x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) For the transition period from ______ to ______ Commission File Number: 001-41983 _________________________ For the fiscal year ended December 31, 2025 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Reddit, Inc. (Exact name of registrant as specified in its charter) ...

Financial Data and Key Metrics Changes - Atlassian closed Q2 with an annual run rate revenue surpassing $6 billion, achieving its first-ever $1 billion cloud revenue quarter, which represents a 26% year-over-year increase [5] - Remaining Performance Obligations (RPO) grew 44% year-over-year to $3.8 billion, indicating strong future revenue visibility [5] Business Line Data and Key Metrics Changes - The cloud revenue segment saw significant growth, contributing to the overall revenue increase, while the Data Center (DC) segment is expected to decline due to tough comparisons [31][30] - The Teamwork Collection, which includes AI capabilities, has seen over 1 million seats sold in under nine months, indicating strong adoption and demand [22] Market Data and Key Metrics Changes - Atlassian reported a net revenue retention (NRR) rate of over 120%, reflecting strong customer loyalty and expansion [19] - The company noted that customers using AI code generation tools experienced a 5% increase in task creation and monthly active users compared to those not using these tools [6][60] Company Strategy and Development Direction - Atlassian is focusing on enterprise, AI, and system-of-work transformations, positioning itself as a strategic partner for large enterprises [5][9] - The company is committed to enhancing its AI capabilities and integrating them into customer workflows, which is seen as a key driver for future growth [6][9] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term growth trajectory, emphasizing the importance of AI in driving customer engagement and operational efficiency [9][35] - Despite market noise and concerns, management believes that Atlassian is well-positioned to help customers navigate challenges and improve their business processes [15][16] Other Important Information - Atlassian's service collection is growing rapidly, with over 65,000 customers and significant year-over-year growth in the enterprise segment [67] - The company is recognized as a leader in enterprise service management, with a strong focus on integrating AI into service workflows [69] Q&A Session Summary Question: Changes in customer conversations and AI's impact - Management noted that customer conversations have become more strategic, with clients seeking partnerships to leverage AI capabilities, which are driving upgrades to the Teamwork Collection [12][13] Question: Pricing evolution and customer preferences - Management indicated that current pricing models are delivering value, and customers prefer predictable, seat-based pricing, which aligns with their needs [20][21] Question: Competitive landscape and AI tools - Management acknowledged the emergence of new AI tools but emphasized the unique value of Atlassian's offerings and its integration capabilities with various platforms [25][27] Question: Cloud migration impact on revenue - Management reported healthy cloud migrations contributing mid- to high-single-digit impacts to cloud revenue growth rates [49] Question: Seat expansion dynamics - Management highlighted broad-based seat expansion across both tech and non-tech users, particularly in business functions, indicating strong demand for Atlassian's products [52][56] Question: JSM growth and competitive dynamics - Management confirmed that the service collection is performing well, with significant growth in HR and finance sectors, and emphasized the importance of integrating AI into service workflows [68][69]

Financial Data and Key Metrics Changes - Reddit achieved total revenue of $2.2 billion in 2025, representing a 69% year-over-year increase, with Q4 revenue reaching $726 million, up 70% year-over-year [4][12][23] - Net income for the full year was $530 million, with Q4 net income hitting $252 million, which is 35% of revenue [23][25] - Adjusted EBITDA for Q4 was $327 million, representing a 45% margin, while full-year adjusted EBITDA was $845 million, with a 38% margin [23][25] - Free cash flow crossed $250 million in Q4, totaling $684 million for the year, more than triple the previous year [23][25][29] Business Line Data and Key Metrics Changes - Advertising revenue in Q4 grew 75% year-over-year to $690 million, driven by strong performance across various objectives and channels [12][23] - Other revenue, including content licensing, reached $36 million, up 8% [25] - The total active advertiser count grew by over 75% year-over-year in Q4, with significant growth in both large and small to medium businesses [14][15] Market Data and Key Metrics Changes - U.S. revenue increased by 68%, while international revenue grew by 78% year-over-year [14][25] - Daily active users reached over 121 million, up 19% year-over-year, and weekly active users exceeded 471 million, up 24% [4][12] Company Strategy and Development Direction - Reddit is focusing on enhancing user experience through improved onboarding and search functionalities, aiming to drive user growth and engagement [6][9][19] - The company is investing in automation and unique advertising solutions to enhance advertiser value across the full funnel [19][21] - A $1 billion share repurchase program was announced, reflecting confidence in growth and commitment to shareholder returns [10][30] Management's Comments on Operating Environment and Future Outlook - Management highlighted a significant shift in the internet landscape, emphasizing the importance of community and authentic conversations on Reddit [5][6] - The company is optimistic about its positioning for 2026, with plans to scale automation and enhance measurement capabilities [19][22] - Management expressed confidence in the ongoing momentum and the ability to deliver strong financial results [10][23] Other Important Information - Reddit plans to phase out the distinction between logged-in and logged-out users in reporting, focusing instead on overall user engagement [9][32] - The company is committed to maintaining a strong cash position while pursuing growth opportunities through investments and potential acquisitions [30][31] Q&A Session Summary Question: Why do a buyback instead of putting that money towards future growth and product initiatives? - Management stated that the strategy allows for capital return to shareholders while still investing in the business and pursuing M&A opportunities [36][39] Question: Can you elaborate on the revamped onboarding and its impact on retention? - Management noted that streamlining onboarding improves retention and that integrating search with answers has shown positive early results [42][44] Question: How do you see AI-generated content evolving on the platform? - Management acknowledged the potential for AI-generated content but emphasized the importance of transparency and maintaining human interaction [51][53] Question: What is the monetization opportunity with logged-out users? - Management clarified that both logged-in and logged-out users see ads, and the focus is on increasing engagement to enhance monetization opportunities [59][63] Question: How are partnerships with Google and OpenAI evolving? - Management indicated that partnerships are shifting towards product collaboration, aiming to enhance user engagement and community interaction [66][68]

Financial Data and Key Metrics Changes - Reddit achieved total revenue of $2.2 billion in 2025, representing a 69% year-over-year increase, with Q4 revenue reaching $726 million, up 70% year-over-year [4][12][23] - Net income for the full year was $530 million, with Q4 net income hitting $252 million, which is 35% of revenue [23][25] - Adjusted EBITDA for Q4 was $327 million, representing 45% of revenue, and full-year adjusted EBITDA was $845 million, with a 38% margin [23][25] - Free cash flow crossed $250 million in Q4, reaching $264 million, which is 36% of revenue [23][24] Business Line Data and Key Metrics Changes - Advertising revenue in Q4 grew 75% year-over-year to $690 million, driven by strong performance across various objectives and channels [12][25] - Other revenue, including content licensing, reached $36 million, up 8% [25] - Average revenue per user (ARPU) grew 42% year-over-year to $5.98 [26] Market Data and Key Metrics Changes - U.S. revenue grew 68% year-over-year, while international revenue increased by 78% [14][26] - Total active advertiser count grew by over 75% year-over-year in Q4, indicating strong demand across all segments [15] Company Strategy and Development Direction - Reddit is focusing on enhancing user experience through improved onboarding and search functionalities, aiming to drive user growth and engagement [9][19] - The company is investing in automation and unique advertising solutions to improve advertiser performance and streamline onboarding processes [15][19] - A $1 billion share repurchase program was announced, reflecting confidence in growth and commitment to shareholder returns [10][30] Management's Comments on Operating Environment and Future Outlook - Management highlighted a significant shift in the internet landscape, emphasizing the importance of community and authentic interactions on Reddit [5][6] - The company is optimistic about its growth trajectory, with plans to enhance product offerings and user engagement in 2026 [10][22] - Management acknowledged the challenges posed by AI-generated content but emphasized the need for transparency and maintaining human-centric interactions [54][70] Other Important Information - Reddit plans to phase out the distinction between logged-in and logged-out users in reporting, focusing instead on overall user engagement [9][32] - The company is committed to maintaining a strong cash position while pursuing growth opportunities through investments and potential acquisitions [30][31] Q&A Session Summary Question: Why do a buyback instead of investing in future growth? - Management stated that the buyback is part of a balanced capital allocation strategy, allowing for investment in the business, M&A, and shareholder returns [36][39] Question: Can you elaborate on the revamped onboarding and its impact? - Management noted that streamlining onboarding improves retention and that integrating search with answers has led to increased query volumes [44][45] Question: How do you view AI-generated content on the platform? - Management acknowledged the role of AI in enhancing communication but emphasized the importance of maintaining human interactions and transparency [54][68] Question: What is the monetization opportunity with logged-out users? - Management clarified that both logged-in and logged-out users see ads, and the focus is on increasing engagement to enhance monetization opportunities [63][64] Question: How are partnerships with Google and OpenAI evolving? - Management indicated that partnerships are shifting towards product collaboration, aiming to enhance user engagement and community interaction [68][70]

Financial Data and Key Metrics Changes - Reddit achieved total revenue of $2.2 billion in 2025, representing a 69% year-over-year increase, with Q4 revenue reaching $726 million, up 70% year-over-year [3][11][21] - Net income for the full year was $530 million, with Q4 net income hitting $252 million, which is 35% of revenue [21][23] - Adjusted EBITDA for Q4 was $327 million, representing 45% of revenue, while full-year adjusted EBITDA was $845 million, with a margin of 38% [21][23] - Free cash flow crossed $250 million in Q4, totaling $684 million for the year, more than triple the previous year [21][23] Business Line Data and Key Metrics Changes - Advertising revenue grew 75% year-over-year in Q4, reaching $690 million, driven by performance ads and strong growth across various channels and verticals [11][21][23] - Other revenue, including content licensing, reached $36 million, up 8% [23] - Average revenue per user (ARPU) grew 42% year-over-year to $5.98 [24] Market Data and Key Metrics Changes - U.S. revenue increased by 68%, while international revenue grew by 78% year-over-year [12][24] - The total active advertiser count grew by over 75% year-over-year in Q4, indicating strong demand across all segments [12][13] Company Strategy and Development Direction - Reddit is focusing on enhancing user experience through improved onboarding and search functionalities, aiming to drive user growth and engagement [5][8][18] - The company is investing in automation and unique advertising solutions to improve advertiser performance and streamline onboarding processes [12][18] - A $1 billion share repurchase program was announced, reflecting confidence in growth and commitment to shareholder returns [9][27] Management's Comments on Operating Environment and Future Outlook - Management highlighted a significant shift in internet usage, with more users seeking authentic community interactions, positioning Reddit as a trusted platform [4][5] - The company is optimistic about 2026, expecting continued growth driven by enhanced product offerings and advertising solutions [20][32] Other Important Information - Reddit plans to phase out the distinction between logged-in and logged-out users in reporting, focusing instead on overall user engagement [8][30] - The company is committed to maintaining a strong cash position while pursuing growth opportunities through investments and potential acquisitions [27][28] Q&A Session Questions and Answers Question: Why do a buyback instead of putting that money towards future growth and product initiatives? - Management stated that the strategy allows for capital return to shareholders while still investing in the business and pursuing M&A opportunities [34][36] Question: Can you elaborate on the revamped onboarding and its impact on retention? - Management noted that streamlining onboarding improves retention and that integrating search with answers has shown positive early results [40][42] Question: How do you see AI-generated content evolving on the platform? - Management emphasized the importance of transparency and labeling for AI-generated content, ensuring that Reddit remains a platform for human interaction [49][51] Question: What is the monetization opportunity with logged-out users? - Management clarified that both logged-in and logged-out users see ads, and the focus is on increasing engagement to enhance monetization opportunities [57][62] Question: Can you discuss the partnerships with Google and OpenAI? - Management highlighted the growing importance of Reddit as a cited source in AI answers and the shift towards product partnerships with these companies [64][66]

Reddit首席执行官：公司不希望平台出现"完全像机器人一样的行为"。 ...

Reddit Stock Gains After Earnings Fly Past Estimates - Barron'sSkip to Main ContentThis copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.# Reddit Stock Jumps on Earnings. CFO Cites Modest AI Spending.By [Angela Palumbo]ShareResize---ReprintsIn this article[RDDT]Reddit stock has ...

Core Insights - The social media company reported a quarterly profit of $252 million, which represents a significant increase from $71 million in the same quarter of the previous year [1] Financial Performance - Quarterly profit increased by $181 million year-over-year, reflecting a growth of approximately 255% [1]

Core Insights - Reddit's stock experienced an increase following the release of its fourth quarter results, which surpassed market expectations [1] Financial Performance - The fourth quarter results indicated a strong performance, contributing to the positive movement in Reddit's stock price [1]

Reddit股价盘后上涨5%。 来源：滚动播报 ...