"直播免费学，月入四五万" "素人打造成网红主播" 7月以来，多名主播却向南都、N视频记者讲述了遭遇"天价违约金"的经历。从被高薪诱惑 入职，到因直播收益不佳解约，最后被MCN机构索取高额违约金，有人因此官司缠身。一 名娱乐主播说， " 直播12天仅赚两百块，却要赔两万。 " 一名游戏主播称，早年合同规定 违约金高达500万元，直播平台停服后，"因曾在其他平台发视频"，还是 被起诉索赔5万元 。 当前，网络直播炙手可热 部分MCN机构"高薪"招募主播的广告 让求职者不免心动 然而 千万别轻易用行动代替心动 当心有陷阱！ "运营一对一指导主播" …… 应聘时，该公司向陈琦提供电子合同要求签约，"我回去考虑了一天后，就和他们签约 了"。 陈琦（化名）的直播收益。 随后，南都、N视频记者向多家MCN机构了解获悉， 有的机构设置的违约金数额达主播总 收益的8倍 。 一名每年约接到80起类似违约案件的律师提醒， 有的MCN机构会设置霸王条款，或要求主 播"擦边"博流量，甚至故意诱导主播违约，进而索取高额违约金 ，"签约前一定要逐字逐句 阅读合同，不能只看重点，小字注释往往藏着陷阱"。 她向南都记者出示了这份合同，合同约 ...

TikTok 公会是平台与主播之间的桥梁，它主要负责挖掘、培养和管理主播，为平台输送优质的直播内 容，同时帮助主播提升影响力和商业价值，实现三方的互利共赢。 在全球短视频和直播行业蓬勃发展的当下，TikTok 作为一款现象级的社交娱乐应用，在全球范围内拥 有庞大的用户群体。对于众多想要投身直播行业的机构和个人来说，加入 TikTok 公会无疑是一个极具 吸引力的选择。以下是一份全面的 TikTok 公会入驻指南，助您顺利开启在 TikTok 的直播之旅。 加入 TikTok 公会能获得一系列丰厚的权益。首先是流量扶持，公会旗下的主播有机会获得更多的平台 推荐流量，增加曝光度；其次是收益分成，公会和主播可以按照一定比例分享直播中的礼物收入等；此 外，公会还能得到平台的专业培训和运营指导，有助于公会和主播的成长。 TikTok 公会入驻主体可以是公司或机构。这就要求您必须具备合法的营业执照等相关经营资质。同 时，公司的经营范围最好与文化、传媒、娱乐等相关，这样在入驻审核时会更具优势。 一个专业的团队是公会成功运营的关键。您需要组建包括运营、策划、商务、客服等在内的专业团队。 运营人员负责公会的日常管理和主播的运营 ...

Group 1 - The core viewpoint of the news is the departure of the popular live streamer Dondon from Dongfang Zhenxuan, indicating a shift in the live streaming industry dynamics and personal branding conflicts with institutional control [2][5] - Dondon, who joined New Oriental in 2017 and became a prominent live streamer focusing on beauty and skincare, expressed a desire to explore new opportunities as he approaches 30 years old [5] - Guangzhou is emerging as a highly attractive city for live streaming e-commerce, with Dondon considering a move there, reflecting the city's growing significance in the industry [2][5] Group 2 - Guangzhou's live streaming e-commerce retail sales are projected to reach 517.1 billion yuan in 2024, accounting for one-fifth of the national total [6] - The city has 182 industrial belts selling products on Douyin, leading the nation, with skincare products being particularly popular among consumers [6] - The local government is actively promoting the development of the live streaming e-commerce sector, aiming to digitalize 100 traditional markets by 2027 and increase the number of live streaming influencers to over 100,000 [6] Group 3 - The return of the leading MCN Xinxuan Group to Guangzhou after relocating to Hangzhou highlights the importance of proximity to supply chains, particularly in fashion and beauty products [7] - Xinxuan Group's decision to move back is influenced by the concentration of manufacturing in Guangdong, allowing for better access to original production sites [7]

Core Viewpoint - The introduction of two announcements by the State Taxation Administration aims to enhance tax service and management capabilities in the online space, guiding the compliant development of the live streaming industry [1][3]. Group 1: Tax Compliance and Management - The announcements clarify that internet platform enterprises, including live streaming platforms, are required to report tax-related information, optimizing tax collection methods for online streamers and reducing their tax burden [1][3]. - The live streaming industry is recognized as a significant part of the platform economy, but its complex operational models create challenges in tax oversight, leading to potential tax evasion and unfair competition [1][2]. Group 2: Regulatory Actions and Industry Impact - In 2024, tax authorities inspected 169 online streamers, recovering a total of 899 million yuan, which has helped to regulate the tax order in the industry [2]. - A case involving an MCN organization and illegal intermediaries highlighted the shift from individual tax evasion to organized tax fraud, indicating a need for strengthened tax regulation [2]. Group 3: Future Directions and Benefits - The announcements are seen as a response to societal expectations, aiming to create a fair tax environment for platform competition by mandating MCN organizations to report tax information for streamers and their partners [3]. - The measures include tax relief for low-income streamers, such as a tax exemption for amounts below 100,000 yuan, and support for platforms in handling tax filings, which will alleviate the tax burden on streamers [3].

顿顿官宣离职 目前，顿顿的社交平台账号标签，已删除"东方甄选主播"字样，改成"随拍领域自媒体创作者"。 | 3.2万 | | --- | | @东方甄选 co2人共创 6371 | | 东方甄 ... 乐方甄选 66 | | 2891 人的美好邏輯 顿顿与东方甄选的相遇, | | 虽然告别,但缘分不断, 今后顿顿将作为东 | | 方甄选自营产品推荐官,和东方甄选继续携 | | 手前行。愿顿顿前程似锦,一路生花,在新 3277 | | 的领域绽放光彩! #东方甄选 @顿顿顿顿顿顿 | | 收起 6.1.2 | | 后台听 2025-6-18 20:00 IP属地:北京 | | Q 相关搜索 ·顿顿 | | C 善语结善缘, 恶言伤人心 | 图源：东方甄选抖音 董宇辉单干后，东方甄选的"新台柱子"顿顿，也选择了离开。 近日，东方甄选官方账号发布视频，官宣主播顿顿离职。顿顿表示：与公司三年合约到期，感谢公司和俞敏洪老师，以后会以"东方甄选自营品推荐官"的 身份，继续和东方甄选合作。 同时，顿顿个人表示："三十而立，将尝试挑战自己未知的能力，继续前行。" 东方甄选其余主播给"优秀毕业生"顿顿举办了小型欢送会并送上了祝 ...

网红主播美颜泛滥成灾，平时是美女，忘记开美颜瞬间变老太太，近日，一位网红在直播过程中不慎关 闭了美颜功能，瞬间从"妙龄美女"变成"老太太"的画面被网友截图疯传，引发了广泛热议，这一"翻 车"事件虽然令人啼笑皆非，却也再次将"过度美颜"这一直播行业中的普遍现象推上了舆论的风口浪 尖。 美颜技术早已不是什么新鲜玩意，无论是磨皮、瘦脸、大眼，还是自动补光、AI换脸，各类滤镜层出 不穷，足以将任何一张普通的脸庞，塑造成标准化的"网红脸"，而在平台推流、粉丝打赏的利益链条 中，美颜已然成为许多主播获取流量和收益的重要工具，甚至可以说是"门面担当"。 此次翻车事件虽然只是个别现象，但它所折射出的，却是整个行业亟需反思的现状：直播究竟要靠"真 实"打动人，还是继续用虚假的外壳包装所谓的"人设"，美颜本身并没有错，它本质上只是工具，是对 外貌的一种修饰，但一旦被滥用、过度依赖，便会变成欺骗的手段，失去了应有的度和界限。 对于观众而言，也应逐步提升媒介素养，认识到直播并非现实，屏幕里的"完美女性"很多都是技术产 物，不可轻信，更不可为之沉迷，对于平台和行业而言，更应思考是否该引入规范和监管，让美颜不再 成为谎言的遮羞布，而只是 ...

天眼查App显示，日前，上海熊猫互娱文化有限公司、袁某某、陈某新增一条被执行人信息， 执行标的1210万余元 ，涉及合同纠纷相关案件，执行法院为上海铁路运输法院。 而这则消息，距离熊猫互娱2019年11月被申请破产审查，已经过去了6年。 | 홍릉 | (2019) 沪03破申252号 | 案件类型 | 破产审查案件 | | --- | --- | --- | --- | | 被申请人 | 上海能猫互娱文化有限公司 | 申请人 | 上饶市翼飞科技有限公司 | | 经办法院 | 上海市第三中级人民法院 | 管理人机构 | | | 管理人主要负责人 | | 公开日期 | 2019-11-12 | 公开报道显示，王思聪在2015年7月以2000万元注册资金与电竞圈资源创立熊猫互娱，同时自 任CEO，旗下主要运营弹幕式视频直播网站熊猫直播。2017年5月，熊猫直播完成10亿人民币 B轮融资， 估值高达50亿元。 为了造势，王思聪不仅亲自上阵直播打游戏，还邀请周杰伦、鹿晗、林更新等明星站台。艾 瑞数据显示，2017年底， 熊猫直播在用户数量排名行业第三位。 2018年，熊猫互娱出现了资金缺乏、融资困难等不利情况。2019 ...

Core Viewpoint - The live streaming industry is experiencing growth alongside risks, with the SaaS provider Suishoubo Group filing for an IPO in Hong Kong, highlighting its business expansion and revenue growth amid a competitive landscape [1] Industry Overview - The live streaming sector has emerged as the fifth largest segment in the online entertainment industry, with diverse content ecosystems and new growth points in knowledge sharing [1] - The integration of live streaming with e-commerce has enhanced marketing efficiency [1] Company Profile - Suishoubo, based in Guangzhou, specializes in comprehensive SaaS solutions for the entertainment, marketing, and new retail sectors, starting its SaaS solutions in 2020 [1] - The company is ranked tenth in the Chinese market for SaaS solutions in 2024, holding a market share of 1.0% [1] Financial Performance - Revenue projections for Suishoubo from 2022 to 2024 are approximately 45.1 million, 50.7 million, and 98.9 million yuan, respectively, with profits of 32.5 million, 26.5 million, and 38.1 million yuan [1] - The compound annual growth rate (CAGR) for the company's revenue across its three service segments is 18.3% [1] Revenue Breakdown - Entertainment and social network live streaming has been the primary revenue source, expected to account for 44.2% of total revenue in 2024 [1] - The new marketing and new retail segments have gained traction, with projected revenue shares of 10% and 9.6% in 2024, respectively [1] - The online marketing solution launched in June 2024 generated 35.9 million yuan in revenue within six months, representing 36.5% of total revenue, with a major client contributing 80% of this segment's revenue [1] Market Risks - Suishoubo faces risks related to dependency on upstream and downstream partners, with the revenue share from the top five clients decreasing from 100% to 67.7% and the largest client's share dropping from 69.3% to 30.5% [1] - The company relies heavily on five major suppliers and third-party platforms for its services [1] Market Growth Projections - The growth rate of the enterprise live streaming service market is expected to slow down, with a projected CAGR of 23.2% from 2019 to 2024, declining to 13.5% from 2024 to 2029 [1] - The CAGR for SaaS solutions is anticipated to decrease from 21% to 12.1% during the same period [1] - In 2024, the top ten enterprise live streaming SaaS providers in China will hold a combined market share of 31.8%, with Suishoubo ranked tenth [1] Conclusion - Suishoubo's new business initiatives have led to revenue growth, but the overall industry growth is slowing, and increased competition poses challenges for sustained performance [1]

日前，中国网络社会组织联合会发布"优质主播培育工程"第二批优质直播间（主播）名单，共计263 个，将发挥示范引领作用，促进直播行业高质量发展。 据了解，中网联于2024年1月启动"优质主播培育工程"，旨在挖掘培育一批行业示范突出、公益带动有 力、社会知名度较高的优质主播。工程计划从2024年至2026年，用3年时间培育认定优质直播间6000 个，带动平台企业培育优质直播间超过3万个。2024年9月27日，中网联公布了首批208个优质直播间 （主播）。 截至2024年12月，我国网络直播用户规模达8.33亿人，较2023年12月增长1737万人，占网民整体的 75.2%；主播账号突破1.8亿个。2024年7月，人社部等3部门发布通知，正式将网络主播确定为新职业。 近年来，直播行业发展势头良好，规范健康有序发展已成各方共识，传播更多传统文化、艺术作品等优 质内容成为直播间主流。演艺直播向着"内容专业化、主播职业化、行业规范化"的趋势发展。这种发展 趋势，不仅是市场的必然结果，也是政策引导和行业自律的结果。在有效市场和有为政府的结合下，演 艺直播行业在内容质量、主播职业化和行业规范化方面取得显著进展。 清华大学新闻 ...

Group 1 - The live streaming industry is tightening regulations, with Douyin implementing measures to address inducement consumption violations among streamers, including "fund freezing, withdrawal restrictions, and delayed settlements" [1][2] - After the new regulations were implemented, the user reporting rate dropped by 72%, indicating that the economic sanctions directly impacted the behavior of streamers [2] - The industry is moving away from aggressive marketing tactics, as new guidelines require streamers to provide product testing reports and authorization certificates, targeting those who previously relied on unverified products [4] Group 2 - The surge in complaints related to live streaming, which increased by 40% year-on-year in 2024, highlights the need for regulatory action, particularly concerning inducement tipping and false advertising [4] - The platform emphasizes the importance of regular communication with streamers and agencies, signaling that the goal is to establish healthier industry rules rather than eliminate the live streaming sector [4][5] - The tightening of regulations is expected to raise the entry barriers for the industry, potentially leading to the elimination of streamers who operate on the fringes, while creating opportunities for those focused on quality content [5]