Toronto, Ontario--(Newsfile Corp. - December 17, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that its acai and smoothie bowl QSR brand, Heal Wellness ("Heal"), has entered into a 10-unit franchise development agreement with a U.S.-based multi-unit operator for the State of Colorado.Happy Belly 1To view an enhanced version of this graphic, please visit:https://reportify-12520680 ...

Toronto, Ontario--(Newsfile Corp. - December 16, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that its Heal Wellness brand ("Heal") has signed a real estate location for Georgetown, Ontario. This milestone further advances Heal's disciplined, asset-light growth strategy across high-quality suburban markets within the Greater Toronto Area. Heal Wellness is a quick-service restau ...

Toronto, Ontario--(Newsfile Corp. - December 15, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that it has signed an area development agreement for the province of Alberta for the contractual opening of ten (10) franchised Via Cibo Italian restaurants ("Via Cibo"), serving fast-casual Italian foods crafted with the finest traditional ingredients, offering a chef-driven culinary ...

Core Insights - Happy Belly Food Group Inc. has opened its 30th location of Heal Wellness in the Toronto Eaton Centre, a significant milestone for the brand [1][4] - The new location is strategically positioned in a high-traffic area, attracting over 50 million visitors annually, which is expected to enhance brand visibility and customer engagement [3][4] - Heal Wellness specializes in fresh smoothie bowls and smoothies, catering to health-conscious consumers, particularly students from the nearby Toronto Metropolitan University [3][6] Company Expansion - Heal Wellness is rapidly expanding, with 30 locations currently operational and over 168 more in development across Canada and the United States [4] - Happy Belly Food Group has a total of 646 contractually committed retail franchise locations across various emerging brands, indicating a robust growth strategy [4] Brand Mission - Heal Wellness aims to provide quick, fresh wellness foods that support an active lifestyle, focusing on high-quality superfood ingredients [6]

Toronto, Ontario--(Newsfile Corp. - December 8, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce executive management updates to support its 2026 growth plan as the Company advances its objective of doubling the size of its franchising arm over the next 12 months. These leadership changes are effective December 8th, 2025.The Company's leadership structure for 2026 will include the f ...

Core Insights - Happy Belly Food Group Inc. announces the grand opening of its first Heal Wellness location in Charlottetown, Prince Edward Island, on December 6, 2025, marking its expansion into Atlantic Canada [1][4] - Heal Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies, contributing to the brand's national growth across Canada [1][6] - The company currently operates 29 locations and has over 168 in development, with a total of 646 contractually committed retail franchise locations across its portfolio [6] Company Expansion - The new location in PEI is part of Heal's strategy to expand its presence in Canada, targeting communities that value convenient and healthy food options [4][6] - The location will be operated by an experienced franchise partner who already manages other brands within the Happy Belly portfolio, indicating a disciplined support model for growth [3][6] Product Offering - Heal Wellness focuses on providing quick, fresh wellness foods, with a menu that includes a diverse range of smoothie bowls and smoothies made from high-quality superfood ingredients [9][8] - The brand emphasizes the use of real fruit and superfoods like acai, pitaya, goji berries, and chia seeds in its offerings [9]

Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement and secured a prime real estate location for a new Rosie's Burgers restaurant in Whitby, Ontario, indicating ongoing expansion efforts [1][4]. Group 1: Franchise Expansion - The new Rosie's Burgers location in Whitby is part of a broader strategy to accelerate expansion across Canada, with a focus on high-quality markets [4]. - The company has secured 115 Rosie's locations under multi-unit and area development agreements across key Canadian provinces, positioning the brand for rapid growth [6]. - Happy Belly's dual expansion strategy combines franchised growth with targeted corporate store openings, reinforcing its commitment to becoming a leading restaurant consolidator in Canada [6]. Group 2: Market Positioning - The Whitby site is strategically located in a high-visibility retail corridor, benefiting from strong daily traffic and proximity to families and professionals, which aligns with the target demographic for Rosie's offerings [4]. - Happy Belly Food Group currently has 646 contractually committed retail franchise locations in various stages of development, construction, and operation, focusing on long-term shareholder value through franchising [6]. Group 3: Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada, emphasizing its role in the food industry [8].

Toronto, Ontario--(Newsfile Corp. - December 2, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is happy to announce that, as of November 30th, 2025 it has signed an area development agreement for the province of Ontario to open 20 new franchised locations of its Smile Tiger Coffee Roasters brand. Smile Tiger Coffee Roasters ("Smile Tiger"), an emerging brand in the quick service coffee and beverage industry.Hap ...

Core Insights - Happy Belly Food Group Inc. announces the grand opening of a new Heal Wellness location in Calgary, Alberta, marking the brand's 6th location in Calgary and 9th in Alberta, contributing to its expansion in Western Canada [1][3][4] Expansion and Growth - Heal Wellness currently operates 28 locations and has over 168 in development, indicating strong growth potential within the quick-service restaurant (QSR) sector focused on wellness [4][5] - The new location in Bridgeland is strategically positioned to attract a diverse customer base, including young professionals, families, and health-conscious consumers, enhancing Heal's market presence [3][4] Business Model and Strategy - The company emphasizes a scalable, asset-light growth model, partnering with strong local operators to maximize the brand's reach in high-quality trade areas [3][4] - The multi-unit franchisee in Calgary is committed to expanding their Heal portfolio, aiming for a total of 15 units, showcasing the brand's attractive unit economics [3][4] Brand Positioning - Heal Wellness aims to establish itself as a leading smoothie bowl and wellness QSR brand in Western Canada, focusing on fresh, energizing food options that cater to busy lifestyles [3][8] - The brand prides itself on using high-quality superfood ingredients in its offerings, which include smoothie bowls and smoothies designed to support active lifestyles [8]

Core Insights - Happy Belly Food Group Inc. has announced the grand opening of its first Rosie's Burgers location in Atlantic Canada, specifically in Halifax, Nova Scotia, marking the 10th location for the brand in Canada [1][3]. Expansion Strategy - The opening in Halifax is seen as a significant milestone in Rosie's national rollout, highlighting the strength of the brand and the franchise model [3]. - The company has secured 115 Rosie's locations under multi-unit and area development agreements across key Canadian provinces, positioning the brand for rapid scaling as U.S. development begins [5]. Franchise Operations - The new Halifax restaurant is operated by an experienced multi-unit franchisee with a strong track record in the restaurant and hospitality sector, which instills confidence in the opening [5]. - Happy Belly's franchise system focuses on partnering with high-caliber operators to ensure long-term, sustainable performance [5]. Growth Metrics - Across its portfolio, Happy Belly is advancing a disciplined growth strategy with 626 contractually committed retail franchise locations in various stages of development, construction, and operation [5].