Core Insights - Stagwell is hosting the inaugural Future of News NewsFronts on October 16, 2025, aimed at revitalizing the relationship between news and marketing, focusing on innovation and advertising commitments [1][2]. Group 1: Event Overview - The NewsFronts event will feature panel discussions and keynotes addressing challenges and opportunities in news media, along with presentations from leading news organizations [2]. - Stagwell's CEO Mark Penn emphasizes the importance of brands investing in trusted news outlets for performance and consumer trust [3]. Group 2: Programming Details - The programming will focus on three key pillars: Productization, Monetization, and Innovation [5]. - Specific tracks include: - Productization: A fireside chat with The New York Times' Michael Barbaro and a panel on rebooting news products [7]. - Monetization: A keynote by Axios' Mike Allen on building monetizable communities and panels on media revenue strategies [7]. - Innovation: A keynote on new media by Mo News' Mosheh Oinounou and a panel on storytelling in the age of AI [7].

Company Overview - Stagwell Inc. (NASDAQ:STGW) is recognized as a promising small-cap AI stock, attracting interest from hedge funds [1] - The company specializes in digital transformation, performance media, data, consumer insights & strategy, and creativity & communications services both domestically and internationally [4] Recent Developments - On September 9, Stagwell appointed Meredith Aronson as Vice President of Corporate Affairs, aiming to enhance its Corporate Affairs practice [1] - Aronson will focus on developing integrated communications and reputation strategies for clients across various industries and will contribute to the network's thought leadership in reputation management [2] Leadership Background - Meredith Aronson brings over 14 years of experience from corporate, nonprofit, and government sectors, including senior roles at JPMorganChase where she worked on brand and marketing initiatives [3] - Her previous experience includes serving in the Obama administration, where she was involved in public-private partnerships and initiatives like Michelle Obama's Let's Move! campaign [3]

Core Insights - Stagwell (STGW) has released a new study in partnership with The Globe and Mail, emphasizing the potential for brands to engage with Canadian news consumers, particularly "news junkies" [1][5] - The research highlights the importance of news advertising and its role in connecting brands with engaged audiences [4][5] Group 1: Study Findings - 22% of Canadians are classified as 'news junkies,' checking news an average of five times daily and reading approximately 8.8 news articles per day [8] - A larger segment, 71% of Canadians, are regular news readers, consuming an average of 6.5 articles/stories daily [8] - Canadians show equal interest in news and sports, with 22% following news and 21% following sports, while interest in news surpasses that in entertainment (22% vs. 14%) [8] Group 2: Brand Safety and Purchase Intent - No brand safety issues were identified among key demographics, including Gen Z, high earners, and university-educated adults [8] - Among Gen Z, the average purchase intent for brands advertising next to domestic political news articles is 61%, comparable to 59% for sports and 61% for crime [8] - For high earners, the average purchase intent for brands next to global political news is 65%, similar to 69% for business and 64% for entertainment [8] Group 3: Methodology - The Future of News Canada Study surveyed 9,675 adults from August 22 to August 29, 2025, with a margin of error of +/-1.0% for the total sample [9] - The survey was conducted by HarrisX, utilizing online interviews and ensuring data quality through in-house technology [9]

Core Insights - Stagwell convened leaders in media, marketing, and communications for its inaugural Disruptor Media Showcase, focusing on the evolving media landscape and brand partnerships with news media to enhance business impact [1][2]. Group 1: Event Highlights - The event featured panel discussions on shifting distribution models and decision-making in the current media landscape, along with rapid-fire presentations from publishers showcasing innovative storytelling, audience engagement, and monetization strategies [2]. - Publishers at the showcase emphasized the importance of leveraging news as a key driver for business results, highlighting innovations in audience engagement through technology and new business models [3]. Group 2: Participating Publications - Notable publications participating in the showcase included 2WAY, Mutuals, Upward, Breitbart News, COURIER, Crooked Media, The Argument, The Daily Caller, The Daily Wire, The Free Press, Mo News, NOTUS, Puck, RealClearPolitics, Straight Arrow News, and Urban Legend [3]. Group 3: Company Overview - Stagwell is positioned as a challenger holding company aimed at transforming marketing by integrating creative performance with advanced technology, operating in over 45 countries to enhance effectiveness and business results for clients [4].

Core Insights - The agency has been recognized for its work on the NBC Big Board and the NFL app, highlighting its strong performance in the creative and technology sectors [1] - The agency has also been awarded the title of Design Company of the Year, reinforcing its reputation as a leading partner in the industry [1] Company Recognition - The agency's consistent recognition in the industry showcases its capabilities as a creative and technology partner [1] - The awards received reflect the agency's commitment to innovation and excellence in design and technology [1]

Group 1 - Stagwell Inc. and Żabka Polska have launched a joint venture called "In-Pulse," aimed at providing consumer insights and engagement tools tailored for the Polish market [1][3] - Żabka Polska operates over 11,600 convenience store locations in Poland, handling approximately 4.1 million transactions daily and serving over 10 million users through its Żappka app [2] - The In-Pulse tool offers a comprehensive five-step solution that includes data collection and analysis, customer engagement via the app, product testing, targeted marketing development, and effectiveness evaluation using predictive analytics [3] Group 2 - Stagwell Inc. specializes in digital transformation, performance media, data, consumer insights, strategy, and creative communications services across the US, UK, and internationally [4]

Core Insights - PRophet has appointed Tony Sardella as its global CEO to lead AI product development, global client expansion, and strategic partnerships [1][12] - The company aims to accelerate its growth trajectory and enhance its market position in the communications technology sector [5][6] Company Overview - PRophet is a suite of AI-powered software and services designed for modern communicators, providing tools for actionable insights, analytics, and predictive capabilities [1][7] - Since its launch in 2020, PRophet has become the third-largest communications technology suite globally, achieving significant market penetration [4] Product Offerings - PRophet's suite includes three main AI-powered solutions: - PRophet Media Intelligence for global media monitoring and insights - PRophet Earn for engaging journalists and influencers using generative and predictive AI - PRophet Influence for optimizing influencer discovery and campaign tracking [3][9] Recent Developments - The successful integration of UNICEPTA and LEADERS has strengthened PRophet's market position and expanded its capabilities [4] - Sardella's leadership is expected to drive innovation and expansion into new markets and service offerings [5][6] Leadership Background - Tony Sardella brings over 30 years of experience in data science and predictive analytics, having previously founded and scaled predictive analytics firm evolve24 [5] - His experience includes senior communications leadership roles with global enterprises, providing strategic insight for PRophet's growth [5]

Core Insights - Stagwell recognizes four senior executives named to Campaign's 40 over 40 list for 2025, highlighting their significant contributions in advertising, marketing, communications, media, and technology [1][2] - The honorees include Ryan Linder (Stagwell), Damaune Journey (72andSunny), Lauren Kushner (Kettle), and Sarah Mehler (Left Field Labs), showcasing their leadership and creativity within Stagwell's global network [2][3] - An event celebrating the 2025 awardees will be held on September 25, 2025, in New York City [3] Company Overview - Stagwell is a challenger holding company focused on transforming marketing by delivering scaled creative performance for ambitious brands [4] - The company connects culture-moving creativity with advanced technology to enhance marketing effectiveness and improve business results for clients [4]

Core Insights - Kettle has been recognized as one of Adweek's 2025 Fastest Growing Agencies, highlighting its significant growth over the past three years [2][3] - The agency has doubled in size over the last two years while maintaining an employee turnover rate of under 3% [3] - Kettle reported a 41% increase in net revenue in 2024, driven by organic growth with existing clients and new partnerships [3] Growth Strategy - Kettle's growth strategy emphasizes trust and collaboration with clients, exemplified by its long-standing relationship with Apple [4] - The agency has produced award-winning work for clients such as e.l.f. Beauty and Warby Parker, showcasing its innovative approach [4] - Kettle has built an all-women C-suite to support its expanding operations, led by CEO Lauren Kushner [5] Industry Recognition - Kettle was named one of Ad Age's Best Places to Work in 2025, indicating a strong company culture alongside rapid growth [5] - CEO Lauren Kushner has received industry recognition, including a nomination for Digiday's Agency Executive of the Year [5][6] - The agency blends creativity and technology to address client challenges, enhancing its market position [6]

Core Insights - Stagwell has appointed Meredith Aronson as Vice President of Corporate Affairs to enhance its Corporate Affairs practice and capabilities in reputation, integrated marketing, and communications [1][2] - Aronson brings over 14 years of experience from corporate, nonprofit, and government sectors, including senior roles at JPMorganChase and involvement in the Obama administration [1][2] - The focus of Aronson's role will be on developing integrated communications and reputation strategies for clients, while also contributing to thought leadership on reputation and media [2][3] Company Overview - Stagwell is described as a challenger holding company aimed at transforming marketing by combining creativity with technology to improve business results for clients [3] - The company operates in over 45 countries and is dedicated to driving effectiveness and enhancing business outcomes for ambitious brands [3]