Group 1 - The core viewpoint of the articles highlights the initiative by the provincial cultural and tourism department to offer free access to public cultural venues during the Spring Festival, aiming to enhance community engagement and cultural experiences [1][2][3] Group 2 - All public libraries, cultural centers, and art museums in the province will be open for free during the Spring Festival, with extended hours and various cultural activities planned [1][2] - Specific activities include over 1,000 community cultural events, such as non-heritage gatherings, storytelling sessions, and interactive competitions, designed to foster a rich cultural atmosphere [1][2] - The provincial cultural center will host more than 60 online and offline activities, including performances and workshops, to reach a wider audience through digital platforms [2][3] - Special services will be provided for elderly and disabled individuals, including a reservation system and accessibility features, ensuring that cultural resources are available to all [3]

为农历新年第一天入馆的读者送上新年礼物和祝福，是上海多家图书馆的传统。今年上图为读者准 备的是一套香氛书签，排在记者前面进馆的读者收下礼物，从随身背包里拿出笔记本，"能为我写一句 话吗？"在北门接待读者的副馆长徐强提笔写下"一马当先，马到成功"；这一页旁边，已有陈超的祝 福"马上读书"。 "马上读书"，是马年的祝愿，也是很多上海市民游客在新春第一天的选择。地处徐家汇源景区的徐 家汇书院一上午就接待了近4000人次市民游客，比去年同期又有增长。一套明信片和红马、黑马玩偶寄 托着馆方的美好祝福；上海少年儿童图书馆长风馆，当天10时的一场"画了一匹蓝马的画家——小种子 故事会"，吸引不少亲子读者。 到图书馆过年，不是"卷"，而是这座城市向上奋发的劲头，与市民读者沉浸在文化氛围中的愉悦。 到图书馆过个文化年 记者 施晨露 到图书馆过春节，上海人是不是太"卷"了？马年大年初一一早，记者驱车从崇明岛赶回市区，走进 上海图书馆东馆，9时刚过。图书馆北门的保安笑盈盈地说："最早一位读者7点半就来排队了。"正在南 门给前100名入馆读者递上礼物的馆长陈超告诉记者："有一年在淮海路馆，一对老读者夫妇凌晨四五点 就等在门口，前几天 ...

Group 1: Digital Space Cleaning - The trend of digital decluttering is gaining popularity among young people as they prepare for the upcoming Lunar New Year, with many engaging in activities like clearing phone storage and organizing digital files [2][3][7] - A specific case highlighted is a young video editor who managed to free up 35GB of storage on her phone by deleting unnecessary files and optimizing her app settings, resulting in a noticeable improvement in phone performance [3][5][4] - The increase in online photo printing orders indicates a growing interest in physical memorabilia, with many young consumers opting to create tangible photo albums as a way to preserve memories [7][6] Group 2: Cultural Consumption - Young individuals are increasingly prioritizing cultural experiences during the New Year, with activities such as visiting art exhibitions and watching documentaries becoming popular choices [8] - The trend of "cultural New Year" reflects a shift in consumer behavior, where people seek enriching experiences rather than traditional celebrations, contributing to a vibrant cultural consumption market [8][9] Group 3: Fashion and Beauty Trends - The demand for fashion items featuring horse motifs has surged, with young consumers showing a preference for designs that symbolize good fortune and cultural significance, particularly in the lead-up to the Year of the Horse [9][10] - Beauty services, including hair and nail treatments, are experiencing increased bookings, with specific themes and designs reflecting the cultural significance of the upcoming year [9][10] - Retailers report a significant increase in sales of red and horse-themed clothing, indicating a shift in consumer preferences towards items that combine style with cultural meaning [10][11] Group 4: Overall Consumer Behavior - The overall consumer behavior during this period reflects a multifaceted approach to celebrating the New Year, emphasizing a balance between digital, cultural, and physical aspects of life [11] - The Year of the Horse is viewed as a symbol of vitality and progress, influencing consumers' desires to enhance their lives through various means, including digital organization, cultural enrichment, and personal grooming [11]

Core Perspective - The 2026 Beijing Museum Spring Festival is set to offer a cultural feast with over 100 unique activities centered around the zodiac theme, showcasing a blend of historical and modern elements, making it a preferred destination for cultural celebrations during the New Year [1] Group 1: Thematic Exhibitions - The "Leap Horse and Whip - Year of the Horse Cultural Exhibition" at the National Museum of China features over 120 precious artifacts related to horses, highlighting their significance in various aspects of Chinese culture [2] - The China Arts and Crafts Museum's "New Year - Year of the Horse Series Theme Exhibition" includes four major sections, showcasing over 100 intangible cultural heritage works focused on horse elements, including a 4.5-meter tall flower dough piece [3] - The Archaeological Museum's new exhibits present a unique archaeological perspective on the Year of the Horse, featuring artifacts from different dynasties, allowing visitors to compare civilizations across time [3] Group 2: Interactive Experiences and Night Events - The 2026 Spring Festival introduces extended hours and interactive experiences, allowing visitors to enjoy cultural activities in a night setting, enhancing the festive atmosphere [4] - The Intangible Cultural Heritage Museum's "Intangible Cultural Heritage New Year Market" combines cultural experiences with shopping, featuring products from various regions and live demonstrations of traditional crafts [4] - The Beijing Grand Canal Museum focuses on Year of the Horse-themed creative products, transforming historical artifacts into modern merchandise, which has become popular among visitors [4] Group 3: Cross-Disciplinary Integration - The Beijing Olympic Museum's event combines cultural, sports, and international elements, showcasing a blend of traditional Chinese New Year celebrations with global influences [5] - The "Ice and Snow Winter Olympics - You Define the Meaning" carnival allows visitors to experience the Milan Winter Olympics through VR and participate in workshops, promoting cultural exchange [5] - The international cultural fair features exhibits from various countries, showcasing their heritage and crafts, while performances of traditional music and dance from different cultures enhance the festive experience [5]