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市占率仅0.5%!遇见小面想当“中式面馆第一股”? | BUG
新浪财经· 2025-04-28 01:03
文 | 《 BUG 》栏目 徐苑蕾 当前,遇见小面正以"中式面馆第一股"的概念冲刺港股市场。 而就在其递交招股书后 3 天,公司公关总监却突遭裁员,其怒斥公司"用完即弃"。原本应 是 IPO 静默期的维稳者却成了危机源头,这桩带有争议的劳务纠纷无疑给遇见小面的资本 故事蒙上了一层阴影。 根据招股书显示,过去 3 年,遇见小面以"麦当劳式"扩张横扫市场,营收年复合增长率达 66.2% ,门店数量翻倍至 360 家,但 2024 年单店和同店经营效率均出现下滑,暴露 出"以价换量"策略的疲态。 纵观行业,中式面馆赛道高度分散,行业前五名合计市占率不足 3% ,价格战与同质化竞 争愈演愈烈。遇见小面的这场 IPO 不仅是其自身发展的转折点,更是整个中式面馆行业能 否跑通规模化商业模式的试金石。 公关总监被裁 指责"用完即弃" 日前,遇见小面原公关总监在社交媒体上发布的一系列动态引发广泛关注。该总监发声称,自 己突然收到公司的裁员通知,指责公司"用完即弃",且通知原件直接寄到了家里,联系方式写 的是家人电话而非其本人。 据透露,目前其正在进行法律维权。《 BUG 栏目》了解到,该总监自 1 月入职遇见小 面,收到解除 ...
遇见小面冲刺港股IPO,曾因食安、裁员等问题引争议
Sou Hu Cai Jing· 2025-04-27 13:06
Core Viewpoint - The company "Guangzhou Yujian Xiaomian Catering Co., Ltd." has submitted its listing application to the Hong Kong Stock Exchange, aiming to become the "first stock of Chinese noodle restaurants," but faces controversies related to food safety and employee layoffs [1][3]. Group 1: Food Safety Issues - Food safety is critical for restaurant businesses, and Yujian Xiaomian has faced regulatory scrutiny. In June 2024, the Beijing Haidian District Market Supervision Administration reported that the company failed to implement its food safety responsibilities, leading to a required rectification [3]. - In November 2024, the company received a warning for not maintaining cleanliness at its Dongzhimen branch [3]. - As of April 24, 2025, there have been 189 complaints against the company on the Black Cat Complaints platform, with several related to food safety, including reports of foreign objects in food and health issues requiring medical attention. The overall complaint resolution rate is below 30% [3]. Group 2: Layoff Controversy - Shortly after the listing application, the company faced backlash over a layoff incident. The public relations director revealed on social media that she received a layoff notice at home while on leave for her child's illness, raising concerns about privacy violations [9]. - The company's HR claimed it was a mistake in filling out emergency contact information, but the director has sought legal recourse, indicating potential legal risks for the company [9]. Group 3: Dividend Strategy Concerns - The company's dividend strategy has raised market concerns, as it declared dividends totaling 34 million yuan, which is 56% of its net profit of 60.7 million yuan for 2024, despite not having stable profitability [12]. - Financial pressures are evident, with short-term loans reaching 50 million yuan and cash reserves at only 42.19 million yuan, alongside a net current liability of 242 million yuan and a long-term debt ratio exceeding 90% [12].