Earlier this week, Unilver spun off its ice cream business as the Magnum Ice Cream Company, MICC, for all you home gamers, creating the first pure play ice cream stock that I can recall. Unilver announced this nearly two years ago, but to be honest, I really didn't pay a lot of attention to it. So, it took me by surprise when I came into work yesterday to see this multi-story tall banner of ice cream outside the New York Stock Exchange with free samples flowing ON THE FLOOR.KLONDIKE BARS for all. And still ...

Product Innovation - SOUR PATCH KIDS has launched a new product called Strawberry-Watermelon Glow Ups, which is the first gummy candy that glows under blacklight, featuring edible confetti made with turmeric extract [1][2] - The turmeric extract is flavorless, allowing the strawberry-watermelon flavor to be the primary taste experience [2] Brand Strategy - The brand aims to provide a multi-sensory experience that goes beyond taste, appealing to adventurous candy consumers [3] - The playful nature of the candy is designed to enhance various events, such as concerts, gaming marathons, and movie nights, making it suitable for blacklight settings [3] Marketing and Engagement - An exclusive Snapchat filter will be introduced, allowing users to experience the glow of the candy through augmented reality without needing a blacklight [4] - The augmented reality feature enables fans to see the candy glow and interact with it in a fun way [4] Availability and Pricing - SOUR PATCH KIDS Glow Ups will be available online starting March 5th and at major national retailers later in March, with a small peg bag priced at $1.24 and a large peg bag at $2.98 [5] - Additionally, the Swedish Fish brand will also launch a similar product, SWEDISH FISH Mini Strawberry-Watermelon Glow Ups, offering a comparable glowing experience [5] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024, with a portfolio that includes iconic brands like Oreo, Ritz, and Cadbury [7]

Core Insights - Mondelēz International has appointed Norberto Chaclin as Executive Vice President and Chief Research & Development Officer, aiming to enhance its R&D and quality strategy to shape the future of snacking [1][2] Company Leadership - Norberto Chaclin is recognized as a proven leader with a strong track record in innovation and a commitment to mentoring future R&D talent, which is expected to strengthen partnerships with commercial businesses and drive consumer-centric growth [2][4] - Chaclin previously served as Senior Vice President of R&D for Global Biscuits and has led significant innovations for brands like Oreo and Ritz [2][3] Background of New Executive - Chaclin has 18 years of experience at PepsiCo, where he held various roles, ultimately leading R&D for North America Beverages [3] - He holds a bachelor's degree in chemical engineering and an MBA, and is involved in food and nutrition sciences [5] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024 and operates in over 150 countries with iconic brands such as Oreo, Ritz, and Cadbury [6]