Product Launch and Features - Xiaomi SU7 will be exhibited at the 2024 Beijing Auto Show with all 9 body color options available for display [1] - The Xiaomi SU7 offers 3 free color options: Gulf Blue, Elegant Gray, and Olive Green [1] - 6 additional color options are available for an extra fee of 7,000 yuan: Lava Orange, Meteor Blue, Twilight Purple, Cambrian Gray, Pearl White, and Diamond [1] - The interior of the Xiaomi SU7 provides 4 color options inspired by nature: Galaxy Gray, Twilight Red, Mist Purple, and Obsidian Black [1] Leadership and Public Perception - Lei Jun, founder and chairman of Xiaomi, addressed the controversy of "imitating Musk" during the live stream, expressing his frustration and clarifying that it was merely a coincidence in clothing style [2] - Lei Jun also mentioned the past accusations of "imitating Jobs" and defended himself by stating that he could have imitated more accurately if he intended to do so [2] - Lei Jun emphasized that his choice of clothing was to support Chen Nian's entrepreneurial efforts during the early years of Vancl [2]

这个专栏的开篇之后，我想先谈谈对于绩效管理的几个错误认知。 不厘清这些理念，我们很难对绩效管理有一个清醒的认识。 首先，我们要谈到的就是对于所谓“KPI”的炮轰。 不知何时，以互联网企业家为首的群体开始炮轰KPI。雷军曾在小米2016年年会上提出了“去KPI，开心就好”的口号，李彦宏、张勇、张小龙等互联网企业家或高管更曾以各种方式对KPI嗤之以鼻。 KPI的完整表达是Key Performance Indicator，即关键绩效指标。现代企业管理中，将公司的战略目标层层分解为不同层级、不同条线的KPI，确保全公司向着一个方向、各司其职地行动。这本来是一个无比简单清晰的逻辑，但近几年，凡是提及KPI的，好像都成了落后生产力的代表。雷军甚至表示“KPI已经不适应现代企业的发展”。 KPI真的有如此不堪吗？ 01 反对KPI，究竟是反对什么？ 简单说，企业家或高管们反对KPI，其实是厌恶因为对简单目标或过程的控制，导致员工忘记了创造产品价值和客户体验的初心。 2016年，李彦宏曾在发给员工的内部邮件中表示：“……从管理层到员工，我们对KPI的追逐使我们的价值观被挤压变形了，业绩增长凌驾于用户体验，简单经营替代了简单 ...

Core Insights - Xiaomi's founder and CEO Lei Jun shared insights about the Xiaomi SU7, highlighting that nearly 30% of current car buyers are women [1] - The Xiaomi SU7 has gained significant popularity among female users, with features like aesthetics and storage being particularly appealing [1] - Lei Jun anticipates that the percentage of female owners of the Xiaomi SU7 could reach 40% to 50%, marking a historic achievement for Xiaomi in attracting female customers [1] - As of April 3, the Xiaomi SU7 has received over 100,000 pre-orders, with more than 40,000 confirmed orders [1]

Core Insights - The ongoing competition between Xiaomi and Huawei in the electric vehicle market is intensifying, particularly with the launch of Xiaomi's SU7 and Huawei's智界S7, leading to strategic marketing maneuvers and price adjustments [1][2][3] Group 1: Product Launch and Features - Xiaomi's SU7 is priced between 215,900 and 299,900 yuan, featuring two types of phone holders priced at 149 yuan and 99 yuan respectively [1] - Huawei's智界S7 has seen price reductions, with the智界S7 Max dropping from 289,800 yuan to 269,800 yuan, and the智界S7 Max RS from 349,800 yuan to 329,800 yuan [1] - The智界S7's production capacity issues have led to low sales figures, with only 784 units sold in December 2022 and 604 and 794 units in January and February 2023 respectively [1][2] Group 2: Market Strategy and Competition - Both companies are focusing on enhancing delivery capabilities, with Xiaomi planning to expedite the delivery of the SU7 from late April to late May [2] - The competition is not limited to Xiaomi and Huawei; other companies like NIO and Li Auto are also preparing to launch new models targeting similar price ranges, indicating a broader competitive landscape [4] - The introduction of the SU7 has shifted the competitive focus in the electric vehicle market, with traditional luxury brands (BBA) experiencing a resurgence in sales due to price reductions [4][5] Group 3: Industry Trends and Implications - The price war among new energy vehicle manufacturers is escalating, with significant price cuts observed across various models, including the问界M7 and小鹏G6 [5] - Tesla has also been affected by this competitive environment, reporting a decline in deliveries for the first quarter of 2023, marking a significant drop since Q3 2022 [5] - The competitive dynamics suggest that the electric vehicle market will continue to see aggressive pricing strategies and marketing efforts as companies vie for market share [4][5]

【TechWeb】4月12日消息，昨日，在华为鸿蒙生态春季沟通会上，华为常务董事、消费者BG CEO、华为智能汽车解决方案BU 董事长余承东的发言再引热议。 余承东在发布会上表示，“一开始想不明白为什么现在有些车还要用手机支架，但后来想明白了，是因为他们的车机导航不好用，需要用手机导航。” 随后，雷军在微博发文称，今天华为余总在他们的发布会上，调侃我们小米SU7原装手机支架的设计。同时，他还提问并发起投票，“你支持车上有原装手机支架吗？你觉得我们为啥做原装手机支架？” 截至发稿，共有21万人参与投票，其中17.7万人支持小米SU7原装手机支架的设计，3.2万人不支持。 在该微博的评论区，有网友留言称，“格局太小”。雷军则回复称，“没事。同行之间相互交流一下，有助于提升产品水平。” 此外，雷军还在评论区发了一张小米SU7车载手机支架的宣传图，并称“预留了3个1/4螺纹接口，可以接各种设备。” ...

Core Viewpoint - The recent interaction between Xiaomi's CEO Lei Jun and Huawei's executive Yu Chengdong highlights competitive dynamics in the automotive and smartphone accessory markets, particularly regarding the design and necessity of mobile phone holders in vehicles. Group 1: Company Interaction - Lei Jun commented on Yu Chengdong's remarks about Xiaomi's SU7 original mobile phone holder design during a Huawei event, indicating a light-hearted competitive exchange [1][4]. - Lei Jun initiated a poll asking the public whether they support the inclusion of an original mobile phone holder in cars, which gained significant attention on social media [3][4]. Group 2: Product Features - The Xiaomi SU7 model features 32 storage spaces and comes with a 1/4 threaded interface that supports a mobile phone holder, available for an additional cost of 99 yuan [4][7]. - Yu Chengdong emphasized that Huawei's vehicles do not require mobile phone holders due to superior navigation capabilities, suggesting a shift in consumer expectations regarding in-car technology [3].

Core Viewpoint - The recent launch event of Zhiji Automobile's L6 model has sparked controversy due to incorrect technical comparisons with Xiaomi's SU7, leading to public backlash and a series of responses from both companies [2][3][5]. Group 1: Event Overview - Zhiji Automobile held a significant launch event for its L6 model, positioning it against Xiaomi's SU7 as a direct competitor [3][10]. - During the event, Zhiji incorrectly stated the motor specifications of the Xiaomi SU7, which led to a public outcry and accusations of misinformation [4][5]. - Xiaomi's spokesperson criticized Zhiji for the error, questioning their professional capabilities and suggesting potential legal action [5][6][8]. Group 2: Product Specifications - The Zhiji L6 is priced between 230,000 to 330,000 yuan, with different versions offering varying performance levels [10]. - The L6 features a length of 4931mm, width of 1960mm, height of 1474mm, and a wheelbase of 2950mm, classifying it as a mid-size electric coupe [11]. - The L6 is equipped with a Qualcomm Snapdragon 8295 chip and supports the latest IMOS 3.0 cockpit entertainment system, featuring a 26.3-inch display and a 10.5-inch touchscreen [15][16]. - The vehicle utilizes a high-voltage platform with a maximum power output of 579kW, achieving 0-100 km/h in 2.74 seconds and a top speed of 268 km/h [16]. Group 3: Battery Technology - The L6 is notable for featuring a first-generation semi-solid-state battery, named "Light Year," developed in collaboration with Qingtao Energy, with a capacity of 133 kWh [17][19]. - This battery technology claims to offer over 1000 km of range and a peak charging power of 400 kW, significantly improving energy density compared to traditional lithium batteries [18][19]. - The battery is classified as semi-solid-state due to the presence of a liquid component, which raises questions about its true classification within the industry [19][20]. Group 4: Market Performance - Despite initial excitement around previous models, Zhiji's sales have fluctuated significantly, with the L6 showing promise in recent months, achieving sales of 3,627 units in October 2023 [23][24]. - However, the company has faced challenges with quality issues leading to a decline in brand reputation, prompting public apologies from the CEO [24].

Core Viewpoint - The competition between Xiaomi and other automotive brands, particularly in the context of the recent launch of the Xiaomi SU7 and the controversy surrounding the incorrect specifications presented by Zhiji during the launch of the Zhiji L6, highlights the intense marketing dynamics and the challenges traditional automakers face in the evolving electric vehicle market [1][4][9]. Group 1: Market Dynamics - The launch of the new Wanjie M7 and the subsequent popularity of the Wanjie M9 have significantly boosted the brand's visibility, demonstrating the effective marketing strategies employed by smartphone manufacturers entering the automotive sector [1]. - Xiaomi's entry into the automotive market has created a ripple effect, leading traditional automakers to struggle with understanding and adapting to the new marketing landscape dominated by tech companies [1][9]. - The marketing prowess of companies like Xiaomi and Huawei has raised the bar for traditional automakers, who are now facing challenges in generating comparable consumer interest and brand recognition [9]. Group 2: Controversy and Response - Zhiji's recent launch event featured incorrect information regarding the specifications of the Xiaomi SU7 Max, which led to significant backlash and a demand for a formal apology from Xiaomi [4][6]. - Xiaomi's response to the misinformation was swift, emphasizing the accurate specifications of the SU7 Max and calling for Zhiji to publicly clarify their statements [4][6]. - Following the controversy, Zhiji issued a formal apology, acknowledging the error and attempting to mitigate the negative impact on Xiaomi's reputation, although Xiaomi expressed dissatisfaction with the informal nature of the initial apology [8][9]. Group 3: Competitive Landscape - The competitive landscape in the electric vehicle market is increasingly influenced by the marketing strategies of tech companies, which have successfully leveraged their existing brand recognition to gain traction in the automotive sector [9]. - Traditional automakers like Zhiji are struggling to establish a strong brand identity in the electric vehicle space, often resorting to controversial marketing tactics that can backfire [9][11]. - The ongoing rivalry between tech companies and traditional automakers is reshaping the industry, with companies needing to adapt quickly to maintain relevance and consumer interest [9].

Core Viewpoint - The incident revolves around a misrepresentation of the specifications of the Xiaomi SU7 Max during the launch event of the Zhiji L6, leading to public apologies from Zhiji Automotive and a demand for a formal apology from Xiaomi [1][2][4]. Group 1: Apology and Clarification - Zhiji Automotive issued an apology for incorrectly labeling a key parameter of the Xiaomi SU7 during the Zhiji L6 launch, acknowledging that both vehicles utilize SiC silicon carbide modules, which are considered top-tier technology in the industry [1][2]. - The CEO of Zhiji Automotive expressed respect for Xiaomi as a competitor and apologized for the negative impact caused by the error [1][2]. Group 2: Xiaomi's Response - Xiaomi's spokesperson criticized Zhiji Automotive for the erroneous parameter labeling, stating it caused significant negative repercussions and demanded a formal public apology [2][4]. - Xiaomi emphasized that they would not accept informal apologies and warned of potential legal action if a formal apology was not issued [2][4]. Group 3: Product Launch and Financing - The Zhiji L6 was launched with a pre-sale price range of 230,000 to 330,000 yuan, featuring a "first-generation light-year solid-state battery" capable of exceeding 1,000 kilometers in range [4]. - Zhiji Automotive recently secured over 8 billion yuan in Series B financing, with participation from various investment entities, aimed at developing new intelligent models and enhancing smart technology [4][5]. - Xiaomi's SU7 achieved significant sales, with 88,898 units reserved within 24 hours of its launch, indicating strong market demand [5].

新浪科技讯 4月9日凌晨消息，智己汽车今日凌晨发布致歉函，称在刚刚结束的发布会过程中对标小米SU7，由于团队内容审核疏漏，造成一处关键参数的错误标注。 智己汽车称，我们尊敬的竞争队友！由于内审出现疏漏，造成对小米汽车的负面影响，我们深表歉意，也向所有粉丝、用户们诚挚致歉！ 以下为智己汽车致歉函： 在刚刚结束的‘超越一切向往’智己L6超级智能轿车发布会过程中，对标近期同级流量热议的小米SU7产品力介绍过程中，由于团队内容审核疏漏，造成一处关键参数的错误标注，澄清如下： 小米SU7 Max版前后电机均采用SIC碳化硅模块，与智己L6所采用的技术一致，均为行业顶尖的技术标准。 小米汽车及旗下产品SU7，是我们尊敬的竞争队友！由于内审出现疏漏，造成对小米汽车的负面影响，我们深表歉意，也向所有粉丝、用户们诚挚致歉！ ...