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吴声2025年度演讲:场景革命十年,哲学生活方式到来
3 6 Ke· 2025-08-03 13:34
Group 1 - The core theme of the event is "Momentary Emergence," focusing on the AI scene revolution and its impact on business and philosophy [3][16] - Wu Sheng, the founder of Scene Laboratory, emphasizes the importance of reconstructing meaning coordinates in specific scenarios [3][22] - The event outlines four innovative methods for "meaning reconstruction": NOW (connection in the moment), FLOW (smooth human-machine interaction), HERE (narrative beyond presence), and EGO (the core question of self) [3][22] Group 2 - The evolution of scene creation over the past decade is highlighted, showcasing how meticulously designed scenarios drive the growth of new species in business [9][15] - The case of Sanwing Bird illustrates the shift from product-focused to solution-oriented approaches in smart home scenarios, emphasizing personalized family scene customization [11][15] - Red Star Macalline's transformation into an "AI home life destination" reflects the deep understanding of lifestyle changes brought by AI, integrating home appliances, furniture, and decoration [13][15] Group 3 - The concept of "Momentary Emergence" suggests that the future of AI applications will evolve through carefully designed scenarios, avoiding superficial trends [16][20] - The advancements in AI technology, such as Amazon's robotics and Google's Gemini Robotics, indicate a shift towards cognitive capabilities in machines [18][20] - The potential economic impact of AI is significant, with projections suggesting a possible GDP growth of 20-30% due to AI advancements [20] Group 4 - The "philosophical lifestyle cycle" is introduced, emphasizing the need to find and reconstruct meaning coordinates in everyday life through specific scenarios [22][24] - The importance of user-generated content (UGC) in platforms like Xiaohongshu is highlighted, showcasing its role in connecting people and information in real-time [27][29] - The concept of "effective time" is emerging as a new standard in family living, replacing the traditional focus on effective space [11][15] Group 5 - The evolution of physical retail spaces, such as Anta's innovative store designs, reflects a shift towards creating immersive and community-oriented shopping experiences [63][64] - The integration of AI in physical spaces is transforming how consumers interact with products, enhancing the overall shopping experience [60][65] - The rise of emotional commerce, particularly in the context of trendy toys, illustrates the changing landscape of consumer engagement and brand connection [70][71]