LONDON, GB / ACCESS Newswire / February 24, 2026 / Assembly, the global omnichannel agency built to make brands perform, has been appointed by Jabra, world leading brand in audio, video,and collaboration solutions, as its global paid media agency and lead partner for Amazon services following a competitive pitch process. Assembly's remit spans full-funnel paid media across search, social, display, video, and retail media, alongside Amazon strategy and marketplace operations, to fuel Jabra's next phase of gl ...

Company Overview - The company was established in 2003 and primarily engages in the R&D, production, and sales of components for consumer electronics and new energy vehicle power batteries, as well as related 3C and semiconductor intelligent assembly automation equipment [1] - The revenue from wearable electronic structural components and functional components in consumer electronics has consistently maintained a high position in the company's business structure, accounting for over 60% since 2020 [1] - The gross profit margin for related businesses has remained high, with a gross profit share of over 60% in the past four years, serving as a core driver of the company's profits [1] - As of Q3 2025, the company achieved a revenue of 2.278 billion yuan, representing a year-on-year growth of 28.59%, benefiting from increased income from electronic product structural components and new energy structural and functional components [1] - The company has strategically acquired a professional carbon fiber product manufacturer, which will help extend its strategic layout towards upstream lightweight material ecosystems and solidify its composite material foundation [1] Market Position and Clientele - The company serves leading brands in the consumer electronics sector, leveraging a lightweight material technology platform to establish a first-mover advantage in AI lightweight structural components [2] - The company has seen an overall increase in project share with core clients while adopting a strategy of "old customers with new products, old products with new customers" [2] - Key clients include Samsung, Pegatron, Vitec, Amphenol, Meilun Electronics, Huatong Computer, Taijun Technology, GoerTek, and Luxshare Precision, with products ultimately applied in well-known consumer electronics brands such as Apple, Huawei, OPPO, Jabra, Bose, Sony, Facebook, and Sennheiser [2] - The company has expanded its project share in areas such as foldable smartphones and MR devices, driving overall performance growth [2]

Core Viewpoint - Darui Electronics is expanding its industrial chain and enhancing market competitiveness through the acquisition of an 80% stake in Dongguan Weiste New Material Technology Co., Ltd. for approximately 164 million yuan [1][2]. Group 1: Acquisition Details - The company plans to invest 30 million yuan in the new registered capital of Weiste and acquire 76.5714% of its shares for 134 million yuan, resulting in an 80% ownership post-transaction [2]. - Weiste, established in June 2018, specializes in carbon fiber products used in consumer electronics, including foldable screens for major brands like Huawei and Samsung [2][3]. - The acquisition aims to extend Darui's strategic layout into upstream lightweight material ecosystems, solidifying its core competitiveness in composite materials [3]. Group 2: Financial Performance - In 2024, Weiste achieved revenues of 183 million yuan and a net profit of approximately 16.57 million yuan, with the first half of 2025 showing a net profit of 30.26 million yuan, 1.83 times that of the same period in 2024 [3]. - As of the end of Q1 2025, Darui Electronics had cash reserves of 1.194 billion yuan and minimal debt of 5.41 million yuan, indicating strong financial health [3]. - The company has reported consistent positive cash flow from operating activities for eight consecutive years [3]. Group 3: Business Strategy and Growth - Darui Electronics focuses on the dual drivers of "consumer electronics + new energy," continuously enhancing its industrial layout and technological innovation [1][4]. - The company has established a diverse product application ecosystem through a strategy centered on major clients and innovation in materials, processes, and manufacturing systems [4]. - In 2024, Darui reported revenues of 2.566 billion yuan, a year-on-year increase of 83.55%, and a net profit of 242 million yuan, up 229.47% [5].