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Zillow Launches New Listing Performance Insights for Showcase Listings
ZACKS· 2025-04-16 15:40
Zillow Group (Z) recently announced the launch of a new cutting-edge tool exclusively for Showcase listings. This will provide agents and sellers deeper insights to track their listings’ performance and enable them to make informed decisions on ways to improve their selling strategies.Through this newly added feature on Showcase listings, agents can get detailed insights into page views, saves and shares. They can also get information on shopper activity by location to plan their marketing strategies, which ...
Zillow's listing performance feature gives agents deeper market insights sellers value
Prnewswire· 2025-04-15 13:00
Available for Showcase listings, the new listing performance insights tool empowers agents with actionable insights to have more informed conversations with sellersSEATTLE, April 15, 2025 /PRNewswire/ -- Zillow® today announced the launch of powerful new listing performance insights exclusively for Showcase listings. This cutting-edge tool is designed to provide agents and sellers with in-depth data and analytics to track the performance of their listings on the most visited real estate site in the U.S., en ...
NextHome joins Zillow in consumer-first commitment to real estate listing transparency
Prnewswire· 2025-04-11 16:00
NextHome inks agreement to align with Zillow's listing access standards SEATTLE, April 11, 2025 /PRNewswire/ -- NextHome is the most recent company to join Zillow in its pro-consumer commitment to listing transparency and committing to ensure the largest possible audience of buyers can see its listings. Zillow this week introduced new standards for listing access, which are designed to ensure both consumers and agents have equitable, timely access to real estate information — supporting and protecting a mor ...
Zillow Aims for Real Estate Transparency Through New Listing Standards
ZACKS· 2025-04-11 15:50
Zillow Group (Z) recently announced its new listing standards aimed at real estate transparency, where all the information will be easily accessible without any barriers and bias. The move will strengthen consumer trust and confidence in the company’s brand.Zillow’s new listing standards adhere to the National Association of Realtors Clear Cooperation Policy, whereby any publicly marketed listing should be mandatorily listed within a day in the Multiple Listing Service and then published on Zillow. As such, ...
Zillow is fighting back against a push to make real estate listings more exclusive
Business Insider· 2025-04-11 00:47
Zillow announced a new policy Wednesday that it said was motivated by one principle: "A listing marketed to any buyer should be marketed to every buyer." Under the company's new listing access standards, homes that are listed for sale but only to a limited group — or not made visible to all potential buyers via the common channels — will not be allowed to appear on Zillow.The policy is a response to a push by some real estate brokerages to selectively share their listings, rather then make them widely visi ...
Zillow Makes Sneaky Smart Deal with Buffett's Real Estate Business
The Motley Fool· 2025-04-10 10:00
Zillow is partnering with Berkshire Hathaway's real estate brokerage business, which is a huge win for Zillow.As Zillow (Z 8.49%) builds out its real estate platform, it needs agents (supply) to come to the market to serve its booming demand. And that's what the company just announced with a new partnership that could make it the aggregator of housing in the U.S.*Stock prices used were end-of-day prices of April 8, 2025. The video was published on April 9, 2025. ...
Zillow Collaborates With HomeServices of America on Showcase
ZACKS· 2025-04-09 16:25
Group 1 - Zillow Group has partnered with HomeServices of America to enhance its AI-powered listing experience, Showcase, aiming to expand its market reach and increase revenues [1] - Zillow Showcase features visually rich designs, including high-resolution images and interactive floor plans, which help buyers make informed decisions and improve conversion rates [2] - As of March 31, 2025, Zillow Showcase is available for 1.7% of new listings, with plans to increase this to 5-10%, potentially generating $150-$300 million in revenue [2] Group 2 - Zillow Group offers various marketing software and technology solutions for the real estate sector, designed to create incremental revenue opportunities and improve consumer engagement [3] - Over the past six months, Zillow Group's shares have increased by 0.5%, contrasting with a 16.1% decline in the broader real estate industry [3] Group 3 - Newmark Group and Green Brick Partners are highlighted as better-ranked stocks in the real estate industry, with Newmark Group holding a Zacks Rank of 1 (Strong Buy) and Green Brick Partners a Zacks Rank of 2 (Buy) [4] - The Zacks Consensus Estimate for Newmark Group's 2025 FFO has been revised upward by 3.6% to $1.45 per share [4] - Green Brick Partners' 2025 FFO estimate has also been revised slightly upward to $8.61 per share [5]
Zillow product partnership with HomeServices of America empowers agents with Zillow Showcase
Prnewswire· 2025-04-08 13:00
Core Insights - Zillow and HomeServices of America have partnered to enhance the visibility of real estate listings through the AI-powered Zillow Showcase, benefiting agents and driving business growth in a competitive market [1][4] Company Overview - HomeServices of America is a leading provider of homeownership services, including brokerage, mortgage, and insurance, and is part of the Berkshire Hathaway network [7] - Zillow Group, Inc. operates the most visited real estate website in the U.S., offering various digital solutions to facilitate home buying, selling, and renting [5] Product Features - Zillow Showcase provides agents with rich, interactive listings that typically sell for 2% more than standard listings, adding over $9,000 to the average sale price [2] - Listings using Zillow Showcase go pending faster, usually within the first 14 days, and receive significantly more engagement, with 81% more page views and 90% more shares compared to non-Showcase listings [2][3] Competitive Advantage - Agents utilizing Zillow Showcase on over half of their listings are winning 30% more listings than their non-Showcase counterparts, highlighting the tool's effectiveness in a competitive market [3] - The Showcase listings are featured in dedicated emails to interested buyers, enhancing agent exposure and brand visibility [3] Market Position - Zillow Showcase is positioned as a unique market advantage for brokers, aiding in the recruitment and retention of top agents through unparalleled marketing exposure [4]
The 5 best metro areas to buy -- and sell -- a home this spring
Prnewswire· 2025-04-08 12:00
Core Insights - The housing market is showing signs of improvement for buyers, with over 1 million homes for sale in February, the highest for that month since before the pandemic [1][3] - Mortgage rates are at their lowest this year, and home values are not rising rapidly, contributing to better affordability for buyers [1][3] - The time taken for homes to go under contract has increased, averaging more than three weeks, allowing buyers more time to make decisions [1] Summary by Categories Best Metro Areas for Buyers - **Miami**: Homes take nearly three times longer to sell than the national average, with about 25% of listings receiving price cuts in February [4] - **New Orleans**: There are 11% more homes for sale compared to last year, with homes staying on the market for almost two months [5] - **Jacksonville**: Inventory is up 26% year-over-year, with nearly 30% of sellers reducing their asking prices [6] - **Tampa**: Approximately one-third of listings have taken a price cut, with inventory up 42% from pre-pandemic levels [7][8] - **Memphis**: Monthly mortgage payments are about $1,200, lower than typical rents, and homes stay on the market for nearly a month [11][16] Best Metro Areas for Sellers - **Buffalo**: Homes are selling quickly, often in 12 days or less, with over 50% of listings selling above their list price [12][17] - **San Jose**: Home values have increased by 7.6% year-over-year, with nearly 60% of homes selling for more than their list price [13][18] - **San Francisco**: Listings are up 32.5% year-over-year, with 44% of homes selling above asking price [14][19] - **Hartford**: Homes are selling in just seven days, significantly faster than the national average, with a 71% decrease in listings compared to pre-pandemic levels [15][24] - **Boston**: Approximately 40% of sellers can expect to sell above their list price, with homes selling in just eight days [21][25]
Expect lower mortgage rates to energize home buyers and sellers
Prnewswire· 2025-03-17 12:00
Core Insights - The housing market is experiencing a significant increase in available homes, with over 1 million homes listed, the highest for February in five years [1][3][9] - Lower mortgage rates are expected to stimulate buyer and seller activity in March, following a decline in rates throughout February [2][4] - Home value growth has slowed to 2.1% year-over-year, marking the slowest increase in 18 months and indicating a shift in market dynamics [5][9] Market Dynamics - The total number of homes on the market reached 1.04 million in February, which is 15% higher than the previous year, despite a nearly 5% decrease in new listings [3][9] - Listings are taking an average of 23 days to go pending, which is six days longer than last year, suggesting a slower competitive environment [4][9] - Newly pending listings have decreased by nearly 8% compared to the previous year, although they remain about 10% above pre-pandemic levels [5][9] Buyer and Seller Sentiment - Affordability remains a significant challenge for potential buyers, but lower mortgage rates are providing some relief [4] - The current market conditions do not favor either buyers or sellers in negotiations, reflecting a balanced market similar to that of 2019 [6] - The rental market is also experiencing changes, with multifamily rent growth outpacing that of single-family homes for the first time since June 2024 [7] Regional Insights - The report highlights the least competitive markets for buyers, including Miami and New Orleans, and the most competitive markets for sellers, such as Buffalo and San Jose [8] - Home values in various metropolitan areas show diverse trends, with some areas experiencing significant year-over-year changes in value [10]