宋韵文化
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千年不夜城 再现南宋风 绍兴越城 古城醉中秋与您共赴风雅团圆 10月1日—10月8日
Ren Min Ri Bao· 2025-09-23 22:08
Core Insights - The article highlights the cultural and economic significance of Yuecheng District in Shaoxing, Zhejiang Province, emphasizing its historical heritage and modern industrial development [1][5]. Economic Development - Yuecheng District is positioned as an emerging industrial hub with three main industries: integrated circuits, biomedicine, and high-end equipment [1]. - The district has been approved for the first regular urban low-altitude logistics route in the province, marking it as a pilot area for low-altitude economy [1]. Cultural Heritage - Yuecheng boasts a rich cultural history of over 2,500 years, with more than 160 cultural relics within the 9.09 square kilometer area of Shaoxing Ancient City, earning it the title of "a museum without walls" [1]. - The district is recognized as a significant site for Song culture, with various activities planned to celebrate the 900th anniversary of poet Lu You during the upcoming holiday [5]. Tourism and Events - A series of cultural and commercial tourism events titled "Drunken Mid-Autumn Festival" will take place from October 1 to October 8, 2025, featuring diverse activities such as lantern festivals, drone shows, and traditional performances [2][3]. - The main venue for the events will be the Yuecheng Urban Square, with additional activities at various sub-venues, including the China Yellow Wine Museum and Shaoxing Yellow Wine Town [3][4]. Local Products and Experiences - The events will prominently feature Shaoxing's traditional yellow wine, with various themed markets and tasting experiences available for visitors [4]. - Attendees can enjoy a range of yellow wine-related products, including yellow wine milk tea and yellow wine coffee, enhancing the cultural experience [4]. Community Engagement - The festival aims to engage both locals and tourists, with free shuttle services and special gifts for visitors arriving by train or plane [4]. - The activities are designed to create an immersive experience that connects visitors with the historical and cultural essence of Shaoxing [5].
杭州亚运会两周年城市穿越赛带你感受亚运活力
Hang Zhou Ri Bao· 2025-09-22 02:11
Core Viewpoint - The "Hangzhou Asian Games Two-Year Anniversary City Crossing Race" was held, promoting community engagement and showcasing the integration of sports and culture in Hangzhou [1][2]. Group 1: Event Overview - The event took place on September 21 at the Hangzhou Olympic Sports Center, featuring thousands of participants [1]. - It was organized under the guidance of the Olympic Council of Asia and involved local sports authorities [1]. - The race included three unique routes connecting popular sports venues and cultural landmarks in Hangzhou [1]. Group 2: Participant Experience - Participants engaged in various fun activities at different venues, such as badminton juggling and traditional games, enhancing their experience [2]. - The event emphasized a "green, intelligent, civilized, and frugal" approach, allowing participants to use multiple modes of transportation [2]. - The format encouraged teamwork and low-carbon travel, attracting diverse groups including families and friends [2]. Group 3: Awards and Future Activities - The event featured awards for various categories to encourage participation, with prizes for the top teams based on completion time [3]. - All participants who completed the race received medals, certificates, and special gifts [3]. - A series of commemorative activities will follow, focusing on the intersection of sports, technology, and youth [3].
留下1129社区中心点亮古街夜色
Hang Zhou Ri Bao· 2025-09-05 02:25
Core Insights - The 1129 Community Center in Liuxia has become a popular destination for experiencing Song aesthetics, attracting approximately 160,000 visitors and hosting over 80 themed cultural events since its inception [2][2] - The center's innovative "Song Rhythm Experience Theater" allows visitors to actively participate in the storyline, enhancing engagement with traditional culture [1][1] - The introduction of night activities, including outdoor movies and music concerts, has extended visitor stay and diversified consumption opportunities, contributing to local economic development [2][2] Summary by Sections - **Visitor Engagement**: The center offers immersive experiences such as Song-style tea ceremonies and handmade sachet making, making traditional culture more accessible and engaging for younger audiences [1][1] - **Cultural Events**: The center has hosted significant events like "Encountering Su Dongpo" and "AI Youth IN Hangzhou," showcasing a blend of traditional and modern cultural elements [2][2] - **Economic Impact**: The operational strategy focuses on cultural attraction, immersive experiences, and extended consumption hours, which has revitalized the local economy and enhanced the cultural landscape of the area [2][2]
七夕“回”到宋朝去结婚
Hang Zhou Ri Bao· 2025-08-28 02:49
Core Viewpoint - The "Love at West Lake: A Romantic Qixi Festival" event will showcase a traditional Song-style wedding, offering a unique cultural experience and engaging activities for visitors [3][4]. Group 1: Event Details - The event will take place on Qixi Festival, featuring a romantic wedding ceremony by the West Lake [3]. - Activities include a water-based welcoming ceremony, traditional wedding rituals, and a celebratory banquet for guests [3]. - Attendees dressed in Hanfu will enjoy free entry to Chenghuang Pavilion, enhancing the festive atmosphere [3]. Group 2: Cultural Significance - The wedding ceremony aims to create a dialogue with the romantic essence of the Song Dynasty, allowing participants to experience its unique charm [3]. - The event is designed to celebrate the traditional Qixi Festival, emphasizing cultural heritage and community engagement [3]. Group 3: Promotional Activities - The Hangzhou News App will collaborate with Chenghuang Pavilion to offer free entry and experiences for couples, promoting the event [4]. - Participants will have the opportunity to enjoy interactive experiences and taste the wedding banquet, making it a memorable Qixi Festival [4].
上城一城宋韵共潮生
Hang Zhou Ri Bao· 2025-07-28 02:36
Core Viewpoint - The article highlights the cultural revitalization and economic development in Hangzhou's Shangcheng District, emphasizing the integration of historical heritage with modern urban life and tourism, driven by the "Song Yun" cultural theme. Group 1: Cultural Revitalization - The Shangcheng District is leveraging its rich historical background from the Southern Song Dynasty to enhance cultural tourism and local engagement, creating a vibrant urban atmosphere that blends tradition with modernity [8][10]. - Events like the "Blind Box Concert" and the "West Lake Big Show" are examples of how the district is transforming public spaces into interactive cultural experiences for residents and tourists alike [12][13]. Group 2: Economic Development - The district has seen significant tourism growth, with 35.825 million visitors in the first half of the year, generating a total tourism revenue of 30.01 billion yuan, ranking first in the province [11]. - The integration of cultural resources with various industries, including technology and tourism, is driving economic innovation and creating a new urban brand identity [12][13]. Group 3: Community Engagement - Community initiatives, such as the "Best Cool Tea Stall" and various volunteer programs, are fostering a sense of belonging and cultural pride among residents, enhancing the social fabric of the district [15][16]. - The establishment of public cultural spaces and events is promoting continuous community interaction and cultural participation, with 175 quality cultural life circles created, the highest in the city [16].
美心门荣膺“筑梦品牌”,宋韵新风引爆2025建博会首日
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-08 08:20
Core Viewpoint - The 2025 China (Guangzhou) International Building Decoration Expo has commenced, showcasing the significant presence of the brand Meixin Doors, which has received the "Dream Builder" title, highlighting its industry contributions and brand strength [1][2]. Group 1: Event Highlights - The expo opened on July 8, 2025, in Guangzhou, attracting over 1,000 professional visitors and partners to Meixin Doors' booth on the first day [1]. - Meixin Doors was awarded the "Dream Builder" title, recognizing its long-standing commitment to quality and innovation in the door industry [2][4]. Group 2: Brand Philosophy and Design - The exhibition theme "Mountain Water, True Heart, Song Style Rebirth" reflects Meixin Doors' brand philosophy, showcasing a blend of traditional aesthetics and modern design [6]. - The booth design features a tranquil color palette and flowing lines, embodying the essence of Eastern aesthetics and the philosophy of "Mountain Water, True Heart" [6]. Group 3: Product Innovation - Meixin Doors integrates advanced technology into its products, including smart entry doors with advanced recognition systems, eco-friendly materials for indoor doors, and soundproof doors utilizing effective noise reduction technology [8]. - The combination of traditional elegance and modern technology aims to enhance quality living environments [8]. Group 4: Market Response - The initial response from visitors has been overwhelmingly positive, with attendees praising the unique cultural essence and meticulous attention to detail in Meixin Doors' offerings [10]. - The strong interest from both consumers and distributors indicates a promising outlook for collaboration and market expansion during the ongoing expo [10].
“梦启上塘・与爱同行”公益航班再度启航
Hang Zhou Ri Bao· 2025-07-01 02:29
Group 1 - The event "Dream Starts at Shangtang: Walking Together with Love" highlights the recognition of moral models and community heroes in Hangzhou, showcasing the city's commitment to honoring individuals who contribute positively to society [2][3] - The cultural tourism project "Like a Dream at Shangtang" utilizes the ancient Grand Canal as a stage, integrating water screen projection, live performances, and digital technology to create an immersive experience that resonates with the historical essence of the Song Dynasty [2] - The initiative aims to foster a sense of warmth and appreciation for moral figures while promoting the values of kindness and virtue within the community [3] Group 2 - In 2024, Hangzhou plans to implement a revised policy to enhance the care and recognition of moral models, focusing on areas such as residency, healthcare, elder care, children's education, cultural services, and social activities [3] - The event is part of a broader strategy to leverage transportation advantages and cultural tourism, aiming to create more opportunities for diverse groups to benefit from the integration of transportation and cultural tourism [3]
南宋古村欢潭 唤醒千年宋韵
Hang Zhou Ri Bao· 2025-06-12 03:04
Core Viewpoint - The article highlights the cultural revitalization of Huan Tan Village, led by cultural commissioner Ji Jing, focusing on integrating traditional Southern Song culture with modern expressions to attract younger generations [2][3]. Cultural Decoding - Huan Tan Village, rich in historical heritage, features significant cultural elements such as the Tian family culture and Yue Fei culture, with multiple provincial and municipal cultural heritage sites [3]. - Ji Jing aims to position Huan Tan Village as a "young people's Southern Song cultural village," translating its cultural essence into modern contexts, creating a dialogue with Jing Shan Village [3]. - A team of nearly 20 experts from institutions like Peking University will assist in exploring and preserving local culture, contributing to rural revitalization strategies [3]. Creative Empowerment - A short video creator camp titled "Ancient Village + Automobile + Intangible Cultural Heritage" is set to take place in May 2025, engaging students from nine universities to produce creative content showcasing the village's heritage [4]. - This initiative aims to enhance Huan Tan Village's visibility on social media platforms through a blend of traditional elements and youth expression [4]. Current Developments - Huan Tan Village has achieved recognition as a provincial 3A-level scenic village and has been included in the 2024 Zhejiang Province Humanistic Village Construction list [5]. - The collaborative model of "cultural commissioner + village collective + universities" is proposed as a new paradigm for the protection of ancient villages in Zhejiang [5].
宋韵风华,皇城烟火“双面绣”——杭城街巷的宋韵现代化表达
Hang Zhou Ri Bao· 2025-06-12 03:04
Core Viewpoint - The article emphasizes the cultural significance of the Song Dynasty heritage in Hangzhou, particularly through the De Shou Palace, which serves as a vital cultural landmark and a museum that showcases the essence of Song culture [4][6][9]. Summary by Sections De Shou Palace and Song Culture - De Shou Palace is highlighted as a starting point for understanding the Song Dynasty's cultural legacy, featuring Song-style architecture, heritage preservation, and modern display techniques [6][7]. - The museum has received over 2 million visitors since its opening in November 2022, with a significant online presence, boasting over 800,000 followers on its WeChat account [9]. Cultural Integration and Community Engagement - The article discusses the integration of historical and modern elements through various events and exhibitions, such as light shows and art displays, which attract diverse audiences [10][15]. - The "no-wall museum" concept is introduced, promoting cultural experiences that blend art, history, and community life, enhancing the cultural vibrancy of the area [14][15]. Urban Development and Cultural Preservation - The transformation of the 23 Fangxiang area is mentioned, focusing on maintaining the local flavor while improving the quality of life for residents [12][13]. - The article highlights the balance between modern urban development and the preservation of traditional cultural elements, showcasing Hangzhou's unique identity [13][17]. Future Directions - The ongoing exploration of Song culture's relevance in contemporary society is emphasized, with a focus on making history accessible and engaging for both locals and tourists [16][17]. - The article concludes with a vision for Hangzhou to continue its cultural evolution, ensuring that the legacy of the Song Dynasty remains vibrant and influential [17].
杭州文旅升级之路:从“西湖游玩”迈向“西湖+沉浸体验”新时代
Huan Qiu Wang· 2025-05-15 14:10
Core Insights - The article discusses the development of cultural tourism in Xi'an and Hangzhou, highlighting their unique approaches and innovations in the industry [2][16] Group 1: Xi'an's Cultural Tourism Development - Xi'an has transformed into a "net celebrity city" with a focus on immersive experiences rooted in its rich historical culture [3][4] - The "Daming Palace Night City" serves as a core engine for Xi'an's cultural tourism, featuring interactive performances that engage visitors in historical narratives [5] - Xi'an's cultural tourism ecosystem includes a diverse range of offerings such as historical sites, immersive cultural districts, and large-scale performances, creating a comprehensive experience for different visitor demographics [7] Group 2: Hangzhou's Cultural Tourism Upgrade - Hangzhou is transitioning from a focus on West Lake tourism to a broader exploration of "Song Dynasty culture," leveraging its historical significance as the Southern Song capital [8][9] - The city is developing infrastructure to support Song culture, including the restoration of historical streets and the creation of educational routes that connect significant cultural sites [10] - The introduction of the "Parallel World Resort" aims to enhance Hangzhou's cultural tourism by integrating Song culture with high-tech entertainment, positioning it as a destination for immersive experiences [12][16] Group 3: Future Prospects - The "Parallel World Resort" will feature large-scale performances and interactive experiences that highlight Song culture, aiming to attract visitors and extend their stay [12][16] - The resort will also incorporate advanced technology in its attractions, such as an 8K immersive flying experience and various family-friendly entertainment options [14][15] - The overall strategy for both cities reflects a shift towards immersive tourism experiences, with Hangzhou aiming to redefine its identity beyond just being a scenic spot [16]