Core Viewpoint - The State Administration for Market Regulation (SAMR) is taking action against false advertising in private domain live streaming, particularly targeting illegal practices that exploit vulnerable groups such as the elderly [1][4]. Group 1: Regulatory Actions - SAMR has held discussions with relevant platform companies to enforce accountability and social responsibility, urging them to assist in monitoring and limiting access to illegal content [1][2]. - The regulatory body has initiated a nationwide campaign to combat false advertising related to drugs and health products aimed at the elderly, following reports of deceptive marketing practices [1][4]. - In Shanghai, over 50 stores have been penalized for knowingly participating in false advertising through private domain live streaming, marking a shift in accountability for physical stores [2][3]. Group 2: Technological Measures - The Henan Provincial Market Supervision Bureau is utilizing big data analysis and AI technology to monitor risks associated with private domain live streaming and related platforms [2]. - Certain private domain live streaming platforms have been found to manipulate viewer statistics and engagement metrics, significantly inflating their perceived popularity [3]. Group 3: Enforcement Outcomes - A total of 30 cases related to false advertising in private domain live streaming have been filed, with penalties amounting to 2.93 million yuan and potential fines of approximately 6.63 million yuan [4]. - Regulatory efforts have led to the suspension of 5,904 videos and 11,000 live streams, with 472 repeat offenders blacklisted [3].

Core Viewpoint - The State Administration for Market Regulation (SAMR) has initiated investigations into companies involved in misleading advertising practices related to private domain live streaming, particularly targeting scams aimed at elderly consumers [1] Group 1: Regulatory Actions - SAMR has deployed local market regulatory departments to investigate the actual operating entity of "Xiaoshuo Zhenxuan," Lianyungang Xiaoshuo Health Biotechnology Co., Ltd., and its offline store "Yangai Zhenpin" for potential illegal activities [1] - The implicated entities have been placed under investigation by market regulatory authorities [1] - SAMR has also instructed the Shanghai market regulatory department to investigate individual business stores under the "Kandao" brand [1] Group 2: Additional Investigations - Guidance has been provided to the Shaanxi provincial market regulatory department to investigate Xi'an Dayu Evaluation Technology Co., Ltd. and Shaanxi Youth Strategy Health Management Co., Ltd. [1]

Core Viewpoint - The article discusses the increasing issue of fraudulent marketing practices targeting the elderly through private domain live streaming, highlighting regulatory actions taken by the market supervision authorities to combat these illegal activities [1][5]. Group 1: Regulatory Actions - The Market Supervision Administration has initiated 30 cases related to false advertising in private domain live streaming, with 6 cases involving platforms and 24 involving merchants, resulting in penalties totaling 2.93 million yuan and proposed penalties of approximately 6.63 million yuan [1][6]. - Investigations into five private domain live streaming platforms, including Weizan and Xiaoe Tong, have concluded, indicating a focused effort to address the issue [5][6]. - The administration has collected 7,415 public complaints and has handled 4,516 illegal cases, imposing fines totaling 68.77 million yuan and requiring 3,611 entities to rectify their practices [6][7]. Group 2: Characteristics of Private Domain Live Streaming - Private domain live streaming is characterized by precise targeting of specific user groups, high conversion rates of purchase intentions, a closed and concealed nature, and diverse operational models [2][3]. - The marketing strategies often involve misleading claims, such as presenting ordinary products as miraculous cures, and utilizing fake expert personas to promote products [3][4]. Group 3: Challenges in Regulation - The regulatory authorities face challenges in monitoring and enforcing laws due to the private nature of these live streams, making evidence collection and tracing difficult [4][6]. - The new amendments to the Anti-Unfair Competition Law, effective from October 15, aim to strengthen the regulation of false advertising and enhance the responsibilities of platform companies [7].

Core Viewpoint - The Tianjin Jizhou District Market Supervision Administration has initiated an investigation into a company involved in misleading advertising targeting elderly consumers following a report aired by China Central Television on September 28 [1] Group 1: Investigation and Actions - The Tianjin Jizhou District Market Supervision Administration has filed a case against the involved store and referred the misleading advertising case to the Jiangsu Lianyungang Market Supervision Administration [1] - A special rectification action has been launched in Tianjin Jizhou District to address false advertising related to drugs and health products aimed at elderly consumers [1]