Group 1 - Qingdao tourism is experiencing a surge in popularity, ranking among the top ten destinations for both inbound and domestic travel in China [1][3] - Hotel bookings in Qingdao during the Dragon Boat Festival holiday increased by 24% year-on-year, while flight bookings rose by 12% [1][3] - The top source markets for inbound tourism to Qingdao include Malaysia, South Korea, Singapore, and the United States [3] Group 2 - Domestic surrounding travel is also gaining traction, with Qingdao ranking sixth among popular destinations in China [4] - The overall booking volume for domestic surrounding travel during the Dragon Boat Festival is projected to grow by 23% year-on-year [4] - There is a notable increase in interest for traditional cultural experiences during the Dragon Boat Festival, with a 50% rise in search interest for related activities [4]

Core Insights - Ctrip has released a report predicting the travel trends for the Dragon Boat Festival in 2025, highlighting a diverse development in the tourism market with a steady growth trajectory for domestic travel [1] Group 1: Travel Trends - The domestic surrounding travel bookings for the Dragon Boat Festival are expected to increase by 23% year-on-year, indicating a robust recovery in the tourism market [1] - Popular destinations include Beijing, Shanghai, and Nanjing, with strong travel demand from the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei, and Sichuan-Chongqing regions [1] Group 2: Hotel Pricing Dynamics - Hotel prices are set by the hotels themselves, and OTA platforms do not interfere; this leads to price discrepancies for the same room type due to different pricing strategies by agents [2] - It is advised for travelers to monitor hotel price trends and book in advance to secure better deals [2] Group 3: Cultural and Traditional Activities - There is a 50% year-on-year increase in searches for traditional cultural experiences during the Dragon Boat Festival, with activities like dragon boat racing and making zongzi gaining popularity [3] - Notable increases in tourism bookings were observed in Foshan, Hunan, and Zhejiang, with growth rates of 167%, 85%, and 40% respectively for travel orders [3] Group 4: International Travel - Popular international destinations include Japan and South Korea, with a significant interest in short-haul flights [4] - Unique destinations like Egypt and Russia have seen hotel booking increases of 193% and 133% respectively, indicating a growing interest in diverse travel options [4]