扫描领取报告 2024 泰国消费电子行业分析报告 目录 扫描领取报告 01 概述 【 出海广告 就选维卓 】 关注我们，获取最新出海营销干货报告 2018-2028年泰国台式电脑行业收入 09 2018-2028年泰国笔记本电脑行业收入 10 2016-2026年泰国平板电脑行业收入 11 2023平板电脑供应商的市场份额 泰国 12 2020-2023电脑及配件进口值 泰国 13 2019-2023泰国计算机、配件和零件的出口值 14 03 智能手机 | 2017-2021泰国智能手机市场价值 | 16 | | --- | --- | | 2023移动供应商市场份额泰国 | 17 | | 2020-2023泰国电信零部件进口额 | 18 | | 2020-2023泰国电信零部件出口额 | 19 | 04 视听设备 | 2018年至2028年泰国电视外围设备行业的收入 | 21 | | --- | --- | | 2019年至2022年泰国视频播放器的进口价值 | 22 | | 2020年至2023年泰国电视机的出口价值 | 23 | | 2019年至2023年泰国扬声器及配件的出口价值 | 24 | | 0 ...

Investment Rating - The report does not provide a specific investment rating for the industry Core Insights - The report highlights that the target audience engages with media more frequently than the general population, with social media being the most accessed platform, followed by streaming services and video links [4][10] - 91% of consumers frequently use smartphones, indicating a strong reliance on mobile devices for media consumption [6][8] - The survey indicates that 41% of smart home entertainment device users have a college degree, suggesting a well-educated consumer base [38] Summary by Sections Marketing Touchpoints - The top media types used by American consumers in the past four weeks include video streaming, video links, and social media, with the lowest engagement seen in forum apps/blogs [3][4] - The target audience is more likely to engage in social media activities compared to the general population, with activities such as liking others' posts and sharing company tweets being prevalent [11][12] - Television advertising is the most common offline marketing method, with 51% of the target audience reporting exposure [14][16] Consumer Demographics - The report shows that the target audience is evenly distributed across various community types, with a significant presence in large cities and medium-sized towns [86] - The gender distribution among smart home entertainment device users is nearly equal, maintaining around 50% for both males and females [112] - 11% of smart home entertainment device owners identify as part of the LGBTQ+ community [46][67] Consumer Attitudes - The primary concern among consumers is home security, with 42% of the target audience emphasizing its importance [100] - Economic issues, including inflation and cost of living, are significant concerns for 54% of the target audience [80] - Approximately 37% of consumers are open to trying innovative products, indicating a willingness to adopt new technologies [79][119]

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report analyzes the Canadian PC/laptop gaming player market, providing a comprehensive overview of user demographics, preferences, attitudes, and marketing touchpoints [5][30] - It highlights that PC/laptop gamers tend to be younger, with 29% belonging to Generation Z and 37% being Millennials [11] - The report indicates that 60% of PC gamers are male, while the overall respondent gender ratio is nearly equal, with females making up 51% [12] - It emphasizes the importance of learning new things in the lives of PC/laptop gamers, alongside values such as harmonious relationships and safety [50] Consumer Lifestyle Habits - The report includes surveys on consumer lifestyle habits, education levels, and income distribution among Canadian consumers [27][49] - It shows that a significant portion of PC gamers resides in large cities, with a smaller percentage in rural areas [54] - The report notes that PC gamers have a higher interest in digital music and online video content compared to the general consumer population [53] - It identifies the top interests of PC gamers, with movies, TV shows, and music being the most popular, followed by science and technology [66] Consumer Attitudes - The report reveals that 25% of PC/laptop gamers lean towards leftist political views, while the majority hold neutral political stances [38] - It states that 44% of PC gamers belong to the early majority category in terms of trying new products, indicating a willingness to adopt innovations [78] - The report highlights that 36% of PC gamers use alternative methods to access paid content, showing a preference for audiovisual experiences [85] Marketing Touchpoints - The report outlines the media usage of Canadian consumers, with 78% engaging with online videos and 68% watching television [43] - It details the digital advertising touchpoints for PC gamers, indicating that they are more likely to encounter ads in video games compared to the general population [95] - The report also discusses the offline advertising exposure, noting that PC gamers frequently see ads in stores and cinemas [106]

Investment Rating - The report does not explicitly provide an investment rating for the mobile smartphone gaming industry in Hong Kong. Core Insights - The report offers a comprehensive overview of mobile smartphone gamers in Hong Kong, detailing their demographics, lifestyle, preferences, and marketing touchpoints [3][5][8]. Demographics - 40% of mobile smartphone gamers are millennials, and 51% are male [12][15]. - Mobile smartphone gamers are generally younger, with a diverse income distribution across all income levels [21][22]. - Many mobile smartphone gamers live in nuclear families [23]. Consumer Lifestyle - Traditional values are less important to mobile smartphone gamers compared to average consumers [27]. - Food and dining are common interests among mobile smartphone gamers [30]. - Mobile smartphone gamers are more likely to view video gaming as a hobby compared to ordinary consumers [33]. Consumer Attitudes - 38% of mobile smartphone gamers state they use alternative platforms to access paid content [39]. - A significant proportion of mobile smartphone gamers believe that rising prices, inflation, and living costs are pressing issues [42]. - Many mobile smartphone gamers hold centrist political views [45]. Marketing Touchpoints - Mobile smartphone gamers frequently send private messages more than average online users [62]. - They recall seeing outdoor advertisements more often than ordinary consumers [65]. - Mobile smartphone gamers have a higher frequency of exposure to digital advertisements on video portals compared to average consumers [55].

Internet and Media Usage - Since the pandemic, South Korean adults have increased their daily digital media usage from 3 hours 58 minutes in 2019 to 4 hours 28 minutes in 2023[3] - South Korea has the highest mobile internet penetration rate at 87.6% of the population in 2023[3] - Over half of South Korean internet users are aged 40 and above, but the MZ generation spends more time online[2] Streaming, Super Apps, and Gaming - Netflix dominates South Korea's paid OTT video market with 31.5% of subscribers in 2022[4] - KakaoTalk is used by 78.4% of smartphone users in 2023, projected to grow to 81% by 2027[4] - South Korea ranks among the top 5 countries in mobile game spending on Apple and Android devices with $4.16 billion in 2022[5] E-commerce - South Korea ranks 4th globally in e-commerce share of total retail sales at 28.8% in 2023[8] - Digital grocery accounts for the largest share of South Korea's e-commerce sales at 13.3% in April 2023[9] - South Korea's beauty e-commerce sales rebounded with a 9.5% year-on-year increase in 2023 after a 21-month decline[10] Music Consumption - 67% of South Korean music listeners use digital video sites, with YouTube, Melon, and Genie being the most popular platforms[6][7]

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�� WEZO 维卓 消费者与品牌 巴西MMO游戏玩家洞察报告 2023 年 6 月 目标消费者洞察报告 报告概述 本报告分析了回答了"大型多人在线游戏 (Massively Multiplayer Online Games) " 的多选 问题"一般来说，你玩哪种类型的视频游戏?"的消 费者。 该报告为读者提供了关于巴西大型多人在线游 戏 (MMO) 玩家的全面概述:他们是谁,他们喜欢 什么，他们有什么看法，以及如何接触他们。它提供 了有关他们的人口统计信息、生活方式、观点和营销 接触点的见解。此外，该报告还允许读者将巴西大型 多人在线游戏 (MMO) 玩家 ( "目标受众" ) 与普 通巴西在线用户 (在图表中标记为"所有受访者") 进行比较。 消费者洞察全球方法论 设计：在线调查，拆分问卷设计 所需时间：约15分钟 语言：每个国家的官方语言，提供美式英语作为替代方案 地区：56个国家 受访者人数: • 12,000+ 适用于扩展调查的国家（包括巴西) · 2,000+ 用于基本调查 样本：18-64岁的互联网用户，按性别和年龄设定配额 调研时间: • 1月至12月持续 • 接受扩展调查的国家每年更新四次 ...