Core Viewpoint - The article highlights the cultural revitalization of Huan Tan Village, led by cultural commissioner Ji Jing, focusing on integrating traditional Southern Song culture with modern expressions to attract younger generations [2][3]. Cultural Decoding - Huan Tan Village, rich in historical heritage, features significant cultural elements such as the Tian family culture and Yue Fei culture, with multiple provincial and municipal cultural heritage sites [3]. - Ji Jing aims to position Huan Tan Village as a "young people's Southern Song cultural village," translating its cultural essence into modern contexts, creating a dialogue with Jing Shan Village [3]. - A team of nearly 20 experts from institutions like Peking University will assist in exploring and preserving local culture, contributing to rural revitalization strategies [3]. Creative Empowerment - A short video creator camp titled "Ancient Village + Automobile + Intangible Cultural Heritage" is set to take place in May 2025, engaging students from nine universities to produce creative content showcasing the village's heritage [4]. - This initiative aims to enhance Huan Tan Village's visibility on social media platforms through a blend of traditional elements and youth expression [4]. Current Developments - Huan Tan Village has achieved recognition as a provincial 3A-level scenic village and has been included in the 2024 Zhejiang Province Humanistic Village Construction list [5]. - The collaborative model of "cultural commissioner + village collective + universities" is proposed as a new paradigm for the protection of ancient villages in Zhejiang [5].

Core Viewpoint - The article emphasizes the cultural significance of the Song Dynasty heritage in Hangzhou, particularly through the De Shou Palace, which serves as a vital cultural landmark and a museum that showcases the essence of Song culture [4][6][9]. Summary by Sections De Shou Palace and Song Culture - De Shou Palace is highlighted as a starting point for understanding the Song Dynasty's cultural legacy, featuring Song-style architecture, heritage preservation, and modern display techniques [6][7]. - The museum has received over 2 million visitors since its opening in November 2022, with a significant online presence, boasting over 800,000 followers on its WeChat account [9]. Cultural Integration and Community Engagement - The article discusses the integration of historical and modern elements through various events and exhibitions, such as light shows and art displays, which attract diverse audiences [10][15]. - The "no-wall museum" concept is introduced, promoting cultural experiences that blend art, history, and community life, enhancing the cultural vibrancy of the area [14][15]. Urban Development and Cultural Preservation - The transformation of the 23 Fangxiang area is mentioned, focusing on maintaining the local flavor while improving the quality of life for residents [12][13]. - The article highlights the balance between modern urban development and the preservation of traditional cultural elements, showcasing Hangzhou's unique identity [13][17]. Future Directions - The ongoing exploration of Song culture's relevance in contemporary society is emphasized, with a focus on making history accessible and engaging for both locals and tourists [16][17]. - The article concludes with a vision for Hangzhou to continue its cultural evolution, ensuring that the legacy of the Song Dynasty remains vibrant and influential [17].

Core Insights - The article discusses the development of cultural tourism in Xi'an and Hangzhou, highlighting their unique approaches and innovations in the industry [2][16] Group 1: Xi'an's Cultural Tourism Development - Xi'an has transformed into a "net celebrity city" with a focus on immersive experiences rooted in its rich historical culture [3][4] - The "Daming Palace Night City" serves as a core engine for Xi'an's cultural tourism, featuring interactive performances that engage visitors in historical narratives [5] - Xi'an's cultural tourism ecosystem includes a diverse range of offerings such as historical sites, immersive cultural districts, and large-scale performances, creating a comprehensive experience for different visitor demographics [7] Group 2: Hangzhou's Cultural Tourism Upgrade - Hangzhou is transitioning from a focus on West Lake tourism to a broader exploration of "Song Dynasty culture," leveraging its historical significance as the Southern Song capital [8][9] - The city is developing infrastructure to support Song culture, including the restoration of historical streets and the creation of educational routes that connect significant cultural sites [10] - The introduction of the "Parallel World Resort" aims to enhance Hangzhou's cultural tourism by integrating Song culture with high-tech entertainment, positioning it as a destination for immersive experiences [12][16] Group 3: Future Prospects - The "Parallel World Resort" will feature large-scale performances and interactive experiences that highlight Song culture, aiming to attract visitors and extend their stay [12][16] - The resort will also incorporate advanced technology in its attractions, such as an 8K immersive flying experience and various family-friendly entertainment options [14][15] - The overall strategy for both cities reflects a shift towards immersive tourism experiences, with Hangzhou aiming to redefine its identity beyond just being a scenic spot [16]