Core Points - The founder of XinXuan Group, Xin Ba (Xin Youzhi), has been taken away for investigation by relevant authorities, but the company claims this is not true [1] - Xin Ba announced his formal departure from the live-streaming industry, stating he will no longer participate in any company activities due to health issues [1] - The company's assets, including Xin Ba's account with 100 million followers, have been transferred to co-founder Chu Ruixue (Xin Ba's wife), who will take over the management of XinXuan Group [1] Company Developments - Xin Ba's health condition has deteriorated, with reports indicating that his lung function has reached its limit, prompting his exit from the company [1] - Chu Ruixue officially began her live-streaming activities on August 29, 2023, marking a significant leadership transition within the company [1] - During a live-stream, Xin Ba emphasized that he is no longer involved in any company roles, stating he is not even an employee [1]

Group 1 - The core point of the news is that the well-known streamer Xinba announced his official departure from the live streaming industry due to serious health issues, transferring his account management to his wife [1][3][4] - Xinba stated that he has been suffering from bronchitis since the age of 24, which has led to severe lung problems, and he can no longer bear the responsibilities of live streaming [3][4] - This announcement marks Xinba's fifth declaration of leaving the industry, with previous announcements made in April 2020, April 2021, November 2023, and April 2024 [4][5] Group 2 - Xinba's live streaming account has been previously banned multiple times, and he was involved in a dispute with another top streamer over a product issue in 2024 [7] - He had promised to compensate consumers with 100 million yuan due to issues with a product sold by a competitor, but his live streaming function was banned on the day he planned to conduct this compensation live stream [7] - Xinba's self-created brand "Mian Mima" sanitary napkins has been reported to contain carcinogenic substances, with high levels of sulfur urea detected in multiple batches [7][9] Group 3 - The "Mian Mima" brand has publicly stated that all products comply with national laws and standards, and they are taking consumer concerns seriously by conducting third-party testing [9]

Core Insights - TikTok is a leading social entertainment application with a vast global user base, making it an attractive platform for individuals and organizations looking to enter the live streaming industry [1][3] - TikTok Guilds serve as a bridge between the platform and streamers, focusing on discovering, nurturing, and managing streamers to deliver quality live content and enhance their influence and commercial value [3][5] Group 1: Benefits of Joining TikTok Guilds - Joining a TikTok Guild provides various benefits, including increased exposure through platform traffic support and revenue sharing from live stream gifts [3][5] - Guilds offer professional training and operational guidance to help both the guild and streamers grow [3] Group 2: Requirements for Joining TikTok Guilds - Entities wishing to join TikTok Guilds must possess a valid business license and ideally operate within the cultural, media, or entertainment sectors to enhance their approval chances [5] - A professional team comprising operations, planning, business development, and customer service is essential for successful guild management [5] Group 3: Application Process - The application process involves registering a TikTok account, submitting required documents such as business licenses and operational plans, and ensuring all information is accurate and complete [6] - The review period for applications typically ranges from 7 to 15 business days, during which applicants should remain accessible for communication [6] Group 4: Post-Approval Operations - After approval, the primary task is to recruit quality streamers through various channels, including online job postings and offline recruitment events [6] - Providing systematic training for streamers in areas like live streaming techniques and content creation is crucial for their rapid development [6] Group 5: Content Strategy and Business Development - Diverse live streaming content is key to attracting users, with a focus on different audience segments and market demands [7] - Engaging in business collaborations with brands for advertising and product promotion is vital for guild profitability [7] - Utilizing TikTok's data analysis tools to monitor performance metrics allows for timely adjustments to operational strategies and content [7] Conclusion - Joining TikTok Guilds presents both opportunities and challenges, and thorough preparation and diligent operation can lead to success in the live streaming business on the platform [9]