Stagwell (STGW)

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Stagwell Announces Goal to Increase 2025 Ad Spend in News Media by 22% Year-Over-Year
Prnewswire· 2025-03-20 16:00
Core Insights - Stagwell announced a 22% year-over-year increase in ad spend for news in 2025, emphasizing the importance of news media for reaching key stakeholders [1][2] - The Future of News initiative aims to strengthen the relationship between news and marketing, highlighting the value of trusted journalism for business [2][3] Group 1: EMEA CEOs and Board Directors' Perspectives - 89% of EMEA CEOs and Board Directors closely follow the news, reading an average of five articles daily [1] - 80% believe news media provides a powerful medium for companies to reach stakeholders [6] - 85% view advertising on news media as a good investment, with 92% of GCC CEOs and Board Directors agreeing [6] Group 2: Brand Safety Concerns - 71% of EMEA CEOs and Board Directors feel that brand safety protocols are overapplied, negatively impacting media outlets and advertisers [6] - Only 9% believe that safety protocols should not be used at all [6] - Sentiment regarding the necessity of brand safety protocols varies by region, with 26% in Germany, 47% in France, and 51% in the GCC supporting their application across all news media types [6] Group 3: Event and Industry Engagement - Stagwell hosted panel discussions featuring industry leaders to discuss the role of journalism in society [4] - The Future of News initiative includes research and events aimed at fostering informed discussions around brand safety and the advertising landscape [2][4]
Fast Company Names Code and Theory One of the World's Most Innovative Companies
Prnewswire· 2025-03-18 16:17
The creative and technology network was honored twice based upon its transformational work for NBC, NFL, Minnesota Star Tribune and other top clients.NEW YORK, March 18, 2025 /PRNewswire/ -- Code and Theory, part of Stagwell (NASDAQ: STGW), has been named to Fast Company's prestigious list of the World's Most Innovative Companies for 2025, twice. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory partners with its clients to redefine what is possible t ...
Stagwell (STGW) Reveals Latest Draft Picks for SPORT BEACH 2025, Including a Mix of New and Returning Athletes and Brand Partners
Prnewswire· 2025-03-13 16:20
This year's programming will inspire conversations surrounding every facet of sportNEW YORK and AUSTIN, Texas, March 13, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a new roster of athletes and brand partners confirmed to activate at SPORT BEACH 2025.Throughout the year, Stagwell is expanding SPORT BEACH's presence by bringing SPORT BEACH Clubhouses to major industry and sporting events worldwide. Stagwell announced a new roster of a ...
Stagwell (STGW) Accelerates APAC Growth with ADK GLOBAL Acquisition and Leadership Summit in Bangkok
Prnewswire· 2025-03-12 00:01
BANGKOK, March 11, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, hosted an Asia-Pacific (APAC) leadership summit in Bangkok building on the network's momentum of driving growth in the region and acquisition of ADK GLOBAL in early 2025.The acquisition of ADK GLOBAL significantly strengthens Stagwell's APAC presence, expanding Stagwell's APAC footprint to over 2,000 team members across 14 countries, and is set to enhance Stagwell's AI-powered digital market ...
Stagwell (STGW) - 2024 Q4 - Annual Report
2025-03-11 18:44
Employment and Workforce - As of December 31, 2024, Stagwell employed approximately 11,857 full-time employees and 2,750 contractors and part-time employees[72]. - Stagwell operates in over 40 countries and has an additional presence in 26 countries through its Global Affiliate Network[71]. - Stagwell's human capital management strategies focus on competitive benefits, talent retention, and employee engagement[74]. - The company has developed a professional development program for senior leadership and emerging leaders to align individual growth with organizational strategy[78]. - The company has a centralized human capital management process that includes executive compensation and succession planning[74]. Revenue and Financial Performance - The primary source of revenue comes from agency arrangements, including fees for services, commissions, and performance incentives[71]. - A 10% increase or decrease in interest rates would change the annual interest expense by $2.9 million[317]. - For the year ended December 31, 2024, Stagwell recorded an impairment charge of $1.7 million related to right-of-use lease assets[320]. - Stagwell's revenue and expenses from non-U.S. operations are primarily denominated in their functional currencies, reducing the impact of currency fluctuations[319]. Regulatory Environment - Stagwell's brands are subject to various laws and regulations affecting marketing communications and data protection[83].
Four Stagwell (STGW) Agencies - 72andSunny, Anomaly, Code and Theory and GALE - Awarded 2025 Ad Age Agency A-List Recognition for Business and Creative Transformation
Prnewswire· 2025-03-10 19:47
NEW YORK, March 10, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates four of its agencies recognized in Ad Age's 2025 Agency A-List: 72andSunny, Anomaly, Code and Theory and GALE.The Agency A-List is an annual ranking of the top agencies, companies, and innovators, honoring the best work and brightest ideas in advertising, marketing and the expanding innovation landscape. Four Stagwell (STGW) Agencies – 72andSunny, Anomaly, Code and Theor ...
Code and Theory Named Ad Age B2B Agency of the Year
Prnewswire· 2025-03-10 14:19
The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks NEW YORK, March 10, 2025 /PRNewswire/ -- Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age's inaugural Business-to-Business Agency of the Year. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory leads the charge in redefining B2B customer experiences, demystifying martech stacks and creating re ...
Left Field Labs Celebrates 17 Years of Building What's Next Amid Expanding Global Client Roster
Prnewswire· 2025-03-06 20:00
Leading applied AI capabilities drove double-digit revenue growth for the Stagwell (STGW) firm in 2024 and transformative experiences for Qualcomm, Google, and HasbroLOS ANGELES, March 6, 2025 /PRNewswire/ -- Left Field Labs, a pioneering creative technology agency within Stagwell (NASDAQ: STGW), marks its 17th anniversary with record 2024 revenue growth driven by a surge in demand for expertise in AI implementation and digital transformation among Fortune 100 clients. Left Field Labs marks 17 years of b ...
National Research Group, a Stagwell (NASDAQ: STGW) Agency, Introduces Chief Client Strategist Role to Help Brands and Platforms Win in an Evolving Media and Creator Landscape
Prnewswire· 2025-03-04 18:00
Core Insights - NRG has appointed Fotoulla Damaskos as the first Chief Client Strategist to enhance its strategic partnership with brands and media companies [1][2][3] Company Strategy - The new role aims to accelerate creativity, consultation, and strategic thinking, positioning NRG as a vital partner for brands navigating a fragmented media landscape [3][4] - Damaskos will leverage consumer insights to create competitive advantages for clients, focusing on brand positioning and the impact of the creator economy [4][5] Leadership Background - Fotoulla Damaskos has a strong track record with clients like Snapchat, Expedia, and Amazon Prime Video, and has recently contributed to securing global creative campaigns for Adobe [3][4] Industry Context - The media and advertising landscape is becoming increasingly fragmented, necessitating a shift from mere data provision to offering actionable strategic insights [3][5] - NRG aims to evolve as a strategic growth partner that not only measures success but actively contributes to creating it [5]
Stagwell (STGW) To Host Virtual Investor Day in April
Prnewswire· 2025-03-04 16:01
NEW YORK, March 4, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW) will be hosting a virtual investor day on April 2, 2025 beginning at 10:00 AM ET. Visit this link to register. The virtual event will feature presentations from Mark Penn, Chairman & CEO of Stagwell, Frank Lanuto, Chief Financial Officer, and many additional business leaders about Stagwell's strategic and financial outlook for 2025 and beyond. A recording of the presentation will be available after the event on Stagwell's website, www.stagwel ...