Core Insights - Major sporting events create unique opportunities for brands to engage audiences across multiple screens, driving significant business impact [1][2][7] Group 1: Audience Engagement - Sports moments foster emotional engagement and brand openness among diverse audience groups, including Gen Z, Millennials, and affluent consumers [2] - Two-thirds of fans watch major sporting events at home, leading to a premium media setting where TV viewing is complemented by active browsing on other devices [3] - 56% of sports viewers utilize a second screen while watching games, with this behavior particularly pronounced among basketball audiences [4][8] Group 2: Brand Trust and Discovery - 39% of global fans trust brands not typically associated with sports, increasing to 50% among Formula 1 viewers, indicating broader brand acceptance during certain tournaments [3] - Audiences report higher trust in advertising within sports and news contexts compared to social channels, emphasizing the importance of quality media environments for brand discovery [5] Group 3: Advertising Effectiveness - Nearly half of respondents believe that multi-screen advertising enhances brand recall, with 49% more likely to purchase when brands maintain cohesive exposure across TV and digital channels [6][8] - Among Millennials and FIFA World Cup viewers, purchase intent rises to 59% when brands engage in integrated advertising strategies during significant sporting moments [6] Group 4: Research Findings - The full report provides insights into global audience behavior during major sporting events in 2026, focusing on media consumption, trust, and the performance impact of omnichannel strategies [7]

Core Viewpoint - Teads Holding Co. will announce its fourth quarter and full year 2025 results on March 5, 2026, followed by a conference call to discuss the results and business outlook [1]. Group 1: Conference Call Details - The conference call will take place at 8:30 a.m. (Eastern Time) on March 5, 2026 [1]. - Access to the conference call can be made via phone at 1-877-497-9071 for domestic callers and 1-201-689-8727 for international callers [2]. - A replay of the call will be available three hours after it concludes, accessible at 1-877-660-6853 for domestic and 1-201-612-7415 for international callers, with a passcode of 13757587 [2]. Group 2: Webcast Information - Interested parties can also listen to a live webcast of the conference call through the Investor Relations section of the company's website [3]. - An online replay will be available shortly after the call for a limited time [3]. Group 3: Company Overview - Teads Holding Co. is an omnichannel outcomes platform focused on driving results for marketers across premium media [4]. - The company utilizes predictive AI technology to enhance media effectiveness, connecting quality media with brand creative and context-driven measurement [4]. - Teads partners with over 10,000 publishers and 20,000 advertisers globally and has a workforce of around 1,700 people across more than 30 countries [4].

Core Insights - Teads has partnered with Google TV to significantly expand its connected TV (CTV) HomeScreen ad inventory, now reaching over 500 million unique TV devices globally [1][4] - This partnership allows brands to access high-attention placements on Google TV, enhancing their visibility in major markets like the US and UK [1][2] Company Strategy - The collaboration aims to drive impactful results for clients by combining Google TV's extensive reach and premium supply with Teads' creative and omnichannel capabilities [3] - Teads Studio, the company's in-house creative team, optimizes storytelling across screens, turning standard video assets into dynamic, interactive experiences [3] Campaign Performance - Teads has successfully activated over 4,000 CTV HomeScreen campaigns since its launch in 2023, with notable brands like Cartier, Nestlé, and Air France participating [4] - A case study with Michelin demonstrated the effectiveness of high-quality creative in premium CTV environments, resulting in a +7% increase in brand favorability, +8% in perception of safety, and +6% in brand consideration [3]

Core Insights - Bombora has partnered with Proximic by Comscore to introduce 300 new contextual audiences based on Bombora's proprietary B2B data, enhancing the value of the B2B ecosystem for stakeholders [1][2] Group 1: Partnership and Product Offering - The integration of Bombora's B2B data with Proximic's predictive AI technology allows advertisers to access sophisticated contextual targeting based on essential B2B attributes such as industry, job function, and professional group [2][4] - Advertisers can activate these new segments through The Trade Desk's Contextual Marketplace or via Deal IDs through Microsoft Monetize, providing access to major programmatic platforms like DV360, Yahoo DSP, and Adobe [3] Group 2: Strategic Importance - The partnership exemplifies Bombora's commitment to providing seamless access to its B2B data, enabling advertisers to implement sophisticated advertising strategies and reach their ideal professional audiences [4] - The combination of Proximic's AI-powered predictive signals with Bombora's data creates specialized segments that enhance addressability and drive results in a complex digital landscape [4] Group 3: Company Overview - Bombora is recognized as a pioneer in B2B data, connecting the B2B ecosystem through a unique Data Co-op of leading publishers and data providers, leveraging advanced AI models to create a comprehensive view of company research behavior [5] - The company offers a range of solutions including Intent, Identity, B2B Audiences, and Campaign Measurement, making them accessible across various B2B MarTech, RevTech, SalesTech, and AdTech platforms [5]

Core Insights - Teads has appointed Dani Cushion as Chief Marketing Officer, effective January 6, 2026, to lead its global marketing organization and enhance brand strategy [1][3] - Cushion has a strong background in marketing for high-growth technology companies, having previously served as CMO at Innovid, ExecOnline, and Cardlytics, contributing to significant milestones such as acquisitions and IPOs [2][3] - The appointment comes at a crucial time for Teads as it aims to evolve into a more advanced, omnichannel outcomes-driven platform for advertisers, with a focus on innovation and market leadership [3][4] Company Overview - Teads is an omnichannel outcomes platform for the open internet, focusing on delivering full-funnel results for marketers across premium media [4] - The company partners with over 10,000 publishers and 20,000 advertisers globally, leveraging predictive AI technology to enhance media effectiveness [4] - Teads is headquartered in New York and employs nearly 1,800 people across more than 30 countries [4]

Core Insights - Teads has appointed Fernando Tassinari as Managing Director of LATAM, aiming to enhance growth in key Latin American markets and solidify its position in the digital advertising sector [1][4][6] Company Strategy - Tassinari will lead Teads' overall strategy in Latin America, focusing on consolidating market position and accelerating the growth of its performance business, which is crucial for the company's global evolution [3][6] - The leadership will emphasize three core priorities: strengthening internal culture, driving innovation in business development, and expanding growth opportunities for local teams [5][6] Leadership Background - Tassinari brings over two decades of international leadership experience in marketing and digital advertising, having worked with notable companies such as Taboola, Criteo, and Publicis Group [2][4] - His collaborative and people-first approach is expected to foster trust, creativity, and strong human connections within the teams [5][6] Market Positioning - The appointment of Tassinari is seen as a significant milestone for Teads as it seeks to enhance its footprint in LATAM and deliver measurable value to clients amid a complex digital landscape [4][6] - Teads aims to leverage Tassinari's expertise to strengthen its commercial offerings and value proposition for advertisers, agencies, and publishers in the region [6]

Core Insights - Teads Holding Co. will release its third quarter 2025 results on November 6, 2025, before the market opens, followed by a conference call at 8:30 a.m. Eastern Time to discuss the results and business outlook [1]. Company Overview - Teads Holding Co. is an omnichannel outcomes platform for the Open Internet, focusing on delivering full-funnel results for marketers across premium media. The company utilizes predictive AI technology to enhance media value and connect quality media with brand creative and context-driven addressability [4]. - Teads is partnered with over 10,000 publishers and 20,000 advertisers globally, making it one of the most scaled advertising platforms on the Open Internet. The company is headquartered in New York and employs nearly 1,800 people across more than 30 countries [4].

Core Insights - Teads has launched a beta version of CTV Performance, a solution that measures connected TV (CTV) campaign effectiveness by linking exposure to site visits, leads, and sales, marking a significant advancement in accountability for CTV advertising outside the US [1][2][3] Group 1: Product Features - CTV Performance allows advertisers to track metrics beyond traditional measures like impressions and completion rates, providing insights into direct actions such as site visits and sales linked to CTV exposure [2][3] - The solution is designed to complement Teads' existing omnichannel offerings, enabling brands to utilize premium streaming environments for both awareness and measurable mid-funnel outcomes [2][3] Group 2: Market Impact - The launch aims to bridge the gap between brand awareness and performance, democratizing CTV as a channel that can deliver both attention and measurable outcomes [3] - A recent campaign for Men's Wearhouse demonstrated the effectiveness of CTV Performance, resulting in over 41,000 site visits and more than 50,000 incremental store visits, showcasing CTV's potential in driving measurable results [3] Group 3: Availability and Expansion - CTV Performance is currently in beta across key global markets, including the US, EU5, and APAC, with plans for broader rollout and additional creative formats in the future [4]

Core Insights - Teads Holding Co. is scheduled to participate in two investor conferences in September 2025, including the Citi's 2025 Global TMT Conference and Jefferies TechTrek 2025 Conference [1][2] Group 1: Investor Conferences - Teads will have a fireside chat at the Citi's 2025 Global TMT Conference on September 3, 2025, from 2:10 to 2:45 PM EST [2] - The company will also participate in one-on-one meetings with investors at the Jefferies TechTrek 2025 Conference on September 10-11, 2025, in Tel Aviv, Israel [2] Group 2: Company Overview - Teads Holding Co. was formed from the merger of Outbrain Inc. and TEADS on February 3, 2025, and officially changed its corporate name on June 6, 2025 [3] - Teads operates as an omnichannel outcomes platform for the Open Internet, focusing on delivering full-funnel results for marketers through predictive AI technology [3] - The company collaborates with over 10,000 publishers and 20,000 advertisers globally, employing nearly 1,800 people across more than 30 countries [3]

Core Insights - Teads has launched Connected Ads, a new branding solution aimed at enhancing creative possibilities and engagement across premium publisher environments, reinforcing its commitment to delivering brand-to-performance outcomes at scale [1][3]. Group 1: Product Features - Connected Ads offers a unified ad experience with two complementary placements: one embedded within the article and another at the end, maximizing brand visibility during a single content session [2][3]. - The format allows advertisers to utilize high-impact messaging and interactive elements, creating opportunities for deeper engagement and storytelling [2][3]. Group 2: Market Implementation - The beta launch of Connected Ads is currently live across major publishers in Germany, France, Italy, Japan, the UK, and the US, with several enterprise advertisers participating in the testing phase [4]. Group 3: Company Overview - Teads operates as an omnichannel outcomes platform for the open internet, focusing on delivering full-funnel results for marketers through predictive AI technology and partnerships with over 10,000 publishers and 20,000 advertisers globally [5].