Workflow
icon
Search documents
2024中国消费趋势调研
麦肯锡· 2024-07-04 16:00
Consumer Sentiment - Consumers exhibit cautious expectations for growth in 2024, with anticipated growth rates between 2.2% and 2.4%[4] - The primary support for expected consumption growth is a projected increase in average disposable income by 2.5% and a slight rise in the number of households by 0.4%[4] - The proportion of consumption in disposable income is expected to decrease by 0.2 percentage points, indicating a strong savings inclination among consumers[4] Demographic Insights - Different consumer groups show varied confidence levels, with Gen Z, affluent seniors, and wealthy middle-aged individuals being notably more optimistic[62] - In contrast, the new middle class in first and second-tier cities and rural elderly populations exhibit the most pessimistic outlooks, which may suppress consumption[62] Spending Trends - The overall consumer sentiment is influenced by concerns over job stability, income fluctuations, and asset depreciation, leading to a significant impact on spending expectations[44] - Anticipated daily consumption growth for pessimistic groups is significantly lower, averaging -0.3% due to high fixed expenditures like education and elder care[44] Category-Specific Consumption - Four potential growth categories identified are education, food and beverages, health products and services, and travel, driven by emotional and demand-based factors[50] - Conversely, three risk categories include home appliances/furniture, tobacco, and consumer electronics, with spending expected to decline[50] Behavioral Changes - Consumer behavior is shifting primarily due to changes in purchase frequency and quantity rather than price, indicating a trend towards "buying less but better" in certain categories[66] - The trend of consumption upgrading and downgrading is prevalent, with consumers increasingly selective about their spending choices[66] Market Outlook - Despite the cautious sentiment, over two-thirds of respondents remain optimistic about the market, suggesting potential for future consumption growth[54] - Companies are encouraged to explore niche markets and specific demographics to identify growth opportunities amidst the cautious consumer landscape[78]
人工智能:一场认知工业革命
麦肯锡· 2024-06-28 01:25
Gen AI: A cognitive industrial revolution Silicon Valley pioneer Reid Hoffman explains why we should view generative AI as a "steam engine of the mind" that promises to profoundly alter our professional and personal lives. The advent of steam power in the late 18th century utterly transformed manufacturing, transportation, and construction. A new kind of upheaval is already under way—one that will energize all language-based capabilities, including communication, reasoning, analysis, sales, and marketing. I ...
中国消费趋势调研报告
麦肯锡· 2024-06-27 10:05
2024中国消费趋势 调研:预期谨慎 存在潜力 泽沛达(Daniel Zipser) 许达仁(Daniel Hui) 石俊娜(Junna Shi) 陈曦(Cherry Chen) s fo - L 1 ( ) // C A A 3 ed 0.001 //0 l ) 2 ll et l 27 序言 2023年中国消费进入复苏轨道,复苏之路充满机遇与挑战。进入 2024年后,市场参与者都在关心:中国消费市场整体走向如何?消费 者信心如何?如何影响实际消费行为?品类与人群结构会发生什么 变化? 为回答这些重要问题,此次调研基于中国消费趋势的一手信息与数 据,以及大范围、广覆盖的真实消费者调研结果得出五大洞见。此次 调研在2023年底进行,重点询问消费者对2024年的消费信心与预 期。有效分析样本为11,930份,全面覆盖一至四线城市及农村地区; 并按照不同城市线级、年龄代际、家庭收入区间设置配额,细分为 108个人群。 以下我们会围绕5个影响消费市场的关键问题,分享调研中的重点 发现: 1. 中国消费整体走向如何?预期增长是否有足够支撑?体现出哪些 结构性特征? 2. 消费者情绪如何影响消费预期?整体信心程度如何? ...
A microscope on small businesses: The productivity opportunity by country
麦肯锡· 2024-05-30 00:07
A microscope on small businesses Spotting opportunities to boost productivity Authors Anu Madgavkar Marco Piccitto Olivia White María Jesús Ramirez Jan Mischke Kanmani Chockalingam Editor Janet Bush May 2024 ...
【麦肯锡】2024中国消费趋势调研
麦肯锡· 2024-05-22 03:05
2024中国消费趋势 调研:预期谨慎 存在潜力 泽沛达(Daniel Zipser) 许达仁(Daniel Hui) 石俊娜(Junna Shi) 陈曦(Cherry Chen) ...
A new future of work: The race to deploy AI and raise skills in Europe and beyond
麦肯锡· 2024-05-22 00:07
Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights that by 2030, up to 30 percent of current work hours could be automated, driven by advancements in AI and automation technologies [9][52] - It emphasizes the need for significant occupational transitions, estimating that Europe could require up to 12 million transitions, which is double the pre-pandemic pace, while the United States may see similar levels of transitions [10][43] - The demand for high-skill professions, particularly in STEM and healthcare, is expected to rise significantly, while demand for lower-skill jobs is projected to decline [11][38] Summary by Sections At a Glance - The report indicates that labor demand is shifting due to AI and automation, with a projected increase in demand for STEM-related and healthcare professions, while traditional roles like office and production work may decline [9] Context: Labor Shortages and Productivity Growth - The report discusses ongoing labor market changes, including an aging workforce and the impact of the COVID-19 pandemic, which has led to tighter labor markets and increased competition for talent [13][17] Implications for the Workforce - Businesses will need to focus on retraining workers to meet the rising demand for technological and social skills, as many executives report a shortage of these skills [11] Potential for Accelerated Work Transitions Ahead - The report outlines that Europe may need to double its pace of occupational transitions compared to historical rates, while the U.S. may return to pre-pandemic levels [47][48] Demand for Labor - The analysis predicts that demand for healthcare and STEM roles could grow by 17 to 30 percent by 2030, while roles in food services and office support may see significant declines [37][38] Automation and AI Impact - The report concludes that generative AI could significantly enhance the automation potential of work activities, with estimates suggesting that 27 percent of hours worked in Europe and 30 percent in the U.S. could be automated by 2030 [52][55]