Core Viewpoint - The article discusses the successful launch and business model of "Tang San Liang Da Jiu Pu," a new liquor retail brand that focuses on providing affordable and high-quality liquor directly from manufacturers to consumers, bypassing traditional distribution channels [2][4][16]. Group 1: Business Model and Market Position - "Tang San Liang" aims to address two main questions: how to allow consumers to enjoy good liquor at the lowest cost and how to open stores with minimal expenses [2][4]. - The brand has opened over 30 stores across cities like Chengdu, Chongqing, and Guangzhou, indicating rapid expansion and market acceptance [2]. - The first store's sales exceeded expectations, with over 2,000 yuan on the first day and 7,000 yuan on the second day, showcasing strong demand [2]. Group 2: Consumer Insights and Target Audience - The brand's customer base is predominantly young, with 18-30-year-olds making up the largest segment, and a near-equal gender distribution [3][16]. - There is a significant demand for high cost-performance liquor, as evidenced by the popularity of "light bottle liquor" in recent years [3][16]. - The brand targets ordinary consumers rather than high-net-worth individuals, focusing on providing affordable options for everyday drinking [16][17]. Group 3: Product Offering and Selection Process - The product pool includes around 120 types of liquor, with each store offering a selection of 40 based on local preferences [29][30]. - The selection process involves customer participation through "Tang San Liang Selection Meetings," where customers rate new products, ensuring that only those with an average score above 4 are offered [30][31]. - The brand emphasizes the importance of pure grain solid-state fermentation as a quality standard for its products [34][35]. Group 4: Customer Experience and Community Engagement - The brand aims to create a relaxed and welcoming atmosphere, positioning itself as an extension of customers' living spaces rather than a traditional bar [22][24]. - Customer engagement is fostered through free tastings and a focus on creating a sense of community, with the brand not selling food but allowing customers to bring their own [24][25]. - The pricing strategy includes an 89 yuan all-you-can-drink option, which is competitive compared to local bars, enhancing customer satisfaction [26][27].

底层出身的老板打造中国最大现制茶饮帝国 这是港股第四家新茶饮品牌。前三家是古茗、茶百道、奈雪的茶，对应上市时市值分别约为235亿港元、 258亿港元、323亿港元。 蜜雪冰城为期5天的申购，超额认购5266倍，约1.82万亿港元申购额，超过快手1.26万亿港元的纪录，成 为港股IPO的新晋"冻资王"。 据招股书，蜜雪在全球有45000多家门店，是中国及全球最大现制饮品企业。 2023年，蜜雪冰城营收203亿元，增速49.6%，期内利润32亿元，增速58.3%。2024年前三季度，其营收 187亿元，同比增超两成；期内利润为35亿元，同比增超四成。 2020年底，蜜雪冰城获得高瓴投资、美团龙珠和CPE 源峰三家机构共23.33亿元投资，这是其上市前唯一 一次外部融资。其中高瓴和美团龙珠各投了9.33亿元。 此次上市，蜜雪有5名基石投资者：M&G Investments（英卓投资管理）、红杉中国、高瓴投资、博裕资 本、美团龙珠，共认购2亿美元发售股份。 其中，高瓴认购了3000万美元（115.39万股），两次投资共获得蜜雪冰城上市后股份的4.13%，成为最大 的外部股东。 作者丨赵晓晓 编辑丨关雎 图源丨上市现场 ...