Investment Rating - The report does not explicitly provide an investment rating for the thermal printer industry Core Insights - Thermal printers account for over 50% of the total shipment volume in the printer market, making them a mainstream application type [4] - The global thermal printer market is expected to exceed $10 billion by 2030, driven by demand from retail, logistics, healthcare, and manufacturing sectors [20] - The thermal printer market in China is projected to grow rapidly, with an expected increase in global shipment share from approximately 5% in 2024 [21] Summary by Sections Market Overview - Thermal printers are widely used in various sectors including retail, dining, logistics, industrial manufacturing, and healthcare, with a shipment volume share exceeding 50% in the overall printer market [4] - The market share by sales value for thermal printers is approximately 35%, attributed to a wide price range from hundreds to thousands of dollars [4] Advantages of Thermal Printers - Thermal printers offer advantages such as portability, fast printing speed, and low cost, making them suitable for real-time printing scenarios [5] - They do not require ink cartridges or toner, only needing periodic replacement of thermal paper [5] Technological Innovations - Future innovations in the thermal printer industry include dual-color printing and AI integration, enhancing user experience and application versatility [10] Key Components and Domestic Progress - The thermal print head is identified as the core component, directly influencing print quality [16] - There is significant potential for domestic replacement in the thermal print head market, currently dominated by Japanese manufacturers [17] Market Size and Growth - The global thermal printer market size is projected to reach approximately $6.67 billion in 2024, with label printers accounting for nearly 75% of this market [20] - The Chinese market is expected to see a gradual increase in thermal printer shipment share due to rapid development in various industries [21] Competitive Landscape - The global thermal printer market features a clear tiered structure, with leading companies like Zebra and Honeywell dominating the first tier [27] - In China, the market is more fragmented, with domestic companies like TSC and Hanin leading in shipment volume [28]

Core Insights - Zebra Technologies Corporation reported better-than-expected second-quarter earnings, with adjusted earnings of $3.61 per share, surpassing market estimates of $3.31 per share [1] - The company raised its FY2025 adjusted EPS guidance from a range of $13.75-$14.75 to $15.25-$15.75 and narrowed its sales guidance from $5.13 billion-$5.33 billion to $5.23 billion-$5.33 billion [1] Financial Performance - Zebra Technologies' sales for the second quarter were in line with estimates at $1.29 billion [1] - The company experienced solid demand and lower-than-expected tariffs, contributing to the positive earnings results [2] Management Commentary - CEO Bill Burns highlighted the excellent execution by the team and the expectation for growth in the second half of the year, leading to an improved outlook for sales and profitability [2] - The focus remains on driving shareholder value and advancing industry leadership through innovative solutions [2] Analyst Reactions - Following the earnings announcement, analysts adjusted their price targets for Zebra Technologies, with Needham analyst James Ricchiuti maintaining a Buy rating and raising the target from $325 to $345 [8] - Truist Securities analyst Jamie Cook maintained a Hold rating and increased the price target from $269 to $319 [8] Stock Performance - Despite the positive earnings report, Zebra Technologies shares fell 11.4% to close at $302.60 [2]

Core Viewpoint - Zebra Technologies' Q2 earnings report indicates strong performance, with revenue and adjusted EPS exceeding analyst expectations, positioning the company favorably for future growth driven by automation and AI [1][2][4]. Financial Performance - The company reported $1.29 billion in revenue, reflecting a 6.2% year-over-year increase and a 6.3% organic growth rate [2][3]. - Adjusted EPS was $3.61, surpassing analyst forecasts by over 25 cents and showing a 13.5% increase compared to the previous year [4][5]. Segment Growth - The Enterprise Visibility and Mobility (EVM) segment grew by 6.5%, while the Asset Intelligence Tracking (AIT) segment saw a growth of 5.8% [3]. Stock Forecast - Analysts have set a 12-month price target of $341.56, indicating an 11.81% upside potential from the current price of $305.47 [4]. - The stock is expected to reach the $400 level by the end of the year, with potential for further increases in early 2026 [11]. Guidance and Acquisitions - Zebra Technologies raised its revenue and earnings forecasts for the year, exceeding consensus estimates [5][6]. - The company announced plans to acquire Elo Touch Solutions for $1.3 billion, which will be funded through cash on hand and a revolving credit facility [7][9]. Financial Health - The company maintains a healthy balance sheet with sufficient cash flow and free cash flow to support growth investments and acquisitions [5][8]. - There has been a slight reduction in cash and an increase in debt, but overall liabilities are low, and equity has increased by nearly 1% [8]. Market Sentiment - Analysts have shown bullish sentiment towards Zebra Technologies, with numerous price target increases and upgrades leading up to the Q2 results [2][4]. - Despite a moderate buy rating, some top analysts believe there are better investment opportunities available [12].

Core Insights - Zebra Technologies Corporation (ZBRA) reported second-quarter 2025 adjusted earnings of $3.61 per share, exceeding the Zacks Consensus Estimate of $3.31, marking a 13.5% increase from $3.18 per share in the same quarter last year [1][10] - Total revenues reached $1.29 billion, surpassing the consensus estimate of $1.28 billion, with a year-over-year growth of 6.2% driven by strong performance in the Enterprise Visibility & Mobility and Asset Intelligence & Tracking segments [2][10] Financial Performance - Revenues from the Asset Intelligence & Tracking segment increased by 5.3% year over year to $418 million, although it fell short of the Zacks Consensus Estimate of $430 million [3] - The Enterprise Visibility & Mobility segment reported revenues of $875 million, up 6.7% year over year, exceeding the consensus estimate of $853 million [4] - The cost of sales for the second quarter was $677 million, a 7.8% increase year over year, while total operating expenses rose by 2.6% to $433 million [5] Balance Sheet and Cash Flow - At the end of the second quarter, Zebra Technologies had cash and cash equivalents of $872 million, down from $901 million at the end of December 2024, with long-term debt increasing to $2.13 billion from $2.09 billion [6] - In the first half of 2025, the company generated net cash of $325 million from operating activities, down from $413 million in the previous year, with free cash flow amounting to $288 million compared to $389 million in the year-ago period [7] Guidance - For the third quarter of 2025, Zebra Technologies anticipates net sales growth in the range of 2-6% year over year, with an expected adjusted EBITDA margin of approximately 21% and adjusted earnings per share projected between $3.60 and $3.80 [8] - The company has raised its adjusted earnings outlook for 2025 to a range of $15.25-$15.75 per share, up from the previous estimate of $13.75-$14.75, and expects net sales to increase by 5-7% year over year [9][10]

Financial Data and Key Metrics Changes - In Q2, total company sales reached $1.3 billion, reflecting a greater than 6% increase year-over-year, with adjusted EBITDA margin at 20.6%, a 10 basis point improvement [9][11][13] - Non-GAAP diluted earnings per share were $3.61, representing a 14% increase compared to the prior year [9][13] - Year-to-date free cash flow generated was $288 million, with $250 million in stock repurchases [14] Business Line Data and Key Metrics Changes - Strong growth was observed in mobile computing, scanning, and RFID, particularly in North America, Latin America, and Asia Pacific [9][12] - North America sales grew by 8%, with double-digit growth in mobile computing and RFID; Asia Pacific sales increased by 20% [12] - EMEA experienced a sales decline of 1%, cycling strong comparisons, particularly in mobile computing [12] Market Data and Key Metrics Changes - North America, Latin America, and Asia Pacific regions showed strong sales growth, while EMEA faced challenges [12][70] - The company noted resilience in demand despite uncertainties in trade policy, with customers maintaining capital spending levels [10][34] Company Strategy and Development Direction - The acquisition of Elo Touch Solutions is aimed at enhancing the connected frontline experience and expanding the addressable market by approximately $8 billion [7][23] - The company is focused on digitizing and automating workflows, leveraging innovations in hardware, software, and services [20][25] - Strategic priorities include expanding into consumer-facing solutions and enhancing self-service capabilities [20][23] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism regarding demand, noting that customers are navigating uncertain trade policies but have generally maintained spending [10][34] - The company raised its full-year sales growth guidance to between 5% and 7%, reflecting strong second-quarter results and a solid backlog [18][84] - Management highlighted the potential positive impact of recent U.S. tax legislation on capital spending [35][43] Other Important Information - The company is experiencing a gross profit impact of approximately $30 million from U.S. import tariffs for the full year, which is favorable compared to previous expectations [15][18] - The balance sheet remains strong, with $872 million in cash and a net debt to adjusted EBITDA leverage ratio of 1.2 [14] Q&A Session Questions and Answers Question: Can you explain how the Elo acquisition technology ties in with Zebra's? - The acquisition enhances Zebra's portfolio with self-service and customer-facing solutions, expanding the addressable market significantly [30][31] Question: How do you feel about customer budget releases for the second half? - Demand has remained resilient, and customers are generally maintaining their capital spending levels despite some caution [34][35] Question: Can you discuss Elo's business cyclicality compared to Zebra's? - Elo's business is more balanced throughout the year, unlike Zebra's which typically sees year-end spending [40][41] Question: What is the potential for market share gains given competitive dynamics? - The company feels confident about its competitive position and sees opportunities for market share gains through strong customer relationships and expanded offerings [64][66] Question: What changes have been observed in various market sectors? - Strong growth continues in North America, Asia Pacific, and Latin America, while EMEA has shown mixed performance with some softness [68][70]

Financial Data and Key Metrics Changes - In Q2 2025, Zebra Technologies reported sales of $1.3 billion, representing a greater than 6% increase compared to the prior year [6] - Adjusted EBITDA margin was 20.6%, reflecting a 10 basis point improvement year over year [6] - Non-GAAP diluted earnings per share were $3.61, a 14% increase from the previous year [6][11] Business Line Data and Key Metrics Changes - Strong growth was observed in mobile computing, scanning, and RFID, with double-digit growth in mobile computing and RFID in North America [6][10] - The services and software recurring revenue business grew slightly during the quarter [8] - Transportation logistics, retail, and e-commerce were the highest growth verticals, while healthcare and manufacturing continued to lag [6][10] Market Data and Key Metrics Changes - North America sales grew by 8%, while Asia Pacific sales increased by 20%, led by Australia, New Zealand, and India [10] - Latin America saw an 11% sales growth, while EMEA experienced a slight decline of 1% due to strong prior year comparisons [10] Company Strategy and Development Direction - The acquisition of Elo Touch Solutions is aimed at enhancing Zebra's market leadership and expanding its portfolio of customer-facing solutions [5][21] - The company is focused on digitizing and automating workflows across various industries, leveraging its innovative solutions [18][22] - Zebra plans to pursue attractive market and geographic expansion opportunities while delivering a comprehensive software-differentiated portfolio [22] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism regarding demand resilience despite uncertainties in trade policy and macroeconomic conditions [7][34] - The recently passed U.S. tax legislation is expected to be beneficial for some customers, although its impact on demand is still uncertain [7][34] - The company raised its full-year sales growth guidance to between 5% and 7%, reflecting strong second-quarter results and a solid backlog [16][34] Other Important Information - Zebra generated $288 million of free cash flow year to date and repurchased $250 million of stock [12] - The company expects a $30 million gross profit impact from tariffs for the full year, which is favorable compared to previous expectations [16][14] Q&A Session Summary Question: How does the Elo acquisition technology tie in with Zebra's? - The acquisition expands Zebra's addressable market by approximately $8 billion, enhancing customer-facing solutions like point of sale and self-service kiosks [28][30] Question: How is customer budget release expected in the second half? - Demand has remained resilient, with customers generally maintaining capital spending levels despite some caution [32][34] Question: What is Elo's business cyclicality compared to Zebra's? - Elo's demand cycle is more balanced throughout the year, unlike Zebra's which sees significant year-end spending [39] Question: How are tariffs being monitored and managed? - Zebra is actively working with trade partners to understand tariff impacts and has a playbook for managing supply chain resilience [63][64] Question: What is the competitive landscape post-Elo acquisition? - The acquisition is expected to enhance Zebra's competitive position, leveraging strong customer relationships and expanding into new markets [66][68] Question: What are the trends in various verticals? - Retail and e-commerce continue to show strength, while manufacturing is slower compared to other sectors [71][94]

Core Insights - Zebra Technologies (ZBRA) reported quarterly earnings of $3.61 per share, exceeding the Zacks Consensus Estimate of $3.31 per share, and up from $3.18 per share a year ago [1] - The earnings surprise for the quarter was +9.06%, and the company has surpassed consensus EPS estimates in all four of the last quarters [2] - Zebra's revenues for the quarter reached $1.29 billion, surpassing the Zacks Consensus Estimate by 1.17% and increasing from $1.22 billion year-over-year [3] Financial Performance - The company has consistently exceeded consensus revenue estimates over the last four quarters [3] - The current consensus EPS estimate for the upcoming quarter is $3.24, with expected revenues of $1.28 billion, and for the current fiscal year, the EPS estimate is $14.51 on revenues of $5.23 billion [8] Market Position - Zebra shares have underperformed the market, losing about 11.6% since the beginning of the year, while the S&P 500 has gained 7.6% [4] - The Zacks Industry Rank for Manufacturing - Thermal Products is in the top 41% of over 250 Zacks industries, indicating a favorable position within the sector [9] Future Outlook - The earnings outlook and estimate revisions will be crucial for Zebra's stock performance moving forward [5][6] - The current Zacks Rank for Zebra is 3 (Hold), suggesting that the shares are expected to perform in line with the market in the near future [7]

Q2 2025 Performance - Zebra Technologies delivered better-than-expected results, driven by demand recovery, lower U S import tariff expenses, operating leverage, and strong execution[8, 11] - Net sales reached $1293 million, reflecting a 6 3% organic net sales growth, with strong performance in North America, Asia Pacific, and Latin America[11, 15] - Adjusted EBITDA margin increased by 10bps to 20 6%, despite a 70bps decline in adjusted gross margin primarily due to U S import tariffs[11, 15] - Non-GAAP diluted EPS increased by 13 5% to $3 61[11, 15] Regional and Segment Performance - North America experienced an 8% organic net sales growth, while Asia Pacific grew by 20% and Latin America by 11%[17] - EMEA saw a (1)% decline in regional organic net sales growth[17] - Asset Intelligence & Tracking segment grew by 5 8%, and Enterprise Visibility & Mobility grew by 6 5%[17] Financial Position and Outlook - The company has a strong liquidity position with $872 million in cash and cash equivalents and a $1 5 billion revolving credit facility capacity[19] - Free cash flow was $288 million year-to-date, $101 million lower year-over-year due to higher incentive compensation payments and timing of inventory purchases[19] - The company expects approximately $30 million gross profit net impact for FY25 from U S import tariffs, improved from $70 million as of prior guidance[20] - The full-year outlook for sales growth is between 5% and 7%, with an adjusted EBITDA margin between 21% and 22%, and non-GAAP diluted EPS between $15 25 and $15 75[22]

Exhibit 99.1 Zebra Technologies Corporation 3 Overlook Point Lincolnshire, IL 60069 USA +1 847 634 6700 www.zebra.com Zebra Technologies Announces Second-Quarter 2025 Results Second-Quarter Financial Highlights Lincolnshire, Ill., August 5, 2025 — Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced results for the second quarter ended June 28, 2025. "Solid demand, excellent execution by our team and lower-than-expected tariffs enab ...

Core Viewpoint - Zebra Technologies Corporation (ZBRA) is expected to report second-quarter 2025 results on August 5, with projected revenues of $1.28 billion, reflecting a 5% year-over-year growth, and adjusted earnings of $3.31 per share, indicating a 4.1% increase from the previous year [1][9]. Revenue Estimates - The Zacks Consensus Estimate for revenues is $1.28 billion, which indicates a growth of 5% from the year-ago quarter's figure [1]. - The Enterprise Visibility & Mobility segment is expected to generate revenues of $853 million, reflecting a 4% increase from the previous year [3]. - The Asset Intelligence and Tracking segment's revenues are projected to be $430 million, indicating an 8.3% growth from the year-ago number [4]. Earnings Performance - The consensus estimate for adjusted earnings has remained stable over the past 60 days, with an impressive earnings surprise history, outperforming the consensus estimate in each of the last four quarters, averaging an 8.4% surprise [2]. - In the last reported quarter, Zebra Technologies delivered an earnings surprise of 11.7% [2]. Segment Performance Drivers - The Enterprise Visibility & Mobility segment's performance is driven by strong demand for mobile computing products and data capture solutions, along with increased sales of services and software due to retail software wins [3]. - The Asset Intelligence and Tracking segment is expected to benefit from solid demand for printing solutions and RFID products [4]. Strategic Acquisitions - Zebra Technologies is focused on acquisitions to expand its product offerings and customer base, such as the acquisition of Photoneo in March 2025, enhancing its portfolio in 3D machine vision solutions [5]. Cost and Currency Challenges - The company's performance has been negatively impacted by high costs and expenses, with increased raw material costs expected to affect the bottom line [6]. - A stronger U.S. dollar is likely to have hurt Zebra Technologies' overseas business due to its extensive geographic presence [6]. Earnings Prediction Model - The current model does not predict an earnings beat for ZBRA, as the Earnings ESP is 0.00%, with both the Zacks Consensus Estimate and the Most Accurate Estimate at $3.31 [7][8]. Zacks Rank - Zebra Technologies currently holds a Zacks Rank of 3, indicating a hold position [10].