Core Viewpoint - The launch of the official direct sales platform by Hanglv Zongheng marks a significant development in the airline ticket sales industry, integrating ticket purchasing from 37 major domestic airlines and positioning itself as a strong competitor to existing OTA platforms [1][5]. Group 1: Platform Features - The new platform allows travelers to search for flights by entering departure and destination information, displaying flight options and prices directly from the airlines' official sales channels [5][7]. - Hanglv Zongheng's existing user base, with 73% of air travelers utilizing its services, provides a built-in audience for its ticket sales operations [5]. Group 2: Market Impact - The entry of Hanglv Zongheng into the ticket sales market is expected to disrupt the current sales landscape, which has been characterized by a chaotic environment due to numerous ticket agents [6][16]. - The platform's direct sales model addresses issues related to ticket safety and pricing transparency, potentially enhancing consumer trust [7][16]. Group 3: Competitive Pricing - In a price comparison, Hanglv Zongheng offered a ticket for 1160 yuan, which was lower than the prices of 1198 yuan and 1215 yuan from two other OTA platforms for the same flight [10].