Core Viewpoint - The holiday consumption trend in China is showing significant growth, with over 140 million domestic trips and nearly 85 billion yuan spent during the recent New Year holiday, indicating a strong potential for further consumption as the Spring Festival approaches [1] Group 1: Holiday Consumption Trends - Holiday consumption is expected to play a crucial role in driving domestic demand and enhancing economic growth, as highlighted in the 2025 Central Economic Work Conference [1] - There is a noticeable shift towards quality in consumption, with health-conscious food options like low-sugar pastries and organic vegetables gaining popularity [1] - The diversity of consumption scenarios is increasing, with "county tourism" gaining traction due to its cost-effectiveness and unique cultural experiences [1] Group 2: Technological and Policy Impacts - The application of digital and intelligent technologies in holiday consumption is becoming more widespread, enhancing user experience through AI and AR in travel planning and product booking [2] - The impact of policy measures is evident, with significant growth in consumption of home appliances and smart products driven by national subsidy policies [2] - Hainan's duty-free shopping saw a remarkable increase, with shopping amounts up nearly 130% and visitor numbers up nearly 61% during the New Year holiday [2] Group 3: Challenges and Recommendations - Despite the vibrant holiday consumption market, challenges such as seasonal fluctuations and supply quality issues persist, affecting consumer experience and sustainable industry growth [2] - Recommendations include implementing paid leave systems, enhancing regional holiday offerings, and innovating consumption scenarios by integrating local cultural elements [3] - Improving consumer experience through better infrastructure, digital technology, and strict enforcement against unfair practices is essential for optimizing holiday consumption [3]

Investment Rating - The report maintains a "Buy" rating on Trip.com Group and Tongcheng Travel Holdings, indicating a positive outlook on their market positions and growth potential [31][33]. Core Insights - JD is entering the travel booking industry, enhancing its competitive pricing on airfares and hotel bookings, and expanding its business development team by recruiting talent from other OTAs [1][2]. - The travel booking market in China is valued at Rmb4.5 trillion, with a higher online penetration rate of 53%, but it is less sizeable compared to e-commerce and local services [3][7]. - JD's strategy includes leveraging synergies with its existing e-commerce and local services, aiming for cross-selling opportunities [7][10]. - The competitive landscape is intensifying, with JD's entry potentially impacting the revenue growth and profit margins of established players like Trip.com and Tongcheng [10][31]. Market Analysis - The travel booking market is characterized by lower consumption frequency, with the average Chinese passenger traveling four times a year and spending Rmb1,000 per trip [3]. - JD's hotel listings primarily range from Rmb100-500 in average daily rates (ADR), offering discounts of 10-22% for existing users and 12-30% for new users [8][19]. - The report highlights that JD's competitive pricing is more attractive for new users compared to existing ones, where it tends to be 5-10% above its peers [8][17]. Competitive Dynamics - The report notes that JD's reliance on existing OTAs for hotel and airline inventory presents a significant entry barrier, as most hotel rooms in China are already contracted with established OTAs [10][9]. - The management of Trip.com and Tongcheng believes their comprehensive nationwide coverage gives them a competitive edge in supply chain management against new entrants like JD [10][9]. - JD is expected to adopt a gradual approach in expanding its travel segment, prioritizing investments in high-frequency food delivery services over lower-frequency travel businesses [10][9]. Financial Projections - The report anticipates potential downside risks to earnings estimates for Trip.com and Tongcheng if competition intensifies, projecting a 13% downside risk under certain scenarios [10][29]. - Trip.com is projected to achieve a revenue growth of 14% year-on-year, while Tongcheng is expected to benefit from its focus on short-haul domestic travel [29][31].

Meituan - Investment Rating: Buy [1] - Core View: Meituan reported a solid profit beat in 1Q25, but faces challenges due to increased competition in food delivery, leading to elevated subsidies that will impact near-term profits [1] - Revenue Forecasts: 2Q core local commerce revenue growth is forecasted at +11% year-on-year, while profit is expected to decline by -35% year-on-year [1] - Adjusted EBIT: For FY25, adjusted EBIT is estimated at Rmb44.7 billion, a decrease of -15% year-on-year [1] - Target Price: The 12-month target price is lowered to HK$172 [1] Varun Beverages - Investment Rating: Initiate at Buy with a 12-month target price of Rs600 [2] - Market Position: Varun Beverages is positioned to grow in India's RTD beverages market, with Pepsi's market share increasing from 28% in 2015 to 38% in 2024 [2] - Profitability: The company has a strong track record of improving profitability in acquired territories, particularly in Africa [2] - Free Cash Flow: An inflection in free cash flow is expected over CY24-27 due to steady growth in operating cash flow and moderated capital expenditures [2] BYD - Investment Rating: Buy [4] - Promotion Impact: The impact of BYD's "618" promotion is expected to be less severe than feared, with an average price reduction of Rmb10,000 on 12 models [4] - Revenue Impact: The promotion is estimated to have a Rmb2.6 billion impact on BYD's top line, equivalent to 5% of 2025E net profit [4] - Target Price: The 12-month target price is adjusted down by 3% to Rmb424/HK$416 [4] WiseTech Global - Investment Rating: Buy [4] - Acquisition: WiseTech announced the acquisition of E2open for US$2.1 billion, which is expected to be accretive to FY27E EPS by +8% to 10% [4] - Growth Outlook: The acquisition is seen as a significant step towards WiseTech's goal of becoming the operating system for global trade and logistics [4] - Target Price: The 12-month target price is A$126 [4] Trip.com - Investment Rating: Buy [7] - Strategic Initiatives: Trip.com aims to enhance its position as a leading OTA in Asia through overseas investments and a full-funnel marketing strategy [7] - Customer Focus: The company emphasizes excellent customer service and innovation in tourism services [7] - Target Price: The 12-month target price is US$78/HK$608 [7] Mitsui Fudosan - Investment Rating: Buy [7] - Overseas Expansion: Mitsui Fudosan is looking to expand its overseas business and address rising construction costs [7] - Target Price: The 12-month target price is ¥1,500 [7] Toray Industries - Investment Rating: Buy [7] - Profit Growth: Toray expects strong profit growth supported by structural reforms and a focus on ROIC management [7] - Target Price: The 12-month target price is ¥1,030 [7]