Financial Performance - Total net revenues for the year ended December 31, 2024, were approximately $5.9 million, an increase of $0.4 million or 7.6% compared to $5.5 million in 2023, driven by new location openings and marketing efforts [260]. - The company reported a net loss of approximately $4.8 million for the year ended December 31, 2024, compared to a net loss of $4.7 million in 2023, reflecting a 1.7% increase in losses [260]. - Net cash used in operating activities was approximately $3.5 million for the year ended December 31, 2024, compared to $3.2 million in 2023, indicating ongoing cash flow challenges [268][269]. Revenue Composition - Retail store revenue accounted for approximately 98% of total revenue, while wholesale and online revenue made up between 4% to 6% of total revenue [253][254]. Cost and Expenses - Product, food, and drink costs for stores increased to approximately $2.1 million in 2024, up 15.7% from $1.8 million in 2023, influenced by new location openings and increased sales [261]. - General and administrative expenses rose to approximately $8.3 million in 2024, a 1.2% increase from $8.2 million in 2023, primarily due to higher occupancy and labor costs [262]. Cash Flow and Financing - The company utilized $1.0 million in investing activities in 2024, down from $2.4 million in 2023, primarily for property and equipment purchases related to location openings [270]. - Financing activities provided net cash of $4.4 million in 2024, an increase from $2.7 million in 2023, mainly from common stock issuances [271]. Going Concern and Risks - The company has a history of operating losses and negative cash flow, raising substantial doubt about its ability to continue as a going concern [264]. - As a "smaller reporting company," the company is not required to provide quantitative and qualitative disclosures about market risk [282]. Taxation - The company files income tax returns in the U.S. federal and California state jurisdictions, as well as in South Korea and Malaysia, where income taxes are not material [277]. - Upon closing of the offering, the company will be taxed at the prevailing U.S. corporate tax rates and will record a provision for anticipated tax consequences [278]. Accounting and Reporting - Management utilizes estimates and judgments in preparing financial statements, affecting reported amounts of assets, liabilities, revenues, and expenses [280]. - The company does not have any off-balance sheet arrangements that require disclosure, but enters into operating lease commitments and other contractual obligations recognized in financial statements [279]. - All other issued but not yet effective accounting pronouncements are determined to be inapplicable or insignificant to the company [281]. Stock and Corporate Actions - A reverse stock split of 1-for-8 was executed on January 12, 2024, with trading adjusted accordingly on January 22, 2024 [257].

Core Insights - Reborn Coffee Inc. has officially welcomed Bosco Bakery as a franchise, marking a strategic expansion into the artisan bakery segment [1][2][3] - The integration aims to enhance Reborn Coffee's specialty coffee offerings by combining them with Bosco's traditional baked goods, creating a full-scale café experience [2][3] - This expansion aligns with Reborn Coffee's vision of growing into the bakery sector while maintaining its focus on premium specialty coffee [3][5] Company Strategy - The new franchise bakery in Los Angeles serves as a key step in Reborn Coffee's mission to scale its franchise operations and attract future franchisees [5][6] - The flagship location exemplifies the brand's adaptability in high-demand urban markets, providing a model for future hybrid café-bakery locations [6][7] - Reborn Coffee emphasizes a commitment to quality, innovation, and community through the integration of its offerings with Bosco Bakery's heritage [7] Product Offering - The upgraded menu at Bosco Bakery will feature over 40 varieties of fresh-baked pastries and bread, paired with Reborn's specialty coffee selections [3][6] - Reborn Coffee focuses on delivering high-quality, specialty-roasted coffee and aims to differentiate itself through innovative techniques in sourcing, washing, roasting, and brewing [8]

Core Insights - Reborn Coffee Inc. has partnered with Eachome Shopping to expand its retail presence in China and potentially Southeast Asia [1][3][4] - The collaboration aims to leverage Eachome Shopping's media resources to enhance brand visibility and consumer engagement [3][4] - This strategic alliance reflects Reborn Coffee's commitment to global branding and market expansion [4] Company Overview - Reborn Coffee, Inc. is focused on providing high-quality specialty-roasted coffee through various retail formats [6] - The company differentiates itself through innovative techniques in sourcing, washing, roasting, and brewing coffee [6] Eachome Shopping Overview - Eachome Shopping is a retail platform under Shenzhen Media Group, offering a diverse range of products and services [5] - The platform aims to enhance consumer lifestyles through quality products and seamless shopping experiences [5]

Core Insights - Reborn Coffee Inc. is expanding its global presence by opening flagship locations in Europe, specifically in Vienna, Florence, and Prague, with Prague set to open in June 2025 to coincide with peak tourist season [1][2][7] - The expansion is led by Reborn Coffee Dubai, which has been instrumental in the brand's success in the Middle East and is now applying its expertise to the European market [3][5] - The company is also seeking franchise and licensing partners in Europe and the Middle East, providing investment opportunities in the specialty coffee sector [4] Expansion Details - The Prague flagship store will serve as a showcase for the brand in Central Europe, aiming to attract international tourists [7] - Reborn Coffee Vienna will combine traditional coffee culture with modern specialty coffee innovations, while the Florence location will enhance the brand's presence in Italy, building on the success of its first store [7] Brand Commitment - Reborn Coffee emphasizes its commitment to excellence, sustainability, and innovation, ensuring that new locations adhere to high quality standards and signature brewing techniques [3][5] - The company differentiates itself through innovative techniques in sourcing, washing, roasting, and brewing coffee, aiming to enhance the overall coffee experience [5]

Core Viewpoint - Reborn Coffee Inc. has secured up to $60 million in financing commitments to enhance its operational liquidity and support expansive growth initiatives, including flagship store openings and product innovation [1][4][3]. Financing Details - The financing structure includes a Debenture Offering of up to $10 million and an Equity Line of Credit (ELOC) of $50 million, aimed at providing working capital and supporting future growth [2][8]. - The Debenture Offering consists of 10% original issue discount secured convertible debentures, with a purchase price of up to $9 million, expected to close in four tranches [8]. - The ELOC allows Reborn Coffee to issue and sell up to $50 million in shares of common stock, providing flexibility for capital raising [8]. Strategic Growth Plans - The company plans to accelerate national expansion, focusing on flagship store openings and enhancing its retail presence, while also introducing new products to meet changing consumer demands [4][3]. - The funding is seen as a critical foundation for scaling operations and driving innovation within the specialty coffee market [3][4]. Company Overview - Reborn Coffee, Inc. specializes in high-quality, specialty-roasted coffee and aims to differentiate itself through innovative sourcing, washing, roasting, and brewing techniques [6].

Targeting More than 100 Locations in Three Years, Reborn Coffee Expects to Redefine Specialty Coffee with Domestic & Global GrowthBREA, Calif., Jan. 23, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc (Nasdaq: REBN), a leader in the specialty coffee market, today announced its official approval as a franchisor in the United States. This landmark achievement sets the stage for an ambitious expansion plan, targeting the opening of more than 100 franchise locations nationwide within the next three years, while buil ...

The newly established Reborn China will optimize franchise operations and integrate sophisticated AI features across all its stores. These AI advancements will include: While integrating AI technology, Reborn Coffee remains committed to its core values of providing exceptional specialty coffee experiences through skilled baristas serving high quality, specialty-roasted coffee. Combining human expertise and AI technology will ensure that Reborn Coffee continues to deliver unparalleled quality and service. BR ...

Q12024 Revenue Increased 35% to $1.5 Million Key Financial and Operational Highlights Signed Memorandum of Understanding ("MOU") to acquire Bbang Ssaem Bakery, one of Korea's most iconic bakery brands to upgrade footprint into the coffee and bakery sector, enhance offerings and solidify position as a premier coffee & bakery franchise in the US and South Korea. Closed a master licensing deal that will facilitate Reborn Coffee's dynamic entry into the vibrant United Arab Emirates ("UAE") market, with its firs ...

These risks and uncertainties include, among other things, risks related to our expectations regarding the impact of the coronavirus pandemic (the "COVID-19 pandemic"), including the easing of related regulations and measures as the pandemic and its related effects begin to abate or have abated, on our business, results of operations, financial condition, and future profitability and growth; our expectations regarding the impact of the evolving COVID-19 pandemic on the businesses of our customers, partners ...

This MOU is backed by significant outside investment aimed at expanding Reborn Coffee's capabilities and market reach. By bringing Bbang Ssaem Bakery under its belt, Reborn Coffee will diversify its food and beverage categories, offering customers an enhanced cafe and special bakery experience. This strategic move is poised to elevate Reborn Coffee to new heights, paving the way for future franchise opportunities across the United States. Additionally, the strong EBITDA generated by Bbang Ssaem Bakery is ex ...