Core Insights - HarrisQuest has announced a new integration of its QuestDIY product with Displayr, enhancing reporting and data visualization capabilities, which aims to facilitate faster and higher-quality research [1][4][5] Product Integration - The integration with Displayr allows QuestDIY users to create deeper reporting and data visualization, eliminating barriers to efficient research [1][2] - Users can now transition from survey design to actionable insights more quickly, without the need for multiple tools or vendors [5] Consumer Insights - A recent survey indicates that 61% of consumers are willing to switch to competitors offering more innovative products or services, highlighting the need for brands to innovate rapidly in a budget-conscious market [3] AI and User Experience - The AI-powered survey builder in QuestDIY enables users to create bias-free surveys quickly, allowing for rapid deployment [4] - Displayr's integration provides users with advanced analysis capabilities, enabling them to explore survey results more intuitively [6] Key Benefits of Integration - Integrated dashboard for easy access to reporting and visualization tools [9] - Explore function allows users to filter and generate new visualizations from survey responses [9] - AI-enhanced reporting tools streamline workflows, enabling users to focus on insights rather than manual reporting [9][10]

Core Insights - Assembly has appointed Bridget Hopkins as the new Europe CEO, effective immediately, to lead the agency's European business and drive its next phase of growth [1][2]. Leadership and Experience - Bridget Hopkins joined Assembly as Managing Partner in September 2023 and has served as Chief Operating Officer, significantly contributing to the agency's regional momentum by strengthening client partnerships and enhancing operational excellence [2][4]. - Prior to her role at Assembly, Hopkins held senior leadership positions at global networks, including Global Client Lead at Wavemaker, where she managed complex multi-market client engagements [4]. Strategic Focus - As Europe CEO, Hopkins will prioritize elevating Assembly's product and performance at scale, ensuring clients receive integrated solutions that address the complexities of Europe's regulatory and cultural landscape [3][5]. - Hopkins emphasized the importance of leveraging talent, data, and technology to achieve consistent and scalable growth for clients, aligning with Assembly's values of showing up, making change, and winning well [5]. Organizational Transformation - Assembly Europe has experienced significant transformation, including market expansion, integration of advanced digital commerce capabilities, and achieving B Corp certification, highlighting its commitment to social and environmental responsibility alongside commercial performance [5]. - The appointment of Hopkins is seen as a strategic move to build on this foundation and strengthen Assembly's position as a premier media partner for brands across Europe and the UK [5].

Core Insights - The article discusses the evolution of marketing from traditional brand building to performance marketing, highlighting the transformative role of AI in achieving precise targeting and campaign management [1][4][15] Group 1: Evolution of Marketing - Marketing has transitioned from brand building to performance marketing, where measurable results are prioritized over broad reach [3][4] - The introduction of digital marketing allowed for targeted campaigns but also created challenges due to the overwhelming amount of data available [4][5] Group 2: Role of AI in Marketing - AI technology enables a central platform that integrates various marketing tasks, allowing for better data aggregation, customer understanding, and campaign execution [5][9] - The AI-driven marketing platform is described as omnipresent, anticipatory, and adaptive, which enhances the ability to predict consumer behavior and optimize strategies [9][14] Group 3: Practical Applications of AI in Marketing - Companies can now leverage AI to identify and target diverse consumer segments more effectively, creating tailored campaigns that resonate with specific audiences [11][12] - An example is provided where a pen company can utilize AI to analyze data and create customized marketing strategies for different product lines [10][11] Group 4: Industry Developments - Stagwell is collaborating with Palantir to develop an AI-driven marketing platform that allows enterprises to manage complex marketing processes at scale [13] - The partnership aims to make AI-driven marketing solutions as ubiquitous as operating systems like Windows or iOS, emphasizing the need for brands to integrate these technologies into their marketing strategies [14]

Core Viewpoint - Momentum investing focuses on "buying high and selling higher" rather than traditional strategies of "buying low and selling high" [1] Group 1: Momentum Investing Strategy - Momentum investors often face challenges in determining the right entry point, as stocks may lose momentum when their valuations exceed future growth potential [2] - Investing in bargain stocks that have recently shown price momentum can be a safer strategy [3] Group 2: Stagwell (STGW) Stock Analysis - Stagwell (STGW) has seen a price increase of 17.3% over the past four weeks, indicating growing investor interest [4] - The stock gained 10.4% over the past 12 weeks, demonstrating its ability to deliver positive returns over a longer timeframe [5] - STGW has a beta of 1.65, suggesting it moves 65% more than the market in either direction, indicating fast-paced momentum [5] - STGW has a Momentum Score of B, suggesting it is an opportune time to invest in the stock [6] - The stock has a Zacks Rank 2 (Buy) due to upward revisions in earnings estimates, which typically attract more investors [7] - STGW is trading at a Price-to-Sales ratio of 0.49, indicating it is relatively cheap at present [7] Group 3: Additional Investment Opportunities - Besides STGW, there are other stocks that meet the criteria of the 'Fast-Paced Momentum at a Bargain' screen, which may also be worth considering for investment [8] - Zacks offers over 45 Premium Screens tailored to different investing styles, which can help identify potential winning stocks [9]

Empowered by a strong culture and visionary leadership, Kettle, part of the Code and Theory Network, Stagwell's (NASDAQ: STGW) digital transformation network, continues to shape the future of digital. NEW YORK, Dec. 10, 2025 /PRNewswire/ -- Kettle, the digital-first creative agency partnering with brands like Apple, T-Mobile and Warby Parker, is closing out 2025 with extraordinary momentum and a clear vision for its next chapter. The year was defined by exciting new projects, deepened client partnerships a ...

Core Insights - Stagwell has launched NewVoices.ai, an AI platform aimed at transforming sales, customer engagement, and retention processes for organizations globally [1][3] - NewVoices.ai is designed to function as an independent sales agent, capable of booking appointments, driving conversions, and addressing customer inquiries in multiple languages, available 24/7 [1][2] Sales and Revenue - NewVoices.ai is positioned to replace fragmented sales workflows with a unified, intelligent engine, potentially disrupting the revenue ecosystem [4] - The platform is expected to open new market opportunities for Stagwell, enhancing their strategy of AI transformation and revenue generation [3] Customer Support - The AI platform is designed to deliver human-level conversations, providing personalized interactions that adapt to individual customer preferences and histories [2][5] - NewVoices.ai combines AI agents, automation, and analytics to enhance customer support and retention efforts [5] Retention and Renewals - The platform aims to improve customer retention by offering tailored experiences that traditional systems cannot provide, thus fostering long-term customer relationships [3][5] Payments and Operations - NewVoices.ai integrates with existing enterprise operations, allowing companies to customize solutions for their specific workflows, thereby streamlining payment and operational processes [4][5] Surveys and Feedback - The platform includes capabilities for gathering feedback and conducting surveys, enhancing the overall customer experience and providing valuable insights for businesses [8]

Core Insights - HUNTER has launched HUNTER: Hi⁵, a new agency capability designed to enhance brand visibility through a five-step generative engine optimization (GEO) framework [1][5] - The Hi⁵ framework addresses the challenge of AI systems controlling brand discovery, emphasizing the importance of being cited and trusted by these systems [2][3] Company Overview - HUNTER is a leading integrated marketing and PR firm with a focus on building consumer attention and corporate reputation, founded in 1989 [9] - The agency has a workforce of 325 and operates across multiple locations including New York, Los Angeles, Chicago, Toronto, and London [9][15] - HUNTER has been recognized for its workplace culture and has received multiple awards, including Large Agency of the Year and Consumer Agency of the Year [8] Hi⁵ Framework Components - The Hi⁵ framework consists of five core components: Hunt, Highlight, Hook, Halo, and Hold, aimed at optimizing brand visibility and credibility [5][6] - Each component serves a specific purpose, from identifying brand visibility gaps to ensuring the brand is a preferred source for AI systems [6] Strategic Partnerships - HUNTER: Hi⁵ is supported by partnerships with five leading technology and data providers, including Scrunch, Muck Rack, The Marketing Cloud, LLMtel, and Mira Studio from Meltwater [5][10] - These partnerships enhance the framework's capabilities in brand monitoring, query intelligence, and impact tracking [7][12] Industry Impact - The Hi⁵ framework is particularly beneficial for industries where AI agents influence consumer discovery and purchase decisions, such as CPG, beauty, retail, food and beverage, health, tech, travel, and finance [11][12] - The framework aims to future-proof brands against shifts in consumer behavior driven by AI [4][12] Expected Outcomes - Brands can expect early signals of improvement within days, with more significant results in terms of visibility and citation frequency emerging over 60-90 days [13] - Key metrics tracked include Answer Visibility, Citation Share, Recommendation Rate, and Competitive Displacement, providing a comprehensive view of brand performance in AI-driven environments [13][14]

Core Insights - Stagwell conducted a survey of 100 American CEOs to assess their sentiments regarding business priorities, economic outlook, and views on AI advancements as they approach 2026 [1][2][4] Group 1: CEO Sentiment on AI - 85% of CEOs view AI as entering a healthy growth phase rather than a bubble, with generative AI identified as the most transformative technology for 2026 [7] - 78% of CEOs are optimistic about AI's potential to enhance workplace efficiency and innovation [7] Group 2: Economic Outlook - 62% of CEOs believe the U.S. is on the wrong track, yet 74% express confidence in the resilience of the U.S. economy as they head into 2026 [7] Group 3: Policy Priorities - Financial stability is the primary policy focus for 2026, with managing inflation (61%), reducing debt (47%), and job creation (33%) identified as top priorities [7] - Regulatory and policy shifts (66%) and trade restrictions (60%) are anticipated to significantly impact business operations [7] - Nearly half (46%) of CEOs express pessimism regarding the stability and predictability of political leaders [7]

Core Insights - Code and Theory has been recognized as Adweek's first-ever Innovation Agency of the Year, highlighting its role in redefining customer experiences through creativity, technology, and AI-driven innovation [1][6] - The recognition reflects a significant transformation in the business landscape, where marketing is evolving into a crucial element that connects customer experience, operational systems, and AI-driven decision-making [2] Company Achievements - Code and Theory has achieved a 17% year-over-year revenue growth and a 33% team growth, along with 35 new client wins, including notable brands like TIME and Stanley Black & Decker [5] - The company boasts an impressive 88% talent retention rate, outperforming industry averages [5] - The launch of innovative capabilities such as "The Machine," an AI-driven orchestration platform, and the Experience Transformation Practice (EXT) has positioned Code and Theory as a leader in the industry [6] Client Impact - A study revealed that 93% of executives believe their customer experiences are "broken," indicating a demand for agencies that can build integrated systems rather than just create ads [4] - Code and Theory's work has led to significant improvements for clients, such as a 540% increase in developer website engagement for Qualcomm and a 33% improvement in unaided awareness for Amazon Ads [5] Company Philosophy - The company operates on a unique 50/50 balance of engineers and creatives, which is fundamental to its approach to transformation and innovation [5][9] - Leadership emphasizes that true innovation occurs at the intersection of technology and creativity, shaping the company's processes and culture [8]

Core Insights - Jeremy Lucas has been appointed as CEO of Europe for Allison Worldwide, part of Stagwell, to enhance the agency's capabilities across the region [1][2] - Lucas brings over 20 years of experience, having previously served as UK CEO at Hotwire and held senior roles at Edelman, Ogilvy, and Teneo [3][4] - The agency aims to expand its offerings in reputation management, stakeholder engagement, crisis communication, influencer relations, analytics, and marketing under Lucas's leadership [2][5] Company Overview - Allison Worldwide is a digital-first, data-led communications agency that provides global communications, PR, influencer, analytics, and marketing support to a diverse range of clients, from Fortune 500 companies to start-ups [6] - The agency is positioned within the Stagwell portfolio, which is recognized as one of the fastest-growing and most influential marketing and communications networks globally [6]