具体来看，作为IP续作，《飞驰人生3》自带前作积累的高人气加持。此前，《飞驰人生》《飞驰人生 2》分别斩获17.28亿元、33.61亿元票房，不仅票房成绩亮眼，口碑也保持稳定，为续作奠定了坚实的市 场基础。 一位业内分析师表示："2025年电影市场已经多次证明了一个成功的IP在票房上的吸金力。未来，系列 化IP电影只会越来越多。其不仅拥有前作积累的观众情感和信任，还能够降低投资风险。从《飞驰人生 3》背后扎堆的头部影视公司来看，IP电影已经是上市公司'抢夺'的重要方向。" 截至1月11日，已经有新片宣布定档2026年春节档。由猫眼娱乐、大麦娱乐、博纳影业、中国电影、万 达电影、横店影视6家上市公司联合出品的电影《飞驰人生3》已经宣布于春节档上映。除此之外，仍有 多部市场高度关注的作品有望参与春节档竞争。 春节档作为全年流量最大、竞争最激烈的黄金档期，一直是头部影视公司推出年度重磅影片的必争之 地。值得关注的是，2026年春节档长达9天，创下史上最长春节档纪录。 "2026年春节档，是中国电影市场在2025年因《哪吒之魔童闹海》（以下简称《哪吒2》）创下票房纪录 后，寻求持续稳定发展的关键节点。这个最长假期，将 ...

智通财经记者 | 李欣媛 《蛮荒禁地》 导演：曹保平 编剧：曹保平 主演：易烊千玺/段奕宏/张译 智通财经编辑 | 姜妍 当2025年的电影票房以518.32亿的成绩画上句号之后，很多观众开始将目光转向了新的一年，希望能够看到下一个"哪吒奇迹"。 盘点海内外今年的待映作品不难发现，供给不足仍旧是不可避免的症结所在，而波动不断的电影市场和飘忽不定的观众审美，让不少电影对于最终确定的 档期一直悬而未决。尤其在当下"值得期待"的标准变得越来越难以捉摸，可靠的阵容和有趣的故事，成为观众在看到预告片之前唯二的判断标准，而期待 背后可能爆发失落也成为了悬在了所有创作者头上的"达摩克利斯之剑"。 而在此新旧交替的关键期可以看到，上一代的知名大导和这一代的年轻新锐都在竞相发力，无论是动作片还是喜剧片，多元类型背后是创作者努力想要吸 引更多观众进场的决心。在内容发力之外，璀璨的明星阵容在今年变得更加明显，从主角到配角一应俱全，"全明星"阵容在《酱园弄》之后却又让观众不 由开始打鼓。 唯一可以确定的是，市场的水分已经被彻底挤掉，赢得观众的这场战役将变得更加艰难。本次片单共盘点8部国内电影，以及10部海外电影，共计18部电 影，一 ...

Investment Rating - The industry investment rating is "Positive" [1] Core Insights - The overall box office in 2025 reached 51.832 billion, with total audience attendance at 1.238 billion, showing an increase of over 20% compared to the previous year [3] - The Spring Festival and summer holiday periods contributed significantly to the box office recovery, with the Spring Festival box office reaching a record high of 9.514 billion, a year-on-year increase of 18.69% [8] - The structure of the film market is gradually adjusting, with a concentration of top films, particularly in the animation genre, leading to a "winner takes all" scenario [8] Summary by Sections Box Office Performance - In 2025, the box office performance showed a recovery with significant contributions from key holiday periods [3][8] - The number of films grossing over 1 billion was 51, while the number of films grossing between 1-2 billion was 11, indicating a strong performance in the top tier [5] Market Trends - The film market is experiencing a structural shift, with fewer mid-tier films and a concentration of box office revenue among top films [8] - The industry is expected to continue its recovery trend, with projections for 2026 indicating a potential box office of 53.1 billion [14] Investment Opportunities - There are short-term investment opportunities in strong holiday periods, particularly during the Spring Festival and summer holidays, driven by high-quality film releases [9][11] - Companies such as Wanda Film, Bona Film, and Shanghai Film are highlighted as having significant potential for growth in the upcoming holiday seasons [11]

Core Insights - The Chinese film market has started the new year positively, with the New Year's Day box office reaching 738 million yuan, providing a warm-up for the upcoming Spring Festival [1] Group 1: Box Office Performance - The New Year's Day box office for 2026 was 738 million yuan over three days, which is lower than 1.536 billion yuan in 2024 but higher than 555 million yuan in 2023 [3] - The leading films during this period were "Zootopia 2" and "Avatar 3," grossing 219 million yuan and 183 million yuan respectively, while "The Hidden Kill" and "The Qin Chronicles" followed with 125 million yuan and 116 million yuan [3] Group 2: Upcoming Releases - Several new films are set to release in January, including Hollywood action film "New Anaconda," domestic comedy "Just Work," and the animated film "Time Travel" [4] - The highly anticipated "Silent Awakening" directed by Zhang Yimou and starring popular actors is expected to be part of the Spring Festival lineup, alongside other notable films [5][6] Group 3: Notable Directors and Stars - Zhang Yimou's "Silent Awakening" and Wu Jing's "The Courier: Wind Rises in the Desert" are expected to attract significant attention due to their star-studded casts and strong directorial backgrounds [6] - The historical epic "Penghu Sea Battle," based on a significant historical event, is also anticipated to perform well during the Spring Festival [7] Group 4: Market Outlook - The Chinese film industry achieved a remarkable box office of 51.8 billion yuan in 2025, indicating a strong audience interest in quality films [7] - The positive start to 2026 suggests that the upcoming two months, from New Year's to the Spring Festival, may bring further surprises in the film market [7]

Group 1 - The core viewpoint of the article highlights the strong performance of the 2025 film market, with a total box office of 502.83 billion yuan and a leading film, "Ne Zha," grossing 154.46 billion yuan [1] - The 2025 film market is characterized by a "one strong, many strong" pattern, with popular release periods being the main engine for box office revenue [1] - The 2025 New Year’s box office has already surpassed last year's total, indicating a potential record-breaking performance with the release of "Avatar: The Way of Water" [1] Group 2 - The top five films in the New Year’s box office include "Zootopia 2," "The Last Duel," "Avatar 3," "Insider," and "My World Without Me," reflecting a diverse range of genres [1] - The 2026 Spring Festival period is set to feature eight films, including "Fast and Furious 3" and "Boonie Bears: Year of the Bear," with a focus on reality and historical themes [2] - The 2026 Spring Festival films are expected to cater to audience preferences for more thought-provoking and emotionally resonant content, moving beyond mere entertainment [3] Group 3 - The participation of small and medium-sized film companies in the Spring Festival is breaking the dominance of major players, promoting a more diversified industry landscape [3] - The 2026 Spring Festival will see a more diverse range of film types and higher quality expectations, leading to intensified market competition [4] - The integration of online and offline marketing strategies is expected to mature, enhancing the overall film market dynamics [4]

Core Insights - The film "Zootopia 2" has exceeded expectations with a cumulative box office of over 1.94 billion yuan within five days of its release, with a projected total box office of 4.25 billion yuan [1][2] - The film's strong performance is attributed to a high screening ratio of 76.8% during a weak release period, significantly higher than its predecessor and other competing films [2] - Upcoming films for the New Year and Spring Festival are expected to contribute positively to box office performance, indicating a recovery trend in the industry [1][6] Film Industry Performance - The film industry has shown signs of recovery, with a total box office of 44.465 billion yuan from January to October 2025, reflecting a year-on-year growth of 16.2% [5] - The Spring Festival box office reached a record high of 9.514 billion yuan in 2025, marking an 18.69% increase compared to the previous year [4] - The summer box office also saw a slight increase of 2.77% year-on-year, while the National Day box office experienced a decline of 12.83% due to a lack of innovative content [4] Future Outlook - The upcoming New Year and Spring Festival periods are expected to see a strong box office performance, with several high-potential films confirmed for release [6] - The industry is projected to reach a box office scale of 48.1 to 58 billion yuan in 2026, continuing the recovery trend [7] - Companies such as Wanda Film, Bona Film Group, and China Film are highlighted as having significant performance elasticity in the upcoming key periods [7]

Investment Rating - The industry investment rating is "Positive" [1] Core Insights - "Zootopia 2" has exceeded box office expectations, with a total box office forecast of 42.5 billion, driven by strong performance during a weak release period [2] - The film's high screen share of 76.8% and a weekend box office of 7.3 billion indicate strong audience interest, surpassing the first installment of "Zootopia" [2] - The overall film market in 2025 shows a recovery trend, with significant contributions from key holiday periods, particularly the Spring Festival and summer seasons [4][11] Summary by Sections - **Box Office Performance**: As of December 1, 2025, "Zootopia 2" has grossed over 19.4 billion in its first five days, with projections indicating a total of 42.5 billion. The film's performance is compared favorably to previous hits like "Nezha" [2] - **Market Trends**: The film industry has seen a 16.20% year-on-year increase in total box office revenue from January to October 2025, with the Spring Festival box office reaching a record high of 95.14 billion, up 18.69% [4] - **Future Outlook**: The 2026 film market is expected to continue its recovery, with box office predictions ranging from 481 to 580 billion, driven by a strong lineup of films for the New Year and Spring Festival [11][12]