Workflow
明信片
icon
Search documents
山东为乡村著名让邮路畅通 设置村牌、街路巷牌、楼门(户)牌等标志
Da Zhong Ri Bao· 2025-08-25 01:05
《通知》明确,要根据农村寄递物流业发展需要,2026年6月底前完成"邮路畅通"工作所需的乡村 居民点、道路街巷以及具有重要地理方位意义的公共服务设施名称的命名工作。统筹开展村牌、街路巷 牌、楼门(户)牌等标志设置工作,协调推进乡村标准地址编制,健全乡村邮路地名标志导向体系。探 索设置智慧地名标志,融合集成邮政快递服务、民生服务、政策宣传、地名文化宣传等便民服务场景, 实现"一码知""一码办"。建立并完善标准地名信息共建共享机制,确保新命名、更名的地名信息及时准 确共享至邮政管理部门。强化地名信息采集与上图应用,将具有重要地理方位意义的邮政设施名称规范 采集录入国家地名信息库,显著提升寄递物流行业在互联网地图中的感知度、活跃度及搜索定位精准 度。 为发挥地名服务和邮政快递网络优势,持续提升乡村治理和公共服务水平,近日,省民政厅、省邮 政管理局联合发布《关于进一步加强地邮协作助力乡村振兴的通知》(以下简称《通知》),提出从织 密地名网、健全地名标志体系、强化地名信息采集应用等方面,提升乡村寄递物流投递的精准度,畅通 乡村寄递物流服务"最后一公里"。同时,全力推动"地名+",推广"地名+产品"服务模式,挖掘"地名+ ...
寸土寸金的南京西路上 多了间免费驿站歇歇脚
Sou Hu Cai Jing· 2025-08-20 18:08
Core Insights - The "Nanxi·Haishangyi" service station officially opened for trial operation on August 21, aiming to enhance the consumer experience in the Nanjing West Road area, which is part of the "International Consumer Center City Demonstration Zone" initiative [1][3] Group 1: Service Offerings - The service station features over 200 square meters of space, including a tourism service consultation point, rest areas, and a special exhibition celebrating the 80th anniversary of Nanjing West Road [3][5] - It provides multilingual services and tax refund facilities for international tourists, along with integrated guidance systems and electronic displays for local attractions and cultural exhibitions [3][5] Group 2: Economic Impact - The presence of the "Louis Vuitton" cruise ship has significantly boosted sales in the surrounding areas, with year-on-year increases of 70% and 147% in nearby shopping centers [3] - The service station is positioned to enhance the overall consumer experience and confidence in the Nanjing West Road commercial area, linking high-end retail and dining experiences [5][7] Group 3: Community Engagement - The station will host various community events and activities, encouraging public participation and collaboration with local businesses [3][5] - It aims to support nighttime economy initiatives by integrating with local attractions and promoting social gatherings, thereby stimulating diverse consumer activities [5][7]
何以中国 | 探访天津大龙邮局:大龙邮票里的百年邮政与新潮体验
Zhong Guo Jing Ji Wang· 2025-08-09 02:05
大龙邮局文创部店长李明辉告诉记者,1878年,中国首套官方邮票"海关第一组云龙邮票"在天津诞 生,因票幅大于后续推出的"小龙邮票",被俗称为"大龙邮票"。这套面值为一分银、三分银、五分银的 邮票,成为中国邮政近代化的重要见证。 中国经济网天津8月8日讯(记者 秦佳鸣) 今日,"何以中国·和合共生"网络主题宣传活动走进天津大 龙邮局。作为中国近代邮政发祥地与"大龙邮票"诞生地,大龙邮局通过主题布展、文创开发、拓印体验 等各项举措,让百年邮政遗产"活"在当下。 百年后,大龙邮局开发了明信片、冰箱贴等系列文创产品,让历史符号融入现代日常。在体验区, 游客还可以亲手拓印大龙邮票,将邮政遗产从"史料"变为"可触可感的鲜活记忆"。 ...
“东海家族”IP 航班成功首航 东海航空开启“航空 IP+场景服务”新探索
Core Viewpoint - Donghai Airlines officially launched its "Donghai Family" IP, aiming to enhance travel experiences through "Aviation IP + Scene Service" [1] Group 1: IP Character Introduction - Six IP characters were introduced at Shenzhen Airport, including "Ouka," "Oula," "Lele," "Dudu," "Dadong," and "Xiaocai," each with unique traits to engage travelers [3] - "Ouka" is a chubby silver gull with a magical "treasure box" for travel essentials; "Oula" is a beautiful red-billed gull and travel blogger; "Lele" is a local guide based on Shenzhen's city flower; "Dudu" is a tech-savvy drone; "Dadong" is an experienced captain; and "Xiaocai" is a warm flight attendant [3] Group 2: Interactive Experience and Merchandise - Donghai Airlines launched a "Donghai Family" WeChat sticker pack with 16 dynamic expressions to enhance social interactions for travelers [4] - The airline also developed a series of cultural and creative products, including postcards, fridge magnets, and keychains, integrating IP characters into daily life [4] Group 3: Service Upgrade Strategy - Donghai Airlines focuses on safety and service as dual engines for development, transitioning from basic safety and punctuality to a "differentiated boutique airline system" by 2024 [6] - The airline aims to provide refined and warm services, including special care for travelers, pet transport, and a diverse route network [6] Group 4: Emotional Connection and Brand Enhancement - The "Donghai Family" IP serves as a personified expression of the "Nine-color Seagull" service spirit, creating an emotional bond between the brand and travelers [8] - The airline plans to integrate the IP deeply into service processes, such as safety education through animated content and customized travel guides [9] Group 5: Future Vision - The launch of the "Donghai Family" IP marks a new beginning for Donghai Airlines, emphasizing service quality and emotional connection with travelers [10] - The IP characters were designed by a team from Shenzhen Polytechnic, reflecting the airline's brand philosophy and the unique characteristics of Shenzhen [10]
建德探索人文乡村共富新路径
Hang Zhou Ri Bao· 2025-07-15 02:48
Core Viewpoint - The article highlights the cultural revitalization and economic development in rural areas of Jiande, Zhejiang Province, through various initiatives that integrate culture, tourism, and community engagement [2][3][12]. Group 1: Cultural Initiatives - Jiande City has leveraged the "New An Poetry Road" cultural belt to enhance rural cultural development, employing a three-dimensional approach involving cultural leaders, special cultural personnel, and rural operators [2]. - The "Singing Jiang" rural choir, initiated by a local resident, has transformed community engagement, shifting villagers' focus from gambling to cultural activities [3]. - The "Eight Rites" culture in Wu Fang Village has been revitalized, serving as a living textbook for villagers and promoting traditional values [4]. Group 2: Economic Development - The "Mirror Economy" in Zhijiang Village has turned local scenery into a profitable venture, with villagers earning between 200 to 500 yuan daily as photography models [6]. - The integration of cultural and tourism activities has led to over 100,000 visitors in 2024, generating more than 8 million yuan in revenue from hospitality and dining [6]. - The establishment of a fossil museum in Li Jia Town has attracted over 20,000 students for educational experiences, contributing to local employment and income growth [7]. Group 3: Talent Development - The introduction of cultural personnel from Hangzhou has fostered local talent, with over 50 villagers participating in cultural services and some becoming instructors [10][11]. - The "1+X+N" talent cultivation system in Santou Town has successfully trained villagers in music, leading to the formation of multiple cultural groups [11]. - The collaboration with local universities has enhanced cultural events, allowing villagers to perform alongside professional artists, enriching the local cultural landscape [11].
当代艺术“织”进传统村落(文化产业赋能乡村)
Ren Min Ri Bao· 2025-06-29 22:27
Core Viewpoint - The integration of contemporary art into the traditional village of Songzhuang has revitalized the community, attracting tourists and enhancing local culture and economy through artistic initiatives [6][11]. Group 1: Art and Cultural Integration - The "Weaving" modern art museum in Songzhuang village showcases collaborative artworks created by local villagers and artists, featuring traditional crafts such as bamboo weaving and Zhuang ethnic ribbon weaving [6][7]. - The theme exhibition "Unwoven Realm" has drawn visitors from various regions, highlighting the fusion of traditional village life with contemporary art [6][7]. - The village's transformation began in 2016 with restoration efforts that preserved its historical architecture, leading to a resurgence in tourism [6][8]. Group 2: Community Engagement and Economic Impact - The establishment of the art museum faced initial skepticism from villagers, but through community discussions and assurances of reversible design, local support was garnered [8][9]. - The village has seen a 20% annual increase in tourist numbers, with projected cultural tourism revenue exceeding 5 million yuan in 2024 [10][11]. - Villagers have actively participated in artistic creation, leading to the commercialization of their works as cultural products, enhancing their income and community spirit [10][11].
实探郑州市场:“躺赢”态势不再,“谷子经济”迈入洗牌期 | 解码千亿谷子经济
Sou Hu Cai Jing· 2025-06-04 10:27
Core Insights - The "Guzi Economy," emerging from the secondary cultural derivatives of anime and gaming, is becoming a new engine for economic growth in Zhengzhou, driven by the central government's focus on boosting consumption [1][3][10]. Group 1: Market Development - Zhengzhou is witnessing a rapid expansion of the "Guzi Economy," with major shopping centers like Daxinghai City and Xintian TK360 leading the way in attracting Guzi stores [5][8]. - The number of Guzi stores in Daxinghai City has reached approximately 50, primarily located on the first and second floors, indicating a significant concentration of this market [5][8]. - The overall Zhengzhou market is estimated to have over 100 Guzi stores, showcasing a multi-point flowering development pattern [8]. Group 2: Consumer Behavior - Consumers are drawn to Guzi products for their emotional and social value, with many expressing joy in collecting items like figurines and badges [10][11]. - Events such as character birthday celebrations attract hundreds of fans, highlighting the community aspect of the Guzi Economy [10][11]. Group 3: Industry Dynamics - The Guzi Economy is undergoing a competitive reshuffle, with many stores facing closure due to increased competition and a decline in IP popularity [11][13]. - In 2023, the highest monthly sales for a store in Daxinghai City dropped from over 500,000 yuan to around 200,000 yuan, reflecting the industry's challenges [11][13]. - The industry is transitioning from a phase of rapid growth to a more rational development stage, with a focus on differentiation and building competitive advantages [13][14].
大兴西瓜节的“科技烟火气”:机器狗搬瓜、AI摊煎饼
Xin Jing Bao· 2025-05-31 13:33
Group 1 - The event showcased a blend of technology, culture, tourism, and sports, highlighted by the integration of AI robots and interactive performances at the 37th Beijing Daxing Watermelon Festival Music Carnival [1][2] - The giant art installation "Xing Xiaogua" served as a focal point, attracting visitors and promoting cultural merchandise, including creative products and themed coffee drinks [1][3] - The festival featured a transparent pancake-making robot and an automatic coffee machine, demonstrating the intersection of culinary arts and smart manufacturing [2][3] Group 2 - The event emphasized the innovative fusion of the Daxing Watermelon Festival with advanced robotics, showcasing the technological advantages of the Beijing Economic Development Zone [3] - A diverse music performance included various styles such as pop, electronic, and hip-hop, creating an immersive experience for attendees [2][3] - The festival aimed to establish a new cultural landmark in southern Beijing, combining technological appeal with traditional festivities [3]
全国首个南海文化主题邮局开业 打造海南特色文旅融合新典范
Hai Nan Ri Bao· 2025-05-20 01:00
Group 1 - The first South China Sea cultural-themed post office in the country was officially opened on May 18 at the China (Hainan) South China Sea Museum in Qionghai, aiming to create a new model for cultural and tourism integration in Hainan [1] - The themed post office launched nearly 50 creative cultural products, including the Deep Blue Treasure blue and enamel series, inspired by archaeological findings from the South China Sea, combining practicality and aesthetics [1] - A cooperation agreement was signed between China Post Group Hainan Branch and the museums to launch a series of themed activities, enhancing the role of the post office in promoting culture and tourism [1] Group 2 - The collaboration between the South China Sea Museum and Hainan Postal Branch aims to promote traditional culture and urban cultural tourism integration through a unique cultural postbox featuring deep cultural elements [2] - The South China Sea cultural-themed post office represents an innovative demonstration of the integration of postal culture and public cultural services, expanding the social service functions of museums and injecting new vitality into Hainan's free trade port tourism industry [2]
上城:36岁的彭埠“小白菜”焕新
Hang Zhou Ri Bao· 2025-05-09 02:33
Group 1 - The core idea revolves around the cultural revitalization of the "Little Cabbage" literary society in Pengbu, which has evolved over 36 years from a local photography studio to a cultural symbol connecting the community's memories and stories [1][2] - The initiative led by Huang Jiangqi aims to modernize and popularize local folklore through innovative cultural expressions, targeting younger audiences by creating engaging characters and multimedia content [1][2] - The "Little Cabbage" has expanded into various cultural products and educational programs, including a comic magazine and community courses, enhancing local cultural awareness and participation [2][3] Group 2 - Huang Jiangqi's efforts include the development of a series of courses and micro-lessons that have reached over 2,000 residents, promoting the understanding of local culture and traditions [2] - Plans are in place to establish "Little Cabbage" sub-societies in 20 communities, aiming for comprehensive cultural engagement and the creation of cultural landmarks [3]