报道/投资界PEdaily 沈腾杀疯了。 据灯塔专业版数据发布，截至2月22日14时07分，今年春节档（2月15日-2月23日）档期总票房（含预 售）突破48亿元，影片《飞驰人生3》《惊蛰无声》《镖人：风起大漠》分列前三位。 你看了哪一部？ 作者/杨文静 其中，《飞驰人生3》成为2026最快破10亿影片，断层领先。主演沈腾凭此一举斩获400亿总票房男演 员，韩寒执导的《飞驰人生》系列三部电影目前累计总票房超75亿元，成为今年春节档最大赢家。 2026年被称为"史上最长春节档"，共有8部影片定档——《飞驰人生3》《镖人：风起大漠》《惊蛰无 声》《熊出没·年年有熊》《熊猫计划之部落奇遇记》《星河入梦》《重返·狼群》（重映）《夜王》。 尽管如此，但今年票房似乎稍显吃力。去年《哪吒2》引发全民观影的景象很难再有了。 韩寒沈腾，杀疯了 上映仅两天，破10亿。 今年春节档的票房统治者莫过于《飞驰人生3》。大年初一以4亿票房强势登顶，贡献档期超30%份额； 次日更是逆势增长破10亿，较第二名《惊蛰无声》拉开近4倍差距。来到2月21日，票房已破20亿元（含 预售）。 延续前作热血赛车与幽默风格，电影讲述了主人公张驰（沈腾饰） ...

Core Insights - The total box office for the 2026 Spring Festival period has exceeded 4 billion yuan, with "Flying Life 3," "Silent Awakening," and "Boon Year" leading the charts [1][4] - The total number of screenings has surpassed 4 million, setting a new record for the Spring Festival in Chinese film history [1] Box Office Performance - "Flying Life 3" has achieved a box office of 2.04 billion yuan, accounting for 51.0% of the total box office, with a screening ratio of 31.4% and an attendance rate of 20.9% [4] - "Silent Awakening" ranks second with a box office of 634.24 million yuan, representing 15.8% of the total, with a screening ratio of 17.8% and an attendance rate of 16.4% [4] - "Boon Year" is in third place with a box office of 506.98 million yuan, making up 12.6% of the total, with a screening ratio of 11.6% and an attendance rate of 20.0% [4] Notable Films - "Flying Life 3," directed by Han Han and featuring actors such as Shen Teng and Yin Zheng, has broken the record for the highest opening day box office for a domestic film in China, reaching 641 million yuan on its premiere day [6] - "Silent Awakening," directed by Zhang Yimou, focuses on contemporary national security themes and includes elements of espionage and action [6] - "Boon Year," part of the Huasheng Fantawild series, has accumulated over 5 billion yuan in box office revenue across its previous 11 films, maintaining its status as a family-friendly choice during the Spring Festival [7] Emerging Films - "The Courier: Wind Rises in the Desert" has seen a positive reception, with its box office nearing 500 million yuan and a forecasted total box office of 1.24 billion yuan [10] - "Night King," the only Cantonese comedy in this Spring Festival lineup, has surpassed 25 million yuan in box office revenue within two days of its release [12]

据了解，今年春节档从腊月二十八持续到正月初七，被称作"史上最长春节档"，为票房释放提供了更充裕的时间窗口。据网络平台数据，截至目前，2026春 节档电影总票房（含预售）破40亿元。《飞驰人生3》《惊蛰无声》《熊出没·年年有熊》分列春节档票房榜前三位。 | 镖人: 风起大漠 | | --- | | ⊙ 淘票票评分9.5 | | 熊猫计划之部落奇遇 | | --- | | 记 | | ☺ 淘票票评分9.2 | | 上映5天 | 业内人士分析，《飞驰人生3》之所以票房高，一方面是因为有以沈腾为代表的喜剧明星，喜剧类型契合春节档观影氛围，另一方面是影片后半段一个多小 时全是热血激烈的赛车场面，影片将喜剧与赛车兼顾得较为平衡，保证了最全面的受众需求。 此外，为了吸引更多观众走进影院，全国多地纷纷派发观影"大礼包"。以河北省为例，该省2026年电影惠民观影促消费活动已于2月10日全面启动，不仅贯 穿全年、预计惠及超过150万观影人次，更已将当前热映的春节档影片全部纳入福利覆盖范围。 2026年春节档共有8部影片定档，数量创近五年新高。业内人士分析，今年电影市场春节档供给结构相对均衡，这一格局有利于覆盖不同喜好、不同年龄段 ...

Core Insights - The total box office for the 2026 Spring Festival has exceeded 4 billion yuan, with "Fast and Furious 3," "Silent Awakening," and "Boon Year" leading the charts [1][4] - The total number of screenings has surpassed 4 million, setting a new record for the Spring Festival in Chinese film history [1] Box Office Performance - "Fast and Furious 3" has achieved a box office of 2.043 billion yuan, accounting for 51.0% of the total box office, with a screening ratio of 31.4% and an attendance rate of 20.9% [4] - "Silent Awakening" ranks second with a box office of 634.2 million yuan, representing 15.8% of the total, with a screening ratio of 17.8% and an attendance rate of 16.4% [4][6] - "Boon Year" is in third place with a box office of 506.98 million yuan, making up 12.6% of the total, with a screening ratio of 11.6% and an attendance rate of 20.0% [4][7] Film Highlights - "Fast and Furious 3" has surpassed 2 billion yuan in box office revenue and attracted over 40 million viewers, with a Douban rating of 7.5 [5][6] - The film set a record for the highest opening day box office for a domestic film in China, reaching 641 million yuan on the first day of the Lunar New Year [5] - "Silent Awakening," directed by Zhang Yimou, focuses on contemporary national security themes and includes elements of espionage and action [6] - "Boon Year," part of the Huasheng Fantawild series, has accumulated over 5 billion yuan in total box office from its previous installments [7] Emerging Films - "The Courier: Wind Rises in the Desert" has nearly reached 500 million yuan in box office and is experiencing a positive trend in audience engagement [10] - The film's box office forecast has been raised to 1.242 billion yuan by Maoyan and 1.529 billion yuan by Lighthouse [10] - "Night King," the only Cantonese comedy in this Spring Festival, has surpassed 25 million yuan in box office within two days of release [12]

Core Viewpoint - The 2026 Spring Festival film season is the longest in history, running from the 28th day of the twelfth lunar month to the seventh day of the first lunar month, allowing for a significant box office release window, with total box office exceeding 4 billion yuan [1][9]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival films (including pre-sales) has surpassed 4 billion yuan, with "Fast Life 3," "Silent Awakening," and "Boonie Bears: Year of the Bear" leading the box office rankings [1][9]. - "Fast Life 3" has achieved a box office of 2.1 billion yuan, making it the top performer, followed by "Silent Awakening" at 650 million yuan and "Boonie Bears: Year of the Bear" at 500 million yuan [4][11]. Group 2: Film Supply and Demand - A total of 8 films are scheduled for release during the 2026 Spring Festival, marking a five-year high in the number of films, with a balanced supply structure catering to diverse audience preferences [4][11]. - Major companies involved in the production of these films include Light Media, China Film, Hengdian Film, Happy Blue Ocean, Bona Film, and Wanda Film, among others [4][11]. Group 3: Audience Engagement and Marketing - The high box office performance of "Fast Life 3" is attributed to its comedic star cast and the film's balance of comedy and intense racing scenes, appealing to a broad audience [7][14]. - Various regions, such as Hebei Province, are implementing promotional activities to attract audiences, including distributing viewing "gift packages" to enhance consumer engagement [7][14].

Core Viewpoint - The 2026 Spring Festival film season is the longest in history, running from the 28th day of the twelfth lunar month to the seventh day of the first lunar month, leading to a total box office exceeding 4 billion yuan [1][5]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival films (including pre-sales) has surpassed 4 billion yuan, with "Flying Life 3," "Silent Awakening," and "Boon Year of the Bear" leading the box office rankings [1][5]. - "Flying Life 3" has achieved a box office of 2.1 billion yuan, while "Silent Awakening" and "Boon Year of the Bear" have reached 650 million yuan and 500 million yuan respectively [5][6]. Group 2: Film Supply and Demand - A total of 8 films are scheduled for the 2026 Spring Festival, marking a five-year high in the number of films released during this period, which indicates a balanced supply structure catering to diverse audience preferences [5][6]. - The films involve several listed companies, including Light Media, China Film, and Wanda Film, among others, indicating significant industry participation [5][6]. Group 3: Audience Engagement and Marketing - To attract more viewers, various regions have launched promotional activities, such as the "big gift package" for moviegoers in Hebei Province, which aims to benefit over 1.5 million viewers throughout the year [8]. - The film "Flying Life 3" combines comedy and racing elements, appealing to a broad audience, which is crucial for its high box office performance [8].

Box Office Performance - The 2026 Spring Festival box office has exceeded 4 billion yuan, with total screenings surpassing 4 million, setting a new record for the Spring Festival in China [1] - "Flying Life 3" has achieved a box office of over 2 billion yuan, capturing nearly 50% of the Spring Festival box office [3] - The total ticket sales reached approximately 82.27 million tickets, with an average ticket price of 48.6 yuan [2] Film Rankings - "Flying Life 3" leads the box office with 2,043.39 million yuan, accounting for 49.5% of the total box office [2] - "The Silent Awakening" follows with a box office of 634.49 million yuan, representing 15.9% of the total [2] - "Boonie Bears: Year of the Bear" ranks third with over 507.22 million yuan [9] Actor Performance - Actor Shen Teng has surpassed 39 billion yuan in total box office earnings, solidifying his position as the highest-grossing male lead in China [3] Market Trends - The overall box office for the 2026 Spring Festival is expected to be between 6.5 billion and 8.5 billion yuan, influenced significantly by the performance of leading films [13] - Companies involved in film production and distribution are likely to see stock price fluctuations based on box office expectations, with higher expectations leading to price increases before the festival and potential declines afterward [13] Company Involvement - Multiple listed companies are participating in the 2026 Spring Festival film investments, including Wanda Film, which is involved in "The Silent Awakening" and "Flying Life 3" [13][14] - Other companies like Light Media and Shanghai Film are also engaged in producing films for the Spring Festival [13][14] Stock Market Reaction - Following the festival, the stock performance of companies in the film sector has been less optimistic, with declines observed in shares of major players like Maoyan Entertainment and Damai Entertainment [16]

Core Viewpoint - The 2026 Spring Festival box office has surpassed 4 billion yuan, with "Fast and Furious 3" dominating the market share [1][3]. Box Office Performance - The total box office for the 2026 Spring Festival (including pre-sales) reached 4 billion yuan, with over 4 million screenings, setting a new record for the Spring Festival in China [1][2]. - "Fast and Furious 3" has grossed over 2 billion yuan, accounting for 49.5% of the total box office [2][3]. - Other films include "Silent Awakening" with over 600 million yuan, "Boonie Bears: Year of the Bear" exceeding 500 million yuan, and "The Bounty Hunter: Wind Rises in the Desert" nearing 500 million yuan [6][8]. Audience Engagement - The cumulative number of viewers has reached 40.38 million [4]. - The average ticket price during this period was 48.6 yuan, with an average of 32.6 viewers per screening for "Fast and Furious 3" [2]. Industry Insights - The overall box office performance is expected to be lower than the previous year due to the high baseline set by the blockbuster "Nezha 2" in 2025, with projections for the 2026 Spring Festival box office ranging between 6.5 billion and 8.5 billion yuan [12]. - Companies like Wanda Film, Light Media, and Shanghai Film have invested in multiple films this Spring Festival, indicating strong industry participation [12][13]. Stock Market Reaction - Following the Spring Festival, stocks in the film sector have shown a decline, with companies like Maoyan Entertainment and Damai Entertainment experiencing drops of over 5% and 3%, respectively [15].

Core Insights - The 2026 Spring Festival box office has surpassed 3 billion yuan, with "Flying Life 3," "Silent Awakening," and "Boon Year of the Bear" leading the charts [3][5] - The absence of blockbuster films has led to a normalization of box office performance, with a noticeable decline in ticket sales after the initial days of the festival [3][6] - "Bounty Hunter: Wind Rises in the Desert" is gaining traction, showing an upward trend in box office despite initial low screenings [6] Box Office Performance - "Flying Life 3" has achieved a remarkable box office of 1.519 billion yuan, accounting for 50.6% of the total box office and 30.8% of the screenings [5] - "Silent Awakening," directed by Zhang Yimou and featuring popular actors, has attracted a younger audience, contributing to its strong performance [5] - The "Boon Year of the Bear" film has not met expectations compared to previous installments, with a decline in daily box office [6] Audience Trends - The audience turnout this year is lower than last year, attributed to the absence of a major hit like "Nezha 2" from the previous year [7] - The Spring Festival box office is experiencing a steady increase, with fluctuations in daily performance but overall positive trends [7][8] - Three and four-tier cities are becoming the main contributors to the box office, with a significant increase in ticket orders from these regions [8] Market Dynamics - The 2026 Spring Festival box office is expected to show a noticeable decline compared to the previous year due to various factors, including the lack of blockbuster films and a high base from last year [8] - The film market is undergoing a rational adjustment after a period of explosive growth, with ticket sales reflecting a more stable demand [8]

Group 1 - The total box office for the 2026 Spring Festival period (February 15-23) has surpassed 3.9 billion yuan, with "Flying Life 3" currently leading the box office [3][4] - Major A-share listed companies involved in the films include Wanda Film, Light Media, and China Film, with multiple films being produced or co-produced by these companies [3][4] - The film market is experiencing a "Matthew effect," indicating that high-quality films are increasingly favored by audiences, with a growing acceptance and willingness to watch them [4] Group 2 - The Spring Festival holiday spans nine days, providing ample time for box office revenue to be generated [4] - The audience's viewing habits during the Spring Festival have matured over the past decade, with family-oriented films becoming a mainstream form of entertainment during this holiday [4] - The proportion of viewers from third-tier cities and below during the Spring Festival has increased from approximately 47% in 2015 to about 59% in 2025, highlighting the importance of lower-tier markets [4]