2025-08-25 19:41
Core Insights - Netflix successfully leveraged its animated feature "KPop Demon Hunters" with a two-day theatrical release, generating box office estimates between $16 million and $20 million domestically [1][2][3] - The film's performance, while lower than some recent re-releases, indicates a growing interest in theatrical events for Netflix, which has traditionally focused on streaming [2][4] Group 1: Theatrical Release Strategy - Netflix has historically used theatrical releases primarily as a marketing tool for its streaming service, rarely delaying home market releases for theatrical runs unless for awards or special occasions [4][5] - The company has adopted a unique approach by making one-off deals with theater chains, allowing it to avoid traditional marketing costs associated with theatrical releases [5][6] - The limited release of "KPop Demon Hunters" in approximately 1,700 theaters, excluding major chains like AMC, highlights the challenges Netflix faces in aligning with theatrical partners [6][7] Group 2: Financial Implications - Analysts suggest that Netflix's focus is not on box office revenue but rather on creating promotional events that generate significant publicity [5][8] - The film has become the second-most watched English-language film on Netflix, with over 210.5 million views, indicating the potential for increased viewership following its theatrical release [8][9] - The buzz generated from the theatrical release is expected to enhance its cultural impact and social media presence, further promoting Netflix's content [9][10]
Netflix's latest plan to expand beyond screens: immersive houses
CNBC Television· 2025-08-25 18:21
Netflix's Theatrical Expansion - Netflix's K-pop Demon Hunters film grossed an estimated $18 million to $20 million from singalong showings in 1700 theaters across the US [2] - The success of the singalong showings could create a new model for Netflix to monetize streaming hits and build fan connections in theaters [3] - The K-pop Demon Hunters film was the top streaming movie in the US for weeks and the second most-watched English language film ever on Netflix [3] Netflix's Experiential Entertainment - Netflix is opening permanent Netflix Houses in Philadelphia and Dallas this year, and in Las Vegas in 2027 [4] - Netflix Houses are designed to reinforce fandom, minimize churn, and generate incremental revenue [4] - Netflix Houses will offer a combination of free and paid experiences, including VR games, mini golf, screenings, and themed restaurants [5] - Netflix has hosted about 40 different experiential popups prior to announcing the permanent Netflix Houses [5] - These experiential events are valuable marketing events and experiences [6] - Netflix's strategy with smaller, 100,000 square feet spaces differs from Disney's large theme parks, allowing for more locations [7]
Netflix's 'KPop Demon Hunters' Tops Box Office Despite 50% Fewer Screens, Shorter Run
Benzinga· 2025-08-25 18:13
Core Viewpoint - Netflix achieved its first number one movie at the box office with "KPop Demon Hunters," highlighting its growing influence in the theatrical space amidst competition from traditional movie studios [1][4]. Group 1: Box Office Performance - "KPop Demon Hunters" is estimated to have grossed $18 million over the weekend, surpassing the previous number one film "Weapons," which earned $15.6 million [2]. - The Netflix film was shown on approximately 1,700 screens, significantly fewer than "Weapons," which had 3,631 screens [3]. - The film had over 1,150 sold-out showings, indicating strong audience support despite being available for streaming since June 20 [3]. Group 2: Industry Context - The weekend was expected to be slow for movie theaters, with "Honey Don't!" being the only nationwide new release, which finished eighth with $3 million [5]. - Movie theaters are anticipating a strong lineup in the second half of 2025 to aid recovery, suggesting potential future collaborations with Netflix for theatrical releases [6]. Group 3: Strategic Moves - Netflix partnered with major theater chains like Regal and Cinemark to showcase "KPop Demon Hunters" for two days, marking a strategic shift in its approach to theatrical releases [5]. - A sing-along version of the film was released, which may further boost interest and engagement with the film [7]. Group 4: Cultural Impact - Three songs from "KPop Demon Hunters" are currently featured in the Billboard Hot 100 chart, indicating the film's cultural resonance and potential for ongoing popularity [8]. - The film is on track to become the most-watched Netflix movie of all time, reflecting its significant impact on the platform's content strategy [6]. Group 5: Stock Performance - Following the success of "KPop Demon Hunters," Netflix's stock rose by 1.9% to $1,227.70, with a year-to-date increase of 38.5% [8].
X @Bloomberg
Bloomberg· 2025-08-25 17:05
RT Bloomberg Live (@BloombergLive)At #BloombergScreentime, Host @Lucas_Shaw sits down with Netflix Co-CEO Greg Peters for an exclusive look at what’s next for the world’s biggest streaming platform. https://t.co/eHJpQM5Zx2 https://t.co/e2zSEsu42E ...
Netflix has 1st box-office win. The 'Halftime' Committee weighs in on what it means for the stock
CNBC Television· 2025-08-25 17:01
All right, welcome back. Let's take a look at Netflix today. They had their first ever box office win with K-pop Demon Hunters.We bring it up because the stock's been redot. We have ownership on the desk and Shannon is the only person on this desk who has seen it, which means you get the first comment. Even though you don't own it, you're in the mix.You helped give them their first ever box office. uh a combination of great animation, a fantastic soundtrack, but most importantly uh releasing this into the s ...
Netflix's 'KPop Demon Hunters' is now its second-most watched original film ever
CNBC Television· 2025-08-25 14:27
K-pop Demon Hunters is turning into a very interesting moment for Netflix as they did release it uh in through exhibitors. It's now the most popular film for Netflix for nine weeks straight and is the service's second most watched original movie of all time. >> All time.This thing's amazing. >> Uh >> we sang it the whole time during the vacation. >> Kind of the global uh the the global phenomenon that Netflix is good at building.>> What do they know what they're doing. and then advertising it all around the ...
美股异动丨奈飞涨约2% 迎来北美院线首个票房冠军
Ge Long Hui· 2025-08-25 14:12
Core Insights - Netflix (NFLX.US) experienced a stock increase of approximately 2% following the success of its film "Kpop Hunter Girl," which generated a box office revenue of $16 million to $18 million over the weekend, marking Netflix's first North American box office champion in its 18-year history [1] Company Performance - The stock price of Netflix rose to $1,341.150, with a trading increase of $20.690 or 1.72% [1] - The total market capitalization of Netflix is reported at $520.679 billion [1] - The trading volume reached 819,600 shares, with a total transaction value of $998 million [1] Industry Impact - "Kpop Hunter Girl" is recognized as one of the biggest blockbusters of the summer in Hollywood, enhancing Netflix's presence in the theatrical market [1] - The film's success indicates a potential shift in consumer engagement with streaming platforms and their content in traditional cinema settings [1]
Netflix's 'KPop Demon Hunters' wins weekend box office with $16-$20M in ticket sales
CNBC Television· 2025-08-25 10:50
Now, Netflix appears to have scored its first ever win at the box office. Industry sources say the animated viral hit K-pop Demon Hunters took in between 16 million and $20 million at the US box office. Just like its title suggests, the film centers on a K-pop trio who double as Demon Hunters.The film became one of Netflix most popular streaming hits after it debuted in late June. Uh, the company then decided to release the film in about 1,700 movie theaters for singalong screenings this weekend. Though, no ...
这就是大厂的AI「氛围编程」:老工程师现身说法后,大家绷不住了
机器之心· 2025-08-25 04:13
Core Viewpoint - Vibe coding, popularized by Andrej Karpathy, has gained traction in the tech industry, particularly among FAANG companies, although its definition and implementation remain contentious [1][5]. Group 1: Vibe Coding Popularity - A Reddit post suggests that vibe coding may be more prevalent than expected, with many employees at FAANG companies engaging in this practice [1][5]. - The post's author, an AI software engineer with over 15 years of experience, highlights the integration of AI in coding processes [3][4]. Group 2: Coding Process and Methodology - The coding process begins with reliable design documents and architecture, followed by writing tests before development [4][6]. - Key steps in the process include design reviews, task planning, software development using Test Driven Development (TDD), code review, and pre-release testing [6][13]. - Despite the involvement of AI, the process still requires significant human input, leading to debates about whether it truly qualifies as vibe coding [9][11]. Group 3: Perspectives on the Process - Some developers see value in the structured approach, advocating for detailed technical specifications and pre-development reviews [14][15]. - Others argue that the complexity of the process can hinder development speed, which may benefit independent founders [13][14].
全球互联网、媒体与视频游戏:长远视角,第一方内容 IP 的黄金时代
2025-08-25 01:38
Summary of Key Points from the Conference Call Industry Overview - The focus is on the **Global Internet, Media & Video Gaming** industry, particularly the value of **first-party content IP** in a saturated digital landscape [1][8][10]. Core Insights 1. **Differentiated Content IP**: In a world of ubiquitous online distribution, unique first-party content is expected to drive user engagement and investment [1][8]. 2. **Scarcity and Resilience of IP**: Creating new content IP is challenging, but established top content IPs are long-lasting and resilient, with the average top 20 IP created 45 years ago [2][23]. 3. **Emotional Consumption Trends**: Consumers are increasingly turning to content IP for emotional satisfaction as material needs are met, leading to a rise in media consumption driven by instant gratification [3][76]. 4. **K-Pop and Transmedia Growth**: The success of K-Pop and shows like "KPop Demon Hunters" raises questions about creative industry dynamics and the potential for AI to enhance content production [4][96]. 5. **AI's Role in Content Creation**: AI is expected to accelerate content production, leading to customized experiences while original content remains premium [5][96]. 6. **Asian Content Development**: Asian video game developers and content creators are gaining traction due to lower R&D costs and productivity advantages over Western counterparts [6][102]. Investment Implications 1. **Bullish Outlook on Content IP**: The demand for differentiated first-party content is expected to rise due to plateauing internet traffic and changing consumer preferences [8][9]. 2. **Consolidation in Media and Gaming**: The media and video gaming industries are consolidating, with major players like Tencent, Sony, and Netflix likely to continue thriving [8][61]. 3. **Stock Recommendations**: Companies such as Tencent, NetEase, Sony, Nintendo, Capcom, Netflix, and Disney are rated as outperformers due to their strong content IP portfolios [9][102]. Additional Considerations 1. **Changing Definitions of IP**: The definition of content IP is evolving, encompassing a broader range of media, including memes and spontaneous trends [10][25]. 2. **Consumer Behavior Shifts**: The decline in traditional social structures (e.g., marriage, family formation) is leading consumers to seek belonging through content IP fandoms [43][44]. 3. **Global Market Dynamics**: The increasing share of non-English content in platforms like Netflix indicates a shift in global content consumption patterns, with Asian markets becoming significant contributors [105][113]. Conclusion - The conference call highlights a transformative period for the media and gaming industries, driven by the value of differentiated content IP, changing consumer behaviors, and the impact of AI on content production. The bullish outlook on Asian content creators and established IPs suggests a promising investment landscape.