Core Insights - KFC U.S. has appointed Melissa Cash as Chief Marketing Officer, effective September 16, 2025, to lead the brand's modern marketing strategy [1][2] - The leadership team is being strengthened with key appointments, including Francis "Rico" Arrastia as Chief Digital & Technology Officer, Tiffany Furman as Chief Growth Officer, and Sarah Crow as Chief Legal Officer [1][6][8][9] Company Strategy - Cash will focus on brand strategy, food innovation, integrated marketing, media and communications, consumer insights, and e-commerce marketing [2] - The brand aims to accelerate its Kentucky Fried Comeback Plan to enhance brand relevance and growth in a competitive market [5] Leadership Background - Melissa Cash has over 20 years of experience in brand development, previously serving as SVP and Chief Brand Officer at Wingstop, where she significantly increased revenue and brand awareness [4] - Francis "Rico" Arrastia brings 27 years of experience in product and technology leadership from companies like Levi Strauss & Co. and Walmart Global eCommerce [6][7] - Tiffany Furman has been with Yum! Brands for over 17 years, previously serving as CFO at Habit Burger & Grill [8] - Sarah Crow has six years of experience with Yum! Brands, previously leading the Global Franchising Office [9] Leadership Vision - Cash expressed enthusiasm for leading KFC's marketing efforts to enhance its cultural relevance and growth [5] - Arrastia aims to modernize KFC's digital and technology strategy to improve customer experiences and drive growth [7] - The assembled leadership team is expected to sharpen KFC's competitive edge and facilitate a significant U.S. comeback [10]

Dynamic Pricing Fundamentals - Dynamic pricing, though seemingly modern, has roots in traditional markets, with technology and regulations driving its evolution [4][5] - Variable pricing involves adjusting prices based on product, usage, customer, and time, encompassing multiple dimensions [6] - Dynamic pricing can lead to increased revenue and profitability for firms that effectively identify and implement strategies based on customer willingness to pay [21] Implementation and Strategy - Firms should consider the timing of dynamic pricing implementation, especially during periods of expected price increases like those caused by tariffs or inflation, as consumers may be more accepting of price variations [24][25] - Presenting dynamic pricing as "dynamic discounts" rather than "surge pricing" can improve customer perception and acceptance [25][26] Risks and Considerations - Unilateral implementation of dynamic pricing without considering competitors' actions can negatively impact the entire industry's profitability, as seen in the airline industry [22][23] - Dynamic pricing in labor markets, such as algorithmic pricing used by ride-sharing companies, can lead to lower pay for workers if not managed carefully [17][18] - Dynamic pricing may not benefit consumers if it doesn't increase supply or provide tangible benefits, leading to backlash [12]

Wendy's flirt with this idea of doing the surge pricing for burgers and they're trying to learn from the Uber. Wubber of course in this particular situation the surge pricing really helps the consumers. So there wasn't a whole lot of backlash when you surge pricing on the one hand you got to manage the demand simply because more people probably would decide that they're not going to take a Uber. They're going to take a subway take the bus and so on so forth.Most importantly, the surge pricing will help you ...

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Welcome to Yahoo Finance's flagship show, The Morning Brief. I'm Julie Hyman. Let's get to the three things you need to know today.First up, US stock futures pointing to gains at the open. And the NASDAQ composite set to open at a new record high. It's the top performer this week, up nearly 3%.Even with the flurry of tariff headlines over the week, markets took it in stride, as they have been. But Bank of America's Michael Hartnett warning that investors are preparing for a pullback. In a new note, he says ...

Industry Trend - US chains added over 70 new spicy dishes to their menus this spring and summer [1] - Restaurants are modifying established dishes with spice to attract more customers [2] - Spice is particularly popular with Gen Z and Gen Alpha, and on social media platforms [3] Market Analysis - Adding spicy options is a strategy to entice more customers with something new [1] - Modifying dishes with spice is not expensive but has a potentially big impact on customer acquisition [2]

Hey, I'm Kramer. Welcome to Mad Money. Welcome to Craig America.I'll do my friends. I'm just trying to make you a little money. My job is not just to entertain, but to educate, to teach you.Call me 1800743 CNBC. Tweet me Jim Kramer. Now, we're still in earnings Hades, but at least it's getting a little cooler out there.That's right. We've now gotten over the hump of the big time growth stocks, the hyperscalers, but there's plenty left. Why don't we do this.Let's go right to the game plan. First, we got the ...

What is the common denominator to the meme stock frenzy that we're seeing right now. Well, it's that they're all terrible businesses that aren't trading on fundamentals and are all across Wallstreetbets forums, across Reddit that people are talking about. And it's an effort to get rich quick to capitalize on these really big swings in these companies.This is starting to second day today with all of these companies that you mentioned, GoPro, Krispy Kreme, Wendy's. Amateur traders piling in once again. This c ...

Group 1: Meme Stock Revival - Shares in Krispy Kreme surged by as much as 25%, GoPro jumped 49%, and Beyond Meat rose 11% in a revival of meme stocks [1][2] - The rally was driven by social media buzz and short squeezes, despite little change in the companies' business fundamentals [2][3] - The recent surge in meme stocks is reminiscent of the GameStop chaos from four years ago [3] Group 2: Trading Activity - Krispy Kreme experienced record call volume with over 100,000 contracts traded, about 71 times the average daily volume over the past four years [5] - GoPro saw its highest call volume since 2021 with over 56,000 contracts traded [6] - Other stocks with high short interest, such as Campbell's Co., Aehr Test Systems, Polaris, and Wendy's, also attracted buyers this week [10] Group 3: Market Context - The meme stock rally coincided with broader market optimism, as the S&P 500 reached another all-time high and Bitcoin doubled in less than a year [5] - The revival of meme stocks began last week with significant movements in Opendoor Technologies, which surged over 300% [2][7]