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NEW YORK, March 30, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of RLX Technology Inc. ("RLX" or the "Company") (NYSE: RLX). Such investors are advised to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext. 7980. The investigation concerns whether RLX and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices. [Click here for information about joining the class action] On this news, RLX's Amer ...

NEW YORK, March 26, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of RLX Technology Inc. (“RLX” or the “Company”) (NYSE: RLX). Such investors are advised to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext. 7980. The investigation concerns whether RLX and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices.  [Click here for information about joining the class action] On March 17, 2025, Citi ...

Financial Data and Key Metrics Changes - For the full year 2024, the company's revenues reached RMB 2.7 billion, representing a 73.3% year-over-year growth, driven by international expansion [19] - In Q4 2024, revenues were RMB 813.5 million, a 56.3% increase year-over-year, positively impacted by seasonal sales during the Christmas holiday [19] - The full-year gross profit margin improved to 26.4%, a two percentage point increase, while Q4 gross profit margin rose by 3.3 percentage points to 27.2% [21] - The company recorded an operating loss of RMB 107 million for 2024, but achieved a non-GAAP operating income of RMB 262.5 million for the year [22] - Operating cash inflow for Q4 2024 was RMB 497 million, up from RMB 305 million in the same quarter of the previous year [24] - Total financial assets as of December 31, 2024, stood at RMB 15.9 billion [25] Business Line Data and Key Metrics Changes - The company launched two new open system e-vapor product series, RLX Prime and Spin Mini, in Southeast Asia, which received positive feedback [12] - The operational strategy involved tailoring product portfolios and business strategies to local markets, enhancing distribution efficiency [13] Market Data and Key Metrics Changes - The company noted a slight slowdown in product innovation as the industry matures, with a shift from blockbuster products to refined operations and product optimization [15][16] - Regulatory shifts across multiple markets were acknowledged, with the company viewing these changes as opportunities to strengthen its competitive position [14] Company Strategy and Development Direction - The company focused on enhancing its organizational structure and business models to support international growth while maintaining stability in the China market [8] - Investment in team upgrades and expertise in FMCG, product development, and regulatory compliance was emphasized as crucial for long-term success [11] - The company aims to return a significant portion of non-GAAP net profits to shareholders through share repurchase and cash dividends [26] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to thrive amid evolving regulations and market conditions, emphasizing agility in adapting strategies [14][48] - The company anticipates meaningful market share growth in sales volume and moderate revenue growth, with expectations for improved non-GAAP operating margins [16][45] Other Important Information - The company received a double A rating from MSCI in 2024, the highest ESG rating in the global tobacco industry, reflecting its commitment to social responsibility [17] Q&A Session Summary Question: What new initiatives will be implemented to drive market share gains in overseas markets in 2025? - The company plans to tailor product portfolios and business strategies to local market characteristics, focusing on high-potential sales channels and collaborating with knowledgeable distribution partners [32][34] Question: Any updates regarding shareholder return from 2025 onwards? - The company intends to continue returning a significant portion of non-GAAP net profits to shareholders, having returned $332 million cumulatively, including $305 million for share repurchases [37] Question: Could you share your detailed expansion plan for this year and any growth targets? - The company plans to expand to more countries in 2025, with several countries in Asia Pacific and Europe under consideration, while making informed decisions based on macroeconomic and regulatory developments [42] Question: What are your views on potential regulatory changes and how will you address these challenges? - The company is proactively evaluating its product portfolio and adjusting strategies to ensure compliance with evolving regulations, which vary by region [46][48] Question: Will open system e-cigarettes benefit from the ban on disposable e-cigarettes in Europe? - The company believes open system products will see stable demand growth in price-sensitive markets, focusing on user experience and affordability [52] Question: Do you plan to enter the HNB market? - The company currently has no plans to enter the HNB market, prioritizing e-vapor products where it holds a competitive advantage [55]

Financial Data and Key Metrics Changes - For the full year 2024, the company's revenues reached RMB 2.7 billion, representing a 73.3% year-over-year growth due to successful international expansion [19] - In Q4 2024, revenues were RMB 813.5 million, a 56.3% increase year-over-year, positively impacted by the Christmas holiday and increased inventory by overseas distributors ahead of the Chinese New Year [19][20] - The full-year gross profit margin improved to 26.4%, a two percentage point increase, while Q4 gross profit margin rose by 3.3 percentage points year-over-year to 27.2% [21][22] - The company recorded an operating loss of RMB 107 million for 2024, but the non-GAAP operating income was RMB 262.5 million, with Q4 non-GAAP operating profit at RMB 112.6 million [22][24] - Operating cash inflow for Q4 2024 was RMB 497 million, up from RMB 305 million in the same quarter of the previous year [24] Business Line Data and Key Metrics Changes - The company tailored its product portfolio and business strategies to local markets, launching two open system e-vapor product series, RLX Prime and Spin Mini, in Southeast Asia [12][13] - The focus on localized innovation has been a critical driver for long-term growth, with positive feedback received for the new product series [12] Market Data and Key Metrics Changes - The company observed a slight slowdown in product innovation as the industry matures, with a shift from blockbuster new products to refined operations and product optimization [15][16] - Regulatory shifts across multiple markets presented challenges but were viewed as opportunities to enhance competitive positioning [14] Company Strategy and Development Direction - The company prioritized building a solid foundation for international growth in 2024, optimizing its operational and management framework to support long-term objectives [10] - Investment in human resources was emphasized, bringing in experts to enhance capabilities in FMCG, product development, and regulatory compliance [11] - The company aims to return a significant portion of non-GAAP net profits to shareholders through share repurchase and cash dividends, having returned approximately $122.9 million in 2024 [26][37] Management's Comments on Operating Environment and Future Outlook - Management highlighted the importance of agility in adapting to regulatory changes and emphasized the need for compliance while meeting user demand [15][48] - The company expects further improvement in non-GAAP operating margins as it scales operations and manages headcount effectively [23] - Management expressed confidence in the company's positioning to thrive amid evolving market conditions and regulatory landscapes [16][27] Other Important Information - The company received a double A rating from MSCI in 2024, the highest ESG rating in the global tobacco industry, reflecting its commitment to social responsibility [17] Q&A Session Summary Question: What new initiatives will be implemented to drive market share gains in overseas markets in 2025? - The company plans to align product portfolios and business strategies with local market characteristics, focusing on tailored flavor portfolios and dynamic route-to-market strategies [32][34] Question: Any updates regarding shareholder return from 2025 onwards? - The company intends to continue returning a significant portion of non-GAAP net profits to shareholders, having cumulatively returned $332 million to date [37] Question: What are the detailed expansion plans for this year and growth targets? - The company plans to expand to more countries in 2025, with several countries in Asia Pacific and Europe under consideration [42] Question: Insights regarding the industry's product evolution this year? - The company noted that the focus has shifted to high-power innovations, with expectations for meaningful market share growth in sales volume and moderate revenue growth [44][45] Question: Views on potential regulatory changes and how to address challenges? - The company proactively evaluates its product portfolio and adjusts strategies to ensure compliance while meeting user demand, enhancing competitive advantages [48][49] Question: Will open system e-cigarettes benefit from the ban on disposable e-cigarettes in Europe? - The company believes open system products will see stable demand growth in price-sensitive markets, focusing on user experience and affordability [52][53]

Exhibit 99.1 RLX Technology Announces Unaudited Fourth Quarter and Fiscal Year 2024 Financial Results SHENZHEN, March 14, 2025 /PRNEWSWIRE/ - RLX Technology Inc. ("RLX Technology" or the "Company") (NYSE: RLX), a leading global branded e-vapor company, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2024. Fourth Quarter 2024 Financial Highlights Fiscal Year 2024 Financial Highlights "2024 was a remarkable year for RLX, highlighted by tremendous p ...

Core Viewpoint - RLX Technology Inc. reported significant growth in its financial results for the fourth quarter and fiscal year 2024, driven by international expansion and innovative product offerings, while focusing on sustainable growth and shareholder returns moving forward [2][13]. Financial Highlights - Fourth quarter net revenues reached RMB 813.5 million (US$ 111.4 million), a 56.3% increase from RMB 520.5 million in Q4 2023 [3][14]. - Full-year revenue for 2024 was RMB 2.7 billion (US$ 376.6 million), representing a 73.3% increase from RMB 1.6 billion in 2023 [13][19]. - Gross profit for Q4 2024 was RMB 219.9 million (US$ 30.1 million), up from RMB 123.4 million in Q4 2023 [3][14]. - The gross margin improved to 27.0% in Q4 2024 from 23.7% in the same period of 2023 [4][14]. Operating Expenses - Operating expenses in Q4 2024 were RMB 231.5 million (US$ 31.7 million), down from RMB 263.9 million in Q4 2023, primarily due to fluctuations in share-based compensation expenses [5][14]. - Selling expenses increased to RMB 45.4 million (US$ 6.2 million) in Q4 2024, compared to RMB 38.0 million in Q4 2023, driven by higher salaries and branding expenses [6][14]. - General and administrative expenses decreased to RMB 153.7 million (US$ 21.1 million) in Q4 2024 from RMB 204.0 million in Q4 2023 [7][14]. Profitability - The company achieved a non-GAAP operating profit of RMB 112.6 million (US$ 15.4 million) in Q4 2024, marking a return to profitability for the full year [2][14]. - U.S. GAAP net income for Q4 2024 was RMB 127.4 million (US$ 17.5 million), down from RMB 216.0 million in Q4 2023 [9][14]. - Non-GAAP net income for Q4 2024 was RMB 251.5 million (US$ 34.5 million), compared to RMB 432.6 million in the same period of 2023 [11][14]. Cash Flow and Balance Sheet - As of December 31, 2024, the company had cash and cash equivalents totaling RMB 15,870.8 million (US$ 2,174.3 million), an increase from RMB 15,361.7 million as of September 30, 2024 [12][14]. - Net cash generated from operating activities in Q4 2024 was RMB 497.0 million (US$ 68.1 million) [12][14]. Shareholder Returns - The company repurchased approximately US$ 109.2 million of its ordinary shares during fiscal year 2024 and returned approximately US$ 122.9 million to shareholders through share repurchases and cash dividends [21][14].

Core Viewpoint - RLX Technology Inc. is set to report its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024, on March 14, 2025, before U.S. markets open [1] Group 1 - The earnings conference call will take place at 8:00 AM U.S. Eastern Time on March 14, 2025, which corresponds to 8:00 PM Beijing/Hong Kong Time on the same day [2] - Dial-in details for the earnings conference call have been provided for participants in the United States, International, Hong Kong, and Mainland China [2] - Participants are advised to connect to the call 10 minutes prior to the scheduled start time using the provided Participant Code [2] Group 2 - A live and archived webcast of the conference call will be available on the Company's investor relations website [3] - A replay of the conference call will be accessible approximately two hours after the call concludes until March 21, 2025, with specific telephone numbers provided for access [3] - RLX Technology Inc. is recognized as a leading global branded e-vapor company, utilizing strong in-house technology and product development capabilities to meet adult smokers' needs [3]

Core Insights - RLX Technology has achieved an "AA" rating in the MSCI ESG rating, upgraded from an "A" rating, solidifying its leadership position in the global e-vapor industry and the highest rating in the global tobacco sector [6][7] - The company emphasizes the integration of ESG principles into its corporate strategy, focusing on sustainable development and corporate social responsibility [8][10] ESG Performance - RLX Technology ranks best-in-class for risk management capabilities in product safety, quality, and chemical safety, and is among the top 1% globally for accounting, business ethics, and tax transparency [2] - The company has established an ESG committee at the Board level and has published ESG reports for four consecutive years, verified by TÜV Rheinland for accuracy and credibility [4] Product Quality and Safety - The RLX Technology quality and safety laboratory was recognized by CNAS in July 2023, providing comprehensive testing services for the e-vapor industry [3] - The company has implemented stringent factory quality controls and established eight laboratories to enhance product innovation capabilities [8] Supply Chain Management - RLX Technology maintains strict internal standards, incorporating ESG criteria into its supplier selection process and conducting annual ESG assessments of core suppliers [9] Future Commitment - The company is committed to implementing its long-term ESG strategy and creating greater value for clients, shareholders, partners, employees, and society [10]