Core Viewpoint - Trade Desk experienced a significant recovery in Q1 2025 after a disappointing Q4 2024 earnings report, indicating potential for continued growth despite previous setbacks [1][2]. Group 1: Earnings Performance - Trade Desk's Q4 2024 earnings report marked the first time the company missed internal revenue expectations in 33 quarters, leading to a 33% drop in share price [1]. - In Q1 2025, the company reported a revenue growth of 25%, surpassing Wall Street's forecast of 17%, and adjusted earnings per share (EPS) grew by 27%, contrary to expectations of a 4% decline [6][7]. - The adjusted EBITDA margin increased by 82 basis points to 34%, significantly exceeding Wall Street's prediction of a drop to below 26% [7]. Group 2: Product Development and Adoption - The rollout of Trade Desk's next-generation ad tech platform, Kokai, faced challenges in Q4 2024 but saw accelerated adoption in Q1 2025, with two-thirds of customers transitioning ahead of schedule [5][8]. - Kokai has demonstrated improved client results, with the cost of acquiring a new customer dropping by 20% and the cost to reach a unique person with an ad decreasing by over 42% compared to the previous platform [9][10]. Group 3: Market Position and Future Outlook - Trade Desk operates primarily in the connected TV (CTV) advertising space, which is expected to grow as ad spending shifts from traditional TV, with only $29 billion spent on CTV in 2024 compared to nearly $60 billion for traditional TV [11]. - The company maintains a high customer retention rate above 95%, indicating strong client satisfaction and loyalty [10].

Financial Data and Key Metrics Changes - Consolidated revenue for Q1 2025 was $8,200,000, a decrease of $14,100,000 compared to $22,300,000 in Q1 2024 [17] - Sell side revenue was $2,000,000 in Q1 2025, down from $16,500,000 in Q1 2024, primarily due to a decrease in impression inventory [17][18] - Buy side revenue increased approximately 6% to $6,100,000 compared to Q1 2024, driven by a $1,200,000 increase in spending from new verticals [18] - Gross profit decreased to $2,400,000 in Q1 2025 from $5,000,000 in the prior year, but gross margin improved to 29% from 22% [18] - Operating expenses were $6,300,000, a decrease of 19% or $1,500,000 compared to $7,800,000 in Q1 2024 [19] - Net loss for Q1 2025 was $5,900,000, or a loss per share of $0.35, compared to a net loss of $3,800,000 or a loss of $0.22 per share in Q1 2024 [19] Business Line Data and Key Metrics Changes - The buy side segment generated $6,100,000 in revenue, reflecting a 6% increase year-over-year [6][18] - Sell side revenue remained consistent at $2,000,000 compared to $2,700,000 in the previous quarter, indicating a stable performance despite previous disruptions [7] Market Data and Key Metrics Changes - The company continues to face challenges from a market discredited blog post that disrupted its supply side platform, Colossus SSP, affecting relationships with partners and advertisers [8][18] - The company is working to restore volumes to pre-disruption levels, with expectations for improvement in the second half of 2025 [9][14] Company Strategy and Development Direction - The company is focused on scaling its buy side solution and rebuilding its sell side business to drive consolidated revenue growth [6] - Initiatives include revenue optimization efforts, cost-saving measures, and the unification of buy side platforms to better serve small to mid-sized clients [10][12] - The company maintains a revenue guidance of $90,000,000 to $110,000,000 for the full year 2025, anticipating growth from both buy side and sell side segments [14][21] Management's Comments on Operating Environment and Future Outlook - Management acknowledges significant challenges in 2024 but believes the company is well-positioned with a revitalized model and strong demand for its services [14] - The second half of 2025 is expected to deliver strong gains as new direct sell side partners come online [14][21] Other Important Information - The company reduced operating expenses by nearly $1,500,000 or approximately 19% compared to the first quarter of 2024 [10] - Cash and cash equivalents at the end of the quarter were $1,800,000, up from $1,400,000 at the end of 2024 [20] Q&A Session Summary Question: Insights on sell side customer spending recovery - Management is focusing on direct connections with DSP partners to drive revenue growth and expects reclamation of lost business in the second half of the year [26][27] Question: Cost-cutting initiatives and expected savings - Operating expenses were down 19%, with staff reductions contributing to ongoing savings [31] Question: Integration ramp-up with DSPs and market outlook - Integration timelines vary by partner, with expected impacts from these integrations anticipated in Q3 and Q4 of 2025 [39]

Financial Data and Key Metrics Changes - For the full year 2024, the company delivered revenue in line with significantly revised guidance, despite a challenging year [8] - Fourth quarter revenue was $9.1 million, a decrease of 31.9% from $41 million in the same period of 2023 [21] - Gross margin increased from 23% in the prior year to 32% in Q4 2024 due to a higher mix of buy-side revenue [16] - Operating expenses for Q4 2024 were $7.7 million, down from $18.1 million in the same period of 2023 [24] - Adjusted EBITDA for Q4 2024 was a loss of $3.4 million compared to a loss of $6.6 million in the same period of 2023 [25] Business Line Data and Key Metrics Changes - Sell-side revenue fell to $2.7 million in Q4 2024 from $33.4 million in Q4 2023, primarily due to a major customer's suspension following a defamatory article [21][22] - Buy-side revenue decreased to $6.4 million in Q4 2024 from $7.6 million in the same period of 2023, impacted by reduced spending from certain customers [23] Market Data and Key Metrics Changes - The company is seeing sequential improvement in the first quarter of 2025 compared to November and December 2024, indicating a recovery trend [20] - Political advertising represented 50% to 60% of spending in Q4, significantly higher than the historical range of 10% to 15% [34] Company Strategy and Development Direction - The company is focused on diversifying revenue sources and optimizing its business model, including the launch of Colossus Connections to enhance direct integration with demand-side platforms [12][13] - The strategy includes targeting small- and mid-size clients who are shifting advertising budgets to digital, emphasizing a high-touch client relationship [15] - The company is pursuing opportunities in the middle market, which is seen as a growth area due to its slower transition to digital [42][44] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the ability to scale both buy-side and sell-side businesses, reiterating revenue guidance of $90 million to $110 million for fiscal 2025 [19][28] - The second half of 2025 is expected to deliver strong gains as new direct sell-side partners come online [19][28] - Management noted that the company is well-positioned to capture market share and strengthen its offerings in the advertising technology space [20] Other Important Information - The company ended the year with cash and cash equivalents of $1.4 million, down from $5.1 million at the end of 2023 [26] - The company is actively pursuing funding and equity financing pathways to restore NASDAQ compliance and support growth initiatives [26] Q&A Session Summary Question: Impact of post-election malaise on Q4 and client spending recovery - Management noted that political spending was significantly higher in Q4, but December was softer than anticipated, impacting overall performance [34][35] Question: Aggressiveness on direct connections and curation strategy - The company sees opportunities in the middle market and plans to focus on expanding relationships with holdco-partners while also exploring curation opportunities [42][47] Question: Cost savings and annualized basis expectations - Management indicated potential annualized cost savings of $1.5 million to $2 million for 2025, reflecting ongoing operational optimizations [71] Question: Anticipation of positive cash flow - Management expects to return to a more normal cadence of cash flow in the third and fourth quarters of 2025 [73]

Financial Data and Key Metrics Changes - For the full year 2024, the company delivered revenue in line with significantly revised guidance, despite a challenging year [8] - Fourth quarter revenue was $9.1 million, a decrease of 31.9% from $41 million in the same period of 2023 [21] - Gross margin increased from 23% in the prior year to 32% in Q4 2024 due to a higher mix of buy-side revenue [16] - Operating expenses for Q4 2024 were $7.7 million, down from $18.1 million in the same period of 2023 [24] - Adjusted EBITDA for Q4 2024 was a loss of $3.4 million compared to a loss of $6.6 million in the same period of 2023 [25] Business Line Data and Key Metrics Changes - Sell-side revenue fell to $2.7 million in Q4 2024 from $33.4 million in Q4 2023, primarily due to a major customer's suspension following a defamatory article [21][22] - Buy-side revenue decreased to $6.4 million in Q4 2024 from $7.6 million in Q4 2023, impacted by reduced spending from certain customers [23] Market Data and Key Metrics Changes - The company is seeing sequential improvement in the first quarter of 2025 compared to November and December 2024, indicating a recovery trend [20] - Political advertising represented 50% to 60% of spending in Q4, significantly higher than the historical range of 10% to 15% [34] Company Strategy and Development Direction - The company is focused on diversifying revenue sources and optimizing its business model, including the launch of Colossus Connections to enhance direct integrations with demand-side platforms [12][13] - The strategy includes targeting small- and mid-size clients who are shifting advertising budgets to digital, emphasizing a high-touch client relationship [15] - The company is pursuing opportunities in the middle market, which is seen as a growth area due to its slower transition to digital [42][44] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the ability to scale both buy-side and sell-side businesses, reiterating revenue guidance for fiscal 2025 in the range of $90 million to $110 million [19][28] - The second half of 2025 is expected to deliver strong gains as new direct sell-side partners come online [19][28] Other Important Information - The company ended the year with cash and cash equivalents of $1.4 million, down from $5.1 million at the end of 2023 [26] - The company is actively pursuing funding and equity financing pathways to restore NASDAQ compliance and support growth initiatives [26][27] Q&A Session Summary Question: Impact of post-election malaise on Q4 and client spending recovery - Management noted that political spending was significantly higher in Q4, but December was softer than expected, impacting overall performance [35][36] Question: Initiatives on direct connections and middle market opportunities - Management confirmed a focus on developing new pathways for buyers and sellers, particularly in the middle market, which is seen as a ripe opportunity for growth [42][44] Question: Cost savings and annualized impact - Management indicated that there could be an additional $1.5 million to $2 million in annualized savings for 2025 due to cost-cutting measures [71] Question: Anticipation of positive cash flow - Management expects to return to a more normal cadence of cash flow in the third and fourth quarters of 2025 as revenue initiatives take effect [73]