Core Viewpoint - The article discusses the concept of "scene creation" and the evolution of new business models driven by AI, emphasizing the importance of reconstructing meaning in various contexts and the emergence of new species in business [4][18]. Group 1: Scene Creation and Evolution - The past decade has been marked by the evolution of "scene creation," where meticulously designed scenarios drive the growth of new business entities [10][17]. - The case of "San Yi Niao" illustrates the shift from merely offering products to providing highly personalized home scene customization solutions, highlighting the importance of understanding user needs [13]. - "Red Star Macalline" has transformed into an "AI home life destination," integrating home appliances, furniture, and decoration into a cohesive experience, showcasing the power of scene branding [15][17]. Group 2: Instant Emergence and Meaning Reconstruction - The concept of "instant emergence" suggests that the evolution of AI applications occurs through carefully designed scenarios, which are essential for understanding the rapid changes in the business landscape [18][22]. - The article emphasizes that AI's evolution is not just about technology but also involves a cognitive revolution that redefines human existence and meaning [24][26]. Group 3: Connection Revolution and Business Multiplication - The "connection revolution" is exemplified by brands like "Three Squirrels," which have adapted their organizational methods to align with the values and needs of younger consumers, enhancing efficiency and innovation [38][39]. - Xiaomi's approach to car manufacturing reflects a restructured organizational system that leverages its consumer electronics expertise, demonstrating the importance of strong connectivity in achieving business success [40]. Group 4: Green Growth and Scene Specificity - "Star Charging" exemplifies a digital energy company that integrates scene strategies to enhance energy management efficiency, showcasing the potential for sustainable growth through specific scene applications [43]. - The article argues that the more specific the scene, the stronger the connection, as seen in the collaboration between "Fen Zhong Media" and "Alipay," which creates seamless transitions between physical and digital experiences [46][48]. Group 5: AI Hardware and Market Dynamics - The rise of AI hardware in China is attributed to the country's rich scene-based product definitions and robust supply chain capabilities, leading to accelerated market validation and implementation [73]. - The article highlights the importance of physical AI in enhancing user experiences, as demonstrated by brands like "AAC Technologies," which focus on creating seamless human-machine interactions [60][62].

Core Viewpoint - The article emphasizes the ongoing "AI scene revolution" and the importance of reconstructing meaning in specific contexts, highlighting the need for businesses to adapt to the evolving landscape shaped by AI technologies [5][20]. Group 1: Scene Creation and Evolution - The concept of "scene creation" has been pivotal over the past decade, driving the development of new business models and brands, such as Luckin Coffee and Red Star Macalline, which have successfully navigated market changes through innovative scene strategies [12][17]. - The evolution of brands like Sanwing Bird illustrates the shift from product-centric to solution-oriented approaches, focusing on personalized home scene customization [15]. - Red Star Macalline's transformation into an "AI home life destination" showcases the integration of home appliances, furniture, and home decoration into a cohesive shopping experience [17][19]. Group 2: Instant Connection and Meaning Reconstruction - The article discusses the significance of "NOW" as a concept of connection in the AI era, where businesses must focus on real-time engagement and meaningful interactions with consumers [31]. - Platforms like Xiaohongshu exemplify the shift towards immediate connection, transforming user-generated content into a valuable resource for decision-making and community engagement [33][35]. - The connection revolution is highlighted through brands like Three Squirrels, which have adapted their organizational structures to enhance responsiveness and innovation in product development [38][39]. Group 3: AI and Physical World Integration - The emergence of "physical AI" is reshaping human-machine interactions, allowing for a more intuitive and responsive experience in everyday environments [61][62]. - Companies like AAC Technologies are pioneering solutions that integrate AI into physical spaces, enhancing user experiences through sensory technology [62][64]. - The article emphasizes the importance of creating seamless interactions between digital and physical realms, as seen in the case of brands like Xiaomi and their approach to automotive manufacturing [40][71]. Group 4: Retail and Experience Innovation - The transformation of retail spaces into experiential destinations is exemplified by Anta's innovative store concepts, which blend art and community engagement to enhance customer experiences [78][79]. - The article highlights the need for physical spaces to evolve alongside digital advancements, ensuring that consumer experiences are holistic and engaging [80][83]. - The rise of emotional commerce, particularly through collectible toys, reflects a shift in consumer preferences towards products that resonate on a personal and emotional level [85][86].

Core Viewpoint - The article emphasizes the concept of "scene creation" and the evolution of new business species driven by AI, highlighting the importance of reconstructing meaning in specific contexts [4][5][17]. Group 1: Scene Creation and Evolution - The past decade has been marked by the "scene creation" concept, which has driven the growth of new business species from inception to transformation [9]. - The evolution of brands like Sanwing Bird and Red Star Macalline illustrates the power of scene branding, showcasing how they have adapted to consumer needs and technological advancements [12][14]. - The article discusses the importance of understanding user needs and creating tailored solutions in the context of scene branding [12][16]. Group 2: Instant Emergence and Meaning Reconstruction - The concept of "instant emergence" is introduced, emphasizing the need for careful design of each scene to avoid losing sight of the underlying trends and opportunities [17][19]. - The article highlights the shift from traditional intelligence to "super intelligence," suggesting that AI's evolution will significantly impact productivity and efficiency [21][22]. - The reconstruction of meaning is framed as a philosophical journey, where understanding AI transcends mere technology and delves into cognitive revolutions [24][27]. Group 3: Connection Revolution and Business Multiplication - The connection revolution is described as a means to enhance business efficiency, with examples from companies like Three Squirrels and Xiaomi demonstrating innovative organizational methods [36][38]. - The article notes that the new decentralized organizational logic in the AI era allows for real-time data utilization and agile market responses [37]. - The rise of AI hardware in China is attributed to the country's rich product definition advantages and robust supply chain capabilities [72]. Group 4: Physical AI and User Experience - The article discusses how physical AI is redefining interactions in the real world, with companies like AAC Technologies leading the way in creating sensory solutions [59][60]. - The integration of AI into everyday life is emphasized, with examples of brands like追觅 transforming user experiences through innovative household solutions [63][64]. - The concept of "flow" in human-machine interaction is explored, highlighting the seamless integration of AI into daily activities [66][73]. Group 5: Localized Narratives and Cultural Integration - The importance of localized narratives in retail is illustrated through the example of ANTA's innovative store designs, which create immersive experiences for consumers [76][77]. - The article emphasizes the need for physical spaces to evolve alongside digital experiences, creating a cohesive narrative that resonates with consumers [80][81]. - The integration of cultural elements into business practices is highlighted as a means to foster deeper connections with consumers [88][89].

Core Viewpoint - The article emphasizes the concept of "scene creation" and the importance of reconstructing meaning in the context of AI and new consumption patterns, highlighting the need for businesses to design specific scenarios to engage users effectively [4][20][26]. Group 1: Scene Creation and Meaning Reconstruction - The "scene revolution" over the past decade has driven the evolution of new species in business, with a focus on designing impactful scenarios that resonate with users [12][19]. - The concept of "刹那涌现" (momentary emergence) suggests that the evolution of AI applications will occur through meticulously designed scenarios, which are essential for understanding the rapid changes in the business landscape [20][24]. - The article outlines four key concepts for reconstructing meaning: NOW (the power of connection), FLOW (immersive human-machine interaction), HERE (narratives that transcend presence), and EGO (the core question of self) [26][30][34]. Group 2: Case Studies of Scene Brands - The evolution of the brand "三翼鸟" (Three Wings Bird) illustrates the shift from merely offering products to providing personalized home scene customization solutions, emphasizing the importance of understanding user needs [15][19]. - "红星美凯龙" (Red Star Macalline) has transformed into an "AI home life destination," integrating home appliances, furniture, and decoration into a cohesive experience, showcasing the power of scene branding [17][19]. - The article highlights "小红书" (Xiaohongshu) as a platform that redefines connection through user-generated content, emphasizing the importance of real-time engagement and community building [34][35]. Group 3: The Role of AI in Scene Creation - The emergence of AI-driven solutions is reshaping traditional business models, as seen in companies like "星星充电" (Star Charging), which integrates dynamic connections in digital energy management [45][46]. - The article discusses how AI is enhancing human-machine interaction, with examples of companies like 联想 (Lenovo) developing intelligent terminals that facilitate seamless user experiences [58][60]. - The concept of "物理AI" (Physical AI) is introduced, where AI technologies are applied to real-world interactions, enhancing the user experience in everyday environments [63][64]. Group 4: The Future of Scene Brands - The article posits that the future of scene brands lies in their ability to create meaningful connections and experiences that resonate with users on a deeper level, moving beyond mere functionality [19][24]. - The rise of "潮玩" (trendy toys) as a form of emotional commerce reflects a shift towards products that express individuality and cater to specific emotional needs [90][91]. - The concept of "空间网络的生态IP" (space network ecological IP) is introduced, suggesting a model where brands can replicate and localize their presence across different markets, enhancing their relevance and impact [97].

Group 1 - The audience of Wu Sheng's "New Species Explosion" speech consists of venture capitalists, media entrepreneurs, and opinion leaders who are either eager to participate in a significant event, observe product presentations, or listen to insights from the past year [1][2] - Wu Sheng's speech reflects his keen enthusiasm and sensitivity towards new trends, companies, and products, allowing him to highlight noteworthy companies even amidst sponsor-driven content [3] - His long-term focus on product and scene development adds observational value to his annual speech, showcasing the effort and investment put into the presentation, such as the 2 million yuan spent on the circular screen [3] Group 2 - Wu Sheng's entrepreneurial journey began with a desire to explore a new consulting model, distinct from traditional firms like McKinsey and local marketing agencies, aiming to create a unique consulting service [8] - The timing of his entrepreneurial venture in 2015 coincided with the rise of new companies in the mobile internet space, presenting opportunities across various industries [8] - Despite his past experiences with prominent companies, Wu Sheng's financial gains from these roles remain uncertain, indicating a lack of the typical financial drive seen in many entrepreneurs [7][9] Group 3 - Wu Sheng's upcoming speech themes for 2024 and 2025 reflect a personal evolution, focusing on "Designing a New Self" and "Philosophical Lifestyle," suggesting a shift towards introspection and the complexities of life [12][14] - The philosophical theme highlights the contradictions and variances in human existence, emphasizing that no one has a fixed identity or path, which aligns with Wu Sheng's journey of self-discovery [14]

Core Viewpoint - The article discusses the ongoing AI scene revolution and its impact on business, emphasizing the need for reconstructing meaning in specific scenarios to adapt to the evolving landscape of consumer needs and technological advancements [5][22][28]. Group 1: Scene Creation and Evolution - The concept of "scene creation" has evolved over the past decade, highlighting the importance of well-designed scenarios in driving the growth of new business entities [13][21]. - Companies like Sanwing Bird and Red Star Macalline exemplify the evolution of scene brands, focusing on personalized solutions and integrating various home-related services to enhance consumer experience [16][19]. - The article notes that understanding user needs within specific scenarios is crucial for brands to innovate and adapt in the AI era [17][21]. Group 2: Instant Emergence and Meaning Reconstruction - The term "instant emergence" refers to the necessity of believing in the emergence of scenarios at every technological moment, which is essential for navigating the rapid changes brought by AI [24][26]. - The article emphasizes that AI's evolution is not just about technology but also involves a cognitive revolution that redefines human existence and experience [26][28]. - The reconstruction of meaning in everyday life is highlighted as a key aspect of the AI scene revolution, where philosophical considerations become integral to understanding technology's role [28][30]. Group 3: Connection and Interaction - The article introduces the concept of "NOW," focusing on the importance of real-time connections in the attention economy, as exemplified by platforms like Xiaohongshu [35][36]. - The evolution of human-machine interaction is discussed, with an emphasis on creating seamless experiences that enhance user engagement and satisfaction [55][56]. - The emergence of "smart agents" as a new form of digital self is highlighted, showcasing how AI can enhance user experiences by understanding and anticipating needs [56][59]. Group 4: Physical and Digital Integration - The integration of physical and digital experiences is emphasized, with examples of companies like Xiaomi and Jiumu showcasing how they leverage AI to enhance user interactions in real-world scenarios [42][73]. - The article discusses how brands are rethinking physical spaces to create meaningful consumer experiences, transforming retail environments into engaging community hubs [82][84]. - The rise of emotional commerce, particularly through collectible toys, reflects a shift towards products that resonate with consumers' identities and emotions [89][90].

Group 1 - The core theme of the event is "Momentary Emergence," focusing on the AI scene revolution and its impact on business and philosophy [3][16] - Wu Sheng, the founder of Scene Laboratory, emphasizes the importance of reconstructing meaning coordinates in specific scenarios [3][22] - The event outlines four innovative methods for "meaning reconstruction": NOW (connection in the moment), FLOW (smooth human-machine interaction), HERE (narrative beyond presence), and EGO (the core question of self) [3][22] Group 2 - The evolution of scene creation over the past decade is highlighted, showcasing how meticulously designed scenarios drive the growth of new species in business [9][15] - The case of Sanwing Bird illustrates the shift from product-focused to solution-oriented approaches in smart home scenarios, emphasizing personalized family scene customization [11][15] - Red Star Macalline's transformation into an "AI home life destination" reflects the deep understanding of lifestyle changes brought by AI, integrating home appliances, furniture, and decoration [13][15] Group 3 - The concept of "Momentary Emergence" suggests that the future of AI applications will evolve through carefully designed scenarios, avoiding superficial trends [16][20] - The advancements in AI technology, such as Amazon's robotics and Google's Gemini Robotics, indicate a shift towards cognitive capabilities in machines [18][20] - The potential economic impact of AI is significant, with projections suggesting a possible GDP growth of 20-30% due to AI advancements [20] Group 4 - The "philosophical lifestyle cycle" is introduced, emphasizing the need to find and reconstruct meaning coordinates in everyday life through specific scenarios [22][24] - The importance of user-generated content (UGC) in platforms like Xiaohongshu is highlighted, showcasing its role in connecting people and information in real-time [27][29] - The concept of "effective time" is emerging as a new standard in family living, replacing the traditional focus on effective space [11][15] Group 5 - The evolution of physical retail spaces, such as Anta's innovative store designs, reflects a shift towards creating immersive and community-oriented shopping experiences [63][64] - The integration of AI in physical spaces is transforming how consumers interact with products, enhancing the overall shopping experience [60][65] - The rise of emotional commerce, particularly in the context of trendy toys, illustrates the changing landscape of consumer engagement and brand connection [70][71]