Financial Data and Key Metrics Changes - The company reported net bookings of $1.3 billion, up 3% year-over-year, exceeding the high end of guidance [19] - Full game net bookings were $214 million, up 27%, driven by ongoing momentum from Split Fiction and a resurgence in Star Wars Battlefront II [20] - Live services net bookings were $1.08 billion, down 1%, but excluding Apex Legends, live services grew in the low single digits [20][21] - Net revenue was $1.67 billion, up 1%, with a gross margin of 83.3%, down 90 basis points [23] - Operating expenses increased by 9% to $1.12 billion, primarily due to increased personnel costs [23] Business Line Data and Key Metrics Changes - The EA Sports business showed strong performance, particularly in global football, with net bookings growing mid-single digits year-over-year [21] - FC Mobile outperformed expectations with over 50 million installs and significant daily active user growth [8] - Apex Legends maintained flat net bookings sequentially, driven by strong operational execution and content innovation [22] - The American football ecosystem demonstrated strength with sustained engagement across Madden NFL and college football, with College Football '26 receiving strong reviews [11][12] Market Data and Key Metrics Changes - The company is seeing deeper engagement in its core franchises, particularly in global football and American football, with a focus on community-centric strategies [9][10] - The integration of real-world sports content into games, such as the partnership with Apple for FC Mobile, is enhancing player engagement [8][10] Company Strategy and Development Direction - The company is entering an exciting release cycle, with anticipated launches for Battlefield 6, Madden NFL 26, and FC 26, aiming to deepen player engagement and expand audiences [7][29] - The strategy focuses on building massive online communities and enhancing player experiences through innovative gameplay and community-driven content [17][30] - The company is committed to a community-centric approach, aiming to deliver long-term value for players and adapt to their feedback [9][26] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to deliver against FY 2026 outlook, citing strong momentum and a compelling slate of upcoming launches [19][29] - The company anticipates a challenging comparison for College Football '26 due to last year's strong launch but remains optimistic about retention and player sentiment [26][27] - Management highlighted the importance of competition in driving innovation and improving offerings across franchises [68] Other Important Information - The company returned $423 million to shareholders through buybacks and dividends during the quarter [23] - The upcoming Battlefield 6 reveal is expected to generate significant excitement and engagement from the community [15][56] Q&A Session Summary Question: Thoughts on full game pricing strategy - Management indicated no immediate changes to pricing strategy, emphasizing a broad pricing scheme to capture the full spectrum of player value [36][37] Question: Life Services growth excluding Apex - Life Services growth outside of Apex was reported as low single digits, with expectations for continued momentum [41][43] Question: Marketing strategy for Battlefield - The company is investing heavily in marketing Battlefield 6, aiming to build it as a platform rather than just a product [56][57] Question: Competitive landscape between Battlefield and Call of Duty - Management feels confident about Battlefield's competitive positioning and the expectations of fans [63][66] Question: Consumer receptivity to bundling Madden and NCAA - The dual purchase strategy for Madden and NCAA is expected to continue being well received, with a vision for deeper connections between the two experiences [72][74] Question: Mobile opportunity post-App Store changes - The company is focused on creating frictionless experiences for players on mobile platforms, adapting to new economic opportunities [88][90]

Group 1: Company Overview - The company focuses on the esports technology, interactive entertainment, computing power, and artificial intelligence sectors, providing advanced products and technical solutions to enhance user experiences and support business innovation [2] - The company has established a strong market presence, covering over 70% of the esports service industry in China and maintaining partnerships with over 2,000 collaborators across more than 96% of cities [3] Group 2: Market Advantages - The company leverages years of experience and technological expertise to offer end-to-end solutions for upstream game manufacturers, midstream esports entities, and downstream consumers [3] - It provides AI-driven marketing services to over 95% of game manufacturers, facilitating efficient content distribution and user experience upgrades [3] Group 3: Business Developments - The 22nd ChinaJoy exhibition will take place from August 1 to 4, 2025, featuring a new "Smart Entertainment Robot" section and the "Global AI Game Developer Competition" [4] - The company has launched over 300 computing power edge data centers, serving more than 700,000 terminals, with a year-on-year growth of 21.1% in cloud terminal services [5] Group 4: IP and Brand Strategy - The company aims to enhance its brand influence through collaborations with leading IPs in culture, gaming, and animation, targeting young consumer demographics [6] Group 5: Future Development Strategy - The company plans to deepen its focus on the esports sector, innovate in cultural technology integration, and explore emerging technologies like computing power and AI to become a leader in digital services [7] Group 6: Financial Performance - In Q1 2025, the company achieved a revenue of 57,801.79 million yuan, marking a 40.25% year-on-year increase, and a net profit of 7,346.77 million yuan, up 37.48% from the previous year [8]