5月22日，南都湾财社记者在2025全球人工智能终端展暨第六届深圳国际人工智能展览会上获悉，荣耀 终端有限公司产品线总裁方飞公布了最新AI智能体核心架构及生态构建计划，并首次在国内系统解 读"阿尔法战略"的技术路径，表示将立足深圳建设全球领先AI终端生态。荣耀计划未来五年，将投入 100亿美元（约合人民币720亿元）构建覆盖全场景的AI生态体系。 据了解，"阿尔法战略"最早在今年3月的世界移动通信大会（MWC 2025）上发布，彼时荣耀宣布将从 智能手机制造商转型为AI终端生态公司，并提出"开放、共创、共享"的推进理念。此次在深圳展会的演 讲中，荣耀进一步补充了该战略的技术细节与阶段性目标。 根据方飞介绍，荣耀目前正在推进一套"三步走"的智能生态计划，具体包括打造智能手机、构建智慧生 态和探索AI智能体场景落地。此次展会上，荣耀设立了包括AI手机、全生态互传、AI智能体、AI PC等 在内的十大体验区，用以展示相关技术成果。 在端侧智能体方面，荣耀构建了一个三层技术架构，包括端云结合的大模型矩阵、多模态感知与用户意 图识别系统，以及面向用户和开发者的服务平台。荣耀认为，基于此架构可支撑四项关键能力：多模态 感 ...

Core Insights - Honor is transitioning from a smartphone manufacturer to a leading global AI terminal ecosystem company, with a commitment to invest over $10 billion in AI terminal ecosystem development over the next five years [1][3] - The new strategy, named "Alpha Strategy," aims to enhance product offerings and organizational structure, including the establishment of a new AI industry department [3][4] Investment and Product Development - Honor's annual investment in AI is projected to exceed 10 billion RMB, marking one of the largest commitments among smartphone manufacturers in recent years [3] - In April, Honor launched three new products: Honor Power, Honor GT Pro, and Honor MagicBook Pro 16 2025 series, showcasing significant technological advancements and market responsiveness [4][5] Market Performance - Following the launch of the Honor Power, the brand regained a top-three position in the Chinese smartphone market with a 13.7% market share in April [5] - The Honor GT Pro achieved sales leadership in the 3-5K price segment upon its release, while the MagicBook Pro 16 2025 series introduced industry-leading features [5] Technological Innovation - Honor's manufacturing process incorporates AI technology, achieving a 95% automation rate in key operations and increasing production capacity by 300% compared to traditional factories [7] - The company aims to create a "black light factory" model that enhances efficiency and reduces costs, ultimately benefiting consumers [7] Strategic Vision - Honor's "Alpha Strategy" is structured in three phases: creating intelligent smartphones, breaking industry boundaries to co-create an AI ecosystem, and exploring human potential in the era of general artificial intelligence (AGI) [7] - The company emphasizes collaboration with both domestic and international tech giants to foster an open ecosystem [8]

Core Insights - Honor is undergoing a significant organizational restructuring, including a major personnel adjustment in key positions within the China region, with 45% of the roles being changed and 24% of the new leaders being born in the 1990s [1][2][3] - The company has established a new AI-related division, elevating AI and software business to a primary department, signaling a strategic shift towards becoming an AI ecosystem company [1][7][8] - Honor has launched several new products aimed at capturing market share in competitive segments, with notable sales performance reported for its latest offerings [4][5][6] Group 1: Organizational Changes - Honor has initiated a recruitment reform called the "Eagle Plan," involving the reopening of 38 core positions, resulting in 17 changes, with a significant number of young leaders being promoted [2][3] - The restructuring is seen as a proactive measure to enhance organizational agility and competitiveness in the Chinese market, which is crucial for Honor's global strategy [3][4] Group 2: Strategic Focus on AI - The establishment of the AI and software business department is part of the "Alpha Strategy," which aims to position AI as a core driver of Honor's future growth [7][8] - Honor is increasing its investment in AI capabilities, collaborating with major partners to enhance its AI applications and user experience [8][9] Group 3: Product Launches and Market Performance - Honor has recently launched three significant products, achieving substantial sales growth, with the Honor Power smartphone seeing a 40% increase in first sales [4][5] - The upcoming Honor 400 series is set to debut in international markets, emphasizing advanced imaging and AI features, which is expected to strengthen Honor's market position [5][6]

***************END*************** 国芯网[原:中国半导体论坛] 振兴国产半导体产业！ 3月3日，在2025年MWC展会(世界移动通信大会)前夕，荣耀新任CEO李健亮相，发布雄心勃勃的阿尔 法战略，并宣布从智能手机制造商向全球领先的AI终端生态公司转型。 李健表示，荣耀未来5年将投资100亿美元（约合人民币728亿元），与全球合作伙伴构建一个开放、共 创、价值共享的AI终端生态体系，最终造福全人类。 在其看来，AI革命将重塑终端产业的新范式，以前所未有的方式彻底改变我们的生产力、社会、文 化。"我呼吁行业和生态合作伙伴团结一致，共同迎接AI带来的挑战与机遇。这涉及将行业转变为一个 真正开放和互联的环境，促进跨操作系统的无缝协作，并创建一个基于价值共享的AI驱动的设备生态 系统。" 值得注意的是，荣耀前任CEO在今年1月宣布离职，李健接任，此前曾任华为监事会成员及新荣耀副董 事长等职。 而"阿尔法计划"也是李健上任后，第一次公开宣布的大动作，分为三个实施阶段：第一阶段是智慧手 机，第二阶段是智慧生态系统，第三阶段是智慧世界。内容、服务、芯片、系统全部以人和AI设备为 中心连接，α ...